Richmond Palladium (Daily), Volume 44, Number 119, 29 March 1919 — Page 23

MOTOR DEMAND BREAKING ALL SALES RECORDS

Studebaker Distributor Here Says Business Was Never as Good as Now. "Where are the wiseacres now who, with fancied facts and masses of figures, told the world that the automo bile Industry had reached a point of saturation and was about to have its large production clothes made over Into a smaller size?" asks Cleam McConaha, of the McConaha company, local (HutrJhntnr nf Rf nHphnlror nam "T

haven't heard from one of them lately. They are strangely silent, with a silence that is significant. There's no such thing as a "saturation point" in this business. As long as there is work to be done, as long as folks must get from one place to another quickly, comfortably and economically and as long as human beings continue to enjoy the pleasures and healthful benefits of life out-of-doors there'll be a market for all the motor cars the factories can produce. "Theres a tremendous demand now for all motor cars. Business never y was so good as it Is now and with j the regular selling season still to come. There has been an increasing demand for automobiles ever since the collapse of the central powers last November. Sales Records Broken. "Since the first of the year we have broken all sales records. Selling cars has been the least of our troubles getting them from the factory in sufficient quantities to fill the orders on our books has caused us the only worry we may have experienced. Demand From Coast to Coast. "This constantly Increasing demand for new Studebaker cars for all good cars does not come from any one or two particular localities. It is general from one coast to the other. The balmy weather of the past two months has no doubt stimulated interest in motoring anew and considerably advanced the regular selling season. But the fact remains that the big majority of the new cars sold since Jan. 1 have been purchased by people who have never owned a car before and do not buy their caras "in season" like the veteran motorist. It also substantuates my theory that the so-called point of saturation is still a long, long way

The tank of" the vacuum fuel feed system should be cleaned out at least once in three months. The operation is not hard to carry out. The top of the tank should be removed and the Inner vacuum ehasiber taken out. This enables the operator to reach the lower chamber, from which all dirt thould be removed. QUICK AND The

413-415 Main Street

One-Ton Chassis, $1650

Dodge Is Own Best Agent, Says Bethard "More than 300,000 Dodge Brothers motor cars have been built and sold," says Fred Bethard. "These cars have pone into every state in the union. They have rendered satisfactory service on practically every road in the country. "Nothing that I might say of the

car would be as impressive as what people think and say of it everywhere. Its standing in any community is as strong a recommendation as you could seek. "Every time one of these cars goes! into a home it becomes an intimate part of the family life of that home. Its goodness is alone responsible for the unusual demand for it that has existed from the beginning. Its reputation for steady, consistent performance is so well and universally established that it is taken for granted. "Dealers are called upon less and less frequently to point out to prospective buyers the excellence of the several mechanical features. Their efficiency and the riding qualities of the car are generally conceded. . "In the same way, the reputation of the car for economy Is so well understood that the dealer rarely has to dwell upon that subject." Ship by Truck When the motor truck came into being a few years ago, few people apprehended that truck traffic was going to be a very considerable factor in the transport of the future. No ono thought that the railroads could be superseded for! freight hauling; least of all did the railroads and express companies. Some time later the idea entered the minds of both of them; It also entered the minds of numerous truck owners. Still none of them realized the possibilities. The truck owner did not think for a moment that he with his trucks, could compete with the express companies and the railroad companies. It was generally considered that they had the monopoly on freight and express hauling. The war changed all that. When Verdun was saved, when the defense of the great Somme valley was accomplished, when the Chateau Thierry victory was achieved, each one made possible by a victory of allied motors over German railroads, the motor truck was put on the map to stay. In this country the railroads were simply flooded with traffic; they couldn't begin to handle the volume. They were submerged. Moreover, they discovered that their short hauls were unprofitable; that the only traffic they could handle at a profit was the long distance haul. On the other hand, the truck owner, driven to it by circumstances beyond his control, began to convey both freight and express consignments by truck. He was surprised to find that he could do it at a profit, and that he could run his truck on schedule time. UNIONTOWN IS READY The Uniontown, Pa., speedway will Inaugurate its 1919 racing season with a contest on May 17.

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ECONOMICAL TRANSPORTATION

THE reputation and standing in the industry of the big Nash institution is your best assurance of the high quality of trucks bearing the Nash name-plate.

Although Nash Trucks have been on the market less than two years, they are already in the service of such concerns as: The Pahnolive Company; The Boston Store, of Chicago; Morris & Company; The Standard Oil Company; and, others.

McConaha Two-Ton Chassis, $2175

THE RICHMOND PALLADIUM AND SUN-TELEGRAM

MEN WHO ' ARE DIRECTING AMERICA'S OCEAN FLIGHT PLANS

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Officials in charge of details of Upon these officers rests the responsibility of America's efforts to be first across the Atlantic by aeroplane. They are the commissioned personnel of the transAtlantic section of the office of the director of naval operations. GAR OF FUTURE TO LE FOR DRIVER, By C. E. CLAUDY The automobile of the future will be weather-tight. Of course, there will always be as many, if not more, body models, but they will all tend toward one standard. And this standard model will be a weatherproof affair. Probably all glass sides, front, rear and roof. The glass sides will come down, of course, for warm weather. Curtain3 inside will keep out the sun, and a rof curtain will keep off sun when shade is wanted. But frames, instead of being of heavy wood or metal, will approximate the framing now used on most modern glass showcases. The power plant of a car will be i-rder the body, or on or near the rear axle. Now wait a minute! A thousand gasoline engineers are about to rise and call me wicked names and tell mo it can't be .lone. I dare say it can't with a gasoline engine. But who said the car of the future was to have a gasoline engine? There is as least one comparatively new development in the steam car field which does this very thing put. the power plant where it belongs, close to the rear axle, thus dispensing with Ihe long shaft, the universals, and their likelihood of breaking and wearing out, and their power loss. Electric automobiles of the present all have their power plants on or near the point of power aplication. One truck which drives from all four Co. Phone 1079

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attempt by the U. S. to beat the world in

Washington. From left to right. Commander J. H. Towers, in charge; Commander H. C. Richardson, construction corps, experiments; Lieut. Commander P. N. L. Bellinger, operations; Maj. B. L. Smith, marine corps, material; AVE' NO WORK JS BELIEF OF EXPERT wheels and at least one front drive passenger car show that some engineers appreciate the real mechanical need of putting the source of power and the place where the power is applied as close together, not as far apart, as possible. The car of the future won't leave anything to be done by man power. In a few years foot brakes will be things of the past except on cheap cars. Why should man exert muscle to stop a car any more than to start it? What's that great brute of an engine idling under the hood for? And in the future the car with the steering wheel will be as obsolete as i lie car with hand pump for gas or oil today. The car of thfi future will have no such thing as "driver's seat." All the f.eats in the car except one will be movable. Driving will he done by a small control board which can be held in the lap. It will be connected to the mechanism by a flexible electric cable. A small finger lever, not a wheel, will guide the car. Another will attend to speed changes, buttons wi'.l light and warm the car, blow the horn, fipply the brakes, everything. The driver will" sit right or left, as he pleases, or even on country roads in the rear seat. Driving then will be what it ought to be, not a physical but a mental exercise. If

1117 Main St.

SATURDAY, MARCH 29, 1919.

making a trans-Atlantic flight. Lieut. Commander G. de C. Chevalier, operations and liason; Lieut., Commander R. E. Byrd, navigation; and Lieut. J. G. Barrat, U. S. N. R. P., aerography. The flying personnel of the expedition will be announced later. This is no wild guess, but the Inevitable end of practice foreshadowed in present developments. We have with us now, for instance, the push button electrie gear shift. It displaces thej manual worn or moving arouna a set of gears and does labor electrically, with energy stored in the storage battery by the engine. Of course, the car of the future will be without gears but that is not the question. Steam or electric steering has displaced hand steering on all the large ships, so why should the motorist sit humped over a much-in-the-way-of-your-comfort-wheel, when your engine can supply the muscle and all you need to supply is the brain? Clam Shells Make Ideal Race Track in Florida In connection with the wonderful performance of Ralph De Palma, in establishing new world's automobile speed records from one to twenty miles attaining the marvelous speed of 150 miles an hour with his big Packard, on Goodyear cord tires, it is interesting to note that on the Daytona beach in Florida, where the new records were made, the sand is composed mainly of very thin clam shells which for ages have been pounded and pulverized by the waters. Upon the recession of the tides these small shells pack down into a cement that becomes as hard as asphalt. . The speedway is rebuilt twice daily with the recession of each tide, and is usually in the best shape after a pounding lashing tide has gone out. The beach is about 400 feet wide and extends for miles.

3QDHDD Builders of Good Will

In four years Dodge Brothers have supplied to the American people, and to American soldiers, more than three hundred thousand of their cars. The demand for the car is just as fresh, and just as vigorous, today,' as in the first year of its existence. The simple truth is, indeed, that the war has given a new interest and a new impetus to that demand. ( To the natural and normal preference which the' American people always accord a product which wins their good will, has been added a strong sentimental attraction. The car is inseparably linked, in the thought of thousands of homes, with its fine and faithful performance in the service of the nation. The written and spoken word of American army men, at home and abroad, has given the very name of Dodge Brothers Motor Car a new

It will pay you to

Biggest Rubber Shipments Moves in Special Train One of the greatest shipments of rubber ever received in America In a single lot is proceeding across country from San Francisco to Detroit in a special train of 26 cars. The weight of the shipment is 2,240,000 pounds. The rubber is consigned to the Morgan & Wright tire plant of the United States Rubber company. It arrived in San Franclscb from Singapore on the Siberia Maru on March 1. and represents part of the large accumulations of crude rubber held back in the Far East by the embargo on importations To the rubber expert a shipment ot this size is a matter of amazement more than to the average man unacquainted with the infinitely slow processes by which such stores of rubber are built up. The shipment in question represents the entire production of about 560,000 rubber trees for an entire year, and the labor of more than 1,000 men for the same period. Every working day of the year the tappers visit every tree, collecting the latex and making fresh cuts in the bark. From the new cuts the valuable rubber fluid begins to drip into the porcelain cups. Any one watching the slow drip would marvel that so Blow a process could ever produce p, trainload of crude rubber. Each tree's contribution is less than two-tenths of an ounce of rubber a day, or about four pounds a year. The great plantation of the United States Rubber company in Sumatra, with its 70 square miles of trees and its 15,000 employes occupies a strategic position among American rubber

manufacturers. ' Service Comes First, Says Weldex Man Service is the biggest factor for the dealer to consider today, according to R. H. Fetta, of the Weldex company which handles fMvd Commerce and Garford trucks. "This year, service will be more important than ever." said Fetta. "Parts will wear out, cars will have to be cverhauled, and all makes, whether passenger cars or trucks, will need some attention in order to render service expected by owners. Dealers are in business to sell passenger cars and trucks, but too many neglect the selling of service. After this company has made a sale, we have added a permanent customer to our list and if we do not retain his patronage through lack of service it is our fault. "In buying a passenger car or truck Ihe purchaser considers the purchase in a business manner. He realizes that in order to get proper results on his investment he must take proper care of his vehicles, truck or passenger car. He knows that he will undoubtedly have to buy spare parts from time to time as well as to have repairs taken care of efficiently and promptly. An Argentine physician treats whooping cough by injection of an extract brewed from the patients sputum.

and a stirring significance. It stands, in their minds and hearts, as a synonym for pluck, and endurance, and ability to 'carry on' under the stress of desperately discouraging conditions. So the war that curtailed production of the car, has now conferred upon it a stronger and more spontaneous admiration than ever. More than ever is. it apparent, now that the American people think of it as a stable and an established value, to be bought on its merits, and without a moment's hesitation. Thus that national good will which has become almost a trade mark in Dodge Brothers business, after four years, is at the highest point in their history. Dodge Brothers enter upon the fifth year with a full sense of the confidence reposed in them and the determination to continue to deserve it.

examine this car.

Phone 1041

PAGE FIVE,

TWO-STATE CARS " DOUBLE III MONTH Production of cars in Michigan and Ohio during February was double that of the preceding month. This is shown in the production reports for thirty leading manufacturers. These plants produced 4,845 cars a day last month, as compared with 2.818 a day In January;- ' - - .' Every company with the exception of Packard is now in production. Packard has started work on its new cars, and the first of these will leave the assembly line some time In ApriL The detailed production figures for the first two months of the year were as follows: ' Car Jan- FebBuick 100 400 Briscoe 30 50 Cadillac . 65 60 Chalmers .... 30 6 Chandler 0 Chevrolet 300 Columbia 8 -10 Dodge 300 375 Dort 40 65 Ford 1,300 2.000 Hudson 30 Hupp 38 Liberty 15 Maxwell 150 Oakland 160 Oldsmomobile ......... Overland 320 Paige 50 Peterson 4 Reo 100 Saxon 10 Scripps-Booth 20 Studebaker Essex 30 Grant 25 Velie ... 50 55 15 150 160 110 400 50 10 100 50 40 150 50 35 45 Totals , :.. 2,815 4.845 86th Gold Star Is Added To Goodyear Service Flag By the death of Sergeant Lawrence E. Hinkle, killed in action, the eightysixth gold star has been added to the big service flag of the Goodyear Tire and Rubber company of Akron. Sergeant Hinkle, who was a former worker in the tire department, was killed on November 7. four days previous to the signing of the armistice, while a German machine gun nesi, near Sedan, on the Huese was being taken. The Goodyear service flag now contains 6,201 stars, 86 of them being of gold. Although four months have passed since the signing of the armistice nearly every week brings the news of another death from the ranks of this large body of men who laid down their ' work at the Goodyear factories l answer their country's call. ' The men are being taken back by Goodyear as fast as they return, and already 2,504 workers have returned to work from the military and naval service, and have resumed their former occupations.

Nash Quad Chassis, $3250 (578)