Richmond Palladium (Daily), Volume 42, Number 29, 15 December 1916 — Page 10

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THE RICHMOND PALLADIUM AND SUN-TELEGRAM, FRIDAY, DEC. 15, 1916

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The Wonderful Popularity of the Greatest Event of Its Kind in Richmond is attested by the throngs of enthusiastic Christmas buyers . which daily crowd our beautiful "Palace of Gifts' all intent on -availing them of this unusual opportunity of profiting by the genuine reductions which are being made upon every article in this wonderfully comprehensive, attractive and ultra dependable stock of Richmond's Foremost Jewelers. Are you one of the many who are profiting by this exceptional and timely sale? Are you taking advantage of this, the Greatest Event of its kind, coming as it does at this most opportune time? No matter how much or how little a gift you intend to make, no matter how wealthy or how ' poor" you may be, all will find a Hearty Welcome and a gift at the price they want to pay. All will find a genuine saving in every purchase, whether great or small. A dollar saved is a dollar earned. You owe it to yourself to compare our stock and prices with any in this or other cities. You owe it to yourself to avail yourself of this extraordinary condition a wide choice, an extensive variety and this grand opportunity to get the best and most suitable gifts at these exceptional savings. v1" ' .

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a Watch

Compared with the exguislte thinness and beauty of our Gruen Watches, other lines look clumsy. . Our Gruen Watches never fail to elicit a murmur of admiration and delight. Compare your watch or any watch with this one. The GRUEN VERI-THIN will easily win your decision as being "The Most Beautiful Watch in America." Then compare the time-

. keeping qualities. You can bet on your watch when you carry a Gruen, We are SOLE

AGENTS in Richmond. and are showing a complete line at $25.00, $27.00, $30.00, $35.00, $40.00 and $50,00, ' ' We also have the Hamilton, Howard, Elgin and Waltham Watches, $5.00 values for $2.98; $6.00 values for $3.98; $12.00 values for $8.85, etc. Reductions on all which you should compare before buying elsewhere. Give "HER" a Bracelet Watch Because it combines Practicability

with Beauty, the Wrist Watch is by far the most popular Watch for the ladies a perfect gift for wife, sister, moth

er or sweetheart. Our Wrist Watches are time pieces as well as ornaments, and we are showing a wonderfully varied assortment of styles and prices. Be sure to see them. Special Sale prices $9.00 to $36.00.

Diamonds, the Gift De Luxe "Splinters from the stars" the ancients called them, and they were to them the symbol of affection as undying as the stars themselves. So what could be more fitting as a Christmas gift mounted in ring, brooch, LaValliere, or other attractive ways? Prices as low as $5 and as high as $500, with scores of other prices between these two extremes. Come in and have a talk with us, anyway. We will be glad to give you the benefit of our years of experience in judging and choosing diamonds, and the saving on them at this time will be well worth investigating.

A Few of the Man v Gift Things

We Are Offering During this Big Xmas Sale

Fancy China Wrist Watches Sautoirs Veil Pins Boudoir Clocks Belt Pins Cuff Pins Desk Sets Casseroles Toilet Bottles Pendants Brooches Dress Pin Sets Coral Rings Gold Beads Silk Umbrellas Puff Boxes Mesh Bags

Traveling Sets Hair Combs Ear Studs Cut Glass Birthstone Rings Thimbles Opera Glasses Barrettes Ojal Rings Fountain Pens Waist Sets Card Cases Sets of Spoons Leather Goods Sterling Silver Fancy Plates Electric Lamps Gold Crosses Diamond Rings

Lavallieres Bar Pins Cameo Brooches Gold Bracelets Watch Fobs Diamond Bracelets Photograph Frames Pearl Rings Eye Glass Chains Chatelaine Pins Toilet Sets Dinner Rings Bouquet Holders Handy Pins Shopping Bags Souvenir Spoons Change Purses Plain Rings Flower Vases Vanity Cases Neck Chains Gold Watches

Lingerie Clasps Signet Rings Hat Pins Gold Lockets Stick Pins Coat Chains Link Buttons Jewel Cases Manicure Sets Set Rings Collar Pins Signet Rings Cuff Links Scarf Pins Cigar Cutters Gold Watches Diamond Rings Fountain Pens Cigar Lighters Card Cases

Emblem Rings Military Brushes Tie Clasps Full Dress Sets Book Racks Liquor Sets Photograph Frames Cork Screws Humidors Waldemar Chains Toilet Articles Silk Umbrellas Dickens Chains Silver Pencils Opal Studs Game Shears Ash Receivers Lapel Chains Diamond Studs Cloth Brushes Collar Buttons

Carving Sets Monogram Buckles Wine Sets Traveling Brushes Napkin Holders Field Glasses Desk Clocks Satchel Tags Key Rings Emblem Buttons Toilet Sets Gold Lockets Match Boxes Vest Chains Shaving Sets Smoking Sets Emblem Charms Diamond Links Cigar Stands

Pocket Flasks Cigarette Cases Letter Openers Watch Fobs Key Chains Decanters Traveling Cases Cigar Cases Cigar Jars Hat Brushes Tape Measures Ink Wells Bottle Openers Walking Sticks Soap Boxes ' Bill Folds Cigar Holders Desk Sets Safety Razors Monogram Charms Sets of Studs Pocket Knives

RICHMOND'S FOREMOST JEWELERS

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