Richmond Palladium (Daily), Volume 40, Number 221, 28 August 1915 — Page 7

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, SATURDAY, AUGUST 28, 1915

PAGE SEVEN

AUTOS BECOME NECESSARY FOR ALL NOWADAYS General Sales Manager of Westcott Motor Car Company Comments on Use of Cars. ";' '' ,

While there is a general wave of prosperity sweeping the entire country at the present time, there are certain portions that are being especially favored and are enjoying unprecedented prosperity. This is particularly true all through the New England States. In Providence, R. I., Bridgeport, Conn., New Haven, Conn., and Brocton, Mass.. there has been a noticeable increase in population since the war began. Having returned from a recent trip through this section, H. P. Mammen, General Sales Manager of the Westcott Motor Car Co., of Richmond, Indiana, reports that according to the Westcott dealers in Bridgeport, Conn., that City has gained 20,000 in population since the beginning of the European War and business conditions were never better. "Everybody seemed to have plenty of money and that old worried look which was universal several months ago, has entirely disappeared and everywhere I turned I encountered a happy expression on the faces of the people," said Mr. Mammen today in speaking of his Eastern trip. Automobile Necessary. The American public as a whole, has long ceased to consider the automobile 'an expensive luxury, but instead look upon it as an economic necessity. Proof of this was never more in evidence than at the present time. "It is surprising," remarked Mr. Mammen, "the number of middle-class people who own motor cars in New England at the present time, and still more astonishing is the number who are contemplating buying cars this year. When we hear of a doctor, lawyer or merchant buying an automobile we arcept the information with little or no surprise and when we note that a man of the average workman type

purchases a car of high grade we admire him for his thriftiness. But when the number of this type of automobile buyer increases so largely and steadily as the case is in Providence, Bridgeport, New Haven and other Eastern cities, it causes not a little comment. In conversing with the Westcott dealers in these Eastern cities, I was actually astonished at the lists of live prospects they showed me and imagine my amazement when I was informed that the greater per cent of these prospects were ordinary working men, most of them with large families, who- had specified Westcott cars. This was indeed gratifying to me for it demonstrates more clearly than any statement we can make that Westcott Cars are mechanically perfect, that regardless of the advance in price of our 1916 models, they are given preference by people familiar with mechanics who haven't money enough to experiment with automobiles but who in their selection must choose discriminately, owing to their financial nrfnirs." "While cur dealers in the East are

antkinating a record breaking season the same spirit is shown by our dealers in other sections of the country and with that evidence in view, this plant is going to be a regular bee-hive Irom now on."

CHASSIS OF PILOT CAR GIVEN THOROUGH TESTS

"Silk" O'Laughlin, the famous baseball arbiter, la credited with replying when asked what was his closest decision, "There ain't no such animal" or words to that effect. For yeara he has successfully handled the indicator in the American league with little or no difficulty with or complaint from the players, and on this basis. There are no close decisions in baseball. A man is either out or safe. That ends the story. A similar stand is taken by the Pilot Motor Car company as regards the mechanical construction of Pilot cars. Before being put on the market the chassis of each particular model is subjected to exhaustive tests. Each part proves that it is right or that it isn't. If the latter, it is at once discarded. So with the chassis as a component whole. Perfection Attained. In this the Pilot Motor Car company is Convinced that it has, in the light of all that is known of motor car engineering today, as closely as possible attained perfection. Changes in mechanical construction and design to conform to the ideas of the prospective buyer are out of the question. As Joseph W. Connor, recently appointed sales manager, expressed it, "We are not arbitrary in our stand at all. To the buyer who would prefer this or that mechanical change we take all the trouble in the world to prove to him that we are right. In fact, he is just the kind of a customer we are looking for. He

makes us get into "high" at once, tie down the accelerator and forget there i3 a brake. In this our policy is no different from that of other manufacturers the country over. "Where we do differ, however and where we believe we are a step ahead

is in our attitude toward painting

and trimming. In this particular, Pilot buyers can follow their own ideas and

give expression to their personal pref

erences. Seldom Change Cars.

"It's a difference in opinion that makes hoss racin',' says Dave Harum, and it is the same difference in opinion that hakes possible a number of different motor car factories with widely different types of motors, transmissions, clutches, rear axles and the like. And motor car buyers are pretty much set in their preferences. Let them have good, service from one type of chassis and it is. the exception,

rather than the rule when they change.

Pilot owners seldom or never J m in appearance, but is one of the

NEW ELECTRIC FINDS FAVOR WITH BUYERS

SHOW AUTOSHINE The Autoshine company is being represented this week at the Darke county fair at Greenville, O., by W. D. Richardson and William Blose, two members of the firm. They are advertising find demonstrating with great success and have met a number of automobile owners who say that Autoshine is the finest polish they have ever seen.

One British airman at the front always carries a tigers whisker with him as a mascot.

The American business man is no longer a mere automobile buyer, who may be influenced this way or that by the sales talk of an automobile saelsman. This same business man, who a few years ago was helpless so far as being ablg to wisely determine the merits of various automobile types, is today keen not only on car

construction, but also knows the type of car to purchase for the work he has to do. American business man's characteristics which prevented his buying an electric car of the old type

are now prompting him to buy the electric car of today, for he is confident when he starts in an electric car, he will reach his destination promptly and without difficulty. The appearance of the 1915 Detroit Electric Cabriolet model which the Richmond Electric company is the local representative for, is worthy of approval by the reddest of our red bloods. Every line of its low-hung body bespeaks speed, efficiency and power. In performance the new Detroit Cabriolet has proved its practicability beyond a doubt. Many men who in the past have more or less patiently put up with the delays occasioned by one of the thousand sources of trouble in the gasoline car, especially in cold weather, have learned that they have been carrying an unnecessary burden.

J

tuange to any other car. This is gratifying, of course, but is no reason why we or any other manufacturer 1m a similar caee should say, You want our car, our mechanical construction and design. Here it is, painted with blue with a white Btripe. Take it or leave It.' "How. many times does Mr. Buyer go to a dealer and say, Tve made up my mind to buy your car, but Mrs. Buyer wants it in a dark brown with natural wood wheels? .. .o How Some Dealers Work. Sorry replies Mr. Dealer, 'but we furnish it only in blue-black. Then Mr. Dealer goes on to explain that running Jbrough 38 thev do a the rate f i ?ua day 11 is impossible to disturb the regular run of production to furnish a special color. You will have to take one just like all the rest,' he concludes. Also he fails possibly, to explain that cars that are made in numbers of ten to one hundred thousand a year are not painted at all. They are sprayed and run Into a drying room. That la their finish. "Our attitude is entirely different. In the first place we build but a limited number of cars. In the second place we paint them all by hand. In the third place, although it does cost more, we believe that every Pilot buyer is entitled to express his own ideas in the finish of his car. "The fact that a man is financially able to buy a Pilot car is mighty good evidence of the fact that he has force and character enough to desire to express his own individuality in his automobile. 'A man is known by the automobile he keeps.' It reflects, or should reflect, his own personality. When you buy a Pilot it does."

BRANCH OPEN HOUSE LEADS FACTORY FIRM TO PURCHASE FORDS

Fred D. Bethard of the Bethard garage, local agents for the Ford car, relates the incident below. Said Mr' Bethard: "C. L. Buschmann, vice president and general manager of Lewis Meier & Co., manufacturers of workingmen'a clothes in Indianapolis, was a rather

disinterested attendant at the 'opening day' of the Ford Indianapolis branch. He was a member of the Chamber of Commerce committee, but did not seem especially favorable to the event. "All this was merely apparent. He has redeemed himself nobly, and Manager Smith of the Indianapolis plant, is congratulating himself upon the acquisition of a strong influence in favor of Ford motor cars for Indiaapolis. Mr. Buschmann's letter follows: " Tbeg to advise you that since our meeting at the Chamber of Commerce of "Ford Day" we have purchased two Ford machines, and contemplate putting on more at a later date. When 1 attended the meeting I had no idea of purchasing any Fords, which is another proof that you can't tell what will result from such a demonstration as we had.' "

WOOD TAKES OVER AGENCY OF WAVERLY

The agency for the Waverly electric has oeen assumed by Harry V. Wood. This car Is certainly a favorite, and rightly so. It is not only very strik-

niogi comiortaDie, and easy riding cars made. It is very popular with the ladies, because It is very easily

unven. one aay stated

ALL PARTS FOR MAXWELL MADE IN OWN FACTORY

DETROIT, Aug. 28. Combinations and changes in ownership of various plants have brought about manv

today titl strange situations in the automobile

all

probability, than that of the Maxwell

Motor Company, Inc., which finds itself, as the result of several longterm contracts, under obligation to furnish radiators, fenders and many other pressed metal parts, to a number of rival manufacturers. Of course, the rivals all pay handsomely for the product. And so long

! l"de Waverly fc industry, but none stranger, in any otner mam, la.. j . . . ' . ...

- - --- -..uul0vucu, ana - it is sure to be a great seller. Mr. Wood is t6 be congratulated on having secured the agency, and equally, the Waverly people are to be congratulated on securing Mr. Wood. Khaki was first used by Indian regiments. ..

as capacity permits them to give the service, the Maxwell company Is glad to do the work, though the business is one which 'they inherited, rather than organised. The . strange condition prevails through the fact that, some time ago, the Maxwell organization absorbed into Its manufacturing system the old Briscoe' ' Manufacturing Company's plant on Woodward avenue, Detroit. The Briscoe plant had, for years; built all the Maxwell radiators.: It had been a pioneer in automobile radiator construction from the earliest days of the industry. At one time no less than 78 manufacturers of cars were at one time customers of the plant Since its connection with the Maxwell company, the famous old plant has been, to a great extent, reorganized and enlarged in scope. It now builds not only radiators, but all pressed metal parts for the Maxwell car, the list including fenders, hoods, skirt shields, robe rails, tanks, pans, name plates, huh caps and a multitude of small parts.

DODGES WILL OPEN AGENCY III RICOND

The Dodge car win haTe an agency in Richmond in the near future but the time is not ripe, to announce Just who It wiirbe. However, the gentle man interested has news of a recordbreaking trip througji the White mountains in which a D;dge" Brothers motor car defeated Oe famous White Mountain Newspaper Express. C. S. Henshaw, Boston dealer, drova the car, and his telegram says the 360mile drive through .the mountains was made entirely on high gear. The trip was made in 12 hears and 48 minutes, or an. average of 3fi miles per hour. The Newspaper Express is one of the fastest trains sunning out of Bos ton, but the Dodgje car reached Bretton Woods. X. H-, two hours ahead of the limited in a driving rainstorm. Later a heavy fm? made fast going dangerous. "

Nelson's last words in the cockpit of the Victory were "Thank God, I have done my duty!"

QL r

TA

P TIMES WAMTEP

DONT SCRAP YOUR TIRES. Get cash value for them. Trade them in on a new one and get ten times as much for them as you would if you sold them for junk. For 30 days we will take in your old tires at cash value regardless of the make or condition. ff "Defiance Tires" are Positively Guaranteed for 4,000 Miles We stand back of this guarantee and MAKE OUR OWN ADJUSTMENTS. This is the most wonderful proposi-. tion ever made on HIGH GRADE TIRES.

This Is the Season's Biggest Money-Saving Proposition

Size.

Regular Price.

Old Tire Allowance.

Your Net Cost.

28x3 30x3 30x3i2 31x3i2 32x3V2 34x3y2 30x4 31x4 32x4 33x4 34x4 35x4 36x4

$ 8.50 $ 9.00 $11.60 $12.15 $13.35 $14.90 $17.15 $17.95 $18.25 $19.05 $19.40 $20.20 $20.50

$1.56 $2.02 $2.58 $2.21 $2.44 $2.72 $3.12 $3.28 $3.33 $3.47 $3.54 $3.70 $3.76

$ 6.94 $ 6.98 $ 9.02 $ 9.94 $10.91 $12.18 $14.02 $14.67 $14.92 $15.58 $15.86 $16.50 $16.74

Non-Skid 'Tiger' Tread

Old Tire Regular Price Allowance. Your Cost- $ 9.65 $2.15 $ 7.50 ( $10.35 $2.71 $ 7.64 I $13.35 $3.49 $ 9.86 $13.85 $3.07 $10.78 $15.35 $3.43 $11.92 $17.15 $3.84 $13.31 $19.50 $4.35 $15.15 $20.50 $4.57 $15.93 $29.95 $4.67 $16.28 $21.85 $4.88 $16.97 $22.20 $4.96 $17.24 $23.20 ', $5.05 $18.15 $23.40 ( $5.22 $18.18

Try Some of Our a..Per 30c Gallon

OTHER SIZES ACCORDINGLY

i REE! A $1.00 AIR GUAGE With every Red Defiance Tube You Purchase at the Regular Standard Prices.

We Sell a Good Spark Plug

RICHMOND (GAIRAcGtE

Open Day and Night. Phone 2397

GRIM & ZIMMERMAN, Props Automobile Accessories 44 NORTH 7TH ST. RICHMOND, IND.

Vulcanizing and Repairing a Specialty.

It '

' J

The car for all the family all the year The enclosed car is steadily and surely becoming the preferred type of motor car. Its obvious advantages are winning more buyers each year. And the modern Detroit Electric is easily the first choice in the enclosed car field. 'Each member of the family can drive it safely and expertly because of its simplicity and the positiveness of the control system. On hot days with windows down you enjoy open car coolness. On cold, stormy days with windows raised you have closed car comfort. And the Detroit Electric is perfectly silent in operation it is always clean and there are no fumes or. odor of gasoline about it. It has plenty of power and all the speed you need. And becausejts mechanism is so simple and of such high quality it is always dependable and available. There are some points about the Detroit Electric you will only fully appreciate after a demonstration when will you have yours? 1916 Detroit Electric Prices Model 61 4-pass. Brougham, $1975 Model 60 5-pasi. Duplex Drive Brougham, $2275 Model 59 5-pass. Rear Drive Brougham, $2225 Model 58 5-pass. Front Drive Brougham, $2259 Model 57 4-pass. Rear Drive Brougham, $2175 Model 56 3-pass. Cabriolet, $2075 Anderson Electric Car Co. Detroit Mich.

The--CENTRAL m Auto

Station 1113-1115 Main

St.

E. 0. Spangler

Morris Jones

WE RECOMMEND

Racine Tires

To All Our Patrons For the reason that they give better service and a greater mileage.

WE CARRY A COMPLETE AND FRESH STOCK

Eastern Indiana's Largest and Most Modern Garage

OPEN DAY AND NIGHT

By making the above statement we do not exaggerate in the least. A visit to our, mammouth building is convincing. Our Repair Department is in the hands of experienced mechanics and your car if placed with us to be repaired or overhauled will be well done. Our vulcanizing plant is the largest in Richmond and we guarantee "our work to please you. "REO" THE FIFTH AGT'S THE HAYNES

OPEN DAY AND NIGHT

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