Richmond Palladium (Daily), Volume 40, Number 184, 16 July 1915 — Page 12

PAGE TWELVE

THE RICHMOND PALLADIUM AND SUN-TELEGRAM. FRIDAY, JULY 16, 1915.

"Pre par at o ry

II

Established! 1 -" 1 1 Sept 1866 Ftfitebk Anniversary

Established

Fiftieth. ' - r

The George li.

Richmond's Greatest July Stock Reducing Effort

We Are Preparing to Celebrate Our Fiftieth Year in Business-and Are Determined to Enter Our Fiftieth Year With Absolutely New Stocks on Every Shelf and Counter. Record-Breaking Reductions and Daring Discounts Will Prevail.

A Clearance of Ladies'

I Tailored Suits

of Highest Quality and Newest Design Arranged in Three Groups for Quick Disposal

GROUP I Consists of Ladies' Tailored Suits, regularly priced at $15.00 to $20.00. Materials are serges, poplins and Diagonals; colors are navy, sand, grey, Belgian and Black.

$045

GROUP II Consists of Ladies' Tailored Suits, regularly priced at $20 to $25; materials are Serges, Poplins and Diagonals. Colors: Navy, Sand, Grey, Belgian & Black

245

GROUP III Consists of Ladies' Tailored Suits, regularly priced at $28 to $35; silk and wool poplins, serges, diagonals and Tweeds

18

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Ladies' and Misses'

Spring and Fall Weight

Goats

We Must Move Them Now. Two Racks at Startling Big Reductions

RACK I Consists of Coats formerly priced at $5 to $10, includes some smart little sport Coats in plaids, checks and plum color.

RACK II Consists of Coats, regularly priced at $12 to $20 ; includes a variety of Golfine Sport Coats in Rose, Belgian, Emerald and Sand . . .

3

Sale Begins Saturday, July 17th and Ends on Saturday, July 31st

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Sepl666

a

Anniversary

KnoLleruSeG

General Discounts Throughout the Store

White Goods, Muslin Underwear, Embroideries Truly Remarkable Reductions!

25c

Boys' and Girls' Straw and Cotton

Hats, 50c to $1.00 values, sale price

Boys' Wash Suits, $1.00 to $2.00 value; sale price, each 50 One lot of Children's Colored Dresses, ages from 2 to 6 years; sale price . 25 One lot of Girls' Dresses, ages fro i 6 to 14 years; former prices from $1.00 to $1.50; sale price each 50 Misses' Dresses, former price from $1.50 to $3.00; sale price each 98 f Special Bargains in Children's White Dresses

THE ANNEX For Things for the Home Rugs, Curtains and Bedding.

$5.00

SUMMER DRESS GOODS Printed Lawns, Batiste, Spider Mull and Flaxons, 15c and 20c goods; sale price per yard ..-XOc A small assortment of Ripplets, 1 5c grade, sale price r er yard 10c Windsor Plisse Crepes, 25c grade; sale price per yard 12'2C Plain Colored Marquisetts, 50c grade; sale price per yard. .12Vz Fine French Ratines, all colors, 40 and 50c grade; sale price, per yard 12 '"? Printed Voils, 25c quality; Sale price, per yard 15 Lorraine Tissues, Woven Flaxons and Satin Striped Voils, 25c grade. per yard 15c 40-inch Printed Voiles. Cotton Crepe de Chene, Silk Poplins, Witchery Chiffon, Lace Cloth. Seed Voiles, Rice Clcth, French Organdie and Silk Organdie, 35c to 50c goods; sale price, per yd. 25 Fine French Crepes, plain colo. d, 75c grade; sale price per yd., 25 Embroideries, consisting of Edges, Insertions, Galoons and Match Sets, 12, 18 and 27 inch Flounces, Corset Cover Embroideries and AllOvers at greatly reduced prices. 45 Swiss Embroidered Dress Patterns, $6.50 value, at each $3 f8 One lot of Handsome Embroider d Dress Patterns, White and Colored Embroideries in Swiss, Crepe a.ii Rice Cloth; $10.00 value; Sale price OO

LADIES' AND MISSES' DRESS SKIRTS All Offered at Extreme Discounts All Kinds Range of Prices to Suit All

SPECIAL EXHIBIT OF LADIES' AND MISSES' Dress Skirts

y

MUSLIN UNDERWEAR. Ladies' Gowns, Crepa, Nainsook and Muslin Slip-overs, high neck, each , 50f White Cambric Petticoats, Envelope Chemise, Combination Suit.;, Drawers and Corset Covers, ea h at 50 A beautiful collection of Gowns in Crepe, Nainsook, Long Cloth, Cambric, regular and extra size; sa'.e price 93,4 White Cambric Petticoats, la e and Embroidery trimmed, at 93:, $1.48, $1.98 and $2.98. A Complete Line of Children'3 Muslin Undergarments at Discount Prices. One lot of Black and Colored Messaline Skirts, $2.00 to $3.00 value; sale price each SI. 39 Kimonos in Crepe, Lawn and Dotted Swiss, $1.50 and $2.00; Sale price Sl.OO Special Bargains in Silk Kimonos. One lot of Bungalow House Dress Aprons, $1 value; sale price 50c Bungalow Dust Caps, each. . -10

Special $7.50 Hugro Combination

Vacuum Sweeper; sale price, each

One lot Window Shades, size 28 inches wide and 5 feet long, worth 25c to 50c each; to close at. . .19 10 discount on Duntley Combination Sweeper . $6.50 10 discount on Bissell's Carpet Sweeper at $3 to $4.75 10 discount on National Carpet Sweeper $3.00 to $3.50 ONE LOT 9x12 RUGS Smith Axminster Rugs, Smith Velvet Rugs. Dobson Body Brussels Rugs, worth $20.00 to $25.00. Sale Price $17.50 One lot of Smith Velvet Rugs, size 27x54, worth $1.50. Sale price, each 98c 10 per cent, discount on our entire line of Carpets, Rugs, Linoleums and Window Shades. 10 per cent, discount on our entire line of Trunks. 10 per cent, discount on our entire line of Cedar Chests. 10 per cent, discount on our entire line of Matting Chests. One hundred I X L Cedar Polish Mops, triangle shape, $1.00 value. Price, each 50c Nottingham Lace Curtains, 200 pairs in this lot, two to ten pairs of a pattern, for general service, worth $1.50 per pair. Sale Price $1.00 Special Irish Point, Cable Nets. Nottingham, Dutchess and Marguisette, 2 pairs to 4 pairs of a pattern suitable for any room worth up to $6.50. Sale price, a Pair $3. 75 10 PER CENT DISCOUNT ON OUR ENTIRE LINE OF LACE CURTAINS.

Nottingham curtains $1r00 to' $6.50 pair. Cable Net curtains $2.50 to $7.50 pair. Cluny Net curtains $1.50 to $5.00 pair. Irish Point Curtains $3.50 to $15.00 pair. Dutchess Net curtains $5.00 to $10 pair. Scrim and Marguisette curtains $1.00 to $10.00 pair. Figured curtain rets, 45 inches wide, Nottingham and Saxony weaves, color ecru or white, worth 25c to 35c. Special per yd...!9o 10 discount on our entire line of curtain nets. 10 discount on our entire line of curtain Swiss. 10 discount on our entire line of curtain Madras. 10 discount on our entire line of Cretonne and fancy Denim. BED SPREADS. Crochet Hemmed Bed spread, size 72x48, special 98c 10 discount on our entire line of Crochet or Satin Bread Spreads in Plain Hemmed or Scallop and Cut Corner. 15c Figure Silkoline, just the thing for comforts, sale price, yd ... 7c Plain and Fancy Border Scrim in blue, pink and yellow border, sale price 15c Colored Madras for Side Drapery and Portiers, 32-inch wide, worth 40c. Sale price per yd 29c

Underwear and Hosiery For Men, Women and Children .

MEN'S DEPARTMENT.

Men's Union Suits, Shirt Sleeves, length leg, $1.50 value, QQ each OC Men's Wash Shirts and Drawers, 25c value (while they last) each 19c Men's Balbriggan Shirts and Drawers (double seat drawers) each 45c Men's Shirts, Assorted, Plain and Fancy Fronts, $1.00 and $1.53 quality, each 79C Men's Neckwear, four-in-hands, each 19c Mens' Socks, full seamless, black, tan, black, white feet, grey, navy blue, Palm Beach, per pair . . . lOc Men's Silk Socks, 50c value, pair 35c, 3 for $1.00 Men's Socks, Black, extra value, per pair 18c, 6 for $1.00 Men's Athletic Union Suits, cheap at 50c, each 39c Men's Short Sleeve, Knee Length Union Suits (small lot) each 39c Men's Union Suits, shot sleeves, length (small lot, each ..-63c (Two for $1.25.)

LADIES' DEPARTMENT.

Ladies' Lisle Vests, Crochet yoke 38c Ladies' Union Suits, low neck, sleeveless (wide leg) (while they last) each 39c Ladies' 16-button length, lisle thread gloves, pair 39c Ladies' 16-button silk gloves, double finger tips, pair ."!)c Kayser silk gloves, 16-button length, pair 98c Ladies' tan silk-boot hose, small lot, pair 15c Ladies' silk hose, black and white, 75c and $1.00 value, pair 69c Children Pants, sizes 6 to 12, each 10c Ladies' Vests, low neck, sleeveless, each 10c !!iilBIIII!ll!lli!M The East Room Offers a "Thousand-and-One Things, at Alluring Prices. Torchon and fancy laces, splendid values, the real tub-proof kind, per yard 3c White Embroidered Handkerchiefs, neat patterns, our best stock, 6old at 15c. Sale price, each 10c Hair Switches, made from real, human hair, 34 inches long, easily worth $5.00. Sale price ...$2.25 Auto caps with shades, loops for veil, neatly made, worth 50c. Sale price, each 33c Silk Auto Caps made of fine plain and changeable silk, with elastic back. Sale price, each 90c Hotakold Bottle, in great demand just now. Keep things hot 24 hours and cold 48 hours, pint size, regular price, $1.00. Sale pries 88c Pint size, regular price $1.50. Sale Price $1.18

We can say, without exaggerrating, that this is as fine an assortment of DRESS GOODS and SILKS as we have ever shown, and at lower prices generally than during any former summer sale. Read!

40 and 42 inch all Silk Dress Goods, large assortment.

Worth $2.00 to $2.50 yd

Sale, yad

27 inch Waisting and Dress

Silks worth $1.00 yd. Sale, yd ......

88c

85c

Black Peau de Sole Silk QQ $1.00 grade. Sale yd.. OOl Black Peau de Sole Silk $1.00 Black peau de sole silk QQA $1.25 grade, Sale yd... Oix Black Messaline, $1.00 rTQ $1.00 grade. Sale yd... IOC

Black Messaline, $1.25 grade. Sale yd

Plain all Silk Taffeta, regular

price $1.25 per yard. Sale, per yard

Pin Stripe, all Silk Taffeta,

worth $1.25 per yard

Sale, yd .

88c regular 98c

88c

.!18c

Silk and Cotton Summer

Dress Goods, worth 50c

yd. Sale, yd....

1 lot all Silk Cheney Foulard Don't miss it, per OQ yard mOC Best Quality Wool Challle, worth 58c and 68c yard k Q Sale, yd HtOi, Dress Goods and Suitings, worth $1.18 to $1.50 yd. FQ Sale, yd uOC All 50c Wool Goods, black

and colors. Sale yard

All 75c Wool Goods, black

and colors. Sale, per

All $1.00 Wool Goods,

black and colors. Sale 1

All Black and Colored Dress Goods at

42c black 62c

88c

Look for these in the "East Room

Priscilla Electric Iron, 10-year guarantee, equals any $5.00 iron. Sale price, complete with cord and stand $2.25 Cuff Pins, Beautp Pins, Circle Pins. One great lot of practical jewelry, worth up to 25c. Sale price, per set 10 Sterling Silver Hat Pins, plain and fancy tops, just the right length. Sale price, each... 5 All silk Middy laces, 30 Inches long, colors, scarlet, navy, emerald, light blue, white, black, worth 5c. Sale price, each 5 Odd corsets, some very good values, sold at from $1.00 to $5.00. These will go quick at one-half price.

1 Lot Dental Cream, 25c size. Sale price, 2 for 25. All Talcum Powders, Colgates, Mennens, Williams and Babcocks. Sale price, 2 for 25. 1 Lot Waxlt, best polish made, sold everywhere at 25c. Sale price, 2 for 25. 1 Lot Hudnuts Violet Seo. Toilet Water, you know the kind. Sale price Q5 Per bottle. Every Corset In stock at a discount. Every piece of leather goods at a discount.

IMPORTANT All Black and Colored Dress Goods 10 Discount

I'liffiiilli!!!

Ribbons, plain taffet, moire, taffeta, floral stripes and checks, 4Ys to 6 inches wide. Sale price per yard 22c

DOMESTICS, LINENS, TOWELINGS, ETC. At Big Savings Best Grey, Blue and Black Calico, per yard 5k 12c and 15c Percale, per yard 11 Best Apron Gingham Made, 8 1-3C grade, per yard 7 Best 6c Apron Gingham, per yard 5 126c Dress Gingham, per yard 10 Unbleached Muslin, our 10c grade, per yard 40-inch Unbleached Muslin, 10c grade, per yard 7 11c Bleached Muslin, per yard Q 12c Bleached Muslin, per yard 10 10c Bleached Cambric, per yard- 7!4 Dress Gingham, 10 grade, per yard 7 Pamilla Cotton Skirtings. 25c quality, per yard 20 12c Shirtings, per yard 9fc

$5 to $10 values, accordian pleated, in black and white checks white and navy and black

$39

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Damask and Huck Towels, 50c pair quality 44 PairBleached Pure Lin

en Table Damash, $1.00 goods 90Bleached Pure Linen Table Damask, $1.25 goods 81.10 Bleached Pure Linen Table Damask, $1.50 goods $1.35 Bleached Pure Linen Table Damask, $1.75 goods $1.58

All Our Sheeting at Special Discount.

Bleached Pure Linen Table Damask. $2.00 goods S1.80 Unbleached Crash, Pure Linen, 10c grade, 8 l-3c per yd. Bath Towels. 50c pair quality 42 per pair.

81 x 90 - Bleached Sheets, 68d each, worth 75c, 42x36 Pillow - Cases, 10 each, worth 15c.

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