Richmond Palladium (Daily), Volume 41, Number 109, 24 March 1916 — Page 11

PAGE ELEVEN The PULLMAN The MADISON The JEFFERY The CHALMERS

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, FRIDAY, MARCH 24, 1916

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Tonight and tomorrow, and then Richmond's first automobile show will be over. You should not miss attending this great motor car event, and especially do we want you to attend the show to see our big display of the four greatest motor cars in their respective class ever produced. The Pullman, the Madison, the Jeffery and the Chalmersevery one of these cars are now on display at our booth. You can't miss us if you attend the show just follow the crowd and you'll be sure to find our booth as everyone wants to see the cars we have on display. Come tonight and tomorrow, and visit with us at The Auto Show. :

The New Jeffery "SIX" 7-PASSENGER A Spectacular Performance Six A big, roomy; high-power, light-weight automobile, built to satisfy the ultimate taste for speed, hill-climbing ability and smoothness of operation. the car which set New York and Chicago agog with enthusiasm during the motor shows, where it was informally introduced for the first time. Hip car for which conservative JEFFERY dealers c-lamoretl in double the quantities possible for us to allot them. h car on which the JEFFERY plant since January lnt lias been working overtime with enormously increased production capacity in a futile attempt to keep abreast of the demand. a 7-passenger car of $2,000 looks, $2,000 performance, and $2,000 comfort, at the record-breaking price of $1450. Judge for yourself. See the Jeffery at the Auto Show.

JEFFERY "6" 7 Passenger Touring . JEFFERY "4" 5 Passenger Touring . JEFFERY "4" 7 Passenger Touring .

JEFFERY SEDAN (PI 1r Price $1,1 OS JEFFERY 3 PASSENGER (1 ((( ROADSTER pX,UUU Jeffery Delivery Cars, $900 Up.

$ 1 ,450 $1,0.00. $1,035

The Feature Car AT THE Auto Show

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Pullman De Luxe Coupe, $990.00 The Coupe De Luxe has, been given a personal touch. It is unusual in design. Its interior is but another luxurious room in your own home. The C-H Magnetic Gear Shift insures safety of control and delightf urease of operation no tugging at an awkward gear shift lever, merely the touch of a button to change speeds. It is a tailored car to answer the motor woman's question. The C-H Magnetic Gear Shift has been designed and is constructed with a perfect understanding of the conditions under which it must operate. It is extremely simple in construction, and absolutely reliable in operation. There is nothing experimental or untried about it. The company that manufactures it (The Cutler-Hammer Mfg. Co., of Milwaukee) is one of the world's largest manufacturers of electrical apparatus. It has been engaged in this line of work for more than twenty years and maintains factories in Milwaukee and New York and branch offices in the principal commercial centers of the country. SEE THE DELUXE COUPE AT THE AUTO SHOW

The 6-40 A General Purpose Light Six A rery large majority of the buyers who read this will be contemplating the purchase of a light general purpose six cylinder five passenger car. In offering you this Madison Six we have struck the happy medium in weight; and we have kept the wheel base within those limits in which the car can be readily handled in narrow streets and tight places, and still give the perfect comfort that is secured by long wheel base. "We call it "a hundred good cars, in one." It is. It combines the BEST features that have been tried out and have made good in a hundred good cars. It is guaranteed for one year.

MADISON "6" 5 Passenger . .T. MADISON "6" 7 Passenger

MADISON "6" ROADSTER (C QO CT See this car at auto show . . P O O

. $985 $1085

The PULLMAN A Moderate Priced Car for the Man who Wants Real Automobile Value Two, Three and Five Passenger Models The 11)1 G Pullman affords a wide variety of body types four in all on one chassis.- These include a five-passenger touring car, a two-passenger one-seat roadster, a three-passenger or Clover Leaf Roadster (three individual seats), and the De Luxe Coupe with C-H Magnetic Gear Shift, a superior feature and bound to be appreciated by all motorists, especially women drivers. Don't Fail to See Our Display at the AUTO SHOW

Pullman Prices

CLOVER LEAF ROADSTER . . 5 PASSENGER TORING CAR.. 2 PASSENGER ROADSTER . .

Five Thousand Men Build a "Chalmers" Gar Out from the smoke and the roar of the blast furnaces, out from the crashing artillery of trip-hammers, out from the molten streams of the foundry is evolved the Chalmers car. From twenty-two factory buildings rise the symphony of industry. The wheels of a thousand machines are turning. Night and day the workers come and go. There is the engineer with blue prints and slide rule. There is the chemist, the physicist, the metallurgist, the molder In the physical testing laboratory ingenious instruments of torture crush, twist, stretch and bend iron and steel. All raw materials that go into Chalmers cars must first receive an unqualified O K Samples of every shipment of steel, iron, bronze and .aluminum must be found perfect under the tannin prodding and stethoscoping of Chalmers chemists. Everywhere -inspectors, alert all eyes, fingers, measure! mentinsistmg on deadly accuracy armed with micrometer, with scleroscope; 226 inspectors altogether. I" end' are Concerted n a -y Pose. See The Chalmers at the Auto Show

CHALMERS 6-30. $1050

CHALMERS 640..

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1512-14 East Main Street

Phone 1698

Richmond, Indiana W

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