Richmond Palladium (Daily), Volume 41, Number 210, 21 July 1916 — Page 7

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, FRIDAY, JULY 21, 1916

PAGE SEVEN.

Opens Saturday Closes Sat, Julv 29th 7 SALE T DAYS

Prices Which Will Make

JULY CLEARANCE SALE OF ALL SILKS Ten pieces of 40-lncb Fancy Brocaded Crepe De Chines and Charmeuse, goods which were originally sold at ?1.50 to $2.00 a yard; to close them quick, priced special for the July Sale 79c Five pieces of 40-inch Half-Silk figured Crepe De Chene in a good range of colors, regular $1.00 values, priced special for the July sale 29c CHENEY FOULARDS Twenty pieces of Cheney's best Foulards in a good range of colors; these are our regular 89c values; priced special for the July sale at 49c 19 Extra Special, one lot of 27inch Half Silk Materials in dark combinations, these goods we formerly 6old at 39c to 50c a yard; to move them quick, priced special for the July Sale 19c jJ9i We show a large table of 36 to 40 inch Half Silk Materials; these are all in the light combinations including Printed Crepe De Chines, Lace Cloths, Marquisettes, Striped Chiffons, and Printed Marquisettes, goods that were sold at 59c a yard; July sale 39J One piece of All Silk Ivory Crepe De Chene. a regular $1.50 value; July Sale -HSC One piece of Half Silk White Crepe De Chene, full 36 inches wide, regular 69c value, July Sale 49c Two pieces of 33-inch All Silk Natural Pongee, a regular $1.50 value, July Sale $1.19 One piece of 36-inch All Silk Black Chiffon-finished Taffeta, $1.25 value, July sale S9c One-piece of 36 inch Black Silk Poplin, r regular 98c value; July Sale 79c One piece of 40 inch All Silk Black Satin Duchess, $2.00 value; July Sare SI. 49 JULY CLEARANCE SALE OF LADIES' GLOVES Short Lisle Gloves We offer a broken line of Ladies' short French Lisle Gloves, the colors are Black, White, Tans and Browns in most all sizes; these goods are regular 25c and 50c values; if you can find your size, you are fortunate. These goods we offer for our July sale, per pair 19c Long French Lisle Gloves Special line of Ladies 16-button French Lisle Gloves in white, tans or blacks; these goods are washable and are regular 50c and 75c values, July sale, per pair 39c Long Silk Gloves We show a full 16 button Ladies' heavy Silk Glove, with the double finger tips; these we show in white only, in a full range of sizes, a regular 79c value; July sale, per Pair 59c Ladies' Short Silk Gloves We offer a good, heavy quality of Ladies' Short Silk Glove, with the fancy embroidery back in either while or black. These have the double finger tips and are guaranteed not to wear out at the finger ends. July sale, per pair 50c SPECIAL RIBBON VALUES For the July Sale One counter of Wide Ribbons including plnln and fancies in a good range of colors, in many cases worth up io 35c a yard; priced special for July Sale 15c ODD NARROW RIBBONS Special lot of Narrow Ribbons in Sitin or Taffeta from No. 5 to 22, in a good line of colors, worth up to 20c a yard, July Sale 5 EXTRA WIDE RIBBONS One lot of Wide Ribbons in Taffeta, Moire, Satin and Fancy Brocaded, from 5 to 7 inches wide, worth up to 75c a yard; July Sale.... 39c LADIES' NECKWEAR We offer a beautiful line of all the new things in Ladies' Fancy Neckwear, goods that have gotten slightly soiled and mussed, regular 25c and 50c values, to close them quick, choice, July Sale 10c SILK WINDSOR TIES A small lot of fancy Silk Windsor Ties, assorted colors and designs, all regular 25c values, July sale Price 10 JULY CLEARANCE OF LEATHER GOODS Sl.OO We offer a special line of Ladies' All Leather Hand Bags and Hand Purses; these goods are all the new shapes and Novelties, each bag fitted with change purse and mirror, in fancy silk or leather lined, worth up to $1.50, July Sale Pce Sl.OO 50c Sma11 lot of Ladies' All Leather Hand Bags, with a good heavy nickel frame, with coin purse and mirror, July Sale 50c

RUCHINGS & RUFFLINGS Ten pieces of Fancy Ruchings and Rufflings in White or Ecru, regular 25c values, July Sale, a yd. C EXTRA SPECIAL . A line of odd leather goods in Coin Purses, Children's Purses, Card Cases and Men's Cigar Cases in many cases. worth up to $1.00; to close then quick, July Sale lOc JULY SALE OFFERS BIG SAVING ON LACES Trimming Laces One lot of Fancy Trimming Laces just the things for the summer dress goods in Edges, Bands and Fancy Medallions in White or Ecru in many cases worth up to 50c a yard; specially priced fir the July Sale at lOc Torchon Laces Special lot of all Linen and Cotton Torchon Laces, odd edges and insertions, goods worth up to 10c yard, July sale 2c AH Over Laces Just five pieces of Fancy All Over Laces in white only; goods worth up to 75c a yard, July Sale . . -29c Items of Special Interest from Our NOTION Department Vanity Cases Our entire line of $1.00 to $1.50 German Silver Vanity Cases, July Sale . 79c Fountain Pens Our line of $1.00 Fountain Pens with the 14K gold tip, each pen guaranteed; July Sale .-50c Ruby Watches Our Ruby Gilt Watches guaranteed for one year; a regular $1 value; July Sale 69c O. N. T. Crochet Cotton All numbers white or ecru; July Sale 3 for 25c BATHING CAPS Special line of Ladies' Rubber Bathing Cape, assorted colors; July Sale 19(4 HAIR SWITCHES All of our $1.50 and $2.00 Hair Switches, best quality human hair; July Sale 1.00 SERVING TRAYS Special line cf Fancy Serving Trays, size 11x14 with fancy cretonne back, regular $1.00 values; July Sale 50c CLOTH & HAT BRUSHES All of our fancy. Cloth and Hat Brushes in wood or metal; goods that formerly sold from 50c to $1; July Sale 25c UMBRELLAS 300 Worthmore Umbrellas Ladies' or Gents', assorted handles; $1.50 and $2.00 value. Take your choice, each 1.00 SUIT CASES AND BAGS Our entire line at one-third and one-fourth off. "Here is your chance." We are going to discontinue this line, all perfect goods, any size you want Suit Cases, each . .75c to 5.63 Bags, each 49c to 4.98 See This Line PETTICOATS See the rack of Wash Skirts, sport stripes and Dresden figures; $1.50 value; Choice 98c See the Silk Skirts at 1.982.98. 3.98 All Colors, All Sizes. KIMONO APRONS New lot for July Sale light and dark, open back, showing waistline;, also the style with side opening. Your choice during this sale 59 See the special lot of Kimono Aprons, light and dark; choice during this sale 49c HOUSE DRESSES See the lot of $1.25 and, $1.50 values, all colors and sizes; choice during this sale 9Sc KIMONOS See the special Challie Kimono, all colors, $1.50 value; choice 9Sc DRESSING SACQUES See the special lots at 49S 75S 9Sc PARASOLS Our entire line of Ladies', Misses' and Children's Parasols at $ OFF. See them. EMBROIDERIES See the counter of Cambric edges, 3 to 10 inches wide, bought for this sale, worth up to 20c yard; sale 9c See the lot of 18 and 27-inch flouncings, worth to $1.00; choice 49c One lot of Galoon Bands, 2 to 3 inches wide, worth 15c yard; choice during this sale, yard .5 See the lot of Corset Cover Emb., worth 25c; take your choice, per yard 15c

H. C. HASEMEIER CO H. C. HASEMEIER -i i

I Cloak Department! I All Cloaks, Suits, Dresses, Waists, Skirts, Rain Coats, at greatly reduced prices. j A Liberal Discount on all items in this department. j iii!;!i;i;!i!!!i:ii!iii:;i!i;!!!ii!iii!ii;ii!B!i!i

riI 1 1" Ojjjll

QITITC Our entire line of Wool and Silk Suits; uVilo everv guit this-season's purchase, will go at just price; former prices $10.98 to $35.00; now $5.49 to $17.50, rf 4 TC All Ladies', Misses and Children's coats reduced; none held back; all the latest models and materials; see the special lots of Ladies' and Misses' Coats worth up to $11.00, choice S4.98 Coats worth up to $16.50, choice S6.9S Coats worth up to $20.00, choice S10.98 Coats worth up to $25.00, choice S12.9S All Children's and Infants' Coats Reduced. rvprocpC Ladies' and Misses' Silk Dresses, all UZ.nuijud reiUCed. We show a large and complete line, any color, size or material you may want; the entire line put in groups Dresses worth up to $ 6.9S,'choice S4.48 Dresses worth up to $13.50, choice .8.48 Dresses worth up to $18.50, choice S11.98 Dresses worth up to $26.50, choice S15.9S Extra Special 13 Odd Dresses, Just Half Price, $11 to $22.50; now $3.50 to $11.25 ni?F5 $IfII?T5 Every Dress Skirt in the SIE.33 OIvmii3gtore wm bear a reduction; none held back; see the special values, $1.98, $2.98, $3.98, $4.98. This includes all the new things in plain and striped Taffeta. TUB SKIRTS sPrt Stripes, Palm Beach, IKJSJ k?AiIYtu p0piins etc, all at reduced prices; specials at $1.35, $1.79, $2.25. SWEATERS ave tem" new line 3ust 0 11 Lif I LilKO received, all at reduced prices Ladies', Misses' and Children's-.. Children's 45c to $1.35 each I All Misses' 90c to $2.70 each f Reduced Ladies' $1.80 to $10.00 eachJ

WASH DRESS GOODS See the counter of Wash Goods, worth up to 40c; take you,r choice at 20c See the lot of Wash Goods, worth up to 25c; your choice, yard lOc See the new line of Printed Voiles and Organdies, bought for this sale at i 25c- 35S 45c SPORT SKIRTINGS New line just received, all colors and combinations, including all white. See special at 25c 35S 40C SPORT HATS See this line all colors, choice 50c GARDEN HATS To take ' the place of sun bonnet, all colors; choice, each 2oC JULY CLEARANCE OF CORSETS During the hot summer weather it's economy to have two or three corsets. The. corsets wear better if worn alternately. One can really have several at the special July prices. Note the unusual reductions: $1.00 Corsets 79c These are perfect fitting corsets, appropriate for the average figure, medium bust, long hip, nipped in at the waist. The boning is medium weight throughout; four supporters. Embroidery trimmed. Rengo Belt Corsets for Average and Stout Figures, $2 Low bust, elastic gores over the abdomen, long over the hips and flat in back. An exceptionally good strong corset.

The Store wltlh Only One Price

Buying

SECOND FLOOR

PALM BEACH SUITS Our entire line at 4 off. for our July Sale. AUTO COATS All Vx Off. See them. RAIN COATS Ladies', Misses' and Children's, all at 14 Off.

WASH DRESSES

WEAR ALL 14 OFF All the newest and latest models, any color you like, including a large line of white, all sizes. We make alterations on all Dresses, $4.98 and ahove, without charge. WAQU nSPCQFQ Note the Special Lots Vman urULOaJCO 40 colored Printed Organdies and Voiles, all sizes and latest models; no two alike 6 worth up to $5.00; choice 81.98 19 worth up to $6.50, choice $2.98 15 worth up to $12.50, choice S3.98 2( White Voile and Organdies Assorted sizes, new models, goods sold from $3.98 to $13.50, now at just half price, $1.99 to $6.75. CHILDREN'S DRESSES 3 to 14 years, gingham, percale, galatea; special values at 49c, 68c, 89c. UJAICTC All Waists reduced during this sale. V 1 D gee the counter of Wash Waists 89c See the Counter of Wash Waists 50c Worth double the price. All better Wash Waists reduced. 11 K WAIQTQ See the special values at OIIaA $1 34 $1 79t $2.24, $3.59, $4.49 (Any color or size you want) AUTO CAPS AND HATS Special values at 50c and $1.00 each

50c Corsets, 39c Made of medium weight Coutil, long hip, medium bust, well boned, broad front stay, four good heavy web supporters, perfect fitting. Complete line of sizes up to 30. $3.00, $2.50, $2.00, $1.50 Corsets, sizes 18, 19 59c If you can use these sizes this is surely an unusual price. American Lady and Thomsons. 25c Brassieres, 15c Well made, open back, embroidery trimmed. All sizes except 38. KNIT UNDERWEAR REDUCED We've carefully gone over our entire line of Knit Underwear. Every line of which we've too many for this time of the year, every line of which there isn't all sizes, and in a few cases we have a few soiled garments. These have all been radically reduced. Some lots are too small to mention in this advertisement. It will pay to buy liberally of these we've most of the hot weather before us. WOMEN'S UNDERWEAR Women's Union Suits, 25c TheseUnions have the V Neck, the kind that will not slip off the shoulders. They're very elastic, will not bind the arms, perfect fitting, lace knee. Sizes 4 to 9. 50c Union Suits, 39c Fine Gauze. V-neck or round neck, Silk Tape Neck and Arm , Holes, Lace or Cuff Knee, perfect fitting, we haven't all sizes in every style, but we have all sizes, except 6 in the lot.

Interesting and Profitable

r All is Va I Off!

FOR STREET AND 3tR 75c and $1.00 Union Suits, 59c Sizes 4, 0, 6, 9. Lace or cuff knee, either plain or crochet trimmed yoke, our regular line, all clean, perfect garments; the finest gauze and lisles. CHILDRENS UNDERWEAR 25c Boys' Shirts and Drawers, 10c Porus Mesh Shirts and Drawers;" our entire line, all clean, perfect goods, Athletic style shirts, low neck, sleeveless, knee length drawers, all sizes. 25c Gills' Summer Union Suits, 10c Sizes 4 to 14 years, all perfect, clean, new garments. We have too many of these garments, low neck, sleeveless, .fully taped, lace knee and a few garments in cuff knee. $1.00 BOYS' INDIAN AND ROUGH RIDER SUITS, 39c Indian Suits 4, 10 and 12 years. Rough Rider Suits, size 4 only. We are not going to handle these suits any more, so are closing them out at this price. 89c KEYSTONE BLOOMER DRESSES, 39c Fine quality of plain blue, pink or tan, gingham trimmed in plaid gingham to match; Dutch neck, short sleeves, sizes 3 to 6 years. All clean, perfect gbods. We've just about two dizen in the line. (Romper Department, First Floor) $1 BOYS' BLOUSE WAISTS 39c Our entire line of Dollar Blouse Waists, sizes 8 to 14 years, attached laundered cuffs, no collar; fine qualities , Madras in light or dark patterns. Some plain white.

PORCH sROl

ill

MEN'S KNIT UNDERWEAR $1 Men's Mesh Union Suits, 79c Essex Mills, pure white, short sleeve, ankle, closed crotch, sizes 34 to 42. Men's Nainsook and Ribbed Union Suits, 50c Good quality barred nainsook, elastic over the shoulders, and at the waist, loose knee, sleeveless, perfect fitting, also a light weight knit ankle length short sleeve, closed crotch union. 25c Shirts and Drawers, 19c Our entire line, all sizes, short or long sleeve shirts, ankle length, double seat drawers, ' cool, light weight balbriggan. JULY CLEARANCE OF MEN'S SHIRTS 50c Blue Amoskeag Shirts 39c Genuine Amoskeag Chambray, each shirt labeled, double stitched throughout, attached collar, cut full size, has pocket, an exceptionally good summer work shirt, it's cool, easily laundered and wears well. Size3 15, 15, 16, I6V2. 50c Blue Cheviot Shirts, 39c It is a little heavier than the chambray and a darker blue. For those desiring a heavier shirt this will make an exceptionally good shirt f5r work; only four dozen, 14, 15, 50c Soisette Outing Shirts 39c Cream white, attached collar, soft laundered cuffs, has pocket, pearl buttons; a good, cool shirt for these hot summer days, 14 to 16. 50c Full Size Night Shirt, 39c Sizes 16 to 19; good quality muslin, no collar, has pocket, neatly trimmed in navy, red or light blue braid. 50c Negligee Shirts, 39c Our entire line of separate collar Shirts, good patterns in light and dark percales, soft cuffs, soft separate collars to match; all sizes, 14 to 17. HOSIERY REDUCED FOR THE JULY SALE Pure Fibre Silk Boot Hose, 29c a Pair 35c value, cotton sole, heel and toe, spliced heel, seamless, flare top, pure fibre silk boot, an exceptionally good summer stocking as it is very light weight, but will give exceptionally good service. Black only. Spider Web Gauze Lisle Hose 15c Pair High spliced ankle, heavy heel and toe, spliced with linen, very light weight gauze lisle, black only.

15c Women's Hosiery 5c Pr Tan Cotton and Balbriggan 15c Hosiery, gauze and medium weight, Balbriggan in outsize and regular size, only a few dozen in the lot. 25c and 50c Silk Lisle Hose, 10c Pair A good, , cool stocking in Lavender, light or dark red. They'll wear well. We're overstocked on these two colors. 50c Embroidery and Richelieu Striped Hose, 25c White lisle embroidered in black and dark brown and Reseda green, two-toned Richelieu (lace striped) silk lisle hose. 50c Pure Silk Tan Hose, 25c Pair Pure silk Gordon Dye Boot Silk. $1.00 and $1.50 Pure Tan Silk Hose, 49c Sizes ?-9. Gordon Dye, Pure Silk, Tan only. UNDERMUSLINS . That's Sure to Please You it is our desire to dispose of every )dd garment in this department. We've had a most successful year and naturally there are broken and incomplete lots of the most desirable garments. You'll find every garment perfect, everything clean, new and much less than you ordinarily pay. Everything is conveniently displayed and you'll find it easy to make your selections. Main floor. THIRTY MUSLIN PETTICOATS AT HALF PRICE $1.00 Skirts, 50c These are not soiled but we have a few too many, embroidery trimmed, excellent quality of muslin, medium width. $1.50 Skirts, 75c Embroidery trimmed, two patterns. $2.00 Skirts, $1.00 Only a few of these. Embroidery trimmed. $2.50 Skirts, $1.25 These are beautiful patterns, lace or embroidery, three styles.

Real Reductions Not marked up, then down, to make reductions appear large, which is so commonly practiced by many sale promoters during this season of the year. We want it understood that every printed figure, word or price put forth by this store is to be accepted at its full worth and meaning.

50c and 75c Children's Skirts, 25c Only a few of these, 15-21-24 inches long, embroidery trimmed, full width. $1.50 Fine Embroidery Trimmed Princess Slips, 75c Sizes 34-36-42-44, made of a fine quality of Cambric muslin. 29c and 39c Muslin Drawers 19c Fine embroidery trimmed, made of an excellent quality of cambric muslin, most all sizes. 50c Corset Covers, 25c Sizes 34-36 only, lace or embroidery trimmed, only one or two of a pattern. 75c and $1.00 Gowns and Skirts, 2 for $1.00 Gowns and Skirts that are slightly soiled, lace or embroidery trimmed. 59c Gowns, 49c We've a big line of these, six different patterns, lace or embroidery trimmed. $1.25 and $1.49 Skirts, $1.00 Excellent values, lace and embroidery trimmed, medium width; have underlay. DOMESTICS Best Simpson and American Calicoes, per yard 10c Lancaster Apron Ginghams, per yard gi3fc 15c Yard Wide Percales, per yard 12YzC 81x90 Seamless Sheets. 75c Qual ity, each .Sfl 42x36 Pillow Cases, each 12!4 Hill or Fruit of the Loom Muslin, 10 yards for Sl.OO FAST COLOR JAPANESE LUNCH CLOTHS, SCARFS, LAUNDRY BAGS, A N.D NAPKINS We were extremely fortunate In being able to buy these Lunch Cloths, Scarfs and Napkins at prices much Jess than is ordinarily asked for Japanese goods of this quality. Note the prices: 36-inch Lunch Cloth 39 45-inch Lunch Cloth 79c 54-inch Lunch Cloth .'. 9Sc Round Lunch Cloth S1.29 Napkins to match, per dozen 60c 4S-inch Scarfs 39 49 Laundry Bags 49c TABLE LINENS REDUCED 72-inch Damask, 45c Two yard wide pure bleached mercerized damask, rose, chrysanthemum and snow drop pattern, an exceptionally good quality. 72-inch Satin Damask $1.00 Heavy weight satin damask, rose, poppy and fleur-de-lis patterns, 22inch napkins to match, $2.50 Dozen. $1.35 Satin Damask $1.15 Yard Lily, Daisy, Tulip nd Chrysanthemum patterns, taken out of our regular line; extra heavy satin damask, 70 inches wide; they are extremely good values at the regular price. These goods are now entirely out of the market, as scarcely no foreign linens at any price are being brought to this country. Napkins to match at $3.15 and $3.60 Dozen. $1.50 Satin Damask, $1.35 Yd. Snow drop with Fleur de lis border, satin striped with rose figure, satin-striped pansy, fruit striped, and satin striped shamrock; an exceptionally good quality of damask, full width, according to size, Napkins to match, $3.60, $4.50, $3.15 dozen. CRASHES REDUCED All 18c Crashes, 15c Yard This line includes Stevens, Russia and Barnsley Crashes. Either bleached or unbleached, with or without colored borders; our regular price is 18c yard, although if they were to be bought at the present market we would have to sell them at much higher prices; July Sale, per yard 15c Half Linen Bleached or Brown Crash, per yard -10c All Cotton Brown Crash per yd. 5c TURKISH TOWELS REDUCED 25c Turkish Towels, 3 for 50c 19c each, sizes 42x20 inches; an extra heavy double thread ToweL selvedge edge, not hemmed, plain white. 19c Turkish Towels, 4 for 50c Sizes 18x36 inches, the same weight as the 3 for 50c. only smaller size, plain white with selvedge edge. 35c Turkish Towels, 4 for $1. 29c each, ize 42x22 and 48x24, ex- -tra heavy, plain white, the size and weight towel that most men prefer.