Richmond Palladium (Daily), Volume 41, Number 106, 21 March 1916 — Page 28

PAGE TEN

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, TUESDAY, MARCH 21, 1916

CHALMERS SEES FEIV CHANGES IN AUTOMOBILE CONSTRUCTION

The motor car Is here to stay in pretty much its present form. The future wll see few changes in construction, Hugh Chalmers of Detroit, president of the Chalmers company, . i believes. ; "Of course," he added, "some new i fuel for the motor cars may be discov- ' ered or evolved. Gasoline can't last I forever, you know. In fact, the Stand- ' ard OH Company has invented a fluid ' which serves the purpose admirably, except It smokes and has a noticeable odor. Possibilities in Electricity. "Then, too, there is a possibility that electricity may become the chief motive power. " Some wizard may Invent a new kind of battery. But, outside of those remote chances, the motor car will remain as it is. It id pretty close right now to its highest state of perfection." Mr. Chalmers also sees the field of the manufacturers narrowed down to a score of firms. The weeding out of the weaker motor car makers, in fact, practically has been completed now, he

tald. It Is one business wnere tne sur

vival of the fittest is an incontestable

truth. "Only the big manufacturer, backed

bv huee canital. can compete" he said.

"The motor car must be manufactured in vast quantities to secure the mini

mum cost in material. It takes capital to do that, for ours is a seasonal business, practically no sales being made during the winter months." There was a boom at one time when the motor car hit the market. Then a loud noise when some of the weaker manufacturers blew up. But the market has settled now into its stride and is goin gahead with a slight but healthy growth in sales comensurat with the-growth in population."

RUCKER INVENTS NEW "SLOW" BALL

BUICKS TAKEN IN QUANTITIES

Nineteen out of twenty-two owners buy Buick automobiles when fire detroys their other cars according to a trade Journal received by J. V. Carnahan, reprsscntative of the Buick machine in Richmond, with sales rooms at 1211 Main street. Attention is called to conclusive evidence of the statement to a fire which destroyed a garage in Lander, Wyo., and its contents of thirty-four automobiles of almost as many makes. On the day following the Are twentytwo of the owners who lost their cars placed orders for new machines and of the number nineteen selected the Buick. Mr. Carnahan's business has steadily Increased since its establishment. Among the purchasers are fifty-two well known and prominent men of Richmond and vicinity and to these Mr. Carnahan refer prospective buyers for recommendation of the Buick.

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Wit'" It's'

Ball players in the National League admit that Napoleon Rucker of the Brooklyns is in a class by himself when it comes to delivering a slow curve. Rucker's arm went back on him three years ago and he lost his speed. But he retained the gray matter in his head and began to develop a new delivery. In time he mastered control of the slow ball which, batsmen say, is harder to hit than a speeder.

6ETHARD FIRM HANDLES FULL ACCESSORY LINE

Richmond automobilists probably do not realize that one of the largest and most complete accessory houses in several states, outside of big cities, has grown up here. Possibly the. fact that the Ford agency is carried on in the same building has hidden the idea of a complete accessory line.- ' - A visit to the accessory department

of the Bethard Auto Agency will surprise those who are not already acquainted there. Not only is every part of the Ford car carried, but every conceivable want of the automobilist can almost without exception be supplied from their tremendous stock. The Bethard Auto Agency buys all staples in jobbing quantities. They

have approximately 500 tires on hand j

now. Over a hundred arrived In one. shipment last week. Oil is bought

by the carload and may be purchased

in cans or pumped directly into your automobile from a regular filling sta

tion pump in front of the building. The gasoline filling station pump has a capacity of 5 gallons at a time in

stead of one gallon. There is a sec ond gasoline pump inside the building

In the shelves may be seen tool boxes, tire chains, tire patches and boots of all sizes, electric horns, hand

horns, headlights, spot lights, flash

lights, batteries, polishes, tools, tire

covers, robe rails, . number brackets, bumpers, seat covers, spark plugs, etc.

Richmond autoists need not leave

Richmond for their auto supplies. All needs may be satisfied at home and at probably better prices than can be obtained away from the city, since the Bethard Auto Agency have so greatly extended their accessory field. This firm will also handle 400 Ford cars this season.

OVERLANDS HIT STRIDE

The 100,000 mark was reached by the Willys-Overland company last Mon

day with shipments up to date more

than treble those reached a year ago.

Overland dealers now number nearly 5000 in this country and Canada Foreign dealers number about 500.

LANE TRUCK TO BUILD

The Lane Motor Truck Co., Kalama

zoo, Mich., has taken temporary quarters in the Frank Burtt Building. A plant will be erected within the -next

two months.

Wisconsin bran bread is sold in many states.

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If you are interested in the safety and economy of your gasoline storage, don't fail to see what we can offer you. They are made in Richmond by

WeMs Mii. Co

PHONE 1494.

CORNER 12th and N.E.

When Better Automobiles Are Built Buick Will Build Them

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ewim Pas seeder TdiMiiiitgi Car

In this seven-passenger, Six-cylinder, Valve-in-Head touring car every Buick' engineering and manufacturing principle is carried to the utmost. It has actual horsepower rating of 55, bet on the test bfeck the matchless motor of this model has done 75 time and again.

This is the third season for this largest of Buick models, and in that time it has established itself as the ideal motor car for those who want seven-passenger capacity. One of these cars recently travelled from Boston to San Francisco and back a total of upwards of sixteen thousand miles on an average of eighteen miles to the gallon of gasoline. This record is far and beyound any accomplishment for cars of this size and in this day of high fuel prices it is a record that means something to the motorist. There are scores of motor cars the size of this Buick which will not do better than ten or twelve

miles to the gallon. The makers of some of these cars actually boast of this twelve-miles-to-the-gallon mileage, hoping, apparently, that motor car buyers will not hear about the wonderful performance of this Buick. In finish and appointments this Buick is equal to the costliest cars. The finish is durable, and is baked on in what is perhaps the largest and most complete enameling plant in the whole motor car industry. Equipped with the most powerful motor built, beautiful in its design and finish, strong and durable as only Buick building methods can make a motor car, this model of the Buick appeals instantly to those who want the utmost in motoring.

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Due MaQSdPim

The motor car which has caused more of a stir in the motoring world than any car ever presented before, by the Buick or any other motor car company. From the day this car was announced last spring it created an intense desire for possession in nearly everybody who contemplated the purchase of a motor car. Although three hundred cars have been manufactured daily by the Buick Motor Company since this model was announced, the supply from the first has been less than one-tenth of the number of cars wanted by the buying public. In every city and town in the country Buick dealers started waitingists as soon as this car was placed on exhibition, and on those waiting lists are written the names of almost everybody in the country who wanted a car in the price class of this Buick D-6-45. In some communities Buick dealers have accurate information to the effect that upwards of eighty per cent of the entire number of motor car purchasers in their communities made an effort to obtain one of these cars. Hundreds of these motorists bought elsewhere only after they learned that it was a physical, impossibility for the Buick Motor Company to supply more than a fraction of the cars wanted. This Buick Six is equipped with the same powerful, quiet, flexible Valve-in-Head motor that always has made Buick cars famous. In this car the Buick Valve-in-Head motor finds an even better expression than ever before. In all other es

sentials of motor car worth, this Buick measures fully up to the proven merit of the Buick Valve-in-Head motor. There is a higher per centage of drop-forged steel admittedly the best material for building strength and durability into a motor car than ever found before, even in Buicks. The tremendous popularity of this car has inspired many eleventh-hour .attempts to imitate it; but that, of course, is impossible. The solid character inherent in this car, together with the correct engineering principles upon which it is based, are the result of more than fourteen years of development along a single line of motor car building, and the results attained cannot be successfully imitated. In the building of this motor car there enters a time element which makes successful duplication impossible.

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When Better Automobiles Are Built Buick Will Build Them

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