Richmond Palladium (Daily), Volume 41, Number 201, 11 July 1916 — Page 7

PAGE SEVEN FIFTY YEA!

THE RICHMOND PALLADIUM AND SUN-TELEGRAM. TUESDAY, JULY 11, 1916

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IN BUSINESS mM

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The Sale is to Start Wednesday, July 12, and will Continue Ten Days, Ending Saturday, July 22. During this sale we will offer our patrons hundreds of extraordinary values in every department. Right in the face of a rising market in practically every line of merchandise we have made discounts and reductions that must compel the attention of everyone that appreciates the highest grade merchandise at bargain prices. The big sale of the season is at hand. Ten days only. Don't fail to attend.

WASH GOODS & Muslin Underwear

36-inch Plain Silk Batiste in odd colors, Windsor crepes and tissues, values 25c to 50c; Sale 12c Yd. Figured Lawns and Dimities, 15c goods, Sale 10c Yd.

Voiles, Silk Batistes, Swisses, Organdies, worth 35c to 50c yard, Sale 25c Yard. Sport Shirtings to close at 25c per yard. A large assortment of fancy and staple gowns, including extra sizes. Muslin, Long Cloth, Nainsook, Batiste and Crepe, Sale 98c.

High Neck and Slip-over Gowns, Trimmed Petticoats, Fancy Envelope Chemise, Fancy Corset Covers, Lace and Embroidery Trimmed Drawers, Sale 50c. Corset Covers, Drawers, Short Skirts, and Chemise at 25c.

Fancy White Petticoats, Combination Suits, Envelope Chemise, Corset Covers and Camisoles, Sale 98c. One lot of 45-inch embroidered Voile Dress Patterns, former prices $5.00 and $6.50; to close at $2.98 per pattern.

WASH GOODS & Muslin Underwear

Bargains in Remnants short lengths.

and

Small lot of Colored Mercerized Petticoats to close at 25c each. One lot of Ripplette Rompers, 75c values, Sale 25c. One lot of Children's Hats at 10c each.

Boys' Colored Russian Suits, long and short sleeves, Galatea, Kindergarten Cloth, Poplin and Linen, formerly priced $1.00 to $3.00; Sale 50c. Children's Oliver Twist Dresses in white and colors, 2 to 6 years, 50c goods to close at 25c.

ALL THE FOLLOWING GOOD8 AT 10 DISCOUNT Fine Lingerie Kimonos, Silk and Cotton Petticoats Children's and Misses' Dresses in white and colored materials, Children's . Coats, ' Summer Headwear and Colored Cotton Wash Goods.

Rugs and Carpets

The Annex Offers Some Exceptional ; Values. One lot Wilton Velvet Rugs, size 27 in. by 54 inches, worth $4.50, sale $3.50. Here is a fine line of room size Rugs, greatly underpriced. Our aim is a quick sale regardless of costs and profits. Four 9x12 Crex Rugs, worth $9.00, Sale . price $4.98. One 9x12 Brussels Rug, worth $20.00; - Sale $12.98. Two 3x12 Axminster Ruga, worth $28.00; Sale $19.98. Four 9x12 Body Brussels Rugs, worth $27.50, Sale $19.98. Two 9x12 Wilton Velvet Rugs, worth $39, Sale $29.98. -One 10 ft. fn by 12 - ft. -Wilton -Velvet-Rug, worth $55.00, Sale $42.50. Two 11 ft. 3 in by 12 ft. Wilton Velvet Rugs,' worth $75.00; Sale $50.00. Two 10 ft. 6 in. by 12 ft. Tapestry Brussels Rugs, worth $20, Sale $14.98. Two 11 ft. 3 in by 12 ft.' Brussels Rugs, worth $20.00; Sale $14.98. One 11 ft. 3 in. by 12 ft. Axminster Rugs, worth $30.00; Sale $24.98. AT 10 DISCOUNT All Velvet, Axminster, Body Brussels and Wool Ingrain Carpets . AT 10 DISCOUNT All small and room size Rugs. All Matting, Fibre Rugs, Linoleum, Oil Cloth and Window Shades. Look I 3 Rotary Vacuum Sweepers, Worth $17.50, to Close $9.98

Ready-to-WearDept

Waists & Skirts One lot of Wash Waists, $1.00 and $1.95 values, Sale price 85c. One lot of Waists, $2.50 to $3.00 values, Sale, $1.85. One lot of Waists, odd sizes at half price. All Waists not at Special Prices at 10 discount. Middy Blouses and Skirts at special discounts." " 7White and Colored Wash Skirts, speciallypriced. . One lot of Wool and Silk Dress Skirts, $6.50 to $10.00 values ; Sale $4.95. One lot of Wool Dress Skirts, $5.00 to $8.00 values, sale $2.95. No free alterations in Skirts at these prices. Don't Miss These Bargains

Liberal discounts on Umbrellas, Rain Goats, Children's Spring Coats, Children's Rain Coats, Mohair Coats, Sweater Coats, Dress Skirts and Parasols.

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Ready-to-Wear Dept

SUITS Decided price slashing of our better grade Suits makes this sale unusually attractive. 40 Ladies' Suits in Black, Checks and Colors, $15.00 to $25.00 values; sale $8.95. (No approvals or alterations at this price) . . One lot of Ladies' Suits. Cloth and Silk, $22.00 to $30.00 values, Sale $18.75. One lot of Ladies' Suits in Cloth and Silk, $30.00 to $40.00 values; Sale $24.75. Palm Beach Suits at very attractive reductions. Spring Coats Black, Colored and White, at prices away below their real value. .... - . House Dresses HOUSE DRESSES IN GREAT VARIETY AT SPECIAL LOW PRICES Dresses, $1.25 values, sale 95 Dresses, $1.50 and $1.75 values, Sale S1.43 Dresses, $2.00 values, Sale S1.73 Wrappers, special lot at each ; 93 All At Special Low Prices

Wash Dresses in White and Colors, Silk Dresses, Net Dresses, Taffeta Dresses, Crepe de Chine Dresses, all attractively priced for quick disposal.

Travel

Equipment Bags, Suit Cases, Trunks, Highest Quality, Lowest Prices. Buy now and save.

ce the 18-inch Cow Hide Bag we will offer during the sale at $4.75. See the pretty and practical line of traveling Companions at 25c to $1.50. Ten per cent discount "Hot Cold" Bottles, pint size, $1.35; ' usually sold at $2.00. Steamer Trunk, $4.50, worth $6.00. Large Size Dress Trunk, to close at $4.50 Two Trunks worth $8.50 and $8, to close ; at $6.50. NOTICE! DISCOUNT ON ALL LEATHER GOODS DURING SALE.

LADIES NOTICE Special discount on every Corset in our entire .stock.

Underwear, Hosiery, Men's Furnishings rSstocksatSpe"

LADIES' UNDERWEAR

Vests, low neck, sleeveless, with taped neck, 15c value, 10c.

Ladies' Union Suits, lace and V closed knee, 21c. m mm mw m

Ladies Hosiery Ladies' Black and White Fibre Silk Hose, 35c value,, per pair 23c; 2 for 45c. Ladies' Silk Hose, black and white, 75c and $1 values, Onyx and Everwear brands 68c; 2 for $1.35. Ladies' Silk Hose, black, white and colors, 88c; two for $1.75.

Men's Underwear and Furnishings

Men s Atnletlc Union Suits for 39c.

Men's Bonbon

Imported

French Balbriggan Shirts and Drawers, 75c and $1.00 values, while they last, at 50c each. Men's Superior. Brand Crepe Union Suits, $1.50 . value, Sale 98c. Men's Negligee Shirts, each at 45c. One lot Men's Negligee Shirts, with soft cuffs, sale ' 88c; 2 for $1.75.

Men's 4-in-hand Ties, 25c values, 19c each. Men's Silk Lisle Socks, black, white, grey and navy blue, 25c values, Sale 19c. One lot Silk Socks, black and white, 50c values, 35c; 3 for $1.00. Nice lot Boys' and Girls' Union Suits, 19c. 10 Discount on Kayser Italian Silk Underwear. 10 Discount on Night Shirts and Pajamas.

A Sale of Lace Curtains and Draperies Worthy of Your Attention In the Annex

Fine Mercerized Rep Portiers, plain hemmed with tapestry border, also some fringed ones, worth up to $10.00; Sale $4.98 a pair. 25 pieces Fancy Colored Border Scrim in Pink, Blue or Tan, also fancy hemstitched border, worth up to 20c a yard, Sale price 9c Yard. One lot Fancy Colored Cretonne in light and dark colorings, just the thing for fancy porch pillows and Porch Furniture Coverings, worth up to 35c a yd., Sale, 19c Yd. Special for the sale, just opened a case of plain hemmed Bed Spreads, size 72x 84, Sale, 98c Each.

Bed Spreads i07? discount, plain hemmed or scalloped, with cut corners. 36 and 50-inch Colored Madras in green, brown, gold and rose, suitable for Portiers and side hangings, worth up to $1.00 yard, Sale 50c Yd. BIG SPECIAL One lot of Nottingham, Scrim and Brussels Net Curtains, 2 and 3 yards long, worth up to $3.50; Sale $1.98 pair. NOTICE! AT TEN PER CENT DISCOUNT Cretonnes, Burlap, Fancy and Plain Denims, Madras, Swiss, Silkoline, Marquisette, Curtain Nets, Couch Covers.

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SAVINGS OF INTEREST IN THE DOMESTIC DEPARTMENT We Are Holding Down Prices Regardless of Rising Markets. You Gain by Buying Now.

15c Percale, yard 13'c 12c Percale, yard 11 lc 10c Apron Gingham, yard 9c 12Vfcc Shirting, yard 11c 12c Bleached Muslin, yard 11c 11c Bleached Muslin, yard 10c 10c Unbleached Muslin, 40 inches wide, yard ,...8!3c 50c pair Huck Towels, pair .... . 45c 50c bleached Bath Towels, pair. .45c

One lot 42x36 inch Pillow Cases, per pair . ..25c One lot 81x90 bleached Sheets, ea., 80c .Bleached Crash, all linen, 20c grade: Sale, yard .18c Bleached Crash, 15c grade. Sale per yard 13c Best grade Calico, light and dark col-. ors. Per Yard ..7c 50c grade Tabling, 70inch, at yard, 44c

SILKS AND WOOL GOODS AT REDUCED PRICES Right in the face of a rising market, with wholesale and manufacturers' prices at the highest' point known, we offer you new merchandise at old prices less the usual Summer Sale Discount. This means tremendous savings for you.

Shirting Silk for Men and Women. Regular $1.00 and $1.25 grades, at 88c and $1.08 per yard. l.lot 36 inch Fancy Silk; worth $1.50 yard. To close, 58c yard. 8 pieces Sport Stripe Pongee, 32 inches wide. Sale 88c yard. Silk and Cotton Dress Goods; worth 45c and 75c yard. Special 38c and 65c yard.

Silk and Cotton Shirting, 32 inches wide, 43c yard. , , 1 lot of All Silk Crepe De Chine; worth $1775 yard. Sale $1.12' yard. Ten per cent discount on all Wool Dress Goods and Suitings. This means a big saving as the old prices prevail. Ten per cent discount on all Silk for Dresses, Skirts, Waists and Trimmings.

THESE BARGAINS WILL MAKE THE CASH BOXES FLYEAST ROOM EVERYBODY'S SHOPPING PLACE

1 counter of Fancy Ribbons, stripes, plaids and pretty floral patterns; 4 to 7 inches wide. Sale, 25c yard. 1 lot Linen ; Torchon Lace, 2:to Z inches wide. Sale, 4c yard.' Ladies' white Embroidered Handkerchiefs; worth 10c, 12 and 15c each. Sale, 8c each. , Ladies' Hand Bags, good leather, all new shapes; worth $1.00 to $1.50. Sale,- 88c each. 1 counter Ladies' Neckwear, Collars, Guimpes, Ties Bows, etc.; worth 25c to 50c. Sale, 22c each.

Flash Lights at Half Price. 41.00 Thirty Hour Alarm Clocks, 88c. Collapsible. Book Racks, . 15c each. All Sunlite Electric Lamps, 45c each' 1 lot Dressing Combs, 10c to 25c value Sale, 8c each. All Talcum Powders. Colgates, Babcocks, Mennens, and Williams, 12c can. Hudnuts Tooth Paste, 15c tube. Mer-Ja Tooth Paste, 1Cc tube. Al 5c Soaps, 7 for 25c. Good quality Crepe Toilet Paper, 6 rolls for 23c.

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