Richmond Palladium (Daily), Volume 40, Number 245, 25 September 1915 — Page 7

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, SATURDAY. SEPT. 25, 1915

News Gossips aind Trade Notes on Motor Row '4

' AUTO INDUSTRY

HOLDS ITS OWN SAYSJETIIARD "In spite of the fact that other business is complaining of the hard times, the automobile industry this fall is better than last fall," said Fred Bethard. of the Bethard Auto Agency. .; "I don't know how to account for it unless it is that people have realized ' that they cannot do without automobiles," he said. "They, are becoming more of a necessity r every day and different uses are being - found , for them. The small cars especially can be put to a variety of uses.". : ' He said that more farmers than ever before are interesting themselves in cars. More farmers have bought cars this fall than last fall, he said, even in spite of the fact that they talk about the wheat crop failing,. "The small, light automobile is get- , ting to be indispensible to the farmer," he said. - "Next spring, auto dealers will find that the automobile business . is better than it has ever been. More people are talking 'automobile' than j ever before."

I f A 'rooAtif ftsmiA of Motor West, the

Pacific coast motor car publication, contains a story of conquering the

P . . western deserts, particularly Death

Valley, with an automobile. .-.The trip, which embraced 1.000 miles was not planned as a car test, but the party, headed by O. K. Parker, an engineer, was prospecting for molybdenite, a rare re used in steel refining. The car was used was a stock Dodge Brothers' touring car and, was nicknamed "Death Valley Dodge." Motor West says: ' "Not only did the 'Death Valley Dodge' party dare death In most awful, forms but they coVered a region generally considered as outside the pale of the motor car."

WAR BLAZES WAY FOR MOTOR TRUCKS

DODGE AUTO MEETS DEATH VALLEY TEST

"Whether the frantic demands of European nations for American motor trucks, when they were confronted with the necessity for rapid transportation of goods bad anything to do with arousing American business men to the advantages of the modern method of transportation I cannot say, but it is an interesting fact that co-incident with the European demand the motor truck has come into, its own here at home," says R. C. Rueschaw, sales head of the dual monarchy, Reo Motor Car Company and Reo Motor Truck Company. , Mr. Rueschaw has just returned from an extended trip which embraced the Pacific Coast States, and he states that the thing that impressed him most was the tremendous demand: that existed everywhere for motor trucks, Local interests of the Reo cars are handled by the Central garage.

EAST HAVEN HOSPITAL PURCHASES FORD CAR

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Dr. J. B. Hunt was the only purchaser of a Ford car during the past week of the Bethard Agency. Fred Bethard said today that it is practically impossible for him to get any more Fords for a while owing to the large number of cars which the Ford company is behind orders. It is possible however, thatihe will be able to land an order within a short time. A,, Ford delivery car was sold to the Eastern Hospital for the Insane during the past few days. The car is to be used in hauling produce to and from the city.

WORK PROGRESSES ON CLUB BUILDING

' The Country Club is planning on having an elaborate celebration on the .opening of the new club house, east of the city. The work on the new building, is. progressing rapidly and it is be'HeVed.by the contractor that the building will be ready for an opening day December 1. The building is under roof now and the interior decorators began their work a few days ago. When completed the club house will be one of the best in this part of the state. It is located i on the summit of the hill, northwest iof the did fair grounds, and commands a view for miles around.

TWO MAXWELLS SOLD

Two Maxwells have been sold by the McConaha company this week with a good prospect of disposing of the third -before, tomorrow night. G. E. Oler of Economy and John Shurley, a local liveryman, are driving new Maxwells which were delivered this week.

PILOT GAR PUS D0OT HILL UNSCATHED

DEMAND IS ACTIVE

" J. A. Worthlngton, of Logan, W. Va., paid the Pilot factory a very pleasant visit a few days ago, and added one more tale to the already long list of remarkable performances of Pilot cars. Mr. Washington drives a Big Six Fifty-five the same model that lead the Hagenbeck-Wallace show and it was during his recent trip with Richmond as one stopping point, that the Pilot car proved its worth in- more ways than one. "We were coming down a long, steep mountain road in West Virginia,? related : Mr. Washington In his pleasant southern ' drawl, "one of those roads that winds and turns back upon itself in a series of hairpin turns. I was at the wheel, with four others In the car, and was coasting down the mountain at a fair rate of speed, knowing that I always , had i the car under perfect control. . "The road, however, was new to me, and in our country the roads are not marked with danger signs, so I was entirely unprepared when swinging around one curve I found that I could not make the balance of the turn. The mountain rose straight up on one side of the road. On the other was a straight drop off into space. We took the drop, and, believe me, it had looping-the-loop beaten forty ways for a thriller. 'The Perils of Pauline' had nothing on us. . "At the edge of the bank the ground sloped up into sort of a mound, and as we struck this the car literally shot out into space and down we went. The car lighted fairly on all four wheels, bounced up and down for a minute, and then came to a stop right-side up. "After we had recovered sufficiently

OLDS PLANT BREAKS PRODUCTION RECORD

The Olds Motor Works production schedule, which underwent a pro

nounced change a year ago with the introduction of their moderate priced four, will, according to the officials of the company, reach a new high water mark this year.' The factory has set out to build twice as many cars as were produced in any previous year in the history of the company the year 1913, when curved dash roadsters came into universal use almost over night and were produced by the thousands. .... Considering1 the fact that this year's Olds, sells at a bighe; priqethanhe. 1913 model, this fiscal year will be larger, by several times over, than the Olds company has ever before experienced. During the fiscal year just closed the company built for times as many cars as during the preceding year, and this year the plants are working on a schedule which calls for three times the number of cars produced during last year. , Since the car wras first announced, there has been no let up in the demand for Model 43, the four cylinder Olds, which literally swamped the factory with business-. J. F. Hornaday is the local agent.

AUTOMOBILE HiTS RIG

The McConaha agency expects to place several pilot .cars with live pros"lipects ust as., soon as the factory is Ta6le to supply the cars. A long waltzing list has been formed since the loScal? manufacturers announced their new models, which promise an unprecedented run of popularity.

NEW PARIS, O., Sept. 25. Elbert Murray, Herbert. Barton and Harvey Haller experienced a "thriller" Tuesday evening when in Murray's machine near the intersection of the New Paris pike and the National road. James H. Davis drove east on the National road and the auto was almost on him before he noticed it, but he called to' his horse and give it a cut with the whip and all the damage done to his rig was the loss of one spoke. Murray saw the" rig and in swerving out of the way struck a telephone guy-pole, breaking the pole ' in two and sideswiping his machine, sweeping it clear of running board, fenders and everything on that side. However, when pulled into the road the engine was O. K. The escape from death of the men in auto and buggy was miraculous.

FROM SHAVING FACES TO SHAVING TIME

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Ralph De Palma, one of the drivers entered in the Astor Cup' Race at the Sheepshead Bay Motor Speedway on Oct. 2 is one of the best known drivers in the oountry, but it is not generally known that he started life as a barber. Ralph was born in Italy, but came to this country when just a mere lad. For years he worked as a barber, and he was a good one too, he says, and can still handle a razor with dexterity. However, his love of Adventure soon led him away from the reclining chair, the lather and the strop, and lie entered the bicycle racing game when that sport was at its height. From that to the motorcycle was but - a short stride and then came his first auto race behind the wheel of the old Fiat Cyclone.

from our surprise at finding ourselves alike to take a sort of inventory, we found that not one of us was injured, beyond a slight shaking up, and the car was not damaged in the slightest. We had alighted in a kind of rough pasture, and as there seemed to be a way out. I pressed the starting pedal; the motor at once started, and we rode out under our own power. "When we got back on top road again I deliberately went back up the mountain to the place where we went over. The distance we dropped was not an inch less than fifteen feet. "I've always been a Pilot booster. I've driven all over West Virginia. I've never been stuck yet, and even on our mountains I use first and second speeds but rarely. ' Nearly everything I take on 'high.' But this capped the climax. It certainly speaks volumes for the sturdy construction and wonderful - spring construction of the Pilot." : : Upon hearing Mr. .Washington's story of his miraculous escape, .and realizing more keenly, -perhaps, what the car had been through, Mr. Canner sales manager, insisted - that the car at once be thoroughly tested. Despite Mr. Washington's repeated assurances that there was nothing the matter with the car, an expert was put on it, with instructions to go over it carefully. His report agreed with the owner's. Except for a little tightening up the Six-Fifty-five was as good as new.

MAKE 60 LIE TRIP IIUVAVERLY MACi:il!E

The. practicability of the : electric automobile ' in taking pleasure '. rides through the country, was well illustrated last Sunday afternoon when Mr. and Mrs. Harry Woods and Mr. and Mrs. W. R. Poundstone took a sixty mile trip through the hills south of the city. - The big Waverly electric had no trouble whatever in taking the hill on the Boston pike south of the city at ordinary speed. The party visited Boston, Fairbaven, Camden, Eaton, West Florence, Campbellstown and New Hope, covering the trip in about four hours. "There are no hills too high for an electric," said Mr. Woods, agent for the Waverly. "The electric can be used for pleasure trips through the country as well as for a society car in the city." ' "The Waverly electric is noted for its low maintenance expense," said Mr. Woods; "The only expense is for tire renewals and - new batteries every three or four years. The upkeep of an electric will not amount to $15 a month with ordinary running," he said. "In one of my electrics, I have run 10,000 miles -without new batteries and I find just as much power now as when the car was new," he said. .

BUYS DAVIS CAR

Louis Veregge purchased a second hand Davis car the past week of the Spangler and Jones Agency. The car is a four cylinder, five passenger model. . ,- ;

DUYS WOnil CASINGS

- "W havn't been able to supply, the demand for new. tires' oh our offer to allow a liberal price for. worn cr sings," said Manager Grim - of the Richmond garage on North Seventh street today. Mr. Grim's proposition 'which brought floods of orders to the garage gave a discount on old tires that was several times. what the owner could get from the junk dealers. . Since Mr. Grim became connected with the Richmond garage he is paying particular, attention to the . tire repair department. -

EVEN POWER FLOW FOUND 111 ELECTRIC

As you walk down the 'street these days in almost any-city it is no uncommon thing to hear some one -exclaim, "By George, but aren't there a lot of electrics being driven nowadays." Yet to those who have kept apace with the advance in construction of electricautomobiles it does not seem at all surprising that more and more motorists are turning to the electric powered car as both the practical and preferable - automobile. Several reasons for this are cited by the Richmond Electric company, local distributors for the Detroit Electric. The electrically propelled vehicle gives the smooth flow of power for which manufacturers of gas cars are striving, is clean and quiet. Motorists are beginning to recognize the superiority of the closed car for use the year-round.

PARALLEL DOB 1 ICCKEASE HI FAVOa

. "The ordinances which many cities are now . enforcing in regard to automobile head-lights make dimmers necessary on ' all ' cars," states ' Earl O. Spangler, distributor for The Haynes Light Six. . " "There are several ways of dimming the bright, bead-lights to comply with these ordinances. The better method, and the one in use on all of the better cars is what is called the series parallel system. By this way of wiring, the same bulbs are used for the bright and. dimmed. . lights. When burning bright the lamps are connected so that they operate on the full voltage of the battery. But when dimmed, the connection is so that the lamps are only half-voltage. "This practice reduces the current consumption to a minimum. When the lights are dimmed, about three-fourths of the current is saved. Such economy does away with storage battery trouble and consequently repair bills. This saving of current commends the series parallel dimming arrangement to all motor car owners. ' . . 4

PATTERSON MODEL EASY TO HANDLE Mrs. Jacob Fry, of South Eighth street, purchased a new Patterson, five passenger car from the Spangler and Jones Auto Agency this week. The car is especially easy to handle, she says, and for this reason, she preferred the Patterson car to any other light five passenger.

AGENTSTAKE AUTOS Fno:.ijiAYi;Essi:o?; FAST AS COMPLETED

The Spangler and Jenea Auto Agency is finding the demand for Haynea cars far exceeding the supply and in spite of every effort made by the local agents to get more cars oat of the Kokomo factory, they were only able to obtain one this week. It was sold Immediately to George Klute, of the George H. Knollenberg company. "I am more than pleased with the car." said Mr. Klute today. "It exceeded all my expectations." When Morris Jones went to Kekomo this week in an effort to land a few more cars for the local agency, he found a string of firteen automobile agents lined up ready to take away cars as they came from the factory. He said that he was lucky in getting the car he drove home. The local agency claim that they hare two prospective buyers on the waiting list and will be supplied Just as soon as they can ' get their order 'through the Haynes factory. , "

TAKES JONES' PLACE Gus Rehstelner. a well known auto mobile salesman, has taken the place with the McConaha company recently " seated by Frank Jones, who became connected- with Morris Jones and Earl Spangler at the Central Garage. Mr. Rehsteiner was formerly with the McConaha company several years ago. but recently has been representing the Wayne Works, manufacturers of the Richmond car.

Introducing a New Arrival in the City

Model 43 Oldsmobile

1916

The body lines are low and smart; seats delightfully deep and soft. The car is very stylish, very well appointed. Awheelbase of 120 inches permits of wide doors and an ample body. The tonneau measures 47 inches from rear seat to front seat; the front compartment, 41 inches from the inside of the seat back to the clutch pedal. Solid cast aluminum Funning boards and toe board add a decorative touch which cannot be dulled with age. Circassian walnut was brought from forests on the Black Sea for the interior woodwork. The dash, of this wood, with instruments mounted flush and lighted with an incandescent is fascinatingly attractive. Two lockers for goggles, gloves, veils, smelling salts, a Thermos bottle, or other requisites to touring, mounted in the dash, serve your convenience. Clear, thrifty, live, hickory wheels in nat-

OLDS MOTOR WORKS LANSING, . MICHIGAN Established 1880 Incorporated 1899

ural finish, equipped with non-skid tires, contribute a note of extraordinary distinction. Model 43 reminds you of the well dressed athlete so lithe and swift, yet so smartly attired you are glad of the opportunity to become better acquainted. More power by ten to fifteen per cent is delivered by the four cylinder, valve-in-head motor of this car than by the L- or T-head types of equal displacement. The weight is a surprise only 2755 pounds loaded for the road. A gasoline average of 17 to 22 miles is also something quite unusual in cars of such size and power. Price $1095 f.o.b. factory. Some Features That Will Delight You . Large body restful as an arm chair Long, buoyant springs Long wheelbase 120 inches Deep, soft cushions. High body sides

Many of the geniuses of the automobile industry are the product of the House of Oldsmobile a school where mem are trained to be thorough and accurate.

J. F.

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HORN ADA V

616 MAIN ST.

LOCAL AGENT

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