Richmond Palladium (Daily), Volume 40, Number 119, 31 March 1915 — Page 8

j PAGE EIGHT

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, WEDNESDAY, MAR. 31, 1915 , -4 The Guaranteed Floor Covering Lays perfectly flat on the floor without tacking. Will not curl up at ends. The manufacturer guarantees every yard to give satisfaction.. During this sale, special, sq. yard. . THE STANDARD MERCHANDISE CO. Before purchasing Your Linoleum for any Room, we In vif e Your Inspection YOU CANNOT AFFORD TO MI88 THESE WONDERFUL VALUES New Easter Trimmed Hats Choice of any in t M OK the store this week J A " Eighth and North E Streets , Richmond, Indiana

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50c and 75c Men's Silk Neckties Men's extra fine Pure Silk Hose, all colors. . . Special Men's New Easter Shirts

Exceptionally good assortment New Easter Qf Shirts, at JUU

39c 21c 48c

New apparel Is one of the things that nearly everyone buys, especially at Easter time, and most stores make big profits by getting full prices for their goods. Such is not the case, especially, with the Standard Merchandise Co., as at this time we offer to the buying public of this locality their golden opportunity to buy new Spring wearing apparel of the latest and most wanted styles and designs at prices you generally get during after-season sales. Our Trustee's Purchase Sale has so far met with great success, and, as a crowning feature, we offer these unusual values during this great pre-Easter underselling event. Read every item on this page if you want to save on your Spring apparel.

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$25.00 Ladies' Suits Tailored in the heights of fashion Q QK Sale price P $15.00 Ladies' Spring Suits In latest shades and materials fly QK Sale price P $10.00 Ladies' New Spring Coats ind Suits Every one of these garments will please AM ,QK Sale price frO One lot of Odd Coats and Suits Values up to $10.00 gO 95 Sale price , . .

LADIES' NEW SKIRTS

$3.50 All Wool SkirtsLatest design

$1.95

$5.00 All Wool SkirtsLatest design

$2.95

$7.50 All Wool SkirtsLatest design

$3.95

Ladies' New Silk Petticoats rBeautiful shades, regular $5 d0 Q(T values Sale price kiVO.

New Easier Top

On New Sprfimig Suantts

EabticLibrary

$25.00 Men's or Young Men

made from the newest fabrics

latest designs. Sale price

??. $212.9

$18.00 Men or Young Men's Suits You will find these more than IQ QfT excellent values. Sale price . . yJJO

$15.00 Men and Young Men's Suits This lot is the greatest value fljy OK ever offered before. Sale price P UO

themselves. Sale price

One Lot of Men's Suitssizes, values up to $13.50. Sale price

Men's Dress Trousers

$5.00 All Wool TrousersBlue Serge included ; at $4.00 All Wool TrousersSale price at $3.00 All Wool TrousersSale price at $2,50 All Wool Trousers Sale price at

$2.95

$2.45

$1.95

$1.45

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$10.00 Men's and Young Men's Suits Values that will speak for , pr or

-Mostly small $3.95

MEN'S EASTER HATS

$2.50 New Soft or Stiff HatsSale price $2.00 New Soft or Stiff HatsSale price $1.50 New Soft or Stiff HatsSale price

RAIN COATS $7.50 New Rain Coats, extra good GO QK quality. Sale price PO.JJ

Bargain Basement Specials

7 rolls Toilet Paper 25c One lot of Window Shades, values up 10c Brass Extension Curtain Rod 5c to 75c; while they last 25c $1.00 Curtain Stretchers 79c Choice of any Plate in our Bargain One lot of Window Shades 3c Basement 5c

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Specials trom all 0 wr tine Store

Some Mighty Big Values in Fine

Under muslins, Hosiery, Etc.

75c Ladies Muslin Gowns Sale price $1.00 Ladies' Muslin Gowns 7Q Sale price Ladies' Muslin Drawers Special at 21c and Smart. New Collars ARg Special at 23c and

50c Ladies' Silk Hose In colors Special at . . .... . 15c Ladies Hose Special 25c Ladies' Silk Lisle Hose Special 10c Ladies' Gause Vests Special

29c

17c

All Embroideries are

Being Sacrificed at Half of Marked Price

50c Children's School DressesSpecial 75c. Children's School DressesSpecial ,

39c

48c

Press Gcxodls All Greatt avfiinis

20c China Matting. Sale price, yard ..13c 9x12 Tapestry Brussels, regular $20.00 value. Special $9.95 Congoleum Rug Border, rich golden oak effect, absolutely guaranteed. Sale price 43c $7.50 Genuine Coon Hide Suit Case; sale price $3.45

Easter Special on Boys' Clothing

Brimful of snap, style and individuality Boys' Norfolk Suits, plaited front and back, patch pockets, stitched belts, knick pants, in novelties, blue serges, etc. ; values up to $7.50 Sale price $4.45 We are offering exceptional values in Boys' School Suits from $1.45 to $2.95

jjj $1.00 New Silks, 36 inches p wide; sale price 69c jjj 50c New Silks ; sale price 34c B AH new 50c materials . .43c jjj All new 25c and 35c materia ials 21c jjj $1.25 Silk Poplin, 42 inches jH wide. Special 89c fH Special Light and Dark CaliII co, yard 4V2C jjj 75c Table Linen, extra good H quality 43c

Percale, light or dai'k, 12ic grade. Special 7"2C 10c Apron Gingham, extra heavy quality. Special 4'zC 20c Indian Head, 54 inches wide. Special 15c 50c Ladies' Short Silk Gloves all colors 39c $1.00 and $1.50 Ladies' Long Silk Gloves 79e Special Prices on Easter Novelties.

EASTER GLOVES

FOR LADIES

98c

$1.50 GlovesExtra fine quality .... .

Greater values can be had by payng us a visit during this great price cutting event. ,

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NEW EASTER FOOTWEAR FOR MEN, WOMEN, CHILDREN AT SALE PRICES

Button or $3.45

Men's Black or Tan, Blucher Cut Shoes ; hand welts ; $4.00 ; now

Men's tan or black Shoes, welts, button or lace ; $3.50 values ; sale $2.89 Men's new style Shoes, welts, good values; $3 grade; sale price . .$2.24 Men's O-So-E-Z Vici Lace or Congress Gaiter Shoes ; j1 QQ $2.50 quality; at

Boys Gun Metal Blucher, lace or button shoes ; $2 values ; $1 Q in sale at VL.VV Boys' Solid Shoes for school, new stock; $2.50 grade; QC Sale price Youths' Gun Metal Calf Button or Lace Shoes; $1.75 stock; QQ Sale price jfri

A GREAT SALE OF SHOES FOR WOMEN

Ladies' Shoes, small sizes, 2 to 4; good stock, best makes, cut from J" OA $3.00 and $2.50 to tpX.t Misses' New Shoes, all leathers, for school; sizes 11 to 2; JO $2.00 quality, at ptO Child's Rubber Sandals,' sizes 3 to 8. QQp 50c values; now 6aDV Ladies' Vel our Calf Button, hand d0 A (? welt, $3.50 value poinpr at JltJ Ladies' Juliets with tips or plain toe, sizes 3 to 8; $1.75 grade; J- QQ Sale price , JXOJ Ladies' Kid Button or Blucher cut, new stock, $2.25 quality; Q in this sale at JXD Ladies' Patent Leather Button (10 QQ Shoes, new goods, $3 values; att"Md

Infants' Assorted Soft Sole Shoes, colored top, on sale at .

21c

Misses' Assorted Shoes, worth $1.75 and

$2.00; sizes 11 to 2; lace and button, at .......

$1.19

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