Richmond Palladium (Daily), Volume 40, Number 227, 4 September 1915 — Page 7

PAGE SEVEN "News Gossip And. . Trade Notes Oil ' Motor. Row

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, SATURDAY, SEPT. 4, 1915

WESTCOTT GAR IS DUILT FOR TALLEST HAN A matter of constant annoyance to tli automobile manufacturer at the shows It the fact that a seven-foot man comes alone and cete but a part of .bis anatomy into the front of the car and usually baa to hang his lets over the side or stick them over the top. owing to lack of roof for all of 4 him inside. . This subject comes up under discussion several months ago when the officials of the Westcott Motor Car Company were talking over the producing -of -their 1916 models, and. they carried the discussion to such a conclusion that they have now embodied in these new models sufficient leg space for any man that is at all within the normal limitations of cubic inches. Leg room being provided for, the subject showed that there were other things to be considered besides length. Some men are broader than they should be in proportion to their . height, and the officials contended that if they were making the adjust ment to take care of the man's aether extremities, it would also be necessary to provide for the limitations of his waist band. For that reason the steering column has been arranged in Ve6tcott Motor Cars so that it may be adjusted to suit the most portly ' or the most willowy form. "We are going to watch the results of these arrangements of our cars with a great deal of Interest during the next season," remarked Mr. H. P. Mammen, general sales manager of , the Westcott Motor Car Company, "because we anticipate that there are going to be many happy faces on the ; part of occupants of our cars when they discover that the long felt need ;of leg room In front has been amply 1 supplied in these machines. Every requirement of comfort is taken care of in direct proportion. We think that we have nearly attained perfection in the matter of building a motor car." PRACTICES ROQUE FOR TOURNAMENT

NEW PARIS. O.. Sept. 4. Mr. Howes of Adrian, Mich., who Is the guest of his brother, J. B. Howes of Richmond, came Wednesday to have some practice games with the New Paris Roque club in anticipation of the interstate roque tournament to begin here Monday, and continue during toe week. Mr. Howe makes daily trips to Richmond, and although a Civil war veteran and past 70 years of age, enjoys the game hugely.

WW OT8H8' GAS. OF ASSEMBLED PARTS OF ElAWflGTUBED CAB

BY WARRCN CLEMENT.' Real competition of the moat intense sort ia just now starting in the automobile field. The battle ia on. The severe tests, the expensive experiments, the enormous number of cars in the hands of actual users have brought the question of chassis design down to a point where the ' actual difference between one chassis and another is very small indeed. The day is utterly over for freak designs of any sort. Construction has been standardised by the necessary adoption by practically all makers of those parts alone and those designs alone which have stood the tests Of time and use. " The elimination Of the Individual theory, the centralisation of certain basic ideas has narrowed the true issue of competition down to one point' Manufacturer Wins. Who Will Win? The manufacturer, making practically the complete car in his own plant, able to produce a thoroughly harmonious car, standing directly responsible for design, workmanship and material; with the entire control of bis output in his own hands; able and willing to keep up with the lateat types of design; buying. for. cash in large quantities or the Assembler, using various makes of parts from year to year, compelled in the nature of things to buy chassis equipment in the open market of which equipment the best can be but a makeshift, since the items of equipment are naturally built for a wide field and consequently are frequently either too light or too heavy; fitting the parts together often with little true harmony; frequently doing- business on a more or less small scale ; lacking direct responsibility for his product and being compelled to refer his customers back to the various engine, axle, transmission or steering gear makers in case of trouble?" Where Shall I Buy. To the prospective buyer, there is no more Important point, no question to be more thoroughly considered than this: "Shall I buy my car of a concern which manufactures its product in its entirety, which is able to replace any part at a moment's notice, which is able and willing to make good any parts which may prove faulty, which, is able to fit to an old chassis those later designs of equipment which make the difference between

easy and hard work In driving, which provide a central bureau which is directly responsible for both the material in my car and the service which I will get out of it; or shall I buy my car of a producer (not a manufacturer), who fits these with transmissions also purchased in the open market and supposed to approximately fit that engine; axles which are supposed to approximately fit the engine and transmission and so on down the line; who in case of any trouble, would necessarily be compelled to refer me back to the' individual parts makers; who in case parts give out would be compelled to put me to the annoyance and delay of returning the part in question to its maker who might very probably have to forward it in turn to the manufacturer who supplied it; who may be unable to fit my car with later types of equipment; who may next year: be using an entirely different make and type of engine from the one at present; who is unable to furnish me direct service no matter how excellent his indirect service may be." , Make Other Parts. "Advertisements of modern automobiles of the first rank emphasize the fact that the manufacturers in question make practically the complete car in their own plants; that through absolute control of his output he safeguards both his dealers and customers on deliveries and that most important of all, from the fact that he only pays one profit, he is able in a perfectly natural way to give greater value to the customer than the assembler, who is simply a distributor between the customer and the parts manufacturers. Compare the advertisements of standard automobile firms from the highest priced to the lowest. You will find in every case that their engines are unique; that their axles and transmissions are only to be found on their own makes of cars and on absolutely none other; that their features of design and workmanship are their own and no one else's; that in buying a car of their make, whether at $500 or $6000 the customer can get that engine, that axle only in that car and that they do not offer to the customer an engine which is the duplicate of an engine used by a large number of their competitors. This emphasis in modern automobile advertising is not purely to add a further

selling ; argument. It ia to open the eyea of the prospective automobile purchaser to the difference which lies between the two types of automobile concerns. Practically all of the automobile firms that have gone out of business in the past year or 'so have been assemblers and I may add that practically all those who go out of business during the next year will also be assemblers. It is time for the automobile buyer to seriously consider these points; to not be carried way by a glossy coat of varnish or some item of equipment which is forced on the machine purely as a selling argument and with no real idea that it will make for increased comfort, economy or durability of the machine Itself. . Competition Is Keen. Keen competition has driven many assemblers to basing practically their entire sales talk on small items of equipment which add in no way to the real result of the car and which at best offer only temporary talking points and can only be used to blind the .prospective customer to the fact that he . is paying more for his car than he should. This point of the difference of price is one which should most strongly be emphasized. You who buy from a legitimate manufacturer pay one profit; you who buy from an assembler pay two profits, the assembler's and the parts maker's. No sophistry can disguise this truth; no sales talk hide the fact that for an assembled car the customer is naturally and inevitably paying more than be would pay for a car of equal merit produced by a manufacturer. On this point is being and will be fought the coming battle in the automobile field. From past results, from stern necessity, and from logical deductions, the manufacturer making his own complete car is bound to win."

TAUBE SELLS SEVEN OF PULLMAN AUTOS

Manager Taube of the Pullman agency is a busy man these days. He has already sold seven 1918 Pullmans and has "prospects" in view for a number of others. The popularity of the Pullman car is growing at a rapid rate in this section and it is gaining a reputation that ranks it with the beet cars at the price on the market. There are features in the Pullman to be found in no other make and these are appreciated by automobile owners. So far as service goes the Pullman will stand up with any car on the market and the average cost for repairs compared with other machines puts it in a class by Itself.

PILOT FACTORY SIGN ATTRACTS VISITORS TO LOCAL FACTORY

A few days ago the Pilot Motor Car Company received an unexpected but none the less welcome visit from a Rocky Mountain traveler. R. W. LyUe, of Muncle. Mr. Lytle has been visiting in Colorado for thirty days, spending the greater part of his time at Green Mountain Falls in the heart of the Rockies. Ho was returning to M uncle by way of. Richmond and while waiting for his train in the Pennsylvania depot spied the big Pilot Motor car sign on the Pilot factory across the way.

Walking over to the factory he in

troduced himself and was made wel

come by Mr. Seidel. "I noticed your

sign," said Mr. Lytle, 'and came over to tell you. about a Pilot car I saw perform out in Colorado. The friends with whom I was staying live at the top of a long, steep grade leading up the mountain which, as far as was known, no car had ever been able to negotiate on high. You can, therefore, imagine my surprise one day to see a big touring car come scooting up the hill and on high gear. I naturally expected the driver to shift as he neared the summit, ' but he did nothing of the kind. He kept both hands on the wheel and his speed seemed to Increase rather than diminish. Just as he rolled over the summit I waved him down. He stopped and I walked up to the car. What model it was I have no idea, but it was a 'six' and it had the Pilot nameplate on the radiator. During the rest of my stay no car duplicated this feat and you can believe, that as a loyal Hoosier, I made the most of this remarkable performance of a "made in Indiana" car among my Rocky Mountain friends."

AGENTS FOR HAYNES EXHIBIT ROADSTERS OF CLASSY DESIGN

Spangler and Jones of the Central Auto Garage received two newHaynes cars yesterday. A five passenger car received was turned over to Henry Knollenberg, who has been waiting for its arrival for some time, and a three passenger roadster is being shown. The roadster is rather a unique appearing car but extremely beautiful in

its lines. The third seat ia set In a row with the driver and passenger's seats but about eighteen Inches to the rear of the center. Every appliance that wll tend to add to the comfort of the riders baa been supplied and this car ia equipped with all the lateat devices known in the automobile world.. Mr. Spengler and .Mr. Jonea are both justly proud of the car turned out by the Haynes factory and will

be glad to demonstrate its advantagea at any time.

REPORTS BIG YIELD

ECONOMY, Ind., Sept. 5. Sam Piatt had the banner field of oats ia this part of Wayne county. The average was seventy bushels per acre, it was a field near Martlndale creek on the farm of Prank Greenatreet Mr. Piatt la an up-to-date-farmer. ,

1916 MODEL

THE PALACE CAR OF THE ROAD"

A Car That Stands for Value The Pullman company, who carried out the streamline design in its entirety in their higher priced models, have incorporated in this car, which is offered at a price within the reach of the great majority, the same graceful lines. And, where the workmanship and material in this model is of the highest quality, it is fully worthy of the Pullman title, the Palace Car of the Road.

740

F. O. B. York Pennsylvania

Fo io taue:

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AUTO INN.

PHONES 1925 or 1992

MODELS FOR 1916 Four-cylinder . . . 35 H. P. Four-cylinder . ... 40 H. P. Six-cylinder 50 H. P. ,i. Designed Made & Finished Practically complete in our own shops by skilled artisans from finest materials. ijtt,i&;i;nii'jR.' MADE Not Assembled For a limited time we offer the! "Rich-" mond automobiles to the people of Richmond and vicinity at the prices at which the cars are sold to our largest dealers... i ' 5

Buy YOUR Gar at the Dealer s Price Save Enough in the Purchase Price to Pay Your First Year's Upkeep Expense THE WAYNE WORKS Richmond, Indiana, U. S. A.

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Car Is An

Investment Not Merely a Purchase.

BOSCH MAGNETO Stromberg Carburetor GOODYEAR TIRES The equipment which we have to purchase outside is in every case the best in its line. Built for SERVICE

Call, write or phone for demonstration. For Demonstration. ; Phone 2433 Ask for Auto Department.