Richmond Palladium (Daily), Volume 41, Number 206, 17 July 1916 — Page 7

PAGE SEVEN VV , S - J -r. V y Vr- Vs r W -tS. iV .V 3 FIFTY YEAR USME 1866

THE RICHMOND PALLADIUM AND SUNTELEGRAM MONDAY, JULY 17, 1910

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This Sale Is An Important Event in the Career of This Establishment AFTER A HALF CENTURY IN BUSINESS WE HOPE TO MAKE THIS A RECORD-BREAKING YEAR TO MAKE IT THE BIGGEST AND BEST YEAR OF THE FIFTY THAT HATE PASSED. THEREFORE EACH SALE AND EACH SPECIAL EVENT WE SHALL PLAN FOR THIS, OUR FIFTIETH YEAR SHALL BE AN ATTEMPT AT REACHING OUR DESIRE. NOT IN THE PAST FIFTY YEARS PERHAPS HAVE PRICES ON ALL LINES OF MERCHANDISE BEEN MORE UNSETTLED BUT IN THE FACE OR RISING MARKETS WI!TH WHOLESALERS AND MANUFACTURER'S PRICES HIGHER THAN EVER KNOWN, WE ARE NOW OFFERING YOU OUR MAGNIFICENT STOCKS OF GOODS AT THE OLD PRICES LESS THE USUAI, SUMMER SALE DISCOUNTS AND IN MANY INSTANCES AT PRICES SLASHED OUT OF ALL PROPORTION TO THE REAL VALUE OF THE MERCHANDISE,

Rugs and Carpets

Tho AnnexvOffer 8om Exceptional

mi vaiuoi. ! One lot Wilton Velvet Rugs, lze 27 In.

By 64 inoneu, worui .uv, oo i.i. Here la a fine line of room size Rugs, . greatly underpriced. Our aim is a quick sale regardless of costs and profits. Tour 9x12 Crex Rugs, worth $9.00, Sale price $4.98. One 9x12 Brussels Rug, worth $20.00; Sale $12.98.

h Two 9x12 Axmlnster Rugs, worth $28.00;

ft sale tiy.yu. li Four 9x12 Body Brussels Rugs, worth I! $27.50. Sale $19.98.

Two 9x12 Wilton Velvet Rugs, worth $39, Salo $29.98. One 10 ft. 6 in by 12 ft. Wilton Velvet Rug. worth $55.00. Sale $42.50. Two 11 ft-3 in by 12 ft. Wilton Velvet Rugs, worth $75.00; Sale $50.00. Two 10 ft. 6 in. by 12 ft Tapestry Brussels Rugs, worth $20, Sale $14.98. Two 11 ft. 3 in by 12 ft Brussels Rugs, worth $20.00; Sale $14.98. Ono 11 ft 3 in. by 12 ft Axmlnster Rugs, worth $30.00; Sale $24.98. AT 10 DISCOUNT AIT Velvet Axmlnster, Body Brussels and'. Wool Ingrain Carpets AT 10 DISCOUNT

All fflnfi.Il and room Bize Rugs. c

All Ifcattins. Fibre Rugs. Linoleum, OH !j Cloth nd Window Shades. 0

M LOOili notary vacuum owctpc, U yVorth $1730, to Close $9.98

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Beautiful Silks At Attractive Prices If You Are Familiar with the Silk Situation You Will Be Delighted with These Offerings.

SMrttag Silk fox Men and Women, Regular 1.00 a&4 grades, at 83c at $.1.08 p yawt. 1 3fr inch Fancy Silki worth ?i.50 yard. To closed 58o yawl. 8 pieces Sport Stripe Pongee, $2 inches wide. Sale 88c- yard. Silk and Cotton DresA Goods-;; woth 45c, and 75c yard. Special 38c and. 65c yard.

Silk and Cotton SMrtJng, 32 inches We 43c yard. 1 lot of AH Silk Crepe De Chine; worth $1.75 yard. Sale $l.12'2 yard. Ten per cent, discount on all Wool Drees Goods and Saltings. This means a big saving- as the old prices prevail. Ten per cent (Hscoxnit on all Silk for Dresses. Skirts,. Waists, and- Trim, mines.

WOOL GOODS ALSO SUBJECT TO LIBERAL REDUC

TIONS ALL THIS WEEK Ten per cent discount on Wool Goods. In the face of extreme advances of manufacturer's prices this discount means a most, unusual opportunity for you to save.

on't Overlook

"Everybody's Shopping Place" . The Notion Department A HOST OF LITTLE THINGS AT BIG SAVINGS

One counter of Fancy Ribbons, stripes, plaids and pretty floral patterns, 4 to 7 inches wide, sale Per yard 25 Ladies' White Embroidered Handkerchiefs, worth 10c, 12c and 15c each, sale each g Ladies' Hand Bags, good leathers, all new shapes, worth $1.00 to $1.50, sale each 88 Ono lot Linen Torchon Lace, 2 to 3 inches wide, sale, per yd., 4

One counter Ladies' Neckwear, Collars, Guimpes, Ties, Bows, etc., worth 25c to 50c, sale each.22 Flash Lights at half price. $1 Thirty-Hour Alarm Clocks 88 Collapsible Eook Racks, each 15 All Sunlit Electric Lamps, each 45 One lot Dressing Combs, 10c to 25c, sale each

TOILET GOODS REDUCED

All Talcum Powders: Colgate's, Babcock's, Mennen's and Williams,' sale per can 12? Hudnutt's Tooth Paste, tube... 15

Mer Ja Tooth Paste, tube 10 All 5c Soaps, 7 for 25 Good quality Crepe Toilet Paper; 6 rolls for 23

Special

Mention Here Are a Few Unusually Fine Bargains Selected from the Various Departments Single Lace Curtains, worth, up to $2.50, Sale price each

Sale Discount on every Corset in Our Stock See the elegant T 8-inch Cowhide Traveling- Rig at t $4.75 Some Extra Good Values in TRUMS "Hot Cold" Bottles, pint size, usually sold at ; , . j $2.00 See the Underwear Bargains

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Underwear, Hosiery, Mens Furnishings test0CksatSpe"

LADIES' UNDERWEAR

Vests, low nck, Bleerelees, with taped neck, 15c value, 10c.

Ladles' Union Suits, lace and closed knee, 21c. Ladies' Hosiery Ladies' Black and YvTiite Fibre. Bilk Hose, 35c value,, per pair 23c; 2 for 45c. Ladles Silk Hose, black and white, 75c and $1 values, Onyx and Everwear brands 68c; 2 for $t.35. Ladies' Silk Hose, black, white and colors, 88c; two , for $1.75.

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Men's Underwear and Furnishings

Men's Athletic Union Suits for 39c Men's Bonbon Imported

French Balbriggan Shirts and Drawers, 75c and $1.00 values, while they last, at 50c each. Men's Superior Brand Crepe Union Suits, $1.50 value, Sale 98c. Men'B Negligee Shirts, each at 45c. One lot Men's Negligee Shirts, with soft cuffs, sale 88c; 2 for $1.75.

Men's 4-in-hand Ties, 25c values, 19c each. Men's Silk4Isle Socks, black, white, grey and navy blue, 25c values. Sale 19c. One lot Silk Socks, black and white, 50c values, 35c; 3 for $1.00. Nice lot Boys' and Girls' Union Suits, 19c. 10 Discount on Kayser Italian Silk Underwear. 10 Discount on Night Shirts and Pajamas.

A Sale of Lace Curtains and Draperies Worthy of Your Attention In the Annex

Fine Mercerized Rep Portiers, plain hummed with tapestry border, also some fringed ones, worth up to $10.00; Sale $4.98 a pair. 25 pieces Fancy Colored" Border Scrim in Pink, Blue or Tan, also fancy hemstitched border, worth up to 20c a yard, Sale price 9c Yard. One lot Fancy Colored Cretonne in light and dark colorings, just the thing for fancy porch pillows and Porch Furniture Coverings, worth up to 35c a yd., Sale, 19c Yd. Special for the sale, just opened a case of plain hemmed Bed Spreads, size 72x 84, Sale, 98c Each.

Bed Spreads 10 discount, plain hemmed or scalloped, with cut corners. 36 and 50-inch Colored Madras in green, brown, gold and rose, . suitable for Portiers and side hangings, worth up to $1.00 yard, Sale 50c Yd. BIG SPECIAL One lot of Nottingham, Scrim and Brussels Net Curtains, 2& and 3 yards long, worth up to $3.60; Sale $1.98 pair. NOTICE! AT TEN PER CENT DISCOUNT Cretonnes, Burlap, Fancy and Plain Denims, Madras, Swiss, Silkoline, Marquisette, Curtain Nets, Couch Covers.

Savings of Interest in the Domestic Department We Are Holding Down Prices Regardless of Rising Markets You Gain by Buying Now.

15c Percale, yard 13 Vic 12i4c Percale, yard ll'zc 10c Apron Gingham, yard 9c 12Vc Shirting, yard 11c 12Vc Bleached Muslin, yard. . . .11c 11c Bleached Muslin, yard 10c IjOc Unbleached Muslin, 40 inches wide, yard 8 ,l-3c 50c pair Huck Towels, pair 45c

50c Bleached Bath Towels, pair. .45c One lot 42x36-in. Pillow Cases, pr. 25c One lot 81x90 Bleached Sheets.. 80c Bleached Crash, all linen, 20c grade, sale, yard 18c Bleached Crash, 15c grade, sale price, yard 132c Best grade Calico, light and dark colors, yard 7c 50c grade Tabling, 70-inch, at yd. 44c

Ready-to-Wear Dep't Specials White Net and Wash Dresses, $6.50 to $10 values, ggg now House Dresses of Lawn, Gingham and Calico, in assorted colors and sizes, $ 1 .25 values Q q now

Waists A fine assortment of Ladies Waists, colored checks, voiles and striped silk, $2.50 to $4 values, now on sale at

Wash Goods and -Muslin Un

derwear at Alluring Reductions

25c

10c

Voiles, Silk Batistes, Swisses, Organdies, worth

35c to 50c yard; sale, yard

36-inch plain Silk Batiste in odd colors, Windsor Crepes and Tissues; values 25c to 50c; -J 01 sale, yard ...... 2 V

Figured Lawns and Dimi

ties, 15c goods; sale, yard

Sport Skirtings, to OK close at per yd. .. 01 Bargains in Remnants and Short Lengths. Corset Covers, Drawers,

Short Skirts and Chemises, at . . .

High Neck and Slip-over Gowns, trimmed Petticoats, Fancy Envelope Chemises, Fancy Corset

Covers, Lace and Embroi

dery Trimmed Drawers ; sale

Fancy White Petticoats, Combination Suits, Envel

ope Chemises, Corset Cov

ers and Camisoles, sale

25c

... 50c

98c

$2.98

A large assortment of fancy and staple Gowns, including extra sizes. Muslin, Long Cloth, Nainsook, Batiste and Crepe, QQ sale iOC One lot of 45-inch Embroidered Voile Dress Patterns; former prices $5.00

and $6.50; to close at

per patterns oniy

Small lot of colored Merserized Petticoats; OpT to close at each . . OC One lot Ripplette Rompers, 75c values . sale at iO, Boys' colored Russian Suits, long and short sleeves. Galatea, Kindergarten Cloth, Poplin and Linen. Formerly priced $1.00 to $3.00; sale rA price OUC Children's "Oliver Twist"

Dresses, in white and col

ors, 2 to 6 years, to close at

One lot of Child- - f Ten's Hats at each XUC

25c

All the Following Goods at 10 Discount Fine Lingerie Kimonos, Silk and Cotton Petticoats, Children's and Misses' Dresses in white and colored materials, Children's Coats, .Summer Headwear and colored Cotton Wash Goods. .

Ready-to-Wear Department SPECIALS

.Dress

One Lot at Half Price. A Limited Assortment of Sizes. If You Can Use a Washable White Dress Skirt, Look These Over

Skirts

3 Only White Linen Tailored Suits, $10.00 values; sale

A few Cotton Sport Suits, regular $10.00 values, to close at

One Half

Price

Several White Chinchilla and Corduroy Coats Formerly

priced at $5.00 to $1 2.00, to be closed out at

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