Richmond Palladium (Daily), Volume 40, Number 50, 8 January 1915 — Page 7

r rV.v"- ' ''f tK ' ' lKr - - - -f l . v r ' . - ' THE RICHMOND PALLADIUM AND SUN-TELEGRAM, FRIDAY, JAN. 8, 1915. PAGE SEVE Jl k Highest Quality. Prices Lowest. Displays Largest i jj j 4 ' - " I Mid Wieter flemice &fef

I Starts Saturday, Jan. 9th; Ends

HPEN days of determined stock-reducing effforts. An unusual demonstration of our merchandising supremacy. Our A entire superb stock will be offered at tremendous price reductions during this sale. Every department takes part in this great stock-reducing movement. We have too much merchandise, and we realize fully that now is the time to sell it. Indifferent efforts will not avail. Our necessity is your opportunity to save. Do not miss this big sale. Such chances are rare.

Underwear and Hosiery; Gloves

Indies' Merode Union Suits and Mercerized Vests, 50c l Suits, 39c $1.00 values. Sale Indies' Fleeced Union Suits, 50c values. Sale Children's Fleeced Underwear Shirts, Drawers and Pants, 25c values. Each 15 Suit 25 Men's Silver Grey Fleeced Shirts and Drawers, 50c values. Each 39 Men's Royal Plush Shirts and Drawers, in small sizes only, $1.50 values. Sale 50 Men's Heavy Fleeced Silver Grey Union Suits, $1.00 values. Sale 88 2 for $1.75. Boys' Fleeced Ribbed Union Suits, 50c values. Sale 38 2 for 75c. Ladies' Hosiery, black and assorted colors, 25c values. Pair ISC 2 for 35c. Discount of 10 Coats, Pajamas, and Underwear Notions, Laces, Ladies' White Embroidered Handkerchiefs, extra good 5c values. While they last 3c only, each

IMPORTANT SPECIAL Odd lot of Corsets. Broken line of sizes. You may find just the corset you want. Sale at half price.

1 lot of Ladies Fancy Collars, worth 25c and - f 60c each. Sale JLUC Lot of 25c and 50c Sale Beads. SPECIAL Lot of Colored and White Venice Laces. To close, '2 price. A lot of Iresser Scarfs, hand drawn nd lace trimmed, worth U 00 to $1.25. Sale Prtce 65

Lace Curtains, Blankets, Lace Curtains 10 off One lot Lace Curtains; one and two pairs of a kind; value up to $4.00. Sale (P) rn price, per pair . . . P-w.OU All of our better grade Cotton and Wool Blankets at Ten Per Cent Discount. Bed Spreads Ten Per Cent Discount. Cotton Filled Silkoline Comforts, worth $2.00 and $2.50. Sale, each $1.50

Ladies' Tan Silk Boot and Lisle Hose, 50c values. Sale, pair. . siitJX Ladies' Cape Tan and White Gloves, $1.25 values. QQ, Sale, pair IOv Ladies' Kid Gloves, assorted

colors, 75c and $1.00 values. Sale. 50c Boys' Negligee Shirts, cuffs attached, 50c values. Kich 25 Men's Shirts, assorted stylos. $1.00 values. Sale 88 2 for $1.75. Men's Shirts, assorted styles, $1.50 values. Each $1.18 3 for $3.50. Men's Four-in-Hand Ties, silk knit and silk, 25c values. Sale 18 for 35c." Men's Initial Handkerchief, colored letter," 60c value. Sale 35 3 for $1.00. on Sweater Night Shirts of all kinds. Corsets, Etc. Ladies' White Embroidered Handkerchiefs, worth 10c and 12c each. Sale, each 8c 10c Folding Drinking Cups. Sale, each J 50c Shaving Brushes. Sale, eac"ii 25c Wire Hair Pins, 50 in a box. Special during sale, 3 boxes for 5c Loop Hair Pins, worth 25c and 50c. To close quickly, each IOC Center Pieces, 29 inches, lace trimmed, worth 25c to 35c. Sale price, each 10

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Mid-Winter Clearance of Ladies' Ready-to-Wear Apparel These prices tell the story. Will you share in the alluring savings? Gome early for the best selection.

8 Fur Coats at Half Price 1 Near-Seal, size 36, plain full length; value $75.00. Sale $37.50 1 Near-Seal, size 36: value $95.00. Sale ...47.50 1 Near-Seal, size 38; value $95.00. Sale ...$47.50 1 - Near-Seal, size 38, beaver trimmed, length; value $140.00. Sale $70.00 1 Pony Skin, size 38, full length; value $60.00. Sale $30.00 1 Pony Skin, size 3S, full length; value $75.00. Sale $37.50 1 Pony Skin, size 36, full length; value $85.00. Sale $42.50 1 Pony Skin, size 36, cut away; value $85.00. Sale $42.50 Silk and Wool Dresses at Half Price Assorted sizes, wide choice of colors, priced originally $10.00 to $30.00. Mid-Winter Clearance Sale $5.00 to $15.00

Two Sales In One We have merged our usual January White Sale with the general Mid-Winter Clearance. When have you ever seen prices lower on such dainty merchandise?

Muslin Underwear Drawers of fine quality of Long Cloth and Nainsook, in a number of different styles, lace and embroidery trimmed, all sizes. A p January Sale Price frOv Corset Covers of Nainsook, elaborately trimmed with embroidery, lace medallions, beading and ribbon; sizes from 34 to 44. January Sale Price One lot of Fancy Drawers, Corset Cpvers and Camisoles, regular $1 values. January Sale Price 6S Gowns made of best quality of Long Cloth, Nainsook and Batiste and Crepe, lace and embroidery trimmed, in both slip-over and high neck styles, also extra sizes. January Sale Price 98 Petticoats of Cambric, Long Cloth. Nainsook and Crepe, with lace and embroidery trimmings, made with flounce and underlay in large variety of styles. January Sale Price 98 Combination Suits of Pine Nainsook in numerous different styles, daintily trimmed in lace and embroidery. January Sale Price 980 A large assortment of Princess Slips, Fine Drawers and Fancy Corset Covers and Camisoles. January Sale Price . 9SC A large assortment of Princess Slips, Gowns, Skirts and Combination Suits and Corset Covers, all made of fine material and beautifully trimmed, regular $2.00 and $2.50 garments. January Sale Price S1.38 One lot of choice Gowns and Petticoats, former price $3.00 to $3.50. January Sale Price $1.98 Children's Garments, Gowns, Skirts, Princess Slips, Drawers, greatly reduced.

Here's a $5.00 Suit Wonder Forty Ladies' Tailored Suits, in black, navy and grey, practically all sizes, sensible styles and staple colors, original prices $13.50 to $30.00 each. One of the big sensations of the sale. Mid-Winter Clearance Sale, each $5.00

Ladies', Juniors'

All of them genuine $10.00 to $25.00 values.

One Lot of Fine Lingerie to close out at of former price. Great Bargains in Cotton Dress Goods Baraaby Ginghams, Serpentine Crepe, Challies, Galatea, Japanese Crepe. JanuarySale Price, per yard . . 10c Corsia Crepe, Windsor Crepe, Brocaded Crepe. Figured Poplin, Striped and Checked Tissue. Etamine; 25c goods. Janu- 1 OJfl ary Sale Price, per yard Xj C One lot of Fine Ratines, tan, rose and lavendar, blue and reseda, former prices 40c to 60c per yard. January Sale Price, per yd. 12' One lot of Fine French Ratines, former prices $1.00 to $1.50 per yard. January Sale Price -50c One lot. of French Crepe and Etamine, 75c goods. January Sale Price, per yard 37VzC One lot of Fine English Crepe, Voile and Silk Batiste, former prices 50c per yard. January Sale Price 25 See Our 50c Table On this table you will find Ladies', Misses' and Children's Gowns, Ladies', Misses' and Children's White Petticoats, Children's White and Colored Dresses. Misses' White and Colored Dresses, Girl's Middy Blouses. Boys' Russian Wash Suits, Iaditi' Gingham : and Mercerized Skirts. Gingham and Percale, Bungalow Aprons. January Sale Price 50c

Wednesday Jarh 20th

Misses' and Coats I? gf $5

Dress Skirts to close $3.95 Our regular $5.00 to $15.00 values. Every garment in our Ready-to-Wear Department has been reduced in price for this Great Clearance Sale. All Furs, including Separate Collars, Separate Muffs and Sets at greatly reduced prices. Save 1-4 to 1-3 regular prices. Our beautiful line of Umbrellas at special Mid-Winter Sale Prices.

Remnants One lot of Remnants, short lengths, all at greatly reduced prices. Bargains in White Goods, Embroideries, Flouncings; Embroidered Organdies and Crepes, V oiles; Bands, Galoons, Beadings and Edges 45-inch Embroidered Voile Dress Patterns, $7.50. January Sale 1 lot of 45-inch Swi Rice Cloth, former prices Price $3.75 ss Dress Paterns, slightly soi'ed, $3.98 per pattern. Price foriner prices January Sale S1.00 One lot of Colored Messaline Petticoats, $2.98 quality. (J- QQ January Sale Price... tpJ-.O One lot of Beautiful Colored Messaline Skirts, large assortment ot colors and styles, $3.98 quality. January Sale Price S2.50 One lot of high grade Colored Messaline Skirts, $5.50 quality. January Sale Price S3. 75 Extraordinary Bargains in Children's Coats, Headwear and Dress. Crepe Fleeced and Silk Kimonos at January Sale Prices

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Wool Dress Goods and Silks Ten Per Cent Discount On All Wool Dress Goods All the desirable weaves are included in our sumptuous showing. In the assortment is Broadcloth, Granite, Serge, Gaberdine, Crepe, Novelty Weaves, Plaids and Challies. SILK AT TEN PER CENT DISCOUNT

23 and 27 inch Fancy Silks, worth $1.00 and $1.25 Q yard. Sale DOC Here's an attractive offer One lot 40-inch Silk Charmeuse and Crepe. Sale, yard 98 $1.00 grade Plain Black Mes saline. Clearance Sale, yard 78c $1.00 grade Plain Black Taffeta. 23 inches wide. Sale, yard 68 75c grade Plain Black Satin, 23 inches wide. Sale, yard 63 $1.00 grade Plain 36-inch Black Taffeta. Sale, yard 78 48c grade Kimono Silk. 3G inches wide. Sale, yd. 38

Linens, Toweling, Domestics

10 Unbleached inches wide. Sale, yard Muslin, 10 C.1 3c 9c Unbleached Muslin, inches wide. Sale, yard ll'Vic Bleached Muslin. yard 10c Bleached Muslin, yard 7c Sale. Sale. 8' Sheets, 81x90 inches, regular SOe value. Each 70 Sheets. 81x90 inches, regular 90c value, hemstitched and scalloped. Sale SOtf 42x36 inch Pillow Cases, hemstitched, 221c grade. Each ISC 42x36 inch Pillow Cases, plain hemmed, 20c values Sale, each 17

Rugs, Carpets, Sweepers All room-size Rugs, at 20 Discount Carpets, 20 Discount Sewed Free of Charge. Carpet Sweepers, 10 Off Bissels and Duntley. , Linoleum, 10 Discount Cedar Chests, 20 Discount Trunks, 10 Discount

75c grade Colored Messaline, 23 inches wide. Sale, yard 48 Elegant quality Black Velvet. 23 inches wide; yard...gS Elegant quality Black Velvet. IS inches wide; yard..-88? IMPORTANT Our magnificent exhibit of Evening Dress Goods in Silk and Woolens is offered at Ten Per Cent Discount. REMNANTS Special prices on all Remnants. You can pick some wonderful bargains from our Remnant counter.

Apron Gingham. 6'ic value. Sale, yard Jj Apron Gingham. Slic value. Sale, yard Special Two oases Best Calico. Only, yard 5 Best 15c Percale, light or dark. Sale, yard llC Pure Table Linen, $1.00 quality. Sale, yard 90 $1.25 grade, yard .-.1.1.2 All Napkins at Special Low Prices. 122C Dress Gingham, new spring goods. Sale, yd. 10? Bates Cingham, 12Vic grade. Sale, yard 11 50c Plain White Bath Towels. Sale, pair 42

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