Richmond Palladium (Daily), Volume 41, Number 216, 28 July 1916 — Page 7

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THE RICHMOND PALLADIUM AND SUN-TELEGRAM, FRIDAY, JULY 28, 1916

PAGE SEVEN ,

Why Pay More lor the Same Goods

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WE ARE NOW

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GIVING. ' a

0 our friends and customers in Richmond, the announcement we are now making has a double

interest. In the first place, we are now giving the Nationally known and justly famous j&fc Green Trading Stamps as a substantial discount for all purchases made in our store. Also,

we have c6ntracted with The Sperry & Hutchinson Company to move their entire Premium Display, heretofore located at 1018 Main Street, into our store. You will find it on our Second Floor where you can make your redemptions or exchanges conveniently while doing your shopping. Our new policy of giving Stamps has only been adopted after careful consideration and investigation. We find we can make you a far more generous return with these stamps than if we attempted to discount your purchases in actual cash. There will be no change in our established custom of marking every piece of goods we sell at as reasonable a figure, if not lower than you will find anywhere else. Your &K stamps are an added value which we are glad to give our customers.

The Standard American Discount icmium Parlor Now

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T NO TIME in their history, which shows an enviable and national popularity earned by

20 years of fair dealing, have ' Green Stamps been as valuable as they are today. In exchange for them, free of any cost, you can make a selection from over

4,000 items of standard merchandise, including everything needed to supply any reasonable want of the home or for your personal use. By giving these stamps, we make it possible for every customer of this store to save something every day and you will find this economy amounts to many dollars during the year. '. There is another thing we want you to remember and that is the list you will find in your V&C stamp book of over 1,000 various soap wrappers, trade-marks, tags, labels and coupons which are all exchangeable at the Premium Parlor for ' Stamps. With this help it is comparatively easy to fill your books and obtain your premiums in little or no time. In future, remember, no purchase made in this store is complete unless you have received your Stamps. You certainly never leave the store without getting your change and your Z?X Stamps have the same real value to you. We want you to have them.

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Let Us Show You the Best Men's Suit Values The kind that will be an ever pleasant recollection for satisfactory service and the saving this great sale offers. Unrestricted choice of any $10.0(T, $12.50 Suit inQfi! the house at I O The best value in. America. Strictly hand tailored, all wool worsteds and cashmeres; every suit is guaranteed, r7? a $15.00 value, at 50l O Men's Suits These are such makes as the Rochester Clothing (31 1 house produce and worth $20.00; priced at tpj.i.l d

WASH SKI1RTS Women's $1.50 Wash Skirts, made repp, gaborlen,

pongee, etc. Belted and plain effects, full flare models, all length. Special

98c

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Men's Balbriggan Underwear, shirts and Drawers to match, all sizes, each 25c Men's French Balbriggan Underwear, double seated Drawers; Shirts and Drawers, each 45c Men's Balbriggan, Athletic and Porous Knit Union Suits, long or short sleeves, ankle or knee length, all sizes. . . .48c

Men's B. V. D., Marathon Athletic or Springtex Lisle Knit Union Suits, all styles, at . . 55c Ladies' Vests . . .5c, 10c, 15c Ladies' Fine Ribbed Union Suits 25c Ladies' $1 Lisle Knit Union Suits 49c Boys' Knee Length Union Suits . . 25c

Crepe de Chine and Voile Waists

Women's $2.00 and $2.50 silk and crepe de chine waists, plain or embroidered fronts, large novelty of summar styles, a table full to select from. Special

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Fast color Indigo Blue and Light Striped Aprons, made in 15 different styles, all sizes.

3,000 pairs Men's Dress and Work Shoes, lace and button, tan and black; the best value in Richmond, worth $3.00; sale $1.98 Ladies' Dress Shoes, patent, gun metal and velvet, $3 values $1.39 Ladies' Comfort Shoes, Dr. Edwards Cushion So'es, flexible rubber heel, $3.00 values $1.79 Boys' Shoes, solid leather, button and lace $1.48

For Girls Patent Leather Vici and Gun Metal Shoes; Mary Jane, Baby Doll Pumps 98c Ladies' White Sea Island Duck, Canvas Lace Boots at $1.48 Ladies' Mary Jane Baby Doll Pumps, patent and dull kill, all sizes ..$1.79 Ladies' $3.00 Oxfords and Colonial Pumps, 1, 2 and 3 straps Patent, Gun Metal and Dull Kid $1.98

Eoy's m11 $4.50 Boys' Suits, blue serge and fancy wool mixtures for dress or every day wear. Norfolk or plain styles. Special

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& Rompers

Boys' Wash Suits and Oliver Twist Suits, made of fast color Galatea, blue, tan, white; all sizes 48c and 98c Children's Rompers made of Amoskeag and Lancaster Gingham, 25 patterns to select from, each.. 25c

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Mason Jars, dozen 43c 75c Corsets, embroidery trimmed top, four Hose Supporters 49c $1.50 Table Cloths, scalloped or hemstitched; light mercerized damask cloths, ready for use 69c 75c Seamless, full size Bed Sheets, made of good, heavy sheeting. .48c

Children's Gingham Dresses, assorted colors, some with two-tJne style, each 39c Women's Muslin Gowns, round 6r V neck; extra full, embroidery trimmed '. 49c

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The Same Goods for Less Money; More Goods for the Same Money.

Men's Dress and Sport Shirts Arlington 75c Dress and Sport Shirts, each 45c Princely $1.00 Dress Shirts ..69c Hallmark $1.25 and $1.50 Dress and " Sport Shirts 85c Boys' Dress, Sport or Work Shirts 39c

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Children's and Misses White Canvas Baby Doll Pumps, all sizes .... .98c

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We are, out of ihe High Rent District

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