Richmond Palladium (Daily), Volume 39, Number 264, 16 September 1914 — Page 30

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THE RICHMOND PALLADIUM ANE SUN-TELEGRAM, WEDNESDAY, SEPT. 16, 1914

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TWO DAYS, THURSDAY AND FRIDAY FALL OPENING SPECIALS 15c soft finished Chambray Ginghams, plain colors and stripes, special per yard jq 15c yard wide Percales, all fall styles, special per yard 12 Good Comfort Outings, specially priced at per yard 5 12Vc light and dark Outings, night gown checks and stripes, special, per 'ard 8)tf Yard wide Percales, light and dark styles, special, per yard 12MsC and 15c New Fall Dress Ginghams, special, per yard 10 10c All Linen Unbleached Crash, special, per yard 8,3 75c Outing Underskirts, beautiful dark and light colors, embroidered flounce, special 50 Flannel Skirt Patterns, dark colors, red, blue and grey; special 50 Big size Cotton Blankets, grey or tan colors, $1.35 to $1.50 values, BPedal 98

Qpaumdl (QjpHinfiimfflj Mspflsiy ol Women's Misses' and Children's Fashionable Autumn Wearables Tailored Mils, Coats, Skids, Presses, Waists mi Fmrs-CInildreim's Presses aid Coats In Our Ready-to-Wear Section-Second Floor Thursday and Friday, September 17th and 18th This showing is important to every woman who cares to be posted in correct Fashions. UNUSUALLY ATTRACTIVE WEARABLES--Some styles are reminiscent of the nineteenth century; others show a decided Russian influence, long tunic flare over tight underskirts. Coats to suits are long and full skirted in polonaise and redingote styles while separate coats tend toward cape effects in new and much smarter versions than previously presented. IT IS AN ELEGANT COLLECTION OF THOSE DISTINGUISHED STYLES SANCTIONED BY THE BEST UTUMN AUTHORITIES FOR E VERY-DAY OCCASIONS, FOR AFTERNOON AND EVENING NEEDS, FOR EARLY AUTUMN, FALL AND WINTER WEAR. WOMEN'S AND MISSES' TAILORED SUITS All higher priced suits are exclusive models. Suits that are irresistibly charming in beautiful materials of whipcords, serges, cheviots, gabardines, fine satin broadcloths, satin soliels, ripple crepes, fancy weaves, crepes, poplins, men's wear serges in all the new autumn shadings. Suits priced at $10.00 to $55.00. WOMEN'S AND MISSES' COATS All better coats are exclusive models, no two alike. Dressy coats that are quite becoming in the pretty marchioness, rippleton and windshield effects, unusually attractive and express dignity in every line; The materials are rich and soft in all the new zebelines, plushes, novelty weaves, fancy f urette, Hindo lynx, crepe cheviot, wide wale serges, Marcelle crepe, polo cloth, eponge cheviots, chinchillas and Scotch mixtures in all the new soft, subdued autumn colorings. Coats priced at $10.00 to $65.00. PARTY DRESSES, AFTERNOON DRESSES, EVENING DRESSES Delightfully becoming models in all the new autumn shadings ; the materials include all the pretty crepe meteors, satin, messaline silk, silk poplins, crepe de chine, fancy silk crepes, serges, ripple crepes, fancy mixtures and novelty checks, all equally becoming and equally attractive models. Dresses priced at $5.00 to $35.00 NEW FALL DRESS SKIRTS Charming models in the new chuddah cloth serges, poplins, men's wear serges, crepe poplins, ripple crepe, cheviots, checks, plaids and fancy mixtures, in all the new colorings. Skirts priced from $3.50 to $15.00.

ATTRACTIVE OPENING SPECIALS

WOMEN'S AND MISSES' TAILORED SUITS Truly remarkable values and you'll agree when you see them; all new models, all the newest materials, all the latest weaves. Suits worth a third more than our opening price. Thursday and Friday Opening Prices, $10.00, $12.50 and $15.00. COATS FOR GIRLS OF ALL AGES Easy solution for school and general wear found in this variety of good values. Chic models in all the new colorings and weaves, both plain and novelty mixtures, in sizes 13, 15, 17. Special values at $4.95, $6.50, $7.75 and $10.00.

GIRLS' WOOL DRESSES, 6 to 14 Yrs Priced $2.98 to $7.50 Hosts of pretty Dresses, all tempting and pretty models that should invite every mother's selection and surely a good time to choose. Assortments exceptionally large and prices unusually low. WOMEN'S AND MISSES' SWEATERS The touch of Autumn weather has made its demand for these popular Fall wearables. Special opening showing of fine Wool Sweaters, both plain and fancy weaves in Red, White, Grey, Green, Brown, Navy and other popular colors. Priced at $1.98, $2.75, $3.25 up to $7.50.

BEAUTIFUL AUTUMN SILKS, VELVETS

A showing truly wonderful. We can say with every desire to be put to the test, that not only Is our assortment of Silks, and particularly woolens the best we have ever had at this time of the year, but it is a showing of unequal interest for those desiring materials for their new gowns, waists, skirts, suits or coats. Call It Good Fortune If you will, but Thorough Preparation made months ago brings us these beautiful Imported Silks and Woolens at no advance in prices. Make your selections now. NEW AUTUMN SILKS Beautiful Roman Stripes and Plaids, per yard $1.25 Warp Print Trimming Silks, special at per yard $1.25

Splendid Wide Silk Crepes, priced at per yard 59 & $1.00 Handsome new French Frilles, Canton Crepes, and 40-inch Crepe Meteors in all the new fall shadings, per yd $1.50 Beautiful Wide Silk Poplins in all the soft Autumn shadings, specially priced at per yard $1.00 $1.50 Fine Soft Finished Taffeta Silks. per yard, only $1.25 PRIESTLY'8 CELEBRATED ENGLISH WOOLEN8 And Beautiful Silk and Wool Mixtures in all the New Autumn Shades. Popular Gabardines in all the new colors. Per yard $1.50 & $2.00 Rich Silk and Wool Crepes, priced at per yard $1.25

AND WOOLENS Fine Silk and Wool Poplins, at per yard, only $1.50 Rich, imported fabrics and exclusive weaves all these handsome Sharkskins, Crepolines and Velour de Laine Weaves, in the prettiest of autumn colorings; opening prices per yard $1.50 & $1.75 Fine wide satin finished Broadcloths in all the leading shades, $1.25 to $2.25 Yard. Fine Wool and Mohair Poplins, wonderful, serviceable fabrics, priced at $1.50 to $2.75 New Fall shadings in All Wool Crepes, at $1.00 Yard. Dainty Tussah Crepes at $1.25 and $1.50 Yd. Fine Serges and Cashmeres at 50c, 75c, $1.00 Dainty All Wool 75c Challies at. .50c Yard.

EXTRA SPECIAL $3.00 "NO RIP" SILK PETTICOATS Only a limited number in our Ready-to-wear section. Fine, extra heavy Messaline Silk Petticoats in all the new Fall colorings; won't split, rip or tear even when stepped on, in fact stands all sorts of strains. This Silk Petticoat is guaranteed for six months' satisfactory wear. Thursday and Friday opening price $1.98

THE NEW FALL CORSETS Keenest interest is in our showing of new Fall models Kabo Corsets, Gossard Front Lace Corsets and W. B. Corsets. These celebrated corsets provide the very best figure outlines and are celebrated for their shape, style, fit and comfort and unequalled wearing qualities, besides our competent fitter will take pleasure in fitting the correct model to individual figures. Prices

from $1.00 to $15. All corsets guaranteed expertly fitted. DAINTY NEW NECK FIXINGS Pretty, high flare collars of fine lace and embroidery, dainty lace trimmed and tucked vestees. Special opening prices 25c, 50c, 75c, $1.

Ribbons, now so popular, 25c, 35c, and 50c. Dainty Wide Messaline Ribbons, 6 inches wide, all the new colorings; 60c values; special, 35c Yd. Fine 25c Heavy Taffeta Ribbons, all colors, special, at 19c Yard.

FANCY RIBBON8 FOR THE NEW GIRDLES, 8A8HE8 AND HAIR BOW8. Beautiful Roman Stripe and Plaid

CHILDREN'S SCHOOL HOSIERY Holes have such a bad habit of appearing in the stockings of small folks that mothers are glad to know of hose built to withstand

wear. . These "Topsy" kind are particularly strong from a standpoint of rough wear. Give tbem a trial and see. Boys' and Girls' Fine and Heavy Ribbed School Hose, fast black and colors, as good as most 19c values, at 15c; 2 Pairs, 25c. Children's Fine Ribbed Topsy Hosiery, fine lisle finish, fast black and colors, guaranteed to give satisfactory wear, 25c per pair.

CHILDREN'S 8WEATERS

A soft, warm Sweater on a chilly day gives a protected, snugly sense of comfort Children's Sweaters Splendid Wool Sweaters in plain and fancy weaves, high or low neck In white, red. navy and grey, $1.50 values; special at $1.0O Boys' and Girls' Sweaters, plain or fancy weave, including the Norfolk styles, $3 values, special, g2.

SPECIAL EARLY SHOWING OF FINE FURS Fine Elegant Furs in all the new Fall Style effects and shapes at Special Opening Prices. Choose them now; we will lay them away for a nominal payment until cooler weather sets in.

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