Richmond Palladium (Daily), Volume 41, Number 145, 5 May 1916 — Page 3

t i I CHALLENGE! 75c HAND BAGS Women5s j fine leather Hand In rarf ok shapes with interior listings, or- price '29c. Challenge! : 1,000 CANS Lfefct' Cleanser 4 for 15c : CHALLENGE! 15c CHILD'S HOSE, &V2c Children's Fine Ribbed Hose for boys and girls, all sizes; (for-price at sy2c. , ' - r "CHALLENGE ! Handkerchiefs - flC5 :. Women's' and Childrens fine Cambric , Handkerchiefs, soft finish; our price. 1c . , CHALLENGE! 10c WOMEN'S DUST,CAPS 2V2c Women's pust Caps In light and dark colors of Percales, Crepes, .-etc Our srice zyzc '-. CHALLENGE!, 50c CHILD?S ROLIPERS, 29c Well. : made Rompers, fine quality percales. Chambrays, Ginghams, etc, 50o ralue, for 29c

:: - - - - -1, M - - r

l ( ;

o () ( () ( () o 0 9 o o o u ty o o o o o o a o a o & a o o u o a o a o o a o o a o o o o o o o o a o o C) o o o o o C) a a a r r h f

CITIES TWICE THE SIZE OF RICHMOND CANNOT BOAST OF A BETTER STORE THAN THE UNDER-SELLING GRAND LEADER. OUR UNMATCHABLE VALUES ARE WORTH COMINGf MILESjFOR; BE SURE TO ATTEND!

SENSATIONAL CHALLENGE SALE IN CONFIRMATION AND SCHOOL DRESSES GIRL'S WHITE Q4n EMB. DRESSES Girls' White Dresses for Confirmation, fine quality Lawns, Embroidered and Lace trimmed, sizes 2 to 14. Our Price 94c.

Girls' $2.50 Girls' 13.00 Girls' $500White. White White - Dresses Dresses Dresses $1.45 1 $1.94 $2.93

$ 1.50 GIRLS v DRESSES 94c

Over 1000 Girlsv Gingham, Plaid and plain Dresses in dozens of beautiful styles. Specially priced "in this Challenge sale at 94c. - ' CHILD'S 75c DRESSES 44c. Childrens' Dresses, sizes 2 to. 14 of, of fine quality Gingham, Linene, Etc.! made In the new middy styles. Our Price 45c. -

Challenge In Women's

Petticoats

Women's Actual $1.00 Petticoats at 41c One special . lot,- only 50 doz. . in the lot, made of - fine quality , Sateen Our Price in this , Challenge Sale is

$1.50 TO $2.00 PETTICOATS, 93c Actual $2.00 values are these beautifully made Petticoats of finest "quality Sateen and Silkette; Our Challenge Sale Price, 93c. , . .. $2.50 Silk Messaline Petticoats. ...$1.29 $3.00 Silk Taffeta Petticoats. V..... $1.88 $2.00 White Embroidered Petticoats 94c 75c to $1 White Emb. Petticoats...... 44c

A Direct Challenge Actual $2.00 Silk Envelope . Chemise 94c Women's Silk Envelope Cot Chemise in flesh color or " fine- quality -: Muslin, " beautifully - lace and embroidered trimmed. .-Our Price 94c $1.50 to $2.00 MUSLIN GOWNS, at 88c Women's finest Muslin

Gowns, beautifully embroidered trimmed. Our Challenge Price 88c. : 35c : Brassieres, Cluny Lace effect, trimmed, 19c 50c Muslin .-- Drawers 34c Women's Regular $1.00 Gowns 62c New shipment v of ,. actual $1.00 ' Muelin or Crepe Gowns. . beautifully . embroidery trimmed, with long or short sleeves, high or low neck. Specially priced in this Challenge Sale at 62c.

America's Best $1.25 Union Suit

Men's $1.25 Lawrence French. Egyptian, 'Balbriggan Union Suits, short sleeves. . - ankle length, sizes 34. to 46, a real comfort giver, Etc. Challenge Sale Price 79c. ' 75c Union Suits 44c Men's Fine Porosknit. Athletic or Balbriggan Union Suits short sleeves- and knee length or long sleeves, ankle length, sizes to 46. atour- Price, 44c. - Men's 50c Underwear 34c ' Men's fine Egyptian Baibriggan Shirts or Drawers, the - famous ., Lawrence make. Our Price 34c.

WOMEN'S 50c UNION SUITS S8c Women's Summer-weight Union , Suits,

finest jersey ribbed with, hold fast shoul

ders; lace or tight knee;

35c UNION SUITS, 22c t Women's Summer styles in ribbed Union Suits, neatly taped neck, lace " QO' tlrmmed knee;' at only..... ..... iiw

.'.38c

12 V2 c KNIT VESTS 7 V, c

Women's Knit Gause Vests ,in comfy cut

style; specially priced for Saturday' at i ..... .;.

Tic

19C KNIT VESTS 10c Fine quality Worn- . en's Gauze : Vests,5 all sizes specially

priced for Saturday

35c KNIT PANTS ' 19c. ' Women's Knit , ribbed . Pants, with, fine Torchon Lace,

loose knee; special at. .

o c . o a c , o o ci a Ci ci ci ci

GoFsetl Cliaillllcinigie The. Grand Leader tan sell you the Proper Corset at a proper price. We do not charge you exhorbitant prices for special Corsets, and we sell all standard makes at a- price reduction.

GET YOUR NEW SPRING CORSET NOW v50e CORSET8 33c Women's Real 50c Corsets to wear around the house, save your good corset, all QOn

new. models at . . . . . .'. . . ..... .' 9J $1.50 8TANDARD COR8ETS, 96c All new spring models,choice of Regal,, Wilhelmina, Miller, Etc high or low bust, 4 and 6 hose supporters of fine quality coutil, Q? at only ; wDC REGULAR $1 STYLISH CORSETS, 63c A Real $1:00 Corset fine quality coutil, beautifully embroidered at our chal- JQ lenge price . t. .. .... . ..... ......... ..... ..... . v OOC UP TO 43.50 CORSETS, CHALLENGE SALE PRICE $1.88.

Saturday, the First Day of Grand Leader's

Beautiful $4 to $5

LlLEfMCrIE

A remarkable sale and timely, too, of Women's beautiful newly arrived Waists. Choice-of finest Crepe de Chines, Tub Silks, Georgette Crepes, Tub Silks, Georgette Crepes and Lace Waists in black and colors; Special for Saturday J $3.00 TO $3L50 SILK WAISTS $1.78. To describe their, beauty is impossible. We must ask you to see these. Finest Tub Silks, Taffetas, Laces, Etc. All beautifully trimmed; Specially priced for-Saturday, $1.78 NEWEST $1.50 TO $2.00 WAISTS 88c. Most wonderful collection . of Waists ever put under one roof. Choice of finest Voiles, Organdies, Batistes, embroidered and plain .tailored styles For Saturday they go, 88c OVER 1,000 MIDDY BLOUSES AT 88c Women's, Misses and Children's actual $1.50 Middy Blouses of finest quality Galatea cloth, beautifully trimmed in dozens of different styles, for Saturday only, 88c

min loose knee; inA O

7U t

J I. r ti

$30,000.00 Stock of of Fresh Bought 6

0 ei

fA .Tiict Tmnninof Dfnlit In Iho Honrt a( D

Merchandise Off crcd at a Big Saving y Dress Up" at tlie Grand Leader and Save II the Season, this Great Challenge Sale Caf.r&'ay the Grand Leader wjll start its Semi-Annual Challenge Sale. 52 M ' . . - " .TTT . ,-9m. , , , Q

w lvauiiisy i- r ur r uriiitsr rrooi, Keaa

D Saturday Sale of $18 fo "$20

This is Ihs event that stamps us as the real underselling store of South-

iin Indizna., We have planned for this sate with every resource at our c?mn:and and tht final verdict i, we have the: merchandise in abund-

yj : diitc. vvc nave -more nrnirnuie ydiuci rian cycr uciuro -nc nave

t named prices that will send every one of our customers hurrying here; (9 The challenge sale is an event vastly different than any other sale we hold. This sale generally comes in mid-season which means that you (J where. Plan to spend the opening day here. You won't regret it. Be 0 : sure to shop early for best service and selection. ' . g'Tlne Graei Eeader ' ;, ' '

ttHic MgM Place for

o o o o a o o o o () o o o o Q O 0 i$ to o Q 0 a o a a o o a o o a o o o o o o o o c o a o o

Saturday we suggest that you choose your Spring Suit. We present a. big assortment, fact is new arrivals from New , York - rounds out the greatest collection you ever say at any price. Only a' personal Inspection can enthuse you and announce you of the advisability of choosing here. Real $18 and $20 values, strictly the latest adaptations in finest Poplins, Wool Serges, and Checks at the sensible price of $11.48.

ldD? -

$5 New Spring SUITS

Boys' well made New Spring Suits; choice of fancy and novelty mixtures, guaranteed all wool, QQ at our Challenge price .............. pc0

JUST IN TIME! BOYS' UP TO $6.50 SPRING SUITS for

Challenge Special, a huge assortment of Boys' up, to $6.50 Sample Suits in all wool, fast color blue serges, mixtures, tweeds, etc., sizes 6 to 17 d0 rjO years; our price : . . . ....... .'. I O

BOYS' 75c KNICKERS, Challenge Sale Price, 44c

50c BOYS' BLOUSE WAISTS, 33c Finest quality percales. Chambrays, Blk Sateen, etc., well made and cut full, our price 33

35c BOYS' BLOUSE WAISTS, 19c of fine quality Chambrays, , Percales, etc.; our price Q

....

A Remarkable Opportunity

WOMEN'S ifoYl

Up to $30 Suits

I A remarkable sale of Women's Sample Spring Suits, showing but one of and two of a kind worth if secured regularly from $20.00 to $22.50. You will see styles at this price that the smartest shops in New York sell for $30. Of course these are correct duplications, fine All-Wool Poplins, Men's Wear Serges, Etc. Do. not fail to make your selection fro mthis lot at only $14.85. WOMEN'S $7 & $8 SILK SKIRTS, $4.95 Just newly arrived, Women's Silk Taffeta Skirts beautifully made in up to ; the minute style, of fine quality Taffeta; also finest quality, all Wool Poplin, in many different styles to select from. Extra sizes are included in this lot. Spec- (JJf.QC ially priced for Saturday, only $re) $8.95 SILK POPLIN DRESSES, $4.75 i.ade of genuine Susquehanna Silk Pop

lin in many beautiful styles. Come in

black and colors. For Saturday

only at ,

$4.75

UP ,TO $8.95 CLASSY

Coats

inese

Women's and Misses newest Spring Coats in a large variety to select from made of All-Wool Serges, Checks, Chinchillas and Novelty Mixtures, in the new belted or flare models. Make your selection while the picking is good; specially priced for. Saturday at '5. ' .

Up to $15 Value COAT

u From every angle this Semi-Annual Shallenge Sale promises to be the

D best ever held -at the underselling store. The merchandise offered, .crisp,' new and clean, and then for spring It couldn't be more timelier. .. Saturday, May 6, is the opening day. We want all our patrons of RichOmond and adjacent towns to attend in a body. You will be lunched with uch value that will make vau talk for manv Hnvi its r.nmm. Rnmnir.

our values with competition .-and you. will find us way ahead in the true ene.of pure value giving. In order to facilitate the selling, please take all small packages with you. Shop early.

D O

o 9

FirettMesfl ttyfl

As usual the Grand Leader Millinery Department presents you an opportunity to save money. Newest Spring" Millinery in all the new York latest styles, larger in variety, lower in price. Why pay more when you are sure of this saving here. No millinery parlor or millinery department in Richmond can match us. Ask any of our customers.

o Read These Challenge Oilers:

Saturday is your chance to get an actual $15.00 Coat for $8.95. Made of finest All.Wool Poplins, Silk Taffetas, White Chinchillas, Small and Large Plaids, Serges and Gaberdines. All made in the newest models of the season. Mind, only one and two of a kind; special at $8.95. UP TO $3.50 DRESS SKIRTS, $1.78. New shipment of beautiful Women's and Misses Dress Skirts in pretty Checks, Poplin's, Serges and Novelty Mixtures; made in the new belted arid d- Pf Q shirred effects, with pockets atpXl O UP TO $5.00 DRESS SKIRTS, $2.68 Come in finest grade All-Wool Serges, Poplins, All-Wool . Shepherd Checks, etc. Made in all the newest models; specially

pncea tor Saturday, at

CHALLENGE NO. 1 Up to $3.60

Trimmed Hats, beautifully trim

med with flowers or ribbons

$1.85

CHALLENGE NO. 215.00 Trim

med Hats, exclusively trimmed.

picturesque and becoming

$2.85

CHALLENGE NO. 3 Trimmed

Hats, Pattern Hats, worth up to $8,

every one different; no

two alike ..........

'.$3.85

(omoi

A FORCEFUL SALE OF $1.50 AND $2.00 HOUSE DRESSES SATURDAY

Women's $1.50 and $2.00 HOUSE

Made of finest quality Percales, .Ginghams. Chambrays, Etc., beautifully trimmed, in all sizes to 55. This lot Includes the new 3-in-one Dress with kitchen spron attached. Our Challenge Price 94c.

50c KIMONO APRONS

Women's big full size Kimono

Aprons in light and dark stripes.

A. MIGHTY CHALLENGE

The Greatest Wash Values in Richmond

BOYS' $1.50 and $2.00 WASH SUITS,

94c

Our Domestic Challenge

34e

Our Price 34c.

$3.00 Spring gQ Street Dresses

$1 HOUSE DRESS 7A APRONS OOC A real $1.00 value Women's

House Dress Aprons of finest

quality . percales, beautifully trimmed in all sizes to 50 at our Challenge Price 63c. - , )

Sizes 3 to 8 years. One

dozen different styles l

in , plain rolors . and stripes. Our price, 94c - 75c WASH SUITS, 44c Child's Wash Suits, or tub-proof material lin Tommy Tucker and, Billy. Boy . style. at .44c.

50c Mercerz'd Table 07

OIL 7hc

8&c

lOJc

$1.00 OLIVER TWIST. SUIT, at 68c Of striped Galatea cloth; well made. Come 'in sizes, 3 to 8 years. Our price .........63c

$2.50 BOYS' WASH SUITS. . . .$1.43 $4.50 BOYS' WASH SUITS, . . . $2.78

12'2C Lawns,-fine quality. Challenge 122c India' Linen. Challenge Sale price

19c Gros Cloth,, fine quality. Sate

15c Cambric; very -f A1A

fine. Challenge sale XV 2 "120 Muslin, fine HX.g quality. Challenge I 2

15c Bed, Ticking Challenge Sale.

12J2c Huck Toweling. Sale price. . . .

10c Crash Toweling, Challenge Sale price. 10c Outing Flannel Challenge Safe -price.

1Cc' Lawns, light or dark; sale price, i..

25c Dresa Voiles, - M 1. stripes and; figures Afxg

lOic

7ic

6c 6c

5ic

15c Dress Ginghams Challenge sale price

19c Kiddy Cloth r "I Q 1 A Galatea. Safe price xO2C

.25c Curtain-Scrim. Challenge' Safe . 19c Curtain Scrim. Challenge Sale . ..

12'2C Curtain Scrim, Challenge. Sale $1 Seamiest Sheets, Challenge Sale . . . .

15c Pillow Cases, Challenge. Sale .

75c Bed Sheets, Challenge Sale,, price

15c Shoe Dressing, f 1

e U2L

10c

16Jc 12Jc

63c

10ic

42c

$2.68 n

ocao

CHALLENGE NO. 7 Children's Hats all beautifully trimmed, in fine Milan shapes in prices ranging from 49c to '$1.98 Our 49c Hats are $1.00 values.

CHALLENGE NO. 4 Trimmings, a

big display, choice of feathers and

almost every kind of . flowers

39c

CHALLENGE NO. 611.00 Sport

Hats, all colors for street wear

49c

$2.00 MIDDY SUITS, 94c. Of fine quality Linene, Coat is of Norfolk style, and Skirt beautifully trimmed; come in all colors, complete with skirt, at 94c.

35c BOYS' UNION SUITS, 19c Boys' fine Nainsook Union Suits; also PorosknIL Our price, 19c.

75c MIDDY BLOUSES, 37c Women's, Children's and Misses' Middy Blouses; wel lmade and cut full. Our price, 37c.

63c

Challenge Sale pric

$1 Lace Curtains, Challenge. Sale price

$1.50 Lace Curtains, QQ Challenge. Sale price OOv $3 Lace Curtains, Q- (A Challenge price: . $X04

50c WOMEN'S SILK HOSE, 29c Women's fine Silk Hose, in black and white. Our Challenge Sale price, 29c. ." . . 75c WOMEN'S DRES'Nf SACQUES, 41c Made of fine Percales in light and dark colors, in all sizes to 48. Our price, 41c.

$1.50 CEDAR OIL MOP, 42c Large size Cedar Oil Mop, 6 foot handle, complete. Challenge Sale price, 42c. ' - ' v

$1.50 SUIT CASES, 88c Of good, 'strong fibre or Matting; well made and

m built to wear.; Challenge Sale price, 88c.;

A Shirt Challenge

mm hmmib ummmmm

V I lt I A

MEN'S BEST $1 SHIRT, at

O o o. c c o c o c c c o o c o o o o o o c o c o o o o o o

()

75c MEN'S DRESS SHIRTS 44c. A Table full of Men's fine soft and laundered Dress Shirts, in all new and desirable patterns, all sizes at only 44c. -. -r - ' ; A big collection of Men's New Spring and Summer Shirts of fine quality materials in beautiful patterns, Our Price 98c . -'

smashing challenc in

Men's ' fine Dress Shirt, worth $1.00 to $1.25, choice from fine Pongees, Madrasseef and Percales, coat styles, with stiff or soft cuffs. You can't help pick a winner at 69c.

19c DRESS HOSE :.. 35c SILK HOSE ..... 12'2c DRESS HOSE . . 25c PARIS GARTERS

..v...19e .7

$1.50 TO $2.00 MEN'S PANTS. .V. ...95c

C) c a o o ) j ;r o i ! ( I

( I u

WW WWW WVWWWWWWWWWW WWVWWWWWWWWW WWWWWWW W WW WW W W WWW www J