Richmond Palladium (Daily), Volume 40, Number 32, 18 December 1914 — Page 18

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THE DIAMOND SHOP BULLETIN, FRIDAY, DEC. 18. 19 U.

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We offer to those who appreciate the Importance of buying Diamonds carefully, a gathering of choice stones that is fully in keeping with the high standard maintained in this store's general policy. In any conceivable setting, we show Diamonds of every size, but only in grades that are creditable to us.

To Remember in Bnnyiong Diamonds

Don't judge a diamond by its carat weight its value depends more on the quality of the stone and its perfection of cut. Don't boy from a house in which yon have not the utmost confidence; it is highly important that you have expert advice when choosing a stone, and the name of a reputable house back of this advice as a guarantee of its honesty. The fact that Diamond Buying is largely a matter of confidence in the seller should argue sufficiently, in favor of coming to this store. Years of experience in buying and selling diamonds have made us expert judges of values, and hundreds of pleased and satisfied customers will gladly testify to our honesty and fairness. Come in and have a. talk with us if you are contemplating buying a diamond at this time. We will be glad to give you the benefit of our years of experience, in making this important purchase. We are showing some specially appropriate Diamond Rings for Xmas at $18, $20, $25 and $50 each. Larger stones at $100, (110, $150 up to $800.

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Tie Mainraoinidl Merchants

726 Main Street

Richmond, Indiana