Richmond Palladium (Daily), Volume 42, Number 167, 26 May 1917 — Page 9

I THE EICH110MQ EALLADIUM AND SUN-TELEGRAM. SATURDAY, MAY 26, 1917.

$20 Jmhi 3Ma

The price of the Chandler Six becomes $1595 on the first day of July. The present model, identically the same car, will be continued after that date. Until that date the price remains K $1395

It has always been a baoic part of Chandlerpolicy to keep the Chandler price low

We have kept it low. Men considered the original Chandler price of $1785 established four years ago an impossible price. Later when the Chandler Company reduced that price to $1595 the trade thought we were courting disaster. Further reductions came as a positive shock' to the industry. Meanwhile the Chandler Company prospered and

Chandler business grew to front rank proportions; The Chandler car was never cheapened; but;; rather; improved and refined from season to season until tfe whole motor car purchasing public has come to recog nize the Chandler car as a car of surpassing values: 1 Our whole purpose has been to build die best lightweight Six and sell it at the lowest possible price; ;

We have sold the Chandler car for hundreds of dollars less than cars of similar quality We have built into the Chandler car, as fundamental priced cars of all types features which are not found in features of construction and equipment, the most im- other medium-priced Sixes or found; at best to ' yerjj portant features which are characteristic of the highest slight degree.

Now, however, the Chandler price must be advanced

It must be materially advanced to cover greatly increased costs which have arisen this Spring by reason of unprecedented conditions in the material supply and labor markets and in problems of transportation. Production costs throughout the past three months have advanced steadily and in long strides. This is a

condition which we cannot control. It is a condition" which we must meet. . So the Chandler price must be advanced. In making this advance we do not depart from our firmly established policy of keeping the price just as low as it can be kept and still provide reasonable manufacturing profit

At $1595 the Chandler car will still be under-priced

is a provable fact. Now you can buy this great Six at $1395, f. o; bi Cleveland.

It will be distinctly under-priced, as compared to OtHer cars which some may consider of similar quality. By test of any conceivable comparison this statement

While the $1395 price holds, the demand will continue to greatly exceed our production, and we cannot guarantee deliveries FIVE ATTRACTIVE CHANDLER TYPES OF BODY SevewPassenger Touring Car, $1395 Four-Passenger Roadster, $1395 Scx&Pcssezger Convertible Sedan (Fisher built) $2095 Four-Passenger Convertible Coupe Fisher bum $1995 Limousine, $2695 All prices . o, b. Cleveland

Auto

ales Agency

: 1211 Main Street : CHANDLER MOTOR GAR COMPANY, Cleveland, Ohio

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