Richmond Palladium (Daily), Volume 40, Number 102, 11 March 1915 — Page 8

Eleventh Anniversary Sale KlcVentli AfifiivereSfy Gib Me S-4 feteaebed and tffttteei4 fefceetfaf pe fVj52 Strata Mew 6riaj tetefcV tfl efer e mAfQUj lie lUppeiette Hamper anA bresi Mlterteitfi Ml -i e4erftv per yirlnii AUG Ise if bw Serin sr Dress QtaraaS er frnrd 10c Be Midrei Ihlrtlhg, fcnly 1ee fref Verd"; i(B 1?15

Elev

ici 11 11

The Steady March of Progreta Mark Every Section of Thli Justly Popular Store. Little ty little, better here today, better there tomorrow, growtitg wider, deeper, higher a new business lesson . learned with every sunset, always pointing a step forward in progressive merchandising. Claims of Supremacy are tneffected unless they are backed by solid arguments that establish absolute facta.. Exaggerations flow easily and smoothly from many retail sources. We could advertise wildly and frantically, but crediting the publie with intelligence we prefer to calmly sustain our. statements with the most' logical reaaona. Eleven Years Ago We Opened Our Doors to the Public Eleven successful years of merchandising. We can with all propriety say that the store has fulfilled its mission and the nubile has anm.

elated our efforts. So in Commemoration of this, our ELEVENTH BIRTHDAY, it's our

ever before. 'Read every item. We have planned this sale history. See the Windows! Sale Begins FRIDAY.

Eleventh Anniversary Sale in Our Domestic Section

; Values and savings, that will the 'wisdom of replenishing their Fine lOo cambric muslin, soft finish, special Se yd. Fine 7o unbleached muslin, flue thread, soft finish, special Se yd. Best 7c standard apron, ginghams, Bpecial So yd. ; Best 7o standard - calicos, light and dark styles, special 5o yd.

Our Big Lace Curtain Sale Continues throughout this anniversary celebration offering the-most .remarkable curtain values we have ever offered. Hundreds are taking advantage of these unusual curtain opportunities with the values and the prices, then come and see.

75c curtains priced at 49c pr. $1.25 curtains priced at 89c pr $2.00 and $2.25 curtains priced at $1.29 pr. $3.50 to $4.50 curtains priced at $2.49 pr. $1.00 curtains priced at 69c - $1.50 and $1.75 curtains priced at 98c pr.

Attractive Undermuslins at Attractive Prices The opportunities offered In this section are well worth taking advantage of.

Children's emb. trimmed ellp-on gowns, 39c values, special 29c. Children's 19c cambric drawers, .'lace trimmed and tucked ruffle, special 10c. Women's 25c muslin drawers, cambric finish, special 19c. Women's 50c nainsook embroidery trimmed gowns, special 39c.

Ready- to - Wear

Lee

arouse prudent housewives to domestic needs. '

lOo all linen unbleached crash, Se yd. 10c linen bleached - crash, only Se yd. 42x36, 16c pillow cases, only 10c. 50o bleached sheets, with seam, only 39c. , ' 30c ' 9-4 bleached and 'unbleached sheeting, only 22c $2.50 to $3.50 curtains priced at $1.98 pr. . $5.00 to $6.50 curtains, priced at $3.49 pr. New spring eurtainings scrims, nets, madras and Swisses. A diversity of new spring curtain goods that any preference as to price, material or color can be gratified. Prices ranging from 8J4c yd. to 50c yd. 75c and 85c lace and embroidery trimmed gowns, only 80c $1.00 nainsook gowns, beautifully trimmed, only 79c. $1.50 and $1.75 fine 1 nainsook gowns, fine lace and embroidery trimmed, special 98c 79c children's princess slip, 6 to 12 years, only 59c. Children's $1.00 princess slips, 6 to 12 years, only 79c.

Department The best Women's Suits and Coats you ever saw, at moderate prices Wooltez of course. By special co-operation with the manufacturers of Wooltex Garments we have been able to assemble this remarkable collection. The models are wonderfully handsome and In great variety. The materials are the popular Gabardines, Serges, Poplins, Coverts and Checks. You will be amazed that garments of such elegance, refinement and general superiority can be bought for such reasonable prices. Wooltex Coats, $16.50, $20.00 and $25.00. Wooltex Suits, $25.00, $30.00 and $35.00.

Begins Friday,

with great enthusiasm as shown

Spring s Prettiest White Goods

Daintiest Wash

In this Eleventh Anniversary Sale Women Who Appreciate Daintiness and Quality in These Pretty Spring: and Summer Cotton Materials Will Be Astonished at the Extreme Low Prices. 'Twill also Help to an Early Start on Summer Sewing.

25c 40-inch sheer white voiles, 15c yd. 36-inch 20c pajama dimities, while they last, 9c yd. 36-inch 20c night gown crepe, fine white, soft finished, 122c

M uriko Japanese N ainsook EXTRA SPECIAL Fine Silk Finished Materials, 42 Inches Wide, Regular 39c Quality, Special Price, 30c a Yard $2.50 per 10 Yard Bolt.

. 15c printed floral crepes 8J3c yd. 25c 32-lnch pretty floral pllsse crepes, 18c yd. 35c fine white crepes, the popular nubbed and striped effects, 25c yd. Fine white baby dimities, checks and stripes, special, 10c, 12c and 15c yd. 40-inch Imported floral voiles, nubbed and lace stripes, 50c yd.

Prudent Buyers Will Respond Heartily to these Remarkable, Unusual Values in Springs's Most Wanted Wash Materials

25c pongee striped shirtings, 16c yd. 18c children's striped Rippetette suitings, all colors, while they last, 10c yd. One lot 25c figured crepes and fancy poplins, while they last, 10c yd.

Thousands of Yards of Spring's Prettiest Embroidries and Edges, Edges, Insertions, Beadings, Bandings, Flouncings, and Corset Cover Embroideries, at Cut Prices. Our Entire Spring Showing Tumbled into This Eleventh Anniversary Sale. It's to be a big White season, announces a leading fashion journal, so it's your good fortune to take advantage of these unusual embroidery values. ,

50c and 75c 27 and 45-in. Swiss Flouncings, priced at 29c Yard. 27 and 45 inch Swiss Voile and Crepe Flouncings, worth up to $1.25 yard, priced at 39c yard. 27 and 45-inch Swiss, Voile and Crepe Flouncings, worth up to $1.50 a yard, priced at 59c yard. 27-inch Baby Flouncings, dainty neat patterns, 75c, 85c values, priced at 49c yard. Fine Swiss and Organdie Flouncings, $1.50 to $2.00 values, 27 and 45 Inches wide; these go at 89c yard. Fine 27 and 45-inch Swiss Flouncings, values up to $2.60; these go at 98c Yard.

..So

The Home of Butterick Patterns

pleasure to celebrate by Special

in the great assortments of Fine white nainsooks, beautifully soft, cambric finished nainsooks, special values at 15c, 18c, 20c and 25c yd. 40-inch 20c French batiste, fine sheer white materials, 12'c yd. 15c cbambla ginghams, stripes and plain colors, 10c yd. 10 yard-wide percales, all new spring patterns, light and dark colors, 8'3C yd. 20c printed floral voiles, 15c yd. 35c 40-inch plain colored voiles, 25c yd. 40-in 3c printed rice cloths, spring's prettiest wash materials, 29c yd. 12 c dark shirting, cheviots, blue, grey and tan stripes, special only 10c yd. 20c madras shirtings, light grounds, colored stripes and figures, while they last, 10c yd. Fine sheer white India linens, special values at 5c, 8'3g, 10c, 2yc and 15c yd. 39c Fine Swiss and Cambric All Overs, 25c Yard. $1 Fine Swiss and Nainsook Baby All-overs, 59c Yard. 200 yards fine $1.00 Swiss AllOvers, just the thing for the new All-over Blouses; special 39c Yd. Embroidery Edges and Insertions, worth up to 10c yard; Anniversary sale, 4c Yard. Embroidery Edges and Insertions, worth up to 20c; Anniversary sale, 9c Yard. 75c Fine Nainsook Camisol Corset Cover Embroidery, two and three rows of beading, 49c Yard. 10c Linen Laces, special, 5c Yd.

Mahgh I

Merchandise offerings all over Magnificent Spring Merchandise, 40-inch 35c sheer white rice voiles, 25c yd. 36-inch 39c round thread mercerized middy cloth, 29c yd. Fine long cloths, fine finished, extra quality long cloths, priced at 10c, 12'2C, 15c and 18c yd. 20c sheer white rice voiles, special, 15c yd. 35c 40-inch imported voiles and organdies, spring's prettiest floral effects, 25c yd. 15c new spring dress ginghams, pretty plaids, checks and stripes, 10c yd. 15c yard-wide quadrigo percales, fine chambric finished materials, light and dark colors, 12J4c yd. Fine white flaxons beautifully finished, white materials for sheer white dresses, 15c, 20c, 25c and 30c yd. 45-inch French mercerized batistes, special for confirmation wear at 35c, 45c and 59c per yard. French V'al Laces in all the new Spring designs, values up to 10c; special, 5c Yd., 6 yds. 25c. 10c Shadow Val Laces up to 3 inches wide, 5c Yard. 15c-18c Shadow Val Laces up to 6 inches wide; 10c Yd., 3 Yds. 25c. 15-18 in. wide Fancy Laces, Filet and Cluny effects, 10c Yd., 3 Yds. for 25c. One lot Torchon Laces, bargains at 5c; special, 3c; 2 Yds. for 5c. 10c bolt German Torchon Lace, at 5c bolt 6 Yds. 25c-39c Shadow Lace Camlsols for corset covers, beading top and bottom, special, 19c Yard.

Goods

SBAUM

the store More Real Barniiu.

to start and make this the greatest business, year in our

Easter

At Anniversary Prices I

S2.00 Washaneco kid rlnvo finest quality French kid, white only, the only kid glove that is absolutely washable. All sizes, $1.50 pr. $1.50 long silk gloves, all colors, $1.00 pr.

Pretty Lace Boudoir Caps with Ribbon arid Shadow Lace Trimmings, each .....

'lure lace colars, 50c value lace flare collar, black velvet neck band, . with rose bud trimming, special 25c. 35c wide taffeta and moire ribbons, 150 and 200 widths, special 25c yd. Pattern veils at 49c. Velvet ribbon edged veils, "The Tipperary" styles. Pretty designs in plain and fancy silk meshes, 75c and 85c values, special 49c. 69c Percale dress aprons, high waisted eftects, splendid values, 49c. 75c Percale dress aprons, beted and fitted, light and dark styles, priced at only 59c.

MkBig Work Shirts Made good and full equal to any 75c work shirt on the market. Extra quality shirting cheviot materials, guaranteed to give $1 worth of wear. We are exclusive sellers of this famous work shirt. They cost a little more than the cheaper sorts but ar3 sure worth more than double, all sizes, 50c. sS1Trd Hosiery and Underwear

A few exceptional values, to supply every need for spring you to investigate these. Women's fine knit union suits, regular or extra sizes, lace trimmed or tight knee, special, 25c. Women's fine knit union suits, cumfy cut and porosknit, lact trimmed or tight knee, regular or extra sizes, 50c. Fine knit vests, plain or lace trimmed, low V or square neck, fine finished yarns, 20c values, 15c. Women's fine knit vests, plain or lace trimmed, low neck V or square shape, full tapes, special values, 10c. Men's fine ribbed union suits, 75c values, high neck, long sleeves, high neck short sleeves, special 50c.

Eleventh Anniversary Specials in the Millinery Section

New spring millinery, reproductions of the latest models, all charming fashions, values and assortments far superior to what you would ordinarily expect. During this anniversary week we offer beautiful trimmed bats, worth $5.00 to $10.00, all exclu- , sive models for $2. 98, $3.98 and $4.98. Untrlmmed shapes and trimmings, a beautiful assortment awaits your selection for Easter wear and bear in mind we trim all hats free. Special $2.00 and $2.25 Hemp hats, all In dressy French shapes in all the new colorings, only 98c.

4Sc Flowers and Fruit Trimmings, a variety of the wanted new spring flower and fruit effects, special 15c bunch.

GO.

Mora Decided Ranralna than

oves $1.25 French kid cloves. white and colon, two clasp. Parts point. 81-00 pr. 35c French lisle gloves, aU colore, 25c pr. Extra fine silk gloves, double tips, all colors, 50c pr. 25c wide hair bow, taffeta ribbc-8, all colors. 19c yd. $1.00 dress aprons of fine dress ginghams, several pretty bouse dress styles, special 69c Boys' 35c gingham rompers and play suits, special 25c. Girl's 35c sateen bloomers, 2 to 8 years, special 25c .Girl's fine twilled sateen bloomers, 12, 14, 16 for athletic wear, special 50c. Boy's new spring tapeless blouse waists, light and dark madras, 50c Boy's fine madras waists made and look Uke the 50o kind, only 25c Our knit goods section is ready and summer wear. It will pay Men's balbrlggan knit athletic union suits, white only, all sizes, special 50c Women's special pure silk hose, all " colors, both light and heavy weight, per pair, 50c Women's fast black Topsy hosiery, white feet and split foot. 19o values, 15c pr. 2 for 25c Children's Topsy hosietry, fast black, fine ribbed, beautifully finished hose, regular 20c values, special 15c pr. 2 for 25c Children's Topsy hosiery, fast black, fine ribbed, as good as most 25c ' kinds, special 19c, 2 pre for 35c Men's 50c silk socks, both light and heavy -weight,, all colors, special 25c pr.

50c

-if