Richmond Palladium (Daily), Volume 39, Number 264, 16 September 1914 — Page 29

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THE RICHMOND PALLADIUM AND SUN-TELEGRAM, WEDNESDAY, SEPT. 16, 1914

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OF THE NEW FALL WEAVE;

To Be Tailored Exclusively for Ladies Who Care About Dress Taking our cue from the foremost style creators of the world, we have chosen for our opening fall display only such examples in tailored-to-measure fabrics as seemed to us most certain of enjoying the highest favor among the elect. To you who have already had a foretaste of the coming vogue, the showing will appeal in no uncertain way, because many of the new ideas are confined to us exclusively. The interesting features of individuality and originality lend a greater attractiveness to each fabric we are showing. Novelties authentic and not found elsewhere are revealed on every hand. ' It will be well worth a woman's while to come on the first of the opening days, if only for instructive helpfulness she will gain from this striking object lesson in the new season's styles. Every lady is invited to attend and likewise those who have no thought of buying now, for they will be quite as welcome to this display that discloses the vogue as seen by the critical eyes of Paris, Berlin and New York. Maoy Words and Promises Many words with little meaning and many promises without fulfilment are moss covered and moth eaten arguments for trade, yet they are still used and many folks "stand for them" at the cost of their time, money and self-respect. Fair prices for good goods and the truth about them in the fewest words that is one of our arguments for your trade. Other arguments are: Promises kept to the letter. A deep sense of justic to the customer. An endeavor to please regardless of the amount of the purchase. Promptness. Courtesy. Willingness.

Every Lady is Invited to Attend Our First Fall Display.

Opening Days, Thursday and Friday, Sept. 17 and 18, 1914

Exclusive

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