Richmond Palladium (Daily), Volume 42, Number 208, 13 July 1917 — Page 7

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. ' ... ... ;: ' r. .' ': , " -. . ' .' . , -' . ' ' - ' . . " .' -3 . . : ".. '"" THE RICHMOND PALLADIUM AND SUN-TELEGRAM. FRIDAY, JULY 13, 1917 ' . ' t5 " " PAGlSEVETS

tiuiy lo liiv uiwui iiiuiuii iui kjp" uuu luumuiwi viuuuoi t? t uiuoi gi icauy iui iiiv x an uuauiwaa vviiiiii alalia ill rlUgpi- w . make room for the incoming stocks of new Fall goods. Therefore every department throughout the store is affected hf this . general clearance which means that substantial price reductions prevail. This clearance includes the very things that mdy ot : you need and would buy at full prices if we didn't give you the chance to get them at such extraordinary savings. No ecpomr r 1 1 LADIES' NECKWEAR ically inclined person should neglect this opportunity. BAGS AND PURSES h rl 1 t 1' II nrniirrn II I . I - I

Opens Saturday Closes Saturday July 28 SALE Days U SILKS REDUCED FOR JULY SALE SILK POPLINS, yard wide silk poplins, in all of the wanted shades including black and navy QQ blue; July Sale OttK FANCY SILK SHIRTINGS Our entire line of fancy silk shirtings in the white ground with the fancy colored stripes. These goods are always in demand at this season of the year for Men's Shirts, Women's Blouses and Children's wear. All priced special for the JQ July Sale at $1.10 andUC FANCY DRESS SILKS Fifteen pieces of 24 and 2? inch fancy dress Silks in checks, plaids and stripes, all regular $1 and $1.25 flQg values; July Sale price..... vKC CHIFFON TAFFETAS Yard wide, ofl finished chiffon taffeta, rforsuits, waists and sepa- J- QQ rate skirts. July Sale. . . $A0 SPORT SILKS All of our sport Silks in poplins, pongees, shantungs and tuiahs in either the natural or oyster white, show special reduc- - tionst for the July Sale. SEMI-SILK PONGEES One lot of yard wide semi-silk ponsee, with the large sport balls and figures, regular 79c values; July QQ Sale B9c and OVL SEMI-SILK CREPE DE CHINE Yard wide semi-silk crepe de chine in a dozen good light or dark shades, including ivory, flesh and pink for blouses, dresses, waists and undergarments; July yQ Sale ftOC SEMI-SILK PONGEE Natural fin lnh, yard wide; July Sale Yard wide all silk black Taffeta; July Sale price ". 58c Chiffon 98c Yard wide. aH silk Black Messaline, beautiful satin fin ish; July Sale $1.19 PARASOLS All one-fourth oft during this sale. LADIES', MISSES' AND CHILDREN'S UMBRELLAS Two Special Lota LOT I. Ladies' or Gents' assorted handles. $1.50 values, this QQp sale, each VOX, LOT II. Ladies' or Gents' assorted handles. $2.50 values, FA this ale, each iJLJVJ AUTO HATS All reduced, specially priced QQ at -45c and OIi

GARDEN HATS See the special bat to take place of the Sunbonnet two styles nf choice &OKs WASH GOODS ALL REDUCED . Endless line of all the latest patterns and colorings; we have made np special lots for this sale. ONE LOT PRINTED VOILE - f worth up to 15c, choice XUC ONE LOT PRINTED VOILE and Organdies, up to 25c . . - j choice J.OC ONE LOT PRINTED VOILE and Organdies, up to 39c Oft choice k . r. . . . . "C (All better goods reduced)

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One lot of fancy tilk Windsor Ties, some are plain colors, others are. checked or plaids - July Sale price x MIDDY TIES We offer our large full sized taffeta Middy Ties with the cord edge border in white, green, black, navy blue, scarlet, and cardinal July Sale )Q FANCY NECKWEAR Cle a n u p of novelty Neckwear, some are slightly soiled and mussed, all the new things in collars, collar and cuff sets and cords; To close as follows: 25c and 29c values; July 1QA Sale price J-(Jy 50c and $1.00 values; July OOp Sale price OOl DOMESTICS FOR JULY SALE MUSLIN Good quality, yard wide, brown muslin Sale (J- ff price 10c; 10 yard3 for. . J) BLEACHED MUSLIN Soft finish, full yd. wide; Sale price (J-t AA " 12Tc yaraj 8 yards for tpA.lMJ 42-inch Bleached Pillow Case Mus lin, good quality; Sale price 16c 45-inch Bleached Pillow Case Muslin, soft finish, good quality, -J Q Sale price lOv 9-4 full width Unbleached Sheeting, makes a seamless sheet; A fig Sale price xlC 9-4 Bleached Sheeting, good quality, soft finish; July Sale A J? price TtOt Yd. wide soft finish Cam- -J sy brie Muslin, Sale price... Aj2"t' PERCALES 500 yards of yard wide' good quality percales, in either light or dark colors; these are short lengths from 2 to 10 yds, regular -t n j 15c goods. Sale price JL&i'2 Ten pieces of Comfort Calicoes, with the fancy silkolene patterns, all new bright designs n July Sale OC CRASHES 10 pieces of 17 inch good heavy bleached crash with the blue Q bordered edge; July Sale C 5 pieces of 17-inch Bleached or Unbleached Crashes with the red or blue border, July Sale -j price XlC All of Our 16c, 17c and 18c Crashe3 on sale for the July Sale JPj SHEETS AND PILLOW CASES 81x90 seamless Bleached Shpets. good quality of muslin, soft finished; July Sale 80c 81x90 D. and L. Seamless Bleached Sheets; this is a standard OA brand; July Sale OUC 42x36 Eleached Pillow Cases, made from a soft finished muslin with a wide, deep hem; July - Sale ... JhC 45x36 Bleached Pillow Cases, same quamy as the above July Sale , 18c TABLE LINENS We show some wonderful values in Table Damasks, and these goods are sure to advance and it would be economy to buy liberally during this sale. FIVE PIECES Of 64-inch damask' in beautiful designs. Priced rQ special for the July sale t))C FIVE PIECES Of 70 and 72-inch damask in as many styles and patterns; these goods would be a bargain at $1.00 ryQ July Sale price . iVC FOUR PIECES Of 70 and 72-inch bleached Linen damask, - the designs are beautiful, reg- -f OQ ular $1.50; July Sale. : . uiLu Many other bargains in Table Linens. STATIONERY 300 boxes of Irish Lawn Stationery in six tints, blue, pink, helio, grey, buff and white with the new QQ flap envelope, July Sale... uC 300 boxes of a good quality station

ery, 24 envelopes and 24 sheets to box, July Sale . .

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Cloak JDetpartmeiiit'

AH Cloaks, Suits, Dresses, Waists, Skirts,Rain Coats, at A Liberal Discount on All Items in This

I Cloak & Smintt Depart

p In order to show our appreciation fcoets a:d Children's Coats. Not ausiness we have enjdyed this sea- g g son we have decided to make one gor the wonderful Cloak and Suit bies' and Misses' Coats, Suits, Dress- H M es, Waists. Skirts, Sweaters, Rainrand clean-up of what'is left in Lad garment held back, all reduced f g during this July Sale. . m

SUITS 36 left all this season's purchase, all colors, sizes up to 44 bust, in four groups, $7.98, $10.98, $14.93, $19.98. Most of them less than half price. 5 SILK SUITS LEFT Take your choice at 1-3 Off. COATS S3 m is Here Is your chance, our entire line, none held back, take your choice at just y2 price. Ladies' and Misses', $6.50 to $35 Children's i..$3.75 to $14.98 Infants' $3.00 to $3.00 All half price, all colors and sizes SILK DRESSES Our entire line all this season's goods, take your choice at 1-4 off See the special lots taken from the regular line at $5.93, $7.98, $9.98; worth double. iS WAISTS See the Crepe de Chene and Georgette Crepe, flesh and white special values at $1.98, $2.48, $3.93, $4.98, $5.93. Si 1 WASH DRESS SKIRTS If New line received for this sale, 1 sizes up to 36 waist, special valS ues at $1.00, $1.35, $1.80, $2.25, H $2.70. liiiMSI COLONIAL WHITE IVORY We are going to give you aspl did opportunity to compete or start your set of white ivory. This continues to be the most popular of all lines in "toilet articles. We are showing full assortments of combs brufhes and mirrors hair receivers and puff boxes, jewel land trinket boxes, perfume bottles, cold cream jars, trays and brushes and a full line of the small manicure articles. Priced for the July sale as follows: 25c items, now; 50c items, now 75c items, now.. $1.00 items, now ...raj $1.50 items, now "tVln $2.00 items, now Ji-Mj $3.00 items, now ?2.a $4.00 items, now.... $5.00 items, now $3.75 , EMBROIDERIES ONE LOT 3 to 10-in. camDric edges; worth up to 20c; Qi your choice for sale -OSv ONE LOT Embroidery bands sold up to 15c; your choice ' yard for this aale. tlv See the special lot of wide flouncings; July sale price (J-j -j Q at .49c, 79c, 98c t JXJ-i Worth Double the Price.

Second Floor

WOOL DRESS SKIRTS All reduced, special at $2.98, $3.98, $4.98 and $5.98. SWEATERS Ladies'. Misses' and Children's all reduced, new line of Fibre Silk received this week. Children. Misses'. . , Ladies'. . . ...45c to $2.00 ..90c to $3.15 .$1.50 to $16.50 All reduced WASH DRESSES We show a complete line, all white, printed Voiles, Sport Dresse3, part of same received the past week; sizes up to 46 bust, special values at $2.98, $4.98, $6.93, $9.98; great many show a reduction' of 14, 1-3 and off. RAIN COATS For Ladies, Misses and Children, all at 1-4 off during July sale. Children's $2.50 to $4.50 Ladies' & Misses' $2.50 to $17.50 1-4 off. . HOUSE DRESSES New line bought for this sale. Special values 89c, $1.12, $1.35. Sizes up to 51 bust. CLEARANCE of WOMEN'S GLOVES Two-clasp, short Silk Glove3, double finger tips in white or black, full range of sizes; some are self, others contrasting embroid- p?fn ery backs; July Sale....".. OUC LONG LISLE GLOVES A broken line in white only, full 16-button length, in most all sizes, reg- QQ, uiar 59c value, July Sale.. OtC LONG SILK GLOVES A small lot of a good long Silk Glove in white only, the sizes are 6 and 6. Our. regular 79c value July Sale UC Many other broken lots of Gloves, ; all to be closed at a big sacrifice.

Greatly Rediiced Prices. Department.

meiutt WASH WAISTS ALL RE- 1 DUCED j Voile and Organdies in lace and g embroidery trimmed, special j valuea at 89c, $1.35, $1.79. All fj sizes up to 54 bust. m m CHILDREN'S DRESSES g Our entire line at reduced prices B Including the new goods just re- H celved, sizes 3 years to 14 years, p Choice plaid and plain ginghams, H percales, etc. Special values H 49c, 68c, 89c, $1.12. KIMONO APRONS Ten styles to select from, just g the thing for this hot weather a specials at 69c, 69c, 79c, 98o H light or dark, sizes up to 56 B bust. p BREAKFAST DRESSES j Four styles to select from, best; If quality, plain or striped percale, 'jj 98c and $1.50 each. PETTICOATS See the special Seco Silk, all col- jj ors, $2.25 value, this sale $1.50 B each. H See other special lots at $1.98, $2.98, $3.98. g TURKISH TOWELS 18x40-inch Turkish Towel, good weight; regular 19c value; - July Sale price... '...IOC 22x40-inch, extra heavy double thread Turkish Towels, (r regular 29c; July Sale Zt)C WASH 1 CLOTHS Large 14-inch fancy bordered Wash Cloths, the colors are pink, blue, lavender aoa yeuow; July Sale price; 4 for 25c EXTRA SPECIAL Remnants of, Domestics We offer hundreds of good Remnants in Calicoes, Percales, Ginghams, Crashes, Linens, Muslins and Sheetings. Do not leave the store until you have looked over the Remnant Tables. HAIR SWITCHES Special clearance sale price on all Hair Goods, our entire line of 3 stem best quality, real human hair switches, priced as follows: 22-inch 3 stem, regular. $1 26-inch 3-stem, regular Q-t mq $2 value ............... P-L4o 30-inch 3 stem, regular Ji aq $2.75 value tpXatO

raKd J RedueUoiie-

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Clean up of all odd Bags and Purses, just at a time when you will want one for your vacation. These lots include all leather, silks and metal goods; priced as follows: 50c and 75c values QQ Sale price 0C $1.00, $1.25 and $1.50 values, HQ Sale price . IOC $2.25, $2.50 and $3.00 (T- QQ values, Sale price tpX0 AUTO VEILS Two special lines of Auto Veil3 made from a wash chiffon U a dozen of the new wanted shades, and fully hemstitched. 36x54-inch Veil (g- Ckt July Sale price pi-"tl 18x54-inch Veil Kft July Sale OUC ITEMS PICKED AT RANDOM FROM OUR NOTION DEPARTMENT SILK FANS Our entire line of Silk Fans are reduced for the July sale, some have bone sticks, others with wood sticks in spangled or lace trimmed, all reduced as follows: 50c, 65c and 75c value QQ July Sale OIC $1.00, $1.25 and $1.50 values

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July Sale WILLIAMS' TALCUM POWDER Large can with closed lid top, in several odors; July sale, Off 2 for 6M3 BUTTERMILK TOILET SOAP Extra large bars, gooa for nam o soft water; July Sale price 4, bars for iJ CREPE TOILET PAPER Extr, large sized roll of Yokahoma Crep Toilet Paper; July Sale, rtp 3 for iJ LADIES' UNDERMUSLIN GOWNS Large assortment of ki ono slip over, numbers cut wi and full length. Nainsook and Ca brie trimmed with good laces a embroidery; July Sale Q price Big line of slip over and but front styles, special at $1 to $2, PRINCESS SLIPS Odd lot gre: reduced, now $1.59, $1.93 and $, ENVELOPE CHEMISE All si made from nainsook, nicely rr trimmed, July sale 6 SKIRTS One odd lot 12 garments to close O One lot made of crepe and rr cambric 4 CORSET COVERS 1 - A 1 T mI.Ah .w, value See the larere line of V and rind Neck, made of fine oualitv pnsook; the trimmings will please, choice CORSETS Lot Empire Corsets, medium'Sb bust, long hip, batiste wit four good supporters, well bonedrXlp .H sizes. 19 to 30 j M' Odds and ends of $2.00 to 3-50 goods; sale price di"fQS $1.19, $1.29 and OfUO BRASSIERES 7 See this special sale numCAn ber, sizes ,34 to 46 ..fOKfX KNIT UNDERW&R Misses' Union Suits, Esx Mills, low neck, sleeveless, la? or tight knee, 3 to 16 years, 250- " Qn ue; Sale price. J-fl Boys' Union Suits, p. D. style, ages 6 to 16; July Sil Kflg price Li... - OKff Children's Vests att Pants, broken line, bleached, e 3 to 15, regular 35c value; Jul Sale , -i price .. Odd lot Ladies' V4ts, sizes 34 and 36, plain and trimied iium- - Q bers ; Sale price .1 . . . - vx Ladies Union Siis; lace or tight knee, .all sizes 34to 44, - AA July sale 35c '3 fdr Men's BalbriggarjShirts;-short and Long Sleeves, at sizes, OKn July sale : ; . M . .. J .". iO ONE LOT LONG CLOTH 36 inches wide.- It value. July sal 12Vfcc yard or a blt of 12 yards for $1.40. We will sill only 30 bolts at

this price.

Not marked up; down to make reduct appear i i conunon-

i nMt,.Ai v-iany sale VI promoters duriis 8eH ' we wart i' son ox me yt, ? i it xmietMDm V" price put fl store is to fceptaUtits full wort meamn8T' SHIRTS emBl, ln 14. 14, 15, 18.' July sale'y SQirt3 $Sr. 59c lu ".- U CI AA 1na In See our'c " V " ' fine pe''8iaes 14 to 17; 7QC , July St NIGHT SHIRTS We sa dollar valu- 79(5 J JlJv ' ... i cDREN'S ROMPERS larrne loose or tight knee, Ions t sleeve, white and colors. farfrom best materialfl, BOYS' BLOUSES pt and regular etyies, percaiochambray Juiy CUi price ' LY CLEARANCE OF. ALL RIBBONS One hundred pieces of; wide ibbons, all sorts and kinds both lain and fancies in many cases orth up to 35c a yard, f Qn ujy Sale , J3c One table of extra wme mo ons in satins, taffetas, moires and ancy floral patterns for hair bows. ashes, girdles, fancy hags, etc.. etc., worth up to 65c a yard, QQf July Sale price NARROW FANCY RIBBONS for ties, hat bands, belts, etc.. etc., all sorts of combinations and widths. Every piece reduced; no "1 Q regular prices, July sale. HOSIERY Ladies' Gordon Dye Fibre, white, black and some colors Kff July sale' UUi Misses' mercerized tan, pink, sky, sizes 7 to 9, regular price "jQ 35c: July Sale 51 Ladles' tan silk fibre, 35c 29c goods; July Sale Ladies' (Leading Lady) black gauze, 8i to 10; July Sale, ftp 2 pairs t)C Odd lot Ladies' colored and some embroidered hose, formerly OQ50c to $1.00; July sale 7C Men's Economy Half Hose, In black, grey and tan July Sale 15c Children's Half Hose, In plain colors, tan, pink, blue, sizes 4- n(n to 8; July Sale 13c; 2 for DC CLEARANCE OF ALL LACES TRIMMING LACES One lot of beautiful trimming laces in bands, edges and Insertions, Just the things for trimming the summer wash materials. These goods range from 25c to 50c a ; "I Q yard; July Sale a yard.... XC NARROW COTTON LACES. Vala, filets, torchons and clunies; some are the very narrow goods, others are wider in either edge or Insertions In many cases worth up to 10c and 12c a yard; July Og Sale, yard .................. OC ONE LOT OP LACES similar, to the above goods, in better and wider values, goods that were sold from 10c to 20c a yard; July Q Sale, yard OC

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