Richmond Palladium (Daily), Volume 40, Number 32, 18 December 1914 — Page 16

PAGE TWO .

THE DIAMOND SHOP BULLETIN, FRIDAY. DKC. 18, 1:U TAGE THREE

Our Lattestt and .Mmdsomest Pattern "THE MARJO-NELL" Bowk Bright Handles Gray This Yourex Brand may indeed be termed a new discovery in precious metals. It expresses the highest achievement in the art of silver plated ware. In "YOUREX" you get a silver plated knife that will not rust or wear black, . that can be sharpened the same as a steel knife without showing black around the

edges, and guaranteed for all time. We guarantee that this silver plate will give absolute satisfaction and we agree to stand behind and replace every piece of goods bearing the "Yourex" Trademark that does not give satisfactory service in any household.

Besides jhis favorite we are showing a big assortment of artistic designs in all the leading makes of Silver and Silver Plate. The FAIRFAX, MARY CHITON, ETRUSCAN, POMPEIAN, PAUL REVERE and many others in Sterling, and the Reed & Barton, Rogers, Alvin, Community and other brands in best plate.

Peimdlffliiiifls

Dainty

For

Enough

A Fairy

What girl can resist the charm of a dainty Lavalliere, a veritable lacework of gold or platinum, set with precious or semiprecious stones! The designs this year are so unusually lovely, so delicate and fine, we are sure they must have been inspired by the fairies. Come in and look them over whether you intend to purchase or not. We know it will be a treat to you to see these exquisite pieces of jewelry. Prices in these range from $1 .50 to $1 50.00, but those most popular both in design and price, cost $6.00 to $ 1 2.00, of 4 which we have a hundred or more charming patterns.

Diamonds Set as One The brilliancy of the diamond depe n d s largely on its mounting. A Tiffany mounting produces the maximum reflective powers of the Solitaire. Now a new process has been discovered for grouping several stones in one mounting so that only diamond surface is exposed, giving to the cluster the appearance and all the beauty, brilliancy and effect of the Solitaire. This is accomplished only by using seven brilliant well matched, pure white full-cut genuine diamonds and assembling them in the famous solitaire cluster. Diamonds Set as One

They Have the Appearance of Large Beautiful Solitaires

to?

Era in Diamond

Setting

Think of reproducing in appearance, brilliancy, beauty and size, large diamond solitaires at from one-tenth to one-fifth their cost with genuine diamonds! The SoIUtajhre Cluster

is a distinct advance and improvement in assembling small stones

so that only diamond surface is exposed.

SEVEN GENUINE PURE WHITE FULLCUT DIAMONDS are securely mounted by a new process so as to give all the superb qualities and artistic effects of the large solitaire. Any one of moderate means may now enjoy the luxury of genuine diamond jewelry with settings as large and brilliant and beautiful as solitaires of one or more carat weight and at only a fraction of their cost.

SCARF PINS, PENDANTS, EAR-RINGS, Etc. in varied and artistic des from $30.00 up that would cost five times as much or more if set with solitaires of equal size. You can't appreciate the values or the beauties of these clusters without seeing them.

We're Glad to Show Them, Whether You Buy

Or Not

Remember, This is Jewelry of the Highest Grade set with magnificent clusters of real diamonds, possessing the brilliancy of large Solitaires. An inspection of this new cluster will interest and astonish you. We're glad to show it whether you buy or not. Give us a call.

Real Solitaire Effects

Size, brilliancy, beauty, appearance at a fraction of solitaire cost is now an established fact. This result is secured by grouping seven well matched pure white full cut brilliant genuine diamonds in one mounting so that only diamond surface is exposed. This has never before been accomplished, and marks a new era in diamond setting. It Makes the Ideal Xmas Gift At a Price Lower Than that of a Large Solitaire

Wallches that w Talk 99 as Well as "Tfick" Ounir Watt c lines Speak for Themselves Every man, woman and child should carry a dependable watch; for trains must be "caught," engagements kept, business attended to on schedule time. The day and the age demands the accounting

of every minute.

Watches At All Prices

Hamiltons, Howards, Illinois and the Veri-Thin Gruens. Elgin Specials guaranteed for 20 years at . : $8.85 Bracelet Watches for $4.85 Others at $10, $12, $15, up to 50.00 each. Specials for Boys and young men $2.00 and $3.50 in open and closed cases.

Every One Guaranteed

IUKAY

Unbreakable Cuff Button

i.H

The Only One-Piecc Cuff Button Made

The Only One-Piece Cuff Button Made

Post, Bean and Disc are Solid Metal, Without Seam or Solder in any Part, Evolved and Forged by a Process that Closes the Grain of the Metal and Gives It the Strength of Steel. In Shape it is the only scientifically correct Cuff Button Made. The post is off center harder to make than a centered post, but better; it allows the button to be easily slipped into the cuff, where, by giving it a half turn, it is locked in place and cannot slip out, yet can be readily taken out. epWhy NotTnTS Cuff ST g Give IniflUlIll Buttons What if he does have one pair another won't come amiss ? You can depend upon it, he needs Cuff Buttons.