Richmond Palladium (Daily), Volume 40, Number 311, 11 December 1915 — Page 7
THE RICHMOND PALLADIUM AND SUN-TELEGRAM, SATURDAY, DEC. 11, 1915
PAGE S3 YEA
AUTOMOBILE MEWS NOTES
BUYERS DRIVE PILOT MODELS FROM FACTORY
For tha past ten days there has oeen a continuous stream of visitors at the Pilot plant. They have been
coming from all directions. Mr. J. B
Ferguson of the Bomer-Ferguson com
pany, Baton Rouge, La., Pilot dlstrib
utors for Louisiana has been at the factory for thirty days, working with the mechanics and testers and getting
a thorough schooling In Pilot construe
tion. With him was Mr. Buchanan of
Lake Charles, La., who will handle Pi
lot cars in the Lake Charles district.
Others that have come either for their cars or for the purpose of closing
contracts are A. I. Shrader, Louisville,
Ky., C. B. Geiger, Gary, Ind., F. E. Jol
ley, Columbus, Ohio, J. R. Schnell,
Masontown, Pa., and Forest Lowry of
Chicago, 111. As many as possible
drove their cars home. Those that had not previously placed their orders, of
course, had to wait. "It is all very well" said Mr. Geo
E. Seidel, president and general manager "to rush the cars out and get the money, but we want to do business next year and the year after as well as this year. Experience has shown that any sales we may lose now on account of our policy In giving each car the care and attention we know it should have in spite of our customers re
quests for immediate delivery, will be
made up many times over in the ad
ditlonal business we will secure In
years to come."
Land-Water Graft
I H Mrf ft V n
The picture shows the hydro-auto, the latest type of land and water conveyance during a try out at the Panama-Pacific Exposition. On account of the finding of the exact "metric-center," scientists say, the craft bids fair to be a success. In its trials it showed considerable speed as an automobile on land, and attained between 30 and 40 miles an hour in the water. As the picture shows, it is fitted with both wheels and propellers, and needs no change of mechanism in coming from the water to the land or vice versa.
EXPECT RECORD YEAR OF CHEVROLET SALES
While in Richmond the other day as the cueist of Spangler & Jones, Robert Hogea of William Small & Co., of Indianapolis, state agents for the Chevrolet and Monroe cars, stated that he had come here direct from the factory and predicted that the coming season would be the biggest selling season in the history of the automobile Industry. The Chevrolet company is erecting a new plant at Oakland, Cal., at the terminus of the Lincoln highway and every automobilist traveling from the ast will pass the new factory. It will have a capacity of 150 cars a week. At St. Louis the plant being erected is rapidly nearing completion and will soon be ready to supply all the middle western trade In conjunction with the plant at Denver, Co. The factory at Ontario, Canada, will start operations in sixty days with a capacity of 30 cars a week. Both factories at Tarry town, N. Y., and at New York City are working at full capacity.
RECEIVE NEW CARS.
Spangler & Jones received a carload of Chevrolet touring cars today.
M'CONAHA INCREASES STUDEBAKER ORDERS
A carload of Studebaker automobiles was unloaded by the McConaha company yesterday. In the lot was a six and a four cylinder touring car and a three-passenger roadster. Walter McConaha was asked for an expression of opinion on the outlook for next year and he emphatically declared that prospects were never better so far as the automobile business was concerned. "How man cars have you sold this year?" he was asked. "Seventy-eight," was the quick response. "What do you think of the prospects for next year?" "They were never better." "Have you made any increase in your order for Studebakers and Maxwells?" "My, yes, we have ordered 65 Studebakers and CO Maxwells on our first order but we hardly think that will carry us through the year."
DEALER VISITS TOWN.
Robert Hosea, representing William Small and Company, of Indianapolis, state dealers 7 for tftis-r Chevrolet and Monroe cars was in town this week as the guest of Spangler & Jones.
RECEIVE DEMONSTRATORS.
The Stanley Motor company of Liberty are the sub-agents for Spangler & Jones for the Chevrolet and Monroe cars and they have demonstration cars which have just been delivered to them which they are anxious to show.
TURN OUT OVERLANDS
While automobile manufacturers all over the country are deploring the lack of material the Overland company Is writing to Its representatives assuring them that there is no danger of a tie-up In its factories where plenty bf material is on hand. The Overland people claim that the Willys-Knight engine is the highest developed gas engine in the world and are willing to put it to a test before the best experts in the country.
TAUBES ORGANIZE SALES CORPORATION
The Taube Sales Company has been
incorporated with a capital stock of $10,000 with George and Frank Taube
and Mrs. B. Pardieck as directors. Articles of incorporation were filed this week and the new company has
placed an order for 100 cars for
Wayne. Henry. Union. Randolnh and
"Fayette counties. Two carloads of
cars were delivered to Indianapolis and one efcrload to Terre Haute this week. Dealers find it worth while to invest in Pullman cars for they are fast sellers. Mr. Taube stated today
that there was some very desirable territory open in Northern Indiana and that the first men who applied for it with the proper financial backing
were the men who would get it.
iWrfil IJJJ II III
EXPERT ON BATTERY PRESCRIBES STORAGE
"Many an experienced motorist who would never leave his garage on a winter night with a badly worn tire," said a representative of the Richmond Electric company, the local Willard Storage Battern Branch "thinks nothing of starting out with a half-charged battery that may mean a stalled car." "Of course this is due in a great measure to the fact that the condition of his battery is not constantly staring him in the face, like a tire or an oil guage. But car owners are beginning to realize the necessity of keeping their battery in A-l condition, if they are to have bright lights and a snappy starter. "Even if you are going to store your car," he added, "the battery should be removed and filled at regular intervals with distilled water and tested regularly for specific gravity of be
tween 1.275 and 1.300."
Four-Cylinder Model Touring Car, 7-paenger . $885 Roadster, 3-paaenger . . 850 Landau-Roadster, 3-paas. . 1185 Six-Cylinder Models Touring Car, 7-pattenger . $10SO Roadster, 3-passenger . . lOOO Landau -Roadster, 3 -pass. . 1350 Coupe, 4-passenger . . . 1550 Lunousine, 7-passenger . . 2250 F. O. B. Datroit
-wWi FORTY Ihioirs ipowdH This new FORTY Horse Power Studebaker at $885 is the MOST POWERFUL ccr on the market at its price. INCREASED in motor size from 3Hi x 5 inches to 376-inch bore x 5-inch stroke, it develops and delivers FULL Forty Horse Power. In POWER and flexibility it equals most of the Sixes now on the market. And it is the ONLY 7-passenger, 4-cylinder car, FORTY Horse Power motor, that has ever been offered in America or Europe for less than $1000. With such comfort-giving CAPACITY, such investment-pro-tecting QUALITY and SO MUCH MORE POWER, no man in New York who is going to buy a car, can safely decide on any make until he knows this Studebaker. Come in today.
SALESROOM, SOUTH POVRTH STREET
SAXON GAR CONCERN INCREASES CAPITAL
The Saxon Motor company has an
nounced a re-organization of the company into a corporation with a capital
of $6,000,000 to be known in the future as the Saxon Motor Car company. The management and control of the business will remain in the hands of the men who have been responsible for its success to date.
AGENT FOR MILDURN PLAYS SANTA GLAUS FOR EAGER BUYERS
Huston R. Marlatt, of the Richmond Electric company, is having considerable fun making up his Christmas
package of Milburn Light Electrics to
be distributed on the morning of De
cember 25. Now Marlatt does not exactly look like Santa Claus but is
Just naturally forced to play the part on account of the general desirability of the product he sells
The Milburn light electric has solved
unquestionably the problem of the home and family car due to its char
acteristic Milburn qualities and ap
pearance.
Milburn popularity had been achiev-
OUCH! BACKACHE!
RUB LUMBAGO OR STIFFNESS AWAY
ed through its light weight endurance, easy riding, speed and mileage. Its sales have exceeded that of any other electric. Marlatt says his package will be all sealed by December 15 and he threatens to disappoint those who don't get in their specifications by this time. Of course, everybody knows be will make a perfectly nice Santa Claus but
the best thing he tees for hi
spread Milburn popularity.
ty Is
THOMTS BROS. SAUSAGE is not a by-product disposing at the less desirable parte e( tkm ham. tt to made entirely of Hams, Shoulders and Loins.
Rub pain from back with small trial bottle of old, penetrating "St. Jacob's Oil."
PURCHASES OVERLAND.
Dr. M. S. Bulla is the most recent purchaser of an Overland car. He bought a touring car from the Talcott Sales agency.
PURCHESES OVERLAND.
Harry Chenoweth of New Paris, purchased an Overland touring car and also a Ford car from Spangler & Jones yesterday. These cars were taken in trade for Chevrolets.
When your back is sore and lame or lumbago, sciatica or rheumatism has you stiffened up, don't suffer! Get a small trial bottle of old, honest "St. Jacobs Oil" at any drug store, pour a little in your band and rub it right on your aching back, and by the time you count fifty, the soreness and lameness is gone. Don't stay crippled! This soothing, penetrating oil needs to be used only once. It takes the pain right out and ends the misery. It is magical, yet absolutely harmless and doesn't burn the skin. Nothing else stops lumbago, sciatica, backache or rheumatism so promptly. It never disappoints! Adv.
Tinker Toys-50c BARTLE&ROHE
Cars
$725
Soon Pay for Iteslf In Increased Trade
Specifications
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AN Overland Delivery Car toon pays for itself. It enables you to handle more business by increasing the speed and extending the territory of, your deliveries. The cost is smallless than that of any other car of similar specifications..
D
Call, Taiaphone or Writs for
TALCOTT SALES AGENCY Phone 2411 Cor. 12th & Main
id
In the Interest of the Consumer
Yes! Yes! Yes! But!
Not an Announcement But a Statement of Facts We have Doubled and Redoubled and are again Redoubling our manufacturing facilities and our production. This greatly increased production enables us to purchase materials at very low prices. Factory organization, special machinery, large capital and intelligent direction all contribute to low cost. The above is not alone sufficient for radical price reductions for 1916.
What Then is the Real Reason?
Listen: For years we have devoted our time, our energies and our best thought to the manufacture and refinement of "FOURS." We know"FOURS." We believe in"FOURS" We are prepared to build "FOURS" the safe, simple, cheap to operate, thoroughly tried and proven CHEVROLET (VALVE-IN-THE-HEAD) "FOURS." In the interest of the consumer, we recognize the fact that the retail dealer must work on a narrower margin, the distributor must work on a much narrower margin, and the manufacturer must work on a very much narrower margin, enabling the
consumer to secure for himself an honest and serviceable car at so near 100 value (figured dollar for dollar) that he may no longer be submitted to the violent shrinkage in value of his car when the "announcement period" arrives, which so unfortunately comes in the very middle of the natural driving and riding season. The above frank statement and the effort to meet the conditions are the most real reasons for our 1916 prices and note, THE CARS HAVE NOT BEEN CUT A SINGLE HAIRLINE IN QUALITY.
The Prices:
H-4 "BABY GRAND' Touring Complete with Electric Lights and Starter F. O. af. rUnt. MUkigmm
'750
720
H-2 "ROYAL MAIL' Roadster Complete with Electric Lights and Starter F. O. . riim. Mttekigmm
The above are the specifications and full details of the "Chevrolet" the car that was given in the Murray Contest. See these cars at our Garage.
Central Auto Station
E. 0. SPANGLER-J. MORRIS JONES
PHONE 2121