Richmond Palladium (Daily), Volume 43, Number 30, 17 December 1917 — Page 13

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THE piOND AND $TLEqfim HOTDA DEC; 7V19?.

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Co.'s CliristmaiS; Sale

The Wonderful Popularity of the Greatest Event of Its Kind in Richmond is attested by the throngs of enthusiastic Oiristmas buyers which daily crowd our beautiful "Palace, of Gifts" all intent on availing them of this unusual opportunity of profiting by the genuine reductions which are being made upon every article in this wondermUy cxraprehensnre, attractive and ultra dependable stock of Richmond's Foremost Jewelers. Are you one of the many who are profiting by this exceptional and timely sale? Are you taking advantage of this, the Greatest Event of its kind, coming as it does at this most opportune time? No matter how much or how little a gift you intend to make, no matter how wealthy or now "poor", you may be, all will find a Hearty Welcome and a gift at the price they want to pay. All will find a genuine saving in every purchasewhether great or small. A dollar saved is a dollar earned. You owe it to yourself to compare our stock and prices with any in this or other cities. You owe it to yourself to avail yourself of this extraordinary condition -a wide choice, an extensive variety and this grand opportunity to get the best and most suitable gifts at these exceptional savings.

WREST WATCHES i - We have been the leaders in introducing the Wrist Watch in Richmond. We have for the past two years recommended and sold Wrist Watches as a coming necessity and now our judgment has been fully vindicated. Everyone now recognizes in the Wrist Watch an article of necessity as well as convenience and if you want to select a gift that is sure to please you need not look further. As leaders in Richmond we naturally show the largest stock and you will find all styles and sizes from the tiniest watch with a dainty chain, to the large military watch with a leather strap.

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More Jewels Than Any Royal Rajah Ever Had Are Yours to Choose From at JENKINS There are only seven more days until that most hailed of all days Christmas. This is an event that should be recognized this year more than ever. . Perhaps in an entirely different way, with many of the frivolities omitted, but of all years when one should show thoughtfulness, this is the year. Jenkins & Co., are doing' their share to help everyone by holding a Christmas Jewelry Sale which enables you to buy some small Gift or an elaborate one, at a large saving. For these last days we call your particular attention to the following list of Gift suggestions:

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Our reputation as diamond dealers is such that we feel there is no need to go nto details at this time except, to say that we are selling more diamonds this eat than ever before and that a diamond is one of the safest investments ou can make.

MANY BEAUTIFUL XMAS SPECIALS AT $15.09,' $18.00, S25.00, SSQ.Q0, "up to 1,1

UMBRELLAS We feature the famous "Wireless' Umbrellas for both ladies and gentlemen. Priced 33,00 to $?0,00 FOUNTAIN PENS Nothing more acceptable. We are selling $1.00 Pens for 50c; $1.50 Pens for 75c; Self-fillers as low as $1.00-' Other Reductions in Proportion. PINS There i? no more popular article for remembrance than a new Pin. Our stock cornprices every known variety,., including Saphires, Topaz, Pearls, Opals, Diamonds and various combinations. Ask to see our special assortment at $1 each.

BRACELETS Prices are cut deeply on Bracelets and you will find an assortment from which to choose just what you want at a big saving. CUT GLASS Newest creations of the, world's master cutters. ;' Every piece reduced during sale.1 Buy your '"Gift 'Glass" from 'the best selection in the city. ' BAGS Both feather and Gold and Silver Bags are popular for gifts and we have the newest styles' in each, prices range from 90c to $40 and all are greatly reduced for this final week of our sale.

LAVALLIERS Hundreds of Lavalliers in exquisite designs. A gift that every girl craves. New and charming pieces, all at our Xmas sale prices. SILVERWARE CLOCKS Always appreciated as a gift by mother or wife. We show a superb stock of Mantle, Djning-room and Dresser Clocks. There are many exceptional values to be had in most every style of a clock. RINGS Not just a few to select from, but there are , thousands, including every conceivable mounting and setting. No matter what your idea of a ring for a gift may be, you will find it here at a large reduction. There are some especial deep cuts for this last week.

This Jewelry Sale offers you the Opportunity of a Lifetime. Big discounts on everything in our store. Open Evenings Until Xmas. We Always Dave More Than We Advertise

RICHMOND'S FOREMOST JEWELERS

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