Richmond Palladium (Daily), Volume 43, Number 135, 18 April 1918 — Page 14

T11E RICHMOND PALLADIUM AND SUN-TELEGRAM. THURSDAY, APRIL 18, 1918

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Shoes are judged largely by the way they wear. And shoe wear, analyzed, means sole wear. What you have to pay for shoes, by the year, depends almost altogether on how long your soles last. So when you buy shoes this Spring for yourself or for others in your family it will pay to give separate and thoughtful attention to the soles. It will pay to learn the merits of Neolin Soles for these soles, costing no more than others, wear longer and. so make shoes cost less. If you have not learned the economy of these soles do so now. Get them on all the shoes you buy for members of your family this Spring. And specify Neolin Soles when you send worn shoes to the repairman for re-soling.

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You will find that you get not only longer wear money-savijng wear but also a pleasant and satisfactory kind of wear that you have not known bef ore.1 For these soles were created by scientists to have all the qualities that soles should have long wear, comfortable flexibility, waterproofness and resistance to slipping. But when you ask for Neolin Soles, look underneath for the Neolin trade mark. Dealers and repairmen in the lists below will point out this mark to you as identifying the genuine. Mark that mark; stamp it on your memory: the trade symbol for a never changing quality product of The Goodyear Tire & Rubber Co., Akron, Ohio

(Tear out and Preserve these Lists)

These Stores Sell Shoes with Neolin Soles (Letters after Shoe Retailers Names indicate extent of stocks of Neolinsolcd Shoes carried. M-AenV W-JfWn B-Boys' G-Grourtng Girls' C-ChiUren's R-Repairtng done with Neolin Soles.

These Repairmen Apply Neolin Soles

Ftltman Shoe Store, 724 Main St M. B.,GG. C Nei'f & Nusbaum, 700 Main St., M., B. GG. Thomas & Wessel, 718 Main St, M. W., B. Walk-Over Boot Shop, 708 Main St M.,W.GG. Hcasier Store, 600 Main St., M., B., GG.

Steins Shoe Co., 510 Main St, M., W., B., C. B. & B. Shoe Store, 807 Main St, M., B., GG. The Railroad Store, N. 8th & E Sts., M. B. New Method Shoe Store, " Riding ' M..W Sample Shoe Store, 610 Main Street, C, M.

Goodyear Rapid Shoe Repair Shop. . 24 North 7th Street Progressive Shoe Shop 10 South 5th Street John Lieneman .805 South E Street L. & K. Shoe Repairing Co 1236 Main Street

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