Richmond Palladium (Daily), Volume 42, Number 65, 27 January 1917 — Page 8

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THE KICHMOND PALLADIUM AND SUNTELEGRAM, SATDRDAY JAN.

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VI

What

o morrow ?

Resolve to Think You will Find it a Very Profitable Pastime

The industrial ambition of our city is but the sum of the individual, ambitions of our people encouraging the individual ambitions of our merchants. What progress will our city make, to what degree of prosperity will it attain in ten years in twenty years in fifty years? Every loyal citizen who has the interest of this community at heart, who is sufficiently farsighted to plan for the future of his children and his children's children, should give this question first consideration. The foundation of our merchandising suprem

acy has been laid. Our many natural advantages give promise of better things. The rest lies with us the future is in our hands. If we show our appreciation of the opportunities offered us if we encourage Richmond Merchants who showed confidence in us by investing their money here and their perseverance have built up establishments that merit our recognition and support, by properly patronizing them the biggest step toward our making Richmond a greater and better city will have been taken.

Try Youi

:Iome Stores First

The local merchants whose names appear on this page urge you to give them a chance at supplying your every need. Any article not found in stock will be secured for you promptly. Right now today tomorrow or any time, you need anything for yourself or any member of the family father, mother, daughter, son, the baby, or the hired help Richmond merchants can and want to have an opportunity to fill your wants. Maybe you are thinking of making a trip to one of the big cities for a day's shopping. Maybe you have been lured by unscrupulous advertisements or "something for nothing" promises into thinking you can save a considerable sum of money by such a trip instead of patronizing Richmond Merchants. Don't Believe it ! Maybe you are a victim of the mail order evil and are tempted by the clever wording of catalogues to buy and pay for goods without seeing them and without knowing what you are going to get, and learning too late that a good part of the catalogue language is pure fiction, and then regret that the remainder of the season that you are obligated to put up with the things that don't suit you.

Don't Be Fooled ! At least observe these don'ts until you have given the Richmond merchants a chance, see what the big and up-to-date Richmond stores have to offer you and learn the prices they will quote. If you are not in the habit of visiting and patronizing Richmond stores, probably the first surprise will be the wide range of choice offered you. You will realize in most lines at least, the large city stores surpass the home stores only in quantity, and the local dealers offer you the same variety from which to select. The merchants of this city are enterprising. They keep in close touch with the markets. They know what is in vogue elsewhere and bring it here, and merchandise in local stores comes from the very same markets and the very same manufacturers as that which is found in the larger cities. If the particular article you want is not in stock you will find the home merchant particularly anxious and willing to get it for you, so there is no reason in the world why you cannot obtain anything you demand right here at home. Try the Home Merchants first and thereby help yourself, your town, and those who play an important part in maintaining your town, your schools, your churches the home merchant

The Closer At Home You Keep Your Dollar, the Sooner It Will Get Back to Your Own Pocket These Merchants Are Leaders in Richmond's Commercial Life and Will Serve You At All Times To the Best of Their Ability. If the Merchandise You Want is Not in Stock These Merchants Will Get It For You.

The Geo. H. Knollenberg Co. The Lee B. Nusbaum Co. The Boston Store O.E.Dickinson The Hoosier Store Austin Millinerv Rail Road Store

Feltman Shoe Co. Jenkins & Co. Neff & Nusbaum Bartle & Rohe Wayne Tailoring Co. 816 MAIN ST. Ackerman's

RomeyY Starr Piano Co. The Grand Leader Roy W. Dennis Ferd. Grothaus Teeple Shoe Co. Sam. Vigran Chas. Johanning Plumbing