Richmond Palladium (Daily), Volume 42, Number 197, 30 June 1917 — Page 10

PAC3 TWELVE

ram iuchuomd palladium and sun-telegrau. Saturday, juke so, 1917

(Em

3 C

iiMj n mm iiwiiMi iMwwiiMMiiiiMMiHtyMWfM""1"'1 1 mi imii mmiw i mmuf i.niM Mmm wiinBmttmttu imiiwimiiii immitwm mi umt wiiii mM&s9mm iiin MiimiminiiiiwwnwiiiwrownuiiiiniiiiMiMimnwBiiJI Biihiihiiiimiiibibiiibmiiimwiwm " nm I f-ninrinniiin j n 1 iuw mih imiiih inwmi ii 1 1 1 mntm Mil Tlltntiufcrr im iiwiiti

Automobiles Absolutely Essential to the Conduct

of Nation's Business and

Industry

Your City's Prospects for Fu ture Never Were Brighter Center of Richest State in Uuiori, Ideally Located for Manufacturer, Jobber and Dealer-Automobile Business Has Been a Great Factor in the City's Prosperity.

; Your city has naturally developed as a producing and distributing center. It is located in the center of the richest state in the union, within easy reach of raw materials, with good labor conditions and fine transportation facilities. '

As a market, your city not only has its city population of 30,000, but within shopping distance twice that number.

Your city is ideally located on State roads, being on the National road from east to west, and good roads north and south. Thousands of tourists stop here every year. Many beautiful lakes and resorts are within easy reach on these good roads, while the scenery is unexcelled.

Indeed, your city's prospects never look brighter for the future than right now. The country at large is prosperous. Billions are being spent

And there are a lot of automobiles owned in your city. In 1916 there were thousands of cars registered in your county, of which the greater portion were owned in this city. This number has increased fast this year. The supplying of all these cars, and the thousands of others that visit the city each year, with gasoline, oil, tires and accessories is in itself a big business. .

Your city's people have been making unusually big money for nearly three years now and with greater prosperity ahead it all means that business here will have, its big share in the increase.

For the business man who stays at home in these war times and does the work formerly done by two men in many cases an automobile makes it possible to do double the work and doubles his efficiency by keeping him well

American farmers the backbone of the country are now producing food for the world and to them the automobile is a great boon. It soon pays for itself in the saving of time, labor and horseflesh, and brings him to the city, where he is a big buyer. It gives him rest and recreation and opens up a broader life to him and his family, keeping them satisfied with life on the farm.

Business concerns have recognized the necessity of the automobile. It widens their delivery range, saves time, works 24 hours a day, 365 days in the year if need be, and will do three or four times the work of a horse.

Important Facts Automobile industry best organized industry in the country. Supports over 2,000,000 people.

in 1916 there were 1,583,617 automobiles and trucks built, the value of the cars sold was $1,226,000,000.

The total registration of automobiles in the United States for 1916 . was 2,932,455.

66Buny Yonmr Car Mow"

By Automobile Editor Palladium When President Wilson wrote a New York business man, "This is not only not a time to allow any slowing up of business, but is a time when every sensible process of stimulation should be used," the automobile and allied industries decided that meant them, too. They figured it out this way: Here you are, an average reader of automobile news in these columns. You have the money to buy a car, either a new one from $345 up, or a partly used car. ? You really want that car want it bad, for the pleasure and health it will bring you and your family, for its convenience, or possibly for.business use as well. You're weary of walking, or strap-hanging, or depending on friends for lifts. Or you now own an older model (which, confidentially, has an enormous appetite for gas, tires, oil and new parts) and you" want a better car as your position demands. And a newer car, you rightly figure, will cost much less for upkeep.

They Have "Your Number

The auto-folks know about you and know that you're just holding back without any logical reason. For you know as well as they that business is going to keep good, unless everyone does like you and just 'holds back." In which case, of course, you are operating contrary to President Wilson's statement to not allow "any slowing up. of business." So the auto-folks intend to have you set right on the matter to show yoU where you not only uncage the pent-up enjoyment in those "resting dollars" of yours, but also do the nation a good turn by putting them back to work in general circulation when you buy that car you want.

"Eventually-Why Not Now?"

Sunday, July 1st, to Sunday, July 8th, inclusive, is Now" Week.

'Buy Your Car

The roads, are now in good shape almost everywhere. The belated summertime is in our midst and the Call of All Outdoors is very, very insistent. Four of the best motoring months on the calendar are ahead. So "Buy Your Car Now" Week is a very timely prelude to the enjoyable months ahead of you. k We know you will find it. difficult to resist the impulse to buy that car when you read all of the allurements that are forthcoming. "Eventually why not NOW?" is trite but true. Take a tip from these columns, watch the advertisements carefully, telephone the dealer who sells the car which is nearest to your heart's desire, and have a demonstration. Buy your car now- be happy in those pleasures it brings you and content in the thought that you did right by putting the cost of the car back into circulation where it will do the country the greatest service.

The Automobile is Necessary to the Army in Saving Time and Labor---To the Business Concern To the Business Man To the Farmer And to All in Increasing Efficiency by Keeping Us Well and Happy.

These great war times have demonstrated to a marked degree the necessity of . the automobile to the army . have evidence of this right here in your city by the constant use made of cars. The automobile is indispensable in trans-. porting men and supplies -in saving of time and labor. Only the other day the United - States . Government announced it would buy 74,000 new cars for the army: -jg

A Canadian paper headline said the other day:; "Canada, despite war, buying 100,000 cars. ' Canada has gone through precisely the same conditions that now confront us so the effect of the war there ought to be fairly indicative of what we may expect here. j

.-, One of the, largest tire companies, found on investigation that in 1 9 1 3 Canada had increased its number or registered cars 16,780 or 38 as against the 1912 registration, and during 1914, 22,070 or 36 as compared to 1913. War was declared August 1, 1914, so that the last figures were little affected thereby. Now, after two and one-half years of warfare, Canada is this year buying 100,000 new motor

-almost five times as many as were purchased during

cars-

1914, and an increase of 85 over the normal for 1 9 1 3-1 4.

So Canada under war conditions, with a constant crusade for economy, with the withdrawal of man power and money far in excess of anything contemplated in the United States is, after two and one-half years, buying as many automobiles per capita as the United States. k

Theory and prophecy are not very convincing, but here are the actual facts. The experience of Canada and her present liberal patronage of the motor car, ought to be an evidence of what the future has in store for us. If there is any doubt as to the stability and prosperity of the motor car business, or business in general, the experience of Canada ought to dispel it. -

The automobile means rest and recreation plenty of fresh air to all. It has proved its worth in countless ways everywhere. Much of the; electrical equipment for' many of the leading automobile manufacturers is made right here in your city. The research laboratories of your city are constantly bringing out new ideas that make for motor car progress. Your city may well be proud of the part it has played in this great industry. Let us continue in the. good work. . .

RICHMOND'S AUTOMOBILE DEALERS

BETHARD AUTO AGENCY - - 1117 MAIN ST. . (FORD AUTOMOBILES) SAXON DISTRIBUTORS for Eastern Indiana - -v . - - - - National Garage, 1211 Main St (SAXON AUTOMOBILES) . JOHN R. LONGSTRETH - - - 11 North 9th St ,V (CROW-ELKHART AUTOMOBILES) ' y THE HUB GARAGE - - - - South 7th St t . , , (HUPMOBILE AUTOMOBILES) :

1107 Main St 416 S. 15 th St

CHENOWETH AUTO CO. - - - (BUICK AUTOMOBILES) W.CPIEHL - - - - -

(ELGIN AUTOMOBILES WELDEX CO., R. H. Fetta - - Cor. N.42th & E Sts. (VIM AND REPUBLIC TRUCKS) CENTRAL AUTO STATION - - -1115 Main Street (HAYNES AND STUTZ AUTOMOBILES) . , ....

THE McCONAHA CO. - - - - South 4th St ' (MAXWELL, STUDEBAKER AND HUDSON AUTOMOBILES) TALCOTT OVERLAND CO. - - Mabtad 12thSt (OVERLAND AND WILLYS KNIGHT AUTOMOBILES) ' - . . . - ' - - - '-- ' 7 J. MORRIS JONES - - - - - 1024 Main St (CHEVROLET AND MONROE AUTOMOBILES)