Richmond Palladium (Daily), Volume 39, Number 264, 16 September 1914 — Page 38

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. ' - THE RICHMOND PALLADIUM AND SUN-TELEGRAM, WEDNESDAY, SEPT. 16, 1914 ;

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In Our Autumn Exhibits

of Women's Ready-to-Wear Apparel,

Silks, Wool Textiles and Fancy

Goods. Therefore the woman who makes her selections from our as

sortments is assured of unlimited satisfaction in her purchases. The Price Appeal is Strong and a critical comparison of VALUES will reveal the thorough consistency of our prices. Never do we make high quality and perfect style an excuse for exhorbitant prices.

Worthy of Special Mention :

leady - to - Wear Apparel

Suits

The varied styles in Suits, Waists and Dresses give ample opportunity for satisfactory selections. Suits are shown in the charming Cape Coat effects, and this type promises to be the season's distinct favorite. The Suits of the Basque Tunic type are also going to be extremely popular from early indications and our Autumn Opening will reveal a most remarkable exhibition of these fashionable garments. The materials used are Crepe, Poplins, Broadcloth, Broadtail, Cheviots, Tweeds and Serges. Dresses Our line includes a beautiful display of Crepe, Charmeuse, Crepe Meteor, Taffeta, and Voile Dresses in the new Basque and Basque Tunic effects.

Blouses

Silk Sponge Crepe, Crepe de Chine, Laces and Lingerie are the materials represented in our exhibit of Blouses. The daintiest and prettiest assortment we have ever shown.

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The woman who truly appreciates the charm and beauty of fine Silks will be delighted with the sumptuous showing we have spread on our counters for inspection. Black Silks of all kinds are prominent while in the colored effects Roman stripes and plaids are especially popular. Other silks in demand are black satins, colored satins, taffetas, crepes, crepe meteors, failles, printed fancy silks, kimono silks, and silk shirtings for both men's and women's wear.

WOOL TEXTILES THE NEW WEAVES Broadcloth, Gabardine, Serge, Crepe, Roman stripes, Plaids, Granite Weaves, Diagonals, Twills, Fancy Weaves, Basket Weaves, Challies, Silk and Wool Poplins, Shepherd Checks and Coatings in numerous fancy weaves. THE NEW COLORS Black is the season's favorite. Oriental shadings of green brown, blue, purple and wine are distinctive of the season.

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Richmond's Fall Opening Days Thursday and Friday

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Richmond's Fall Opening Days Thursday and Friday

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