Richmond Palladium (Daily), Volume 44, Number 119, 29 March 1919 — Page 29

THE RICHMOND . PALLADIUM AND SUN-TELEGRAM

SATURDAY, MARCH 29, 1919. PAGE ELEVEN

1

T0 OUTLOOK IS OPTIMISTIC FOR NEW YEAR

Studebaker Official Foresees New Development of Trade for Year. L. J. Oilier, vice-president and director of sales of the Studebaker Corporation, la a man of wide experience In the automobile industry. Ilia statement to the effect that both manufasturer and dealer expect the biggest year In the history of the industry, is of interest "We are swinging Into 1919 with the brightest future for record breaking ""sales during my whole career in the automobile industry," says Mr. Oilier. "The future holds possibilities limited only by our own capacities and our ability to produce automobiles in sufficient quantities to meet the demand. With victory has come peace, plenty and prosperity. Business men in every line of endeavor are planning for the biggest business expansion that has ever been known In this country. "There is not even standing room for pessimists in American business today. Optimism is the keynote of the whole country. It permeates every , town and city and is the guiding spirit Vi that will bring us out of a period of 7 Indecision and uncertainty. A new era lias dawned in the world's history and beckons us on to greater and more wonderful achievements. We must not tarry by the wayside now we cannoc afford to let the problems of the past hinder our present development. War, after all, did surprisingly little damago to industrial organizations and now, with the lessons we have learned from our experience- we should profit accordingly. A Solid Foundation. "The part of the automobile industry In the winning of the war i3 a record of achievement unparalelled in the annals of American business. A more

loyal, patriotic group of men in business can not be found than the automobile makers and their dealers. Not a call came during those dark days of strife but they answered, willingly and gladly. And now comes the definite assurance that the tests of war have proved the efficiency of the automobile and its importance- to the life and business of the world in general. Where there may have been doubt there is now clear understanding. The public has ben impressed with the solid foundation upon which the in

dustry rests and the truly remarkableJ

engineering genius back of the modern automobile. "Wartime curtailment of passenger car production has not stagnated the manufacturer It did not even cause a suspension of effort. On the contrary, the magnitude af the work accomplished for the government and

the increased efficiency brought about i by the necessity of the time, has left j

the great automobile factories on a better manufacturing basis than ever before. With the decks cleared of all war'work, automobile production can rapidly be restored to normal. And just as It was one of the Hrst Industries to adjust it3elf to wartime conditions. It is now one of the first to resume peacetime activity. Era of Prosperity. "Tho unsettled and more or less comatose condition that pervaded the automobile market for several weeks following the signing of the armistice has entirely disappeared. The public fully realizes now that the happy conclusion of the war presages an era of prosperity the like of which has never been known before. This attitude on the part of the people Is, perhaps better shown in" the manner automobiles sell than In any other market Good automobiles, being a staple value, find ready sale when the business outlook is optimistic. And the tremendous demand for the new Studebaker cars, as Indicated by tho constant stream of orders from our dealers throughout the country leaves little doubt as to the state of mind of the buying pub

lic today.

VANDERBILT IS TO ENTER WEST POINT

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Cornelius Vanderbilt, Jr. Cornelius Vanderbilt, Jr., who is perhaps the wealthiest buck private in the American army, will enter West Point, according to recent reports Private Vanderbilt went to France as orderly to his father. 15ri. Gen. Cornelius Vanderbilt. He made a record for dare-devil bravery as a disoatch bearer on the western front. He enlisted in 1917 when still under age.

ESSEX HAS SEDAN.

LOOSE RIMS REDUCE YOUR TIRE MILEAGE

Loose, demountable rims cause a lot of tire trouble, If not watched carefully, ays Lee, the tire , man- When one of the wedges becomes loose, the rim starts "working" and gradually the other wedges become loose. A "creeping" rim Is the result and the valve stem bears the whole strain until it is finally pulled off. Furthermore, those- wedges are often tightened up unevenly. This

ends in what is referred to as a "wobbly" tire and the tread is worn down prematurely. At other times:, motorists pound both the rim and the tire with a hammer to get the rim off or or on. The pounding of .the rim doesn't do any particular harm, unless it bends the rim, but every blow on the tire may cause a fabric break, and this is very serious. Rusty rims are dangerous, because they corrode tubes, make it hard to change tires and sometimes result in freezing on of the tire. Rims should be cleaned at 'least once every six months. Ordinary paint sometimes placed on the rims after the cleaning process is not good practice, inasmuch as the heat generated by the tires melts the paint and the tire sticks to the rim. Graphite is much better for this purpose. The car owner who has his rims inspected frequently, by a competent garage man will save himself a lot of trouble and considerable money.

Worm Drive Best For Hard WorkStafford

"To be a commercial success, a motor truck must carry its load in a commercial way that fs, it must let nothing affect or stop its service to its owner for a single hour, day, or minute," says F. I. Stafford. "To do this it must have power, strength and flexibility in the parts that carry the load. Motor trucks are

SPRING MEDICINE

Hood's Sarsaparilla Is Needed Now As Never Eeforc

The Chinese looked with disfavor upon the early automobiles, fearing

that their introduction into the land 1

of tea would displace the porters, who I were very numerous, from their jobs. I

Because, although the war is over, its work, vjrry and excitement have undermined your reserve strength. Uecause the coughs, colds, grip and maybe severer illness, have broken down your power of resistance. Because Winter's work and close confinement have worn-out your stomach and exhausted your blood. Can you afford the good long rest the doctor advises? If not, take a course of the famous old medicine, the one that mother i.sed to take, Hood's Sarsaparilla. It's the finest extract of Nature's purifying, vitalizing and strengthmaking roots, herbs, barks and berries, such as physicians prescribe, prepared by skilful pharmacists, in condensed and economical form. If j'ou want the best Spring medicine you'll surely get Hood's Sarsararilla. Hood's Pills hefp the liver. Adv.

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II Praise tlie Essx $1,395

A New Car That Men Have Long Wanted

Thousands Ride In It Will You? Note what all are saying about the Essex. In hundreds of cities it has awakened a greater motor car interest than anyone has seen in years. More than a hundred thousand have ridden in the Essex. Ten times as many have seen it.

The qualities in the Essex which appeal most are those very qualities that are most attractive in the light, cheap car and those of the large, costly one. They are comfort, riding ease, endurance, and elegance at a moderate cost for purchase and operation. Every Essex Sales Room Now Holds Motordom's Interest People instantly admire Essex beauty. They speak of the detail and care with which it is finished. They note its lines and talk of features that have been exclusive to costly cars'. They are enthusiastic over its riding qualities as shown over rough road3 and worn-out pavements. The

Essex does not pitch its passengers about. It remains rigid and firm and free from rattles and squeaks no matter how rough the service. There is no need to drive miles out

of the way to avoid a rough stretch of road. It goes over the worst roads like a big, costly car. The Essex is demonstrated on the same( steep hills that are used to prove climbing ability by high-powered and. costly cars. Speed is shown over the same course that fast cars are demonstrated. Its acceleration is compared to the few cars noted for such performance. Buyers Being Placed On Waiting List Dealers have already booked orders for more cars than they are scheduled

to receive before midsummer. It is doubtful if anyone will be able to get an Essex as promptly as he may want it. But by ordering now the delay won't be quite so long.

The McConaha Co. 413-415 Main Street Phone 1079

invariably loaded beyond capacity, are driven at speeds far in excess of those for which the truck was originally built, and are subjected to severe road strains. "For commercial work there a four, types of final drive; the worm drive, the chain drive, the internal

gear and the double reduction gear.

Of these four types the worm gear is by far the most popular. , It has won

its place in spite of the hardest com-

j petition, by sheer force of merit. The

principal advantages of this type of

power transmission are: Dead silence in operation, ability to secure a wide

range of gear ratio, (tooth breakage

unknown); long life, coupled with continued high efficiency; freedom from repairs; smaller operating costs; fewer parts, and less weight. "Worm drive is also the only type of final gear that is oil tight, dirt and dust proof. . It 13 a fact that no properly constructed worm gear has ever worn out in service. Thousands of satisfied Maxwell users say that they do not know what the inside of their axles look like. "Lubrication is automatic, with the filler thimble set conveniently, and acting as a permanent, level -or gauge to take just the proper amount of oil. If the user will keep his rear axle supplied to this level, he has nothing else to do. This is what defends the moving parts from forgetfulness and abuse."

Increased amperage may be secured from partly run down dry cells by crowding'the material neas.the carbon element down with a small piece of wood and a hammer. This loosens

the obstructing material from around tho carbon and permits free chemical action. The asphaltum material may be jiealed again by the use of a little heat.

Members of the royal families have no surname, that is no family name, such as ordinary people are known by.

FILLER TELLS HOW

TO CAREFOR TIRES

"Heat, light and oil are tho three things that rot rubber," says Forest

Miller., of Miller Brothers Garage, South Seventh street. "Therefore the floor of the garage should be kept free from oil. Oil softens the rubber and causes it to disintegrate, ruining the tire in a short time. All inner tubes in the car should be kept free from oil or grease.

"Spare casings should preferably be

caried in a casing cover, to keep them away from the heat and light. "It is a good plan' to change the

front and rear tires, if they are of

the same size, when the rears commence to show wear. Also to change the tires from the right to the left side of the car, turning the worn part nearest the car. This equalizes the wear. "if you dust in a. small quantity of soapstone it will act as a lubricant and reduce the friction betwen the casing and the tube to a minimum. Only a small quantity is necessary as otherwise it will cake and chafe the tube. "Tires should be kept in a cool, dark' place the ideal temperature of the room would be. from '40 to 50 degrees as extremes of heat and cold deteriorate the tire. A further means of protection is to wrap the casing in a strip of cloth, heavy paper or burlap. Inner tubes, if left. In the casings", should be slightly inflated, - as this rounds them out and keeps them very nearly in the position in which they wil be used later on. ...... "Before the tires are put back, the rims should be thoroughly cleaned, and any rust carefully removed; a coat of shellac is also advised. "If the tires are to remain on the

wheels fo a considerable length of time, neve let the weight of the car rest upon tSiem. Jack up the wheels and leave itbout five pounds of air in each tire. Jf the weight of the car is felt on the tires for a considerable time the tirew are apt to flatten out from standing too long on one spot, and consequently the tire is weakened at that place.-,

Tractor Trade Young Giant, Says Dealer

It is conceded , by those who have

carefully studied the situation that in the not far distant future the tractor will almost entirel ? displace the horse for use on the fanr" said F. M. Jones, of Jones and Farmers, Saturday. The Jones and Farmers? company handle the Waterloo Boy tmctor. : , "It is already established as a necessity in the lives ot many farmers, and the final tractor population of the country is placed at 1,250.000 aa a low figure, with prospects of a much larger use. "These figures repivsent the rapid growth of an industry which only seven years ago, had an annual output of 15,000. From yiair to year production has increased until the 1918 output was estimated at more than 100,000. No one yet kliows what it will be in 1919, but it fcj safe to say that it will continue gaiwing. "The annual replacement of the tractor industry alone, wlieti the mar

ket Is saturated, may amount to $250,000,000, more than the wfeol agricultural implement industry before the war."

agency on East Main street, Tuesday, March 24, probably a record for one man's one-day sales, for this territory. The public" is so well acquainted with the merits of the Overland line," said Davis, "that it has become lmply a matter of choosing their, model. I do not claim any special merit as a salesman for this record. . '.'It is simply a proof that the public has learned 'that Overland are the best automobile investment, and waiting customers now is Just a question of helping them decide on their favorite Overland model." ' 1

Five Overloads One Day's Sale by Davis - G. M. Davis sold five Ovterland motor cars from the Davis Overland

A SURE WAY TO CUT YOUR SHOE-EXPHjSE "It has been quite an expense to keep my boy in 6hoes because he is very hard on them. But since wearing shoes with Nedin Soles his shoe bill has been reduced 66 says JAllison Allen of Amity, Arkansas. - On the importance of Neolin Soles a3 a money saving factor there are thousands of parents who agree with Mr. Allen. Because Neolin Soles give extra wear where most shoes war out quickest, they cut your shoe bills down. Ask for Neolin-soled shoe3 when next new shoes are needed, either for yourself or for your children. You can . get them at any good shoe store.. And take your worn shoes to the repair shop and have them re-bottomed vita Neolin Soles. Remember these soles are created by Science to be waterproof and comfortable, as well as long wearing. They are made by The Goodyear Tire & Rubber Co., Akron, Ohio, who also make Winefoot Heels guaranteed to outwear all other heels. , . lleolifi Soles Tiada Mark Bac. O.XftCOC

THE NEW SERIES HAYNES COUPE ITS FOUR FACTORS OF CHARACTER

WHEN you select a Coupe your choice rests first upon appearance upon the body, its lines, its interior and exterior detail. . Realizing this, we have produced a Coupe body which is in keeping with the mechanical superiority of the Haynes This full-aluminum body, with its graceful lines, and its quietly rich fittings, accepts the critical scrutiny of the car;epicure. ......... The Haynes Coupe offers the four factors of car-character strength, beauty, power and comfort in the combina tion that should be expected of the builders of America s first car. Certainly the twenty six years of success which lie behind each Haynes today justify your expectation that the new series shall answer your wishes. May we ask you to be prompt in reserving your Coupe? Each of these is practically an individual job. We will do all we humanly can to meet your wishes as to date of delivery, but we beg you to bear in mind that no car can leave our factory unless it fully and completely meets the rigid Haynes standard of correctness. The Haynes Automobile Co., Kokomo, Ind., U. S. A

Central

Auto

1115 Main St.

O. Dale Bowers, Mgr.

tation

Phone 2121

For those who have hi&h motor car iieaU the doctor, lawyer, architect and business man, or the social woman of taste and appreciation this Coupe it the choice car. The commodiou interiors have abundant atmosphere and mra refined artistically.

NEW SERIES "LIGHT SEX" Open Cars Touring Car 7 Passenger . . . $248$ Roadster Four doors, 4 Passenger 2485 Closed Cart Coupe 4 Passenfeer ..... $3100 Sedan 7 Passenger ..... 3350 Limousine 7 Passenger ... 4000 Wooden Wheels, Standard Equipment NEW SERIES "LIGHT TWELVE" Open Cars Touring Car 7 Passenger . . . $3250 Roadster Four doors, 4 Passenger 3250 Closed Cars , Coupe 4 Passenger ..... $3800 . Sedan 7 Passenger ..... 4000 jj Wire Wheels, Standard Equipment The Haynes is America's First Car

N7 E W S E" R Vr E S: H A Y N E S C O U P E

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