Richmond Palladium (Daily), Volume 40, Number 130, 14 May 1915 — Page 2

PAGE TWO.

. THE BICHMOND PALLADIUM AND SUN-TELEGRAM, FRIDAY, MAY 14, 1915 Bring a Carefully Prepared Memorandum CORSET COVERS, 29c Lace or embroidery trimmed, good quality muslin, well made, all size.

THE STORE WITH ONLY ONE PRICE MAY SALE

SALE

a.-...

LAST CALL ON SUITS Our entire line of new this season's suits put in 3 groups. We have all sizes left. No charge for alteration. We make them fit without extra charge. All suits worth up to $17.50, now $9.98. All suits worth up to $20.00, now $12.98. All suits worth up to $32.50. now $16.98. SPRING COATS Our entire line at sale prices, some bought only last week, none held back. You get a discount on any coat you buy. Coats worth up $4.98. Coats worth up $7.98. Coats worth up $9.98. Coats worth up $13.98. Coats worth up to $8.50, now to $12.00, now to $15.00, now to $10.00, now to $25.00, now $16.98. EXTRA SPECIAL-- One rack of coats, worth up to $20.00, choice $3.98. All sizes. Our entire line of Children's Coats at ¼ off. Ages 2 to 14 years. SILK DRESSES See the rack, all sizes and colors, worth up to $15.00. Your choice, $4.98. Other special lots at $7.98 and $3.98. WASH DRESSES See the special rack at $1 each. You will find $3.00 and $4.00 dresses in this lot. Other special Wash Dresses at $2.98, $3.98 and $4.98. RAIN COATS See the special values at $3.98 and $4.98. $2.69. DRESS SKIRTS See the special lots at $1.00, $2.98, $3.98 and $4.98 All worth double the price. WAISTS See the special counter of White Waists. Voiles, Organdies. Dimities, Lace Voiles, etc., worth up to $2.00 each. Choice 98c. See the counter of odd waists, all at half price. See the Silk Waists, bought especially for this sale, 98c, $1.50, $1.98, $2.98 and $3.98. UMBRELLAS Another shipment just received, 200 In this lot, ladles or gents Every umbrella guaranteed worth $1.50 and $2.00. This sale choice $1.00. PETTICOATS See the special Near Silk, all colors. $1.50 values. This sale 98c. See the special Silk Petticoats, all colors and sizes, $1.98 and $2.98. WASH GOODS See the counter of Wash Suitings, worth 25c and 35c yard. This Bale 16c, 6 yards for $1.00. PRINTED VOILES AND RICE CLOTH See the large line this season's moet popular wash goods, all colors, 40 inches wide, 40c value. This sale, 25c yard.

OUR

A LONG CLOTH One. case, 12 yards in piece, regular 12c value. This sale Sc yard, $1.00 per bolt. BED SPREADS One lot extra size. $1.50 values, 08c. APRONS Cover-All Aprons, 50c kind, 30c. Cover-All Aprons, 75c kind, 40c. EMBROIDERIES See the lot of Edges and Insertions up to 10 inches wide, 10c and 1240 values, choice 5c yard. One Lot, 10c See the lot of 9-inch Edges, sold at 20c and 25c. Choice 10c yard. See the lot of Bands with both edges finished. 2 to 4 inches wide, worth up to 25c. Chi ice 8jc yard. See the counter of 20-inch, 27inch and 45-inch Flouncings, all new, bought for this sale, sold up to $1.25 yard, while they last 49c yard. HOUSE DRESSES See the large line of House Dresses, Gingham and Percale, $1.50 goods, this salo OSc. CHILDREN'S DRESSES Our entire line reduced during May sale. All our new spring dresses included in this sale. Special values at 40c, 75c and OSc. Sizes 3 to 14 years. TRAVELING BAGS See the special Walrus or Cowhide leather linded. black or tan, 16, 17 and 18 inch. $7.50 value. This sale $4.98. See the special-bag, Ifi or 18 inch, black, just the thing for shopping purposes, $1.50 value. This sale 79c. See the special Fibre Suit Case, 24-inch, extra value, cheap at $1.50. This sale $1.00. CURTAIN SALE To be continued during this May sale, coming just at the right time, HOUSE CLEANING WEEKS. Our entire line included in this sale. All yard goods at reduced prices. See the special lot of Odd Curtains at half and less than half price. See the Scrims and Nets by the yard. Specials at lie lSVio. lc and 22 'Ac. TAPESTRY CURTAINS We are going to discontinue this line and all curtains left at half price. Former price $1.50 to $10.00 pair. Now 75c to $5 00 pair. RIBBONS RIBBONS One hundred piece? of wide Ribbons. In this lot are included Taffeta, Satin, Moire or Fancies, in a full range of colors, goods that were sold at 25c, and 30c a yard. Priced at May sale, 10c Special lot of extra wide Ribbons for hair bows, sashes, girdles, etc., etc. We are offering a complete assortment of plain taffeta, satins or moires in every wanted shade. Regular values worth up to 50c vard. Priced at May sale, 25c. Narrow Wash Ribbons in white, pink, light blue and red, five yards to the bolt, guaranteed to wash. Priced at May sale, 2 bolts for 15c. BLACK VELVET RIBBONS Ten Pieces of Wide Black Satin Black Velvet Ribbons in numbers 12, 16, 22, 40. These good are in great demand and very scarce, the regular values are worth up to 50c a yard. Priced at May Sale, 29c. See the special lots of Ribbon Remnants, priced at 5c, 10c, 15c, 20, 25c. FANCY GOODS SECTION All of our 25c Fancy Bead Necklaces and Neck Chains, May Sale 10c. Special lot of Fancy Shell Hair Pins Biarrettes and Back Combs, goods worth up to 50c. May Sale, 19c. Small lot of Ladies Fancy Girdles in black and fancies silk or leather worth up to 50c. May Sale, 10c. Small lot of German Silver Vanity carefully fitted goods that were sold at 50c and 75c. May Sale. 39c. Special assortment of Fancy Fans for graduation, etc., etc., including gauze, r.ilk or celluloid goods that are worth up to $1.00. May Sale, 5Cc.

duns Tomorrow -Saturday

You Always Get the Lowest and Only Price

ANNUAL MID

This is our Fourth Midseason May Sale. Many specials have been bought for this occasion, all at attractive and very interesting prices. Read a few of the many offerings. Come in the morning hours if possible.

Word from the Ready-to-Wear Department

To show our appreciation for the largest and most satisfactory ready-to-wear business in our history we are going to offer some startling bargains in this department. Read the items (column one), then come and let us show you the extraordinary savings.

FANCY RIBBON BELTINGS Special lot of Fancy Beltings in either wash or siik in both light and dark combinations worth up to 25c a yard. Priced at May Sale, belt length fov 5c. GLOVE SECTION 25c a Pair We are offering a special number in Kaysers light weight chamoisette gloves, they come in white only with either all white or the heavy black embroidery backs, these goods are guaranteed to wash. May Sale 25c. Extra Special 69c Just ten dozen of a special full sixteen button white silk glove with double finger tips in a good heavy cloth bought at a special price and we are going to share them with our customers. A glove that would be cheap at $1.00, May Sale 69c. Kaysers light weight Chamoisette Gloves in either the short or long length in white or black, full range of sizes. May Sale 50c. KAYSER'S SILK GLOVES Real worth and lasting value, these you get when the name Kayser is in the hem of your Silk Gloves. To buy Kayser Silk Gloves is true economy, because Kaysers wear better, fit better and hold their shape better than any other silk gloves made yet. cost no more than the ordinary kind. Look for Kayser in the hem. You will find it in the genuine. Kayser Short Silk Gloves, 50c, 75c and $1.00. Kayser Long Silk Gloves, 75c, $1.00 and $1.50. 39c Small lot of odd sizes in Short Lisle Gloves in tans, greys, pongee or brown in most all sizes. Regular 75c values, to close them quick, May Sale 39c. LACES LACES 15c Yard Special lot of Laces including bands, insertions and edges in white, cream or ecru in Vals, Orientals, Net Tops or Venice goods which we formerly sold up to 50c a yard. May Sale, 15c. ,3c Yard One lot of Torchon Laces in ed.es and insertions, extra wide goods worth up to 10c a yard. May Sale, 3c. 10c Yard Twenty-five pieces-; of Special Wide Val and Cluny Laces in both the edge3 or bands goods that you would expect to pay no less than 18 to 20c yard, May Sale 10c. HAND BAGS We are offering our entire line of ladies all leather Hand Bags with silk linings and fully fitted in all the new shapes and leather in black, tans or browns. Regular $1.25, $1.50 and $1.75 values, May Sale, $1.00. Small lot of Ladies Bags taken from our $2.50 to $3.50 values to move them quick. May Sale, $1.50. GERMAN SILVER MESH BAGS All of our 69c, 75c and $1.00 Mefth Bags, May Sale 50c. All of our $1.25. $1.50 and $2.00 Mesh Barrs, May Sale $1.00. See the special line of Children's Purses and Bags priced at May Sale, 25c. LADIES' NECKWEAR SECTION Just received a large new line of all the latest novelties in Neckwear including the new soft flat collars, also the vestees, yokes, etc., etc. See the special values we are offering at May Sale, 50c and 25c. AUTO VEILS We are showing a large 36x68 inch veil made from a fine quality of shower proof chiffon in every wanted shade, full hemstitched ends, a veil that would be cheap at $1.50. May Sale $1.00. CREPE DE CHENE WINDSOR TIES Special lot of Ladies Silk Crepe De Chene Windsor in both the plain and ombre effects in a full range of colors. Priced at May Sale 25c. BRASS SECTION Small lot of Brass Novelties including candle sticks, jardiniers, fern dishes, trays, etc., etc., goods that formerly sold up to $3.00, May Sale, $1.00.

- SEASON CLEANUP OF SURPLUS STOCK

WATER BOTTLES Special two-quart Water Bottle fitted with non-leakable stopper, fully guaranteed, a regular $1.00 value. May Sale, 69c. COMBINATION WATER BOTTLE AND SYRINGE Special two-quart Combination Hot Water Bottle and Syringe Combined, fitted with hard rubber fittings, guaranteed In every respect, a regular $1.50 value. May Sale, $1.00. NOTION BARGAINS Good darning cotton, white, black or tan. May Sale 5 for 5c........ P. F. C. Crochet Cotton, full line of sizes now in stock in white or ecru, May Sale 10c. Ladies or Children's Side Hose Supporters made from heavy lisle web, black or white, all sizes. May Sale, 10c. Sample lot of Tooth Brushes, regular values, worth up to 25c each. May Sale, 10c. Good quality Shell Hair Pins in amber or shell, six pins to the box. May Sale, 10c. Sample line of Hair Brushes, goods that former sold up to $1.00. May Sale, 50c. KNIT UNDERWEAR Men's Shirts and Drawers 25c A good garment for these hot days, good quality balbriggan shirts, short or long sleeves, drawers ankle length, double seat, well made and properly proportioned. 50c Shirts and Drawers, 39c Combed Egyptian French Balbriggan. short sleeve shirts, ankle length drawer, also our regular 50c lightweight derby ribbed shirts and drawers, these are long sleeves. All sizes. Pioneer Men's Mesh Union Suits, 50c Regular even mesh, clean weaving of long fibre cotton which has absorbent qualities, the careful finishing at the neck is also carried out on the sleeves and legs. Buttons are all tightly sewed and button holes well bound. All sizes. 50c Women's Union Suits, 39c All sizes 4 to 9. Essex Mills, good quality gauze, lace or cuff knee, well made, perfectly finished. Women's Union Suits, 75c Light weight, cool and elastic, silk tape neck and arm holes. Comes plain or crochet trimmed yoke, cuff or lace knee, 4 to 9. Women's Sleeveless Vests 2 for 25c V neck, round neck, wing sleeve or bodice, cut full sizes 4 to 9. An exceptionally good garment. Children's Union Suits, 25c Low neck, sleeveless, late or cuff knee, pure white for girls or cream, short sleeves, knee, for boys ages 3 to 15 years. Boys' Union Suits, 50c Porus Mesh, athletic or light weight ribbed, short, long or no sleeve. All sizes. SOMETHING NEW Women's Closed Unions, 50c A great many women would wear summer union suits if same could be bought in the closed style. Essex Mills have fulfilled this demand. Wide drawer in the lace knee style, mercerized tape neck, same quality as our regular style 50c garments. THREE BIG SPECIALS IN FIBRE SILK HOSIERY For 50c Women's. "Round Ticket" Silk Hose, medium weight, silk lisle top, double sole, high spliced heel, flare top. black, white, bronze, pongee, Copenhagen, navy, sued, violet, pink, blue, putty and 6and. Snug fitting. They're hard to wear out. For 35c; 3 Pairs $1.00 Fibre plated foot silk, medium weight, silk lisle top, black or white. . For 25c; 6 Pairs $1.38 Fibre silk plated foot, cotton top, black only. Double heel and toe, spliced heel. ECONOMY HOSIERY For Men or Women, 2 Prs. 25c 'ast color, seamless, four thread heel and toe, women's come garter or ribbed top, men's in black or colors. You'll find these extra good wearing numbers.

ECONOMY HOSE For Children, 15c a Pair "or boys or girls. Fine or medium ribbed, double heel and toe, seamless, fast colors. 15c AND 19c ALL LINEN HANDKERCHIEFS, 10c Our regular line of women's pure Irish linen, embroidered, initial Handkerchiefs. We have all letters. We are overstocked on this number hence the unusual price. Better lay in your summer supply. 5c HANDKERCHIEFS 2 for 5 c UI women's fc Handkerchiefs in this lot. Plain or embroidered, sheer or medium weight cotton.

MAY SALE OF CORSETS 50c Corset, 39c tedium bust, long hip, four supporters, made of coutile, good boning. 50c Summer Net Corset The hot weather corset, good style, medium bust, long hip. size IS to 28, also a short length model up to 30. $1.00 CORSET, 79c Medium bust, long hip. fine embroidered trimmed, rustless boning. One of the new spring models. DOMESTICS 0-4 Bleached Sheeting, full width, 27ic quality, 5 yards $1.00. 9-4 Pepperell Sheeting, bleached. Z7Vzc. 40-42 in. Pepperell Tubing 20c. Farmers choice Bleached Muslin, 14 yards $1.00. Hill Bleached Muslin 10c yard. Good smooth brown Muslin 8 1-3c 42x36 inch Pillow Case, 122c quality, 10c. Best quality 36 inch Percales 11c CRASHES 10c ail Linen brown Crash, May sale, 3 yaWs 25c. 9c Half Linen Bleached Crash, May sale. 4 yards 25c. 12ic All Linen Bleached Crash, May sale, 10c yard. Stevens all Linen Bleached Russia, May sale 16c yard. SCARFS, LUNCH CLOTHS, CENTER PIECES, DOILIES, Half Price and Less Real Jap Drawn Linen, sizes 6x6 to 36x36 and sizes 18x45 to 20x54 regular prices 10c to $3.5o. Maysale 2 for 5c to $1.25. Plain Art Linen Scarfs and Squares, 7x7 to 30x30 and 18x72. Regular prices 7c to $1.65. May sale 3c to 83c. Round and Square Center Pieces and Doilies 8x8 to 32x32. Regular price 15c to OSc. May sale 7'2c to 49c. Austrian Drawn Linen ISxlS to 36x36. Regular price to 73c. May sale 12'2c to 37c. Brighten Up the Veranda With New Pillow Tops Pink, blue or yellow Swiss Covers 12 'Ac. TOWELS Two thread Turkish Towels, the kind that wear the longest, 17x34 inch, plain white 12!'2c. 21x42 inch extra heavy, 25c. Fancy striped Towels 29c. Two thread, striped, pink, blue blue or yellow, sizes 20x36. 29c; 6 for $1.65. Wash Cloths to match Ec each. TABLE LINENS 18 inch, all sizes Bleached Napkins, $1.50 dozen. 20 inch Fine quality mercerized Napkins, $1.C0 dozen. 22 inch all Linen Napkins $2.50 dozen. German Linen Pattern Cloths 60x75, all Linen Cloth $1.23. Mercerized Pattern Cloths 62x66 $1.40. 62x73 98c. 60x79 $1.75. 62x90 $1.50. Cream Damask, 50c 60 inch, pure linen, assorted patterns. Bleached Damask, 75c Pure linens, satin, damash, 70 inches wide, large range of patterns, good, every bit linen. wmmtmm ItUIIiiii!!!

Undermuslins WOMEN'S GOWNS there are dainty and simple models, embroidered or lace trimmed and the more showy designed lace bodiced gowns. CREPE AND MUSLIN GOWNS, 79c Valued $1.00 and $1.25. Original and dainty. We are especially enthusiastic about these garments. Exactly what you have been looking tor at. Ies3 than you expeced to pay. Slip-over or button front, kimono or short sleeve, also V neck, long sleeve, crepe or soft finished cambric. May Sale 79c. SLIP OVER GOWNS. 59c Perfectly made, ?ood quality embroiderey, full size, well trimmed in either lace or embroidery. $1.50 OUTSIZE GOWNS. SI. Unusually pretty patterns, full out sizes, IS. 10, 20. They're embroideryor lace trimmed, slip over styles. We've had so many calls for well trimmed on size gowns that these were made special for this demand, 40 to 46 l ust measure. ENVELOPE CHEMISE, SI. We've just one price, but in this line there are garments that should sell for ?125 and $1.50. They are especially well trimmed; also plain edge styles, made of a soft finish cambric or crepe. A NEW LINE OF IMITATION HAND EMB'D UNDERWEAR There are no daintier or more simple garments than these. Made of a fine quality soft finish nainsook. Be sure and see these garments. Gowns, $1.00 and $1.50. Corset Covers, 50c. Envelope Chemise, $1.C0 and $1.50. CORSET COVER AND DRAWER COMBINATIONS, $1.00 For the woman who loves dainty Underwear, this garment will surely be welcome; simply made in neat or showy trimming, good quality cambric. DRAWERS 39c Muslin Drawers. 29c 4 Pairs or $1.00. Six different pattern.-, embroidered ruffle, medium width; come either open or closed: sires 23. 25. 27. Four Pairs for $1.00. MUSLIN OR CREPE DRAWERS, 50c These are made medium width, extra wide or knickerbocker style. They will fit to perfection. Plain tucked, embroidery or lace trimmed ruffle. MUSLIN PETTICOATS Wider skirts call for fuller undergarments. Petticoats must fit snugly a- top. They come with or without underlay, made eith"r ruffled or straight. Priced 5Cc to $3.50. MUSLIN SKIRTS, 69c Made of good quality muslin. Has underlay. Embroidery trimmed, medium width. 28 to 42 lengths. These should be priced at SOc. May Sale S9c. S1.25 MUSLIN SKIRTS, 89c Medium width. We know you'll he pleased with these garments. They're trimmed with the neater embroidery. Well made, pet foot fit. Ail lengths. CHILDREN'S UNDERMUSLINS Complete lines for the girls up to 10 years Diawers, loo to 25c. Gowns. 50c and 75c. Princess Slips, 50c and 75c. MISSES' UNDERMUSLINS For the misses from 12 to 16 years. Princess Slips, 75c, Sl.Oo. $15". Drawers. 25c to 50c. CORSET COVERS, 50c There's a wide range of patterns. Neat and more elaborate designs, geed quality cambric; some are well trimmed in the back, also one lace sleeve style, all sizes. SI. 25 LACE SLEEVE BODICE, S9c Beautifully trimmed in lace and net: lace sleeve, trimmed same in back as front. Satin ribbon inserted. msmm

Important News From the SILK SECTION 79c ONE COUNTER OF 23 AND 27-INCH FANCY SILKS for waists, suits or dretses. This assortment includes Fancy Messalines. Taffetas and Louisennes in an endless variety of patterns and shades including plenty of Blues and Greens. These goods are all of our regular $1.00, $1.25 and $1.50 values; to move them quick we have marked them, May Silk Sale, 79e

SPECIAL VALUES IN BLACK SILKS 36ineh Black Messaline, Jl.ort value. May Sale 79c 36-inch Black Taffeta. $1.25 value. May Sale 93c 27-inch Black Habauti Washable. May Sale 50c 36 inch Black Silk Ratine. $1.00 value. May Sale 59c 40-inch Black Duchess Satin, $1.50 value. May Sale $1.19 36-inch Black Silk roplin. SI value. May Sale 7oc 36-inch Black Crepe De Chene. 59c value. May Sale 39c 40-inch Black Italian Taffeta, $2.00 value. May Sale $1.50 36-inch Black Peau De Soi. $1.35 value. May Sale 98c 36-inch Black Chirfon Lining Silk. May Sale 25c SPECIAL VALUES IN WHITE SILKS 36-inch Cream Crepe De Chene. 59c value. May Sale 39s 27-inch Cream Chi. a Silk. Mav Sale ' 50 36-inch White Habauti, Jl.no value. May Sale 75C 40-inch Cream Crepe Meteor. $2.t0 value, May Sale $1.48 23-inch White China Silk. 29e value. May Sale 25c 36 -inch White Crepe De Chene. 75c value. May Sale 59c 36-inch Chitfon Lining Silk. Washable, May Sale 25c 36-inch Habauti Shirting Silk. Mav Sale $1.00 EXTRA SPECIAL See the special values we are offering in Tub Silks for Men s Shirts. Women's Shirts and Children's wear. Priced at May Sale. 25c, 59c and $1. 59c Our entire line or Cheney Showerproof Foulards, goods that are nev-' er sold at less than S5c a yard, in a splendid range of shades and patterns: the width is 23 inches. Priced at May Silk Sale. 59c SEVEN PIECES of yard-wide Silk Ratines: the colors are Black. Grey, Rose. Tan. Wisteria and Brown. These goods were sold at $1.00 a yard. Priced at May Silk Sale. 53c SMALL ASSORTMENT cf Fancy Striped Mescalines in a good assortment of colors; they are 23 inches wide, regular 75c to $1 no values; priced at May Silk Sale. 59c 39c EXTRA SPECIAL Eight pieces of 36-inch Half Silk Crepe De Chenes; thi. cloth is specially adapted for Waists and Evening Drest.es: guaranteed to wash, in White. Pink. Light Blue. Xi!e Green. Lavender, Belgian Blue. Navy and B!ak: this cloth would bf cheap at 5'o; we are of ering it at May Siik Sale 39c NINE PIECES of 4o-inch Printed Siik Organdies, all light combinations in white pround with colored prints, regular Site to 75o vaiues. May Silk Sale. 39c SPECIAL LOT of 27-inch FancyPrinted Half Silk Crepes and Silk Mouselines in a splendid line of both light and dark shades for separate waists, one piece dresses, also much in demand for children's uear; goods worth up to 75c a yard: priced at May Silk Sale, 39c We are offering: our eniire line of 23 and 27 inch Silk Poplins in plain, brocaded or printed effects in a good ranee of colors: regular values worth up to 65c yard. May Silk Sale. 49c 10 PIECES OF FOULARD SILKS, the width is 19 inches, in nil the wanted hades. eoods that we formerly sold at 65c to 75c May Siik Sale, 49c 19c L'O pieces of 2:i-ilich Fa nev Pill,Mouselines in either the plain or printed effects: the colors are White. Pink. Light Blue. Nile, Lavender and Black. These goods are Sun proof and Tub-proof. May Silk Sale. 19c , SI -29 Extra Special Eighteen pieces of 40-inch Fancy Brocaded Silks, including Poplins, Crepe de Chenes. Charmeuse. etc.. etc.. in a sp'endid color range: goods which we formerly sold up to ?2.5rt a vard: priced at May Silk Sale. $1.29 79c e offer our entire line of yardwide Silk Poplins in every wanted shade, including all ot the new Blues and Greens, also Black; our regular $1.00 value, Mav Silk Sale, 79c 98c Plain Taffetas are more in demand than ever. We are showing a beautiful soft finished cloth in a full line of colors including Black; our regular $1.25 value. May Silk Sale, 9&c

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