Richmond Palladium (Daily), Volume 39, Number 283, 8 October 1914 — Page 11

mE RICHMOND PALLADIUM AND SUN-TELEGRAM, THURSDAY, OCT. 8, 1914

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; I COMFORTS AND BLANKETS I l VS. I C A V All Colors, at $1.98

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Begies Saturday, Oct KUth Closes, Saturday, Oct

Offering a Week of Wonderful Opportunities Primarily, because the merchandise is wanted merchandise, seasonable, desirable and in many instances having been bought expressly for this week's selling. Secondarily because of the great savings and remarkable value giving in new fall and winter merchandise. This Great Economic Opportunity Could Not Have Happened at a More Opportune Time had you planned it yourself. Chilly days are here! Hundreds of personal and household autumn and winter needs are just being realized and demand immediate fulfillment. Here's the thrifty women's' opportunity virtually every section in our store contributes a generous quota to this September's Greatest Selling. Every counter is laden and brimming with most extraordinary values in New, Highly Desirable, Autumn Merchandise.

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IReady-to-Wear SftH:ii(rffl Second Floor Offers an Extraordinary Showing of Women's, Misses' and Children's High Grade Wearables Pretty Wooltex Suits, Coats and Skirts will delight the hearts of women who appreciate and demand quality through and through. This season's showing of Suits and Coats will add to our established reputation for garments of high quality. Some of the models shown are clever adaptations of Paris models. The head designer of Wooltex garments spent several weeks in Paris this season studying .the best models of the foremost dress artists. These charming Wooltex garments are as well tailored and of as fine materials as the products of the best custom tailor, yet the prices are extremely moderate. Come in! You can examine these garments, try them on the more you examine them the better you'll like them. All the season's best fabrics and weaves are shown Wooltex Coats, $10.00 to $45.00. Wooltex Suits, $15.00 to $50.00. Wooltex Skirts, $5.00 to $15.00. Richmond's store that sells Wooltex. Another Remarkable Suit Opportunity

50 WOMEN'S AND MISSES' AUTUMN SUITS $15.00 and $17.50 values, on sale .0 QQ beginning Saturday . . 'Tis another unusual Suit offering. 50 Elegant Suits, replete with all the newest and smartest style tendencies of fashionable, plain, striped and fancy weaves in all the newest fall shadings. Coats in the new redingote effects and skirts with the new yoke effects; beginning Saturday, your choice of these Suits only $10.00

$15.00 BEAUTIFUL MESSALINE SILK DRESSES, ONLY $10.98 Rich messaline Silk Dresses in the newest basque effects with the long tunic skirts, exceedingly pretty styles, all the new colorings and unusual values $10 98 tMMMMMHHMM

$8.00 WOOL DRESSES Distinctive Models at $5.50 Pretty Wool Dresses of plain and fancy woolens, serges and poplins, all splendid, attractive fashions in many colorings, specially IC TA priced at frO.OU

$5.00 Dress Skirts All the latest models, only $3.98. Splendid materials of serges, poplins, checks and chuddah cloths in all the new yoke and jg Cg tunic effects, only

NEW AUTUMN WAISTS At Special Prices Full of snap and originality are these pretty Messaline Silk Waists, $4 values, all colors and 2 9 sizes ; special

$3.00 Satin Petticoats, all colors, guaranteed for 6 months; special price $1.98 75c Children's Gingham School Dresses, 6 to 14 years, Special 50 $1.25-$1 Children's School Dresses, special J9 Fine Lingerie Waists with short, medium or long sleeves, high or low neck, values up to $2.50 ; while they last at 79$ $1.00 Percale and Gingham House Dresses, all sizes, light and dark colors; while they last 69

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New Fall Dress Woolens and Silks 75c-85c ALL WOOL SUITINGS, plain and fancy weaves, including the popular plaids, stripes and plain shadings, Sale price, 50c and 65c Yard. 38-INCH SILK CREPES 15 beautiful new Fall shades, 85c values ; special price 59c Yard. FINE 45-INCH WOOLEN SUITINGS, $1.50 values, all new Fall weaves in Crepes, Poplins, Serges and Tussah Worsteds ; priced special at $1.00 and $1.25 Yard.

Splendid Fall Corset Values Embroidery trimmed Fall model, rust proof boned, heavy twilled coutil, has all the merits of a $1.00 Corset, CQ all sizes, special price $1.00 EMB. TRIMMED BRASSIERES Well stayed, low neck, open front; special, 75c. FINE EMB. TRIMMED BRASSIERES 75c values, Special price, only 49c. WOMEN'S SANITARY APRONS, Napkins and Belts at special prices, in our corset department. CHILDREN'S HEAVY KNIT SWEATERS, all sizes, cardinal, grey or navy ; special, 50c. LITTLE TOTS' ALL WOOL SWEATERS Special 50c values, only a few small sizes left, Special 29c. BOYS' AND GIRLS' $3 All Wool Norfolk Sweaters, cardinal or grey ; Special, $2.00. FINE KNIT WOOL SWEATERS, all colors, cardinal, grey, navy and white, $1.50 and $2.00 values, high or low neck ; Special $1 00 GIRLS' 50c BLACK SATEEN BLOOMERS, all sizes up to 14 years, Special 35c; 3 for $1.00. BOYS' 35c WAISTS, Madras and Gingham, all sizes 6 to 14 years, including black sateen ; Special 25c. 27-INCH BABY FLOUNCING, worth $1.00 and $1.25 Beautiful, dainty designs of fine embroidered crepe, voiles and Swisses ; Special, 59c Yard. WOMEN'S 50c FANCY CAPS Dainty lace and ribbon trimmed Breakfast Caps; Special 25c. WOMEN'S $1.00 BOUDOIR CAPS Fine silk chiffon, lace and ribbon and flower trimmed, in all colors, Spec'l, 50c. DAINTY NECK FIXINGS in all the newest flare shapes; priced specially at 25c, 50c, $1.00.

Special Values in Underwear CHILDREN'S UNION SUITS, 35c value, medium weight WOMEN'S 75c FINE 'EGYPTIAN Medium Weight Union Suits, low neck, medium or high neck, sleeveless or short, medium or long sleeves, tight knee ; Special 50c. CHILDREN'S WAIST and Union Suit Combination, a remarkable garment for the children, sizes 2 to 12 ; priced specially at 50c.

An Important Week, in Our

Good Millinery News for Saturday We present another hundred or so of (Jt TT (TjN (p Fine Hats, worth up to $5.00, f or . . LLoQ(Q) These remarkable values have grown quite popular and this announcement alone is enough to stamp this news important for our Millinery Values are Famous and we have never shown prettier models than these for Saturday selling. And Still another lot of JAUNTY FALL HATS Some of our very best productions and hats equal in value to any sold up to $ 1 0.00. These priced at

Again a Lot of Children's Trimmed Hats

Just from our work rooms and special efforts too, all at prices that will double their attractiveness. $1.00 and $2.50 values, special at 49c and 98c. ALL HATS TRIMMED FREE OF CHARGE.

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Dainty, Exquisite Trimmed Garments That Represent Special Savings A Good Time to Fulfill Holiday Needs.

75c-85c Lace and Emb. trimmed Corset covers, all sizes at 49 75c Lace and Embroidery Trimmed Drawers 49 85c Embroidery Trimmed Drawers and Corset Cover Combination 49 $1.00-$1.25 Lace and Emb. Trimmed Princess Slips, only 79 $1.50-$2.00 Fine Lace and Emb. Trimmed Princess Slips, only 98 $1.25 and $1.50 Fine Lace and Emb. trimmed Nainsook Gowns, only 79c. $2.00 NAINSOOK GOWNS, beautifully trimmed, only 98 $1.25-$1.50 Pretty Scrim CURTAINS Dainty lace trimmed Scrim Curtains in white and ecru colors, with lace trimmed valance to match, all ready to QQf hang; Special, per pair

Stamped Goods for Holiday Art Needle Workers 75c Stamped Nainsook Gowns only 50 25c Stamped Linen Huck Towels. .19 35c Stamped Linen Huck Towels . . 29 Stamped Pillow Cases, fine quality of tubing, per pair 50 35c Stamped Nainsook Corset Covers, priced at 29 Beautiful Art Linens 18 to 45 inches wide, for scarf ings, table covers and all kinds of art work in natural linen, bleached and unbleached, plain and round thread linens; priced from 15c to 75c per yard.

BIG BARGAINS IN HOSIERY Women's 75c Silk Hose, all colors, per pair 50 Men's 50c Silk Hose, heavy fall weight, special, per pr 25 Children's Fine Ribbed 19c and 25c Hose at 15c; 2 for 25?

WOMEN'S 15c HANDKERCHIEFS, embroidered corner, special price 8c. 25c HEAVY TAFFETA HAIR BOW RIBBON, all colors, 18c and 20c TAFFETA, Moire and Satin Ribbons, 22-40-60 widths, all colors; Special 10c Yard.

Sleeping Garments for Men, Women and Children-Special Values MEN'S OUTING NIGHT SHIRTS, well made, splendid out- , ings, at 50c, 75c, $1.00. WOMEN'S OUTING GOWNS Fine outings, nicely trimmed, at 50c, 75c, $1.00 and $1.25. CHILDREN'S OUTING GOWNS, nicely made, priced at 25c and 50c. CHILDREN'S OUTING SLEEPERS with the feet, plain and, fancy outing ; priced at 25c-50c. Outings, Fleeced Goods, Ginghams 18c FLEECED KIMONO FLANNELS, all new colorings; , price per yard 15c. 15c HEAVY TWILLED WRAPPER GOODS Special price ; per yard 10c. f 15c NEW FALL STYLES PERCALES Yard wide, light . and dark colorings; Special 12'zc Yard. ' 15c CHAMBRAY GINGHAM, plain and striped, all colors; SpGcis.1 st 10c Yiircl. 15c-18c FRENCH FINISHED PLAID DRESS GINGHAMS,. all new fall styles, only 12'2C Yard. 10c AND 12i2c HEAVY OUTINGS, light and dark styles, only 8 l-3c Yard. YARD WIDE PERCALES, light and dark styles, 10c value, per yard only 8 l-3c. 25c KINDERGARTEN SUITING, all colors and stripes, per yard only 18c. SPLENDID OUTING PETTICOATS Embroidered flounce, light and dark colors ; special at 50c. 75c BATH TOWELS, fancy colored border, all colors, medallion design for initial; Special 49c. 15c PURE LINEN CRASHES Bleached and unbleached, Special, 122c Yard. . A Hand Knotted Silkoline Comfort Silkoline Comforts, good cotton filling, pretty designs; specially priced at 98c, $1.50, $1.75 and $2.50

ELEGANTLY FURNISHED REST ROOM Second Floor For Out of Town Visitors.

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Make Our Rest Room YOUR MEETING PLACE All Home Conveniences Second Floor