Richmond Palladium (Daily), Volume 42, Number 117, 29 March 1917 — Page 11

THE RICHMOND PALLADIUM AND SUN-TELEGRAM. THURSDAY, MARCH, 29, 1917'

. PAGE ELEVEN

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A Great Shower of Bargains Will Pour During the Next Few Days Values Are Here in Abundance Prices Smashed to Nothing Everything Cut Clean to the Bone

Just one year ago we landed here in Richmond. We were not met by a brass band or welcomed by hearty hand shakes, but instead were looked upon as remnants of the old Standard Mdse. Co. and we had a great deal .to overcome First we had to impress deeply upon the people of this locality that we were riot in any way connected with the Standard Mdse Co. and after months of hard trying this fact was finally established. Second We had to convince the people that we were absolutely on the level and that we would advertise the truth and nothing but the truth. We had to show them that we had the real goods to sell and we accomplished this and today we are at the end of our first year with all

1 these stumbling blocks" removed. We have the confidence of the people and we feel within ourselves

that they believe m us because during our recent sales, and our business here of late has been more than satisfactory they are beginning to know that this is The New Railroad Store, owned and man

aged exclusively by Mr. Sidney Rose, a man who is honest and who gives people what they want at the lowest prices possible. Now that we are starting on our second year we feel it is our duty to show to those who have stood by us through thick and thin some way of appreciation and we have chosen to hold a great Anniversary and Easter Sale because in that way we can give you your Easter needs at a great saving in price. We have spared nothing; in fact everything in our big clean stock goes to you during this sale at a saving. We want to give you real honest values and if you are in need of any Dry Goods, Shoes, Skirts, Waists, Dresses and Furnishings, now is your time to buy and save money. This sale will start tomorrow morning and continue but a short time, so be here early. In this advertisement we mention only a few of the many values you can obtain at this sale. Read them carefully, make out your list and attend this sale.

DRESS AND WORK SHIRTS 75c "Arlington" Dress Shirts, in all new, stripes and plaids, coat style, plenty, to pick from, during JQf sale for t xOC $1.00 JTrincley Special" Coat Q Shirt, all Dew patterns for.... UJJt $1.60 ''Hall Mark" Shirts, 100 dozen to pick from, all the new creations in patterns, soft and stiff cut, QOp during this sale for tOl 50c full cut Work Shirts, all JQ sizes; during sale xOl $1.50 "Signal Union Made" R. R. Shirts, all colors and sizes d- 1(j to nick from, for DXx

Light Blue Chambray Work iO-' Shirts for "OC

"PAN T S AND KNEE PANTS $1.50 good every day Work Pants. 98c $2 Pants, during this sale for.. $1.29 $2.50 good fancy Mixture Pants, $1.48 $3 Wool Pants, assorted colors. $1.98 $4.00 All-Wool Fancy Dress Pants, during sale for $2.98 $5.00 All Wool, very fine Dress Trous- . era; during sale $3.45 $2 Heavy Tan Khaki Pants $1.29 75c Boys' Kneo Pants, during sale, 48c 65c Boys' heavy Khaki Bloomer Knee Pants, during sale 43c $1.50 Boys' Wool Bloomer Knee Pants, fancy patterns, during sale for.. 79c

THIS beautiful, new floor covering: appeals to good housekeepers because it can be washed without injury, is easily laid and requires no fastening.

By-The-Yard

Although costing less, h is superior in every way to printed linoleum especially in attractiveness and durability. Tile, matting, floral and other attractive designs

for every room. . VJomo in

, and see it. 8-4 widths,

assorted patterns; a sq.

El

IKS

$1.98

$3.00 Children's fancy and plain.

color Suits, during sale

for

$3.50 Boys' Knee Pants Suits, during this sale (t0 MQ only $4 .40 $5.00 Boys' Knicker Knee . Pants Suits, all-wool, in all this season's

mixtures, during this sale for

Clothing

$3.48

$4.00 Boys' All Wool Suits, knick

er knee Pants, in all J0 QO the new patterns piJO $5.50 Boys' Suits, in all the new weaves and mixtures, including Serges; great values, dQ QK during this sale for. . tpOoO $7.50 All-wool very fine blue and gray serges, knicker (Tr OfT and Norfolk styles.. . . . iptleJ

Hats and Caps

50c Men's and Boys' Caps, all colors, during this sale OQ for 75c Men's, and Boys' Caps in all new shades.-stfipes ' and "4 Op checkers, for "iOC

Men's Hats, new shapes, $2.50 values for

$1.48

One lot of Men's Soft and fJQn Stiff Hats will be sold for i C Men's Hats, all colors and styles, a good $1.50 value, during QQn this sale for t. ........... $1.50 Men's and Boys Fancy Caps in all the new creations

Men's Underwear In this sale we Include our New Stock of Men's Summer Underwear ?i well as our Winter Goods. Men's Balbriggan Underwear, Shirts and Drawers to match, each 23c Men's 75c French Balbriggan Underwear, Shirts and Drawers to match, at 45c. Men's 75c Union Suits in ribbed and balbriggan 48c Men's $1.00 and $1.25 Union Suits 89c Men's Athletic Union Suits .' 48c All our Medium and Light Weight Underwear at a reduction.

CONGOLEUM RUG BORDER It is just like quartered oak floor 29c and 39c.

Shoes for Everybody MEN'S DRESS SHOES priced special during Easter Sale at $1.98, $2.48 and $2.98. MEN'S WORK SHOES, the kind for service, at $1.98, $2.48 and $2.98. LADIES' SHOES in fine leathers at $1.98, $2.48, '. $2.98 and $3.45 Ladies High Lace Boots, English Low heel at $2.98. LADIES OXFORDS, Pumps and Straps in all new styles and leathers at $1.98 and $2.48. CHILDREN'S SHOES, big values at 98c, $1.29, and $1.48. BOYS' SHOES in all leathers, just the shoe for boys at $1.39, $1.48 and $1.79. BOYS' LACE SHOES, big values at $1.98. TENNIS SLIPPERS and Shoes for everybody at a saving.

n

Extra Specials 39c Ladies' Black Silk Boot Hose, slightly seconds, special - rtj price JL&s

5c Toilet Paper, a full size nj roll at bW2C Armour's 5c Toilet' Soap, rt several different kinds bWC Ladies' 5c Handkerchiefs, full size with collar hemstitched, nj at W2'C 15c Turkish Bath Towels, - -fl full size ....... 11C

$1.25-$1.50 Gingham House Dresses, fine cut, all sizes . AO,,

JJOC

at

10c Palm Olive Soap, at this sale

7c

25c Children's Heavy Ribbed Hose at .......

19c

19c

25c Buster Brown Ladies' Lisle

Hose, black and white at : .... .". . . . ,

75c Ladies' Heavy Percale Bunga- I low Aprons, light and CQ r dark colors DiC

Great Sale of Sample Spring

$18.50 and $25 Values

We purchased a big lot of Ladies High Grade Sample Dresses! from a Cleveland manufacturer. These Dresses were made to sell from $18.50 to $25.00. All the New Creations in style and Materials; No two alike and we will sell them all during this sale at one price, for

IB

25c Table Oil Cloth in plain white

and colors, special per yard ,

Lace Curtains 75c Curtains, 2 yards long, in white and ecru, a pair. ....39c $1.25 Curtains, 2 yards' long, In white and ecru, during Bale. 69c $2.50 Curtains, extra wide and full length, a pair for $1.48 $4.00 Lace Curtains, 56 inches wide, 3V yds. long, a pair, $1.98

Ladies' Aprons One lot .of Ladles' Aprons, made of assorted heavy percales in 10 different styles, full length and all sizes, 75c value FA-

UJU

for , 75c Dressing Sacques during sale at

48c

50c Window Shades at this sale . 75c Lace Curtains in white

-and ecru

18c

29c

39c

39c Boys' Waists, all colors and sizes

29c

$15.00 Ladies' Silk Sweaters, all

colors and shades, at

$7.45

Muslin Underwear

39c 89c

35c Embroidery Trimmed Corset Covers and - Brassieres for AC

Ladies and Misses' Embroidery Petticoats, 50c grade for

Ladies' Embroidery Trimmed Princess Slips,

$1.50 grade, for

Slip-over Nainsook Gowns will go for 39c, 79c, 98c 75c Embroidery Trimmed Petticoats during sale 49c 35c Muslin Drawers, during this sale for 23c 75c Muslin Embroidery Trimmed Drawers for. ..49c

$1 Silk and Crepe Corset Covers, during this sale 48c

35c Children's Muslin Drawers, Petticoats and

Night Gowns

19c

Ladies' Dress Skirls One lot of Ladies' Skirts, made of All (Jrt MQ Wool Cashmere Cloth, in assorted patterns (Dait'xO One lot of Ladies' Dress Skirts, made of extra fine Serge, in black and blue, diagonal and white pencil stripe; $4.50 value, at this QQ sale Pb0 1 lot of Navy and Black all Wool Serge Skirts, made in the latest styles; $5.00 to $6.00 value; at this sale $3.48 to $3.98 Good quality fancy Stripe Silk Messaline Skirts, made with plaited patch pockets with shirring and plaited frill at waists, $7.50 value, at this d 4 Qr sale for Pxd Good quality white and green plaid mixture, gathered at pockets and back, loose belt, dQ Qp nicely trimmed, special $c)t9

15c Outing Flannel Hundreds of

patterns to pick from at

7 k

Men's- 50c Blue Chambray Work

Shirts, all sizes, special at

43c

$3.50 Silk Petticoats, ail colors and shades ....

$1.95

75c-89c Petticoats in plain white and black

48c

7 k

Calicos, light and dark.

for

Apron Gingham during Qlf sale for 02V White Striped Crepe, 1 0JLp 13c grade, for Xd2 Jopo Taffeta in, stripes -J n and checks, for ... A I C Light and dark Percales jirC 15c bleached and un- 11 bleached Muslin for JLAi 12c Curtain Netting, by the yard; white and ecru for ..... 2i 17c German Ticking at 12c

15c Curtain Netting, white -j -J and ecru, for llv 25c plain Egyptian Marqui- - Q sette, white and ecru, for JL7C 15c Outing Flannel, thousands of yards to pick from H-n special 2 15c and 18c Dress ping- - f J. hams A ijC

15c Rippelett Gingham, - special XXC

25c Figured Poplins, several colors, special ........

15c Extra Heavy Shirt- 1 Oi ings X2C 39-in. Unbleached Sheet- ini ing liJC

Corsets "Lavesta" 75c OQn At this sale for. OiC "Parisian Lady," $1.25 Corsets, at this "Regals," $1.50 Corset, at this sale 93(5 "Regals" $2.00 Corset, at this sale OQ for tpX.i "Regals" $2.50 Brocaded Corsets in (Jl AQ latest styles tpAiO

Waists (or Easter One lot of Ladies' Fine Dress Waists, in plain white and assorted stripes, worth 75c and $1.00, 4 Q priced at 4loC One lot of Ladies Tailored Waists, in plain white and assorted Lawns; the newest creation on the mar

ket; worth $1.75 and $2.00; at this sale for ;

1 lot of Ladies Waists in plain white and colors,

in Lawns and Voiles, all sizes, $1.25 and $1.50 grade

One lot of Ladies' Silk Waists in plain white and

assorted stripes, regular price $3.00; at this sale they go for

98cW&XH

A Mi

79c 11- WM 711

$1.95 ii

17c

HOSIERY FOR MEN, WOMEN AND CHILDREN 10c Men's gray cotton and colored Dress Hose ,72o 15c fancy and plain color Hose for. ..11c Men's 35c Silk and Silk Lisle B. V. D. Hose, all colors, plain fancy, arrow hose .-. ; . .19c 15c Children's Hose, all colors, during sale at ,11c 25c Children's Hose, all colors at... 19c 15c Ladies' Hose, all colors, sale price 11c 25c Silk Lisle Ladies' Hose, all colors 19c 39c Ladies' Silk Boot Hose, during sale at 12'Pc

50c Silk Boot Ladies' Hose, sale price 29c

RAINCOATS

$5.00 Salt-Pepper arid other

dark colors, double texture "Good Year" water-proof

Raincoats, during flJO AK this sale for All-Wool Cashmere guaranteed wa

ter-proof Raincoats, $8 (SA QCT

values, for JJrt:tl All-Wool Cashmere guaranteed

water-proof Raincoats, (! QC U0 values, for DUD

One lot of Ladies' Rain Coats will

be sold from.. $2.95 to $5.95

Handkerchiefs

Ladies' white hemstitched Hand

kerchiefs, during this t sale for lv

Men's white, red or blue 5c Hand

kerchiefs, during this sale for

10c Men's white "Shamrock" Handkerchiefs, during this sale n only iC 10c Ladies' Handkerchiefs. 7c 15c Ladies' Handkerchiefs 11c 25c Ladies' Handkerchiefs 19c 50c Ladies' Handkerchiefs 33c

3Jc

THE NEW.

nr.-

CHILDREN'S PMEE

Ladies' Gingham House Dresses, $1.25 and $1.50 value; during this QQ sale for 0C One lot Children's Gingham Dress- JO.

es, worth $1.00, for Oi

One lot Children's Gingham Dress

es, worth $1.50, now for

One lot Children's white and colored Gingham Dresses; worth $2.00, CJ Ladies' and Misses' Blue Serge sailor collar, fine Dresses, made of (gJ Qjf extra fine Serge, $7.50 value. . PtD

79c

Table Linens

& Towelings

50c Mercerized Table Linen, ex-

tra wide, for 75e Table Linen, a variety of patterns, during sale for White Table Clotb ready for use, full size for .79c and Lunch Cloth, 36 Inches 6quare extra heavy, for 25c Turkish Bath Towels during this sale 15c Turkish Bath Towels during this sale 15c Face Towels, during this sale for

39c 48c 98c 29c 19c 11c 11c

J

I Cor. North 8th and E, Richmond, Ind. Second Block West of Union Station "'''''''''''''''''W

Suspenders Men's Lisle Web Suspenders, 25c quality ; during this "f '7 sale LiL 35c quality Suspenders JC)c 20c Boys' Suspenders 1 1

20c Hose Supportersthis sale . .......

25c Boston Garters

during sale ... . , . . . .

14c 19c

Men's Neckwear 35c Silk Four-in-Hand lOp Ties, during sale ..... 50c Silk Wide End Ties, OQ during sale for ....... 75c and $1.00 Silk Four-in-Hand, extra good Ties, assorted patterns, to . pick from, at . . . .... . 25i