Richmond Palladium (Daily), Volume 41, Number 198, 7 July 1916 — Page 2

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MOTHERS HERE'S THE BIG OP-

PORTUNITY TO BUY THAT BABY CARRIAGE: Our line is large, the new styles are here and the prices

radically reduced $18.50 Reed Cabs, only S14.35 $22.50 Reed Cabs, only $19.75 $25.00 Reed Cabs, only $20.45 $26.50 Reed Cabs, only $22.65 $30.00 Reed Cabs, only $24.75 Also all Folding Go-Carts at reduced sale prices, $1.98 to $13.50.

All CHALLENGE REFRIGERATORS

20

$16.50 Challenge Refrigerators, Clearance price $18.50 Challenge Refrigerators, Clearance price $22.50 Challenge Refrigerators, Clearance price $25.00 Challenge Refrigerators, Clearance price $27.50 Challenge. Refrigerators, Clearance price $30.00 Challenge Refrigerators, Clearance price $32.50 Challenge Refriger

ators, Clearance price

$13.30

$14.80 $18.00 $20.00

$22.00 U

$24.00

' '.'7. SOB 's

The Furniture Sale of the Year This Enormous Stock Must Be Reduced. Prices Have Been Cut

15, 20, 25 and 33 Per Cent According to the Article.

THE REASONS FOR IT: 1st. Most of our regular buying is done in July and August, during the annual Furniture Exhibition in Chicago and Grand Rapids. We need space for these new goods, we need to know how much to buy, and we need the money to buy with in quantities sufficient to command the lowest prices. 2d. We have many broken suites suites from which one or more pieces have been sold which we want to close out. 3rd. There are many odd pieces chiffoniers, china cabinets, etc., left out of suites we need the room they occupy. 4th. There is no question at all but that the price of furniture is going up. We must buy months ahead on standard lines, and we want to buy now before prices advance too much. This means that our present stock must be reduced.

WHAT IT MEANS TO YOU We want to impress upon young people about to be married and upon all others who expect to need furniture within the year that this 6ale offers you an opportunity seldom found. The price reductions are absolutely bonafide, whi?h means that every article in our store upon which we have fastened a Yellow Tag is a real bargain. Come in and 6ee for yourself the values we are offering. You will not be urged to buy. BUY NOW! YOU'LL PAY MORE LATER. There is an abundance of evidence that the price on furniture is advancing rapidly. We still quote on the old low price basis on a great majority of our stock but later the new prices must be in effect. So we strongly advise you to BUY NOW.

Beautiful Mahogany Chiffonier with large bevel plate glass mirror, just like cut; actual selling price $27.50 ; Sale price, only

$117.75 J

White Enamel Bed, reg. price $17.50, now $12.00 White Enamel Dresser reg. price $25.00, now $17.00

White Enamel Chair, reg. price $4.50, now

$3.00

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A very massive Colonial style Circassian Walnut Chiffonier, left from a very good

suite, regular price $50.00, Sale price

Another Chiffonier similar to above, only larger and more handsome; $60 was the

regular price; the Sale price

$55 Birdseye Maple Chiffonier to match Dresser above, sale price tfJO OK

$27.50 y above, only $60 was the $32.50

MANY DESIGNS IN ROCKERS All Reduced

We've always sold more rockers and better ones at a lower price than has ever been named in Eastern I n d -iana. Now the price on every one drops still lower, so you can save big money on any one you select. Prices from $123) $2.2 5 $3.75, $4.25 $6.25, $7.45 $8.00 Up.

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gj UJ M M Big Solid Oak Rocker J A 22EfOH3fc L A I j I mm ( a K5n3

U Every Chiffonier & Dress

er Reduced in Price

$60 Colonial Dresser. Birdseye Maple, a very large Colonial style, priced during this sale at less than a small PQQ P7f? one, buy this now at t&OtJ I & $26.50 Birdseye Dressing Table, massive Colonial style; Sale J- Pfp price $J.OlD Birdseye Maple Bed Room Table, regular price $9.50, Sale price

PORCH SWINGS

in.

At $1.98, $2.98, $3.98

This SOLID OAK PORCH SWING $1 gg Complete with hooks and chains

Remarkable Underselling Prices on Reed and Fiber FURNITURE $4.00 Fiber Rocker. $2.98

$5.00 Fiber Rocker, $3.48

AH Other Chairs, Settees gj? and Swings Reduced.

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OUR ENTIRE NEW LINE OF LIBRARY TABLES AT SALE PRICES

Think, folks in the face of apidly advancing prices, . hat it means to buy a brand aew Library Table at prices that are actually close to factory cost. These few prices will give you but a faint idea of the savings, to say nothing of the beauty of the tables and the substantial manner in which they are made. We have all finishes, golden oak, fumed, wax, etc. Priced during this big sale at only $12.95. $13.45, $15.75, $18, $20.35, $22.50 Up.

All Dining Room Furniture at Special Sale Prices

YOU CAN ALWAYS USE ONE OF THESE BED DAVENPORTS AT THESE PRICES

We have placed every Davenport in our stock on a Sale basis. All are now especially attractive in price lower than you'll be able to buy them for asain. Golden oak, Fumed oak, Mahogany and Tapestry, from $27.50 Up. AN EXTRA SPECIAL VALUE in all genuine leather upholstering.

beautiful quartered golden oak frame, opens out to a full size bed; regular price is $65.00; our Special Sale price only

$42.85

!arsa2SB3fi? remember! iT;rlli irSfl ' W '!Li 1 -j Our liberal divided payment plan " ' j.fV-

CHINA CLOSETS Any desire you may have for a China Closet may be satisfied here and now. The line is big, the prices very small. Note these, for example: Massive solid oak China Closet,

bent glass sides, $37.50 value;

Sale price at

Beautiful Mahogany China Closet, left unsold from a very ex

pensive suite; it's a bargain at

$50.00; Sale price

A Jacobean China Closet, also left from a very fine Suite,

$60 value, Sale price

S24.75 China Closa a very exa bargain at

$29.85

$29.85

Dining Tables

All at Clearance Sale Prices. See the Big Sale Leaders at $13.50, $15.00 and $17.50; others up to $60.

Serving Tables

We have several odd Serving Tables to go at big reductions. One special Jacobean Serving Table, a very fine piece, regular

value $35; Sale price ,

$19.75

BUFFETS

SELECT ANY BUFFET you like you'll find the price during this sale actually LOWER than you expected. We name but a

few :

BUY A SELLERS NOW AND SAVE!

See our big Kitchen Cabinet, special for this great sale at only

DURING THIS SALE You Can Buy a Cabinet at the Low Terms of $1 Down and $1 Weekly You'll Save 25 by Choosing Now.

See the Great Leader at . . .

$25.00

$80 Solid Oak Buffet, with shelf

and French plate mirror, reduced to

$18.00

$22.00

$40 Solid Oak Buffet, a beautiful

style and finest cabinet work,

price reduced to

One only $37.50 beautiful quartered oak Sideboard, very massive; Sale price

ll&ilisug or

se Your

Carpet

ursng This Sale

$14.75

BRUSSELS RUGS

9x12 Size for

Closely woven of specially selected yarn, extra heavy.

9x12 SIZE BRUSSELS as..... $16.75 Extra heavy 9x12 Brussels Rugs, big selection of Persian designs.

AXMINSTER R UGf9or,2.s:" $24.50 With deep pile in newest patterns. Regular $35 values.

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Here Are Two Big Snaps

A very fine Black Leather Couch, tufted, steel spring

construction ; will wear a life time ; regular QOA PTfh price $40.00; Sale price $4ft.0U A Brown Spanish Leather Bed Couch can be opened out for use as a bed; regular price $35.00; 1Q Sal nnVo &1 J i O

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THIS FAMOUS Acorn Gas Range $42.50 Value, Only

Exactly Like Picture. Other Gas Ranges, $10.80, $12.75, up. Hot Plates, $1.98 up.

WHERE PATRONS A.1RE PLEASED"

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This Genuine Leather, Mahogany frame, fiQ K A 3 piece Parlor Suite, $100 value WVVOV

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