Richmond Palladium (Daily), Volume 43, Number 305, 5 November 1918 — Page 9

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THE RICHMOND PALLADIUM AND StJN-TELEGRAH TUESDAY, NOV. 5, 118. X

And a Thoiisan Call Him Dad !

Why You Should Give Twice as Much as You Ever Gave Before ! Tba need ia for a mm 70 greater than any gift ever askad for since the world began.- The Government baa fixed this sum at $170,900,000. By giving to theae seven organizations all at once, the cost and effort of six additional campaigns is saved. Unless Americans do give twice as much as ever before, our soldiers and sailors may not enjoy during 1918 their: 3,600 Recreation Building 1,000 Miles of Movie Film 100 Leading Stage Stars 2,000 Athletic Directors 2,500 Libraries supplying 5,000400 books 85 Hostess Houses , 15,000 Big-brother "secretaries" Millions of dollars of home comforts When you give double, you main sure that every fighter has the cheer and comforts of these seven . organisations every step of the way from home to the front and back again. You provide him with a church, a theatre, a cheerful home, a store, a school, a club and an athletic field and knowledge that the folka back home are with him, heart and soul! . You have loaned your money to supply their physical needs. Now give to maintain the Morale that is winning the war!

is a new kind of fighter in this war. He wears a uniform but he

doesn't carry a gun. He carries cheer and comfort and a great big heart Never mind whether his1 uniform shows the emblem of the Y. M. C. A. or

the Knights of Columbus, the Jewish Welfare Board or the Salvation Army. He doesn't care and neither does your boy.

This new kind of fighter is making a new kind of fight. Heis fighting against lonesomeness arid heart-ache and monotony and worry. He is fighting for that quality which wins wars morale! Your boy has it This man is fighting to let him keep it Maybe your boy hasn't had a letter for a long time. Or maybe there was something that worried him in the letter that he got this morning. Or maybe he has had a disappointment hoped for promotion and didn't get it. Or maybe he'd give a million dollars just to see his folks one minute. It hurts to lock up things like that, deep down inside your heart It helps to pour them out And that is where this man comes in the Daddy of them all. They know that he will understand that he won't laugh or preach. They know that he is there with the right word and the right pat on the back when it's needed most You Daddies of .America, you men who want to go and can't, let's keep this Daddy on the job I

UNITED WAR

Paid for by the Following Merchants (sCj

WORK CAMPAIGN

This Space Contributed and City Restaurant O. E. Dickinson First National Bank Romey Furniture Co. Palais Royal Zwissler's ' J. M. Coe Printing Co. Union National Bank Jenkins and Co. Starr Piano Co. Chenoweth Auto Co.

American Trust and Savings Geo. H. Knollenberg Neff & Nusbaum Jordan, McManus & Hunt Reed's The Boston Store Weiss Furniture Store Price's Confectionery Kennedy Clothing Co. Thomas and Wessel Stanley Plumbing Co.

Y M.C. A. Y.W.C At m NATX CATHOLIC WAR COUNCIL K. of C . JEWISH WELFARE BOARD WAR CAMP COMMUNITY SERVICE AMERICAN LIBRARY ASSOCIATION

SAATIONARY

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This Space Contributed and Paid for by the Following Merchants

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Ed. Wilson

Richmond Light, Heat & Power

Doan & Doan Feltman's

Kresge 5 and 10 Cent Store B. Johnson Klehfoth-Niewoehner Haner , Richmond Lumber C' Richmond Coal Co. O. D. Bullerdick Jones Hardware Co. Ackerman ' . J. B. Holthouse W. B. Fulghum

Sam Fred New Method Shoe Store Railroad Store Anchor Fuel Co. Irvin Reed and Son Hoosier Store Vigran's Ladies' Shop Ferd Grothouse Model Clothing Co. Second National Bank Dickinson Trust Co.

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