Richmond Palladium (Daily), Volume 41, Number 315, 21 November 1916 — Page 4

THE RICHMOND PALLADIUM AND SUTTiJLeGRAM, 21, 1916

PAGE FOUK

i 3 !

i 9 5 i

THE RICHMOND PALLADIUM AND SUN-TELEGRAM

Published Every Evening Except Sunday, Dy Palladium Printing Co. Palladium Building, North Ninth and Sailor Sts. R. G. Leeds, Editor. E. H. Harris, Mgr.

Entered at the Post Office at Richmond, Indiana, as Be ond Class Mai! Matter. ."

The Christmas Rush

It's a iong time till Christmas, and the cry are raising may be a far one. But if the appeal

we are making for early shopping is heeded by

two hundred men and women, merchants and their sales department will be grateful to the few

who responded, and we will feel that our effort

has not been in vain. You can plan your Christmas gifts in Novem

ber as easily and as satisfactory as you can do it

late in December. Devote a few days to thinking

about the persons to whom you intend to send tokens; decide on the amount of money you can afford to expend ; make out a list, and then do the important thing start your shopping late this

month.

That merchants can offer better service to

patrons before the holiday rush is on, will be con

ceded by every man or woman who has pushed

his way through the aisles of our mercantile es

tablishment during the week preceding Christmas. Conservation of nerves and strength is I fostered by an 'early, visit to the stores, early purchases, early preparation of the Christmas packages. Suppose you .have done all this work by December 15. What a relief to know that you can sit at home, enjoy the daily routine of your home life, and serenely await the big day, knowing that for once in your life you will not be worn to a frazzle on Christmas. The carols that are sung and the messages that are proclaimed will carry more beauty and more strength than they did in the years when you heard them through the senses outraged by the roar and

Tush of pre-Christmas shopping, hustling and bustling.

offering, the reader may wonder if the merchants

really are getting a return for the money they

expend. The biggest merchants in the country know that it pays to advertise and they back their judgment with large appropriations for advertising purposes. . During the last campaign both parties resorted to newspaper advertising. They spent thousands of dollars to bring before the public cogent reasons why voters should support their candidates. What was the 'result? In those states in which tne party advertised heavily and the other party did not, victory went to the side that did the most advertising.East of the Mississippi, the Republicans "outt advertised" the Democrats three to one. Hughes won in Indiana, New York, Illinois and most of the so-called pivotal states of the east. West of the Mississippi, the Republicans did very little advertising. The Democrats, however, bought hundreds of columns of newspaper space for their advertisements. Hughes carried only three states west of the big river, and his losses in this region defeated him for the presidency. This is pre-eminently a day of reading. Men will go to a meeting to hear a speaker, but they want to read his speech in the newspaper on the

next evening. Campaign literature may be poured into the homes, but the voter will first read the newspaper, including the political ad

vertisements, before he will pick up the literature which the mail man has left. The subtle influence of the printed word, made more effective by an artistic display in an advertisement, is a powerful factor in vote-getting nowdays. The effective use of advertisements by the two political parties in the last campaign is a startling proof of the old adage, "It pays to advertise."

Does Advertising Pay? Perhaps every reader of a paper .has asked whether it pays to advertise. After reading columns of advertisements inserted by merchants to tell about their goods and the bargains they are

Swat the Match Pest There is a pest who goes up and down the land, filching matches as he goes..' He never has the stick of wood with sulphur end that is needed to light his cigar, pipe or cigaret. The poor match-owner has to deliver the goods when this pest calls, for the victim can't find the heart to turn down his plea for a "light." But now the worm may turn. The high cost of living has put a weapon into the hands of the match owner. He can listen to the plea and repiy, "Matches have gone up in price because potash which enters into their manufacture is selling at $200 a ton when it used to bring $25."

$2,800 Infant Sold to Gircus

SJBSJByfWBlWH.IHi.HM -f.Mikr n- "t A.- V tfwt4u vtAsulv vv . . vK 4 A r- . i CV h - ' tf. v . - - ' - v Js $ C 4 i - , - W fv&k'' - V Sk'c $ 11 VV..'.,.,.',,'.','.'.'.........v.v.iyA'.',-V.Vi.'A' .A v. v v J

FORM NEW SORORITY

OXFORD, O., Nov. 21. A new sorority, Beta Beta Beta, has been organized by Miami University freshmen. The officers: president, Mary Lou Phillips, Cincinnati; vice-president, Isis J. Williams, Greenville; secretary, Martha Todd, Oxford; treasurer, Kathryn Coulter, Oxford.

To Banish Wrinkles

Before retiring bathe the face and neck with water, hot as may be applied without discomfort, then dry and for two or three minutes rub Usit into the skin gently with the finger tips. No other treatment is necessary. This i3 a wonderful skin food made from pure nut-oil, guaranteed ' to contain nothing that will cause hair-growth. Usit Is a formula secured In Egypt and is said to have been used by Cleopatra and other famous Egyptian beauties, and handed down through the ages until today it is offered to the

women of this country. Usit is posi

tiveiy guaranteed to drive away

wrinkles and restore any complexion to its youthful beauty and freshness.

usit is not a face cream, but a liquid put up in handsome opal

bottles.

'Any lirst-class druggist can supply

it for 50 cents, but be sure you get the

genuine Usit in bottles. Immediate

relief to chapped face and hands. For Sale by Thistlethwaite's five stores and dealers everywhere.

CCNGQ AKO HIS liAMA

Commercialism permeates everything these days, even having Invaded the Central Park Zoological Gardens, New York City. This became apparent when it was announced that "Congo," the $2,800 baby of "Mrs. Murphy" and "Caliph II" had been sold to a circus. ."Congo" joined the hippopotami family after "Mrs. Murphy" and "Caliph II" had been united In matrimony by Head Keeper "Bill" Snyder. He is only one of several children that came to the Hippo family, but the others have all been sold. All told, the Hippo family has brought $40,000 to the Zoo.

SCHEDULE IS CHANGED

MILTON, Ind., Nov. 21. The Lake Erie and Western railroad has made a change of schedule time for trains on the Fort Wayne division, running through here. The new schedule went into effect Sunday. The north bound train due here at 7:32 a. m., is now due at 7:07 a. m. The northbound train due to pass here at 2:57 p. m., is due here at 2:57. The south bound train due here at 10:28 13 later and will be due here at 11:02. The south bound train due here about 6:00 p. m. 19 now due at 5:57 p. m. These trains carry mall and the rural mail carrier will leave here to serve the routes at 7:00 a. m.

day for Carthage where he will spend two weeks conducting a serieof revival meetings.

Channinn Sftasnna Rrlnn Cnlrla

I "Stuffed-UD head." clo.erged-un nose.

tight chest, sore throat are sure signs of cold, and Dr. King's New Discovery is sure relief. A dose of this combination of antiseptic balsams soothes the irritated membrane, clears the head, loosens the phlegm you breathe easierand realise your cold is broken up. Treat a cold persistently; halfway measures leave a lingering cough. Take Dr. King's New Discovery until your cold is 'gone. For 47 years the favorite remedy for young and old.- At your Druggist's, 50c.' ' Adv.

SPEAKS AT REVIVAL

Rev. Milo S. Hlnckle, pastor of East Main Street Friends' church, left to-

ASTHMA SUFFERER Write today, I will tell you, free of charge, of a simple home treatment for acthma which cured me after physicians and change of climate failed, am so grateful for my present good health, after, years of suffering, that I want everyone to know of this wonderful treatment. Mrs. Nellie Evans, 555 W. Bldg., Des Moines, Iowa.

Pennsylvania Lines

trains connect

inPennsyl-

vaniaoiauon,

Cincinnati.

with The Southland.

all-steel through train,

leaving Cincinnati

8.00 AM daily, via L.

& N. K. K. through

Knoxvule and Atlanta to Jacksonville.

No Transfer

at Cincinnati

Thm Southland runs

by daylight through

the Kentucky Clue

Crass region and J

Cumberland and ,

Blue Ridge Moun-i

Tri4 Ticket im Stuthtm Winter RetfUtdSp

mIF

Consult

TICKET AGENTS

far furthcffniotttta tton

Seeds Route South

Gall Stones, Caaer and TJ1c f th Stomach and Intestinaa. Auto.Tntnxt.

cation, Yellow Jaundice, Appendicitis j

una oiaer iaiat aliments result irom Stomach Trouble. Thousands of Stomach Sufferers owe their complete recovery to Mayr's Wonderful Remedy. Unlike any other for Stomach Aliments. For sale trr Onlelev TYraa

Stores and all other reliable druggists, 1 1 t-Adv. . . . 1

CARL F. WEISBROD Piano Tuning: and Repairing. "Phone 2881.

WAR AROUSES HIGH AMBITION SAYS VICEROY

SIMLA, India, Novl 21. India's new viceroy. Lord Chelmsford, today told a correspondent of the Associated Press during a formal interview that the war, by giving this country an opportunity to show its practical importance to the empire, had stirred Indian aspirations for development, politically and economically and declared that it would be his endeavor to secure a practical response to this new desire for progress. His - excellency spoke most warmly of the loyalty of India, of the alacrity and fine spirit with which, princes and people had Identified themselves with the cause of the empire, and of his own great Interest in India's problems. Scores Articles Printed. The viceroy spoke of the surprise with which he had read various articles in American papers, purporting to depict conditions in India today and representing the country as laboring under an oppressive rule and shaken by revolutionary and seditious activities. "The British government" continued Lord Chelmsford, has not designed formally to repudiate such calumnies perhaps this has-been a mistakebut for my part the reply which I give you is this simple one: 'Go wherever you please throughout the length and breadth of India. Study our work and study our difficultiesNo sentry will bar the way and no secret agents - will shadow you. Talk to whom you please; see what

TOOK A NEIGHBOR'S ADVICE. "Last winter my son Claude had a severe attack of croup. I took a

neighbor's advice and procured a bottle of Chamberlain's Cough Remedy. It

releived him promptly," writes Mrs. T. H. Bell, Vandegraft, Pa. Obtainable everywhere. Adv.

you please; ao wnai you piease; anu then write what you please. In India

we have nothing to conceal. Will you tell your countrymen that?"

GIVE FIRST CONCERT

DUBLIN, . Ind., Not. 21. First annual popular concert, season 1916-17, given under the auspices of the Dublin, entertainment society, will be executed by the Milton orchestra, William Daniel, director, in the I. O. O. F. hall this evening. .

ARE

MOVIES BENEFICIAL TO COMMUNITY LIFE?

ELDORADO, , O., Nov. 21. About thirty members and friends of the young people's class of the Unlversalist Sunday school were entertained last Friday night at the country home of Clem McKee and family. A debate "Resolved, that Movies are a Benefit to the Community" was won by the affirmative. PALLADIUM WANT ADS PAY

Doctors Agree On Eczema Remedy Comflna the Statements Abort D. D. D. Prescription

Go. T.

Richardson, M. D. : - "In my

rminion. D. D. D. shoulfl Oe applied m ii ffiSr ikU dlseas- immediate re M

n hn itch, a cajai to ficu sUhlng. yet a powerful agent, a strengtH to the general system. Dr Ilnna Holmes: "D. p,V. is as near a specific for eczema and the dreaded W&$?n''Z Ba?t S Setter? barter's" itch, pimples all forms of Itching eruptions, scales, seres Dr. Ira T. Gabbert: "I freely admit that D.D. D. reaches cost cases of eczema and permanently cures them. I)F Gabbert cf Caldwell, Kansas, Is one of the best Ekln specialists in the state, Write and ask Mm about D. D. D. Druggist" are elad, to recommend this ooSiing. cooling; liquid. 25c. 50c and $1.00. goowuis, ' ... .ii mnro about

come lO us uu wc ii. n...

rii... h firt hnttle relieves Ton. D. D. p.

Soap Keeps your bu uijuyi;,

Ask about it.

Quigley Drug Co.

X Y CHICLE

Keep Chiclets on Your

Desk

Now for better business. Keep a box of ' new white Adams Chiclets on your desk. They'll keep you irim and tranquil in the busiest hours. A cooling, cleansing taste of mint makes the mouth feel clean and the breath sweet. A blessing after meals, between cigars, after dictation. Candy first not too much then gum. Verve and vim in every munch Chiclets keep you on your toes on hottest days. 10 for 5 cents.

AMERICAN CHICLE COMPANY

Ordinance No. 4641916.

AN ORDINANCE

Requiring Privy Vaults and Cess Pools to be Connected with Sewers, where practical to do so, providing penalties for the violation of its provisions. SECTION 3 OP THE ORDINANCE : Any person or persons who shall

violate any of tihe Drovisions of this ordinance shall, noon conrictien. he

fined any sum not less than one ($1.00) dollar and not more than twenty

fire (S26.00) dollars for each offense, and each day that any such yault or

cess pool Is used or maintained In violation of the provisions of thii c-

nance shall constitute a separate and distinct offense. Cement and it t dpi

Sewer VTmlr''---" MaiSCTO. lYeUCY, ; ! 1 1807

Boy Golden Sun Coffee - In the 1-lb. alr-tifht can which brings it to yon as fresh as when It left our roasters and keeps It fresh until the last spoonful la

used, 'j- . Golden Sun is selected, tested, roasted and blended

by coffee experts. It is steelcut by the Golden Sun process all chaff is removed. Try a pound and be convinced of Its merits. ,

-to.the Wb. air-Ught can jmJttmrW L 'II.

K tested, roasted and blended tTJ.' TnK if by coffee experts. It is steel- V V S

THE WOOLSON SPICE COMPANY VV' t&S

Building up a Savings Account should be the object of every ambitious man and woman interested in succeeding. Once a saving account is started and Increased through regular, systematic depositing, you are protected against sickness, misfortune and old age. But, most important, it gives you the greater chance to embrace opportunity when it knocks at your door. Start a saving account and deposit SYSTEMATICALLY. The First National Bank 7th and Main Streets

THE PHOTOGRAPH

AS A

m

STMAS GIFT

STANDS SUPREME

F

. J. PARSONS

704 MAIN STREET 'l5 .

A

. L BUNflJY

722 MAIN STREET

Tr Tiffs

are Pyorrhea and decay. Both usually develop only in 1h mouth where gemladea tartar is present. "But I brush my teeth," you ayi Yes, you brush them, but do you REALLY CLEAN them?;.Tonight, after brushing jour teeth, go to the mirror and examine them. In all probability you will find aa accamol tion of tartar on the enamel and bits of food deposit biding is tba crevicec

Senreeo, the formula of a dental tpco lalist, REALLY CLEANS. It embodies specially prepared, soluble grannies onasualry effective la clean ing away food deposit. Moreover, it is particularly destructive to the gena of Pyorrhea, Go to your dealer today and get a tubs of Secreco keep your teeth REALLY CLEAN and protect your self against Pyorrhea and decay. Send 4c to Seoreco,

304 Walnut Street, Cincinnati, Ohio, for trial package

PREPAREDNESS"

; dentut twice rW,

twica o&iijr

As awA pmMU aW REALLY CLEANS

-