Richmond Palladium (Daily), Volume 39, Number 105, 13 March 1914 — Page 6

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THE RICHMOND PALLADIUM AND SUN-TELEGRAM, FRIDAY, MARCH 13, 1911 10TH ANNIVERSARY PERSIAN CHALLIES Saturday, One Day Only 4 Cents Yard 10TH ANNIVERSARY BEST 7o STANDARD PRINTS 4 Cents Yard Saturday, Ona Day Only. BAtLJ-IMI9 lp(D)4 Temm AnniflwiFsaiiry Salle WH Oegrilinis SATURDAY, Maipclhi 14 Ten years since the doors of this store were first swung open to the public. Ten years that were a succession of trade triumphs. Each year's business greater than the previous year. This store has not arrived at its present stage of usefulness by chance. There's no luck or speculation a'bout this business; it isn't the result of fortunate circumstance. But Downright, Honest, Hard Work wherein your interests as consumers have been carefully studied at every corner and turn. We can with all propriety say that this store has fulfilled its mission and, the public has appreciated its efforts. Our business friends number into the thousands. They know us and have confidence in our merchandise and methods of doing business. In Commemoration of Our Tenth Birthday, important special offerings will be made throughout the entire store. We have planned this sale with enthusiasm as shown in the great assortments of Magnificent Spring Merchandise to start what we mean shall be the greatest season of goods selling this store has even known.

TENTH ANNIVERSARY SALE Spring's Prettiest White Goods and Daintiest Wash Goods

Women who appreciate daintiness, styles and fashions, will be astonished at these low prices for such elegant spring; materials. 'Twill be a good time to get an early start on summer sewing. Many will take advantage of this unusual sale. 20c plain white Sheer Crepe, specially fine for underNvear, Tenth Anniversary sale price, per yard.... 15c 18c plain white Striped Crepes, Anniversary Sale Price per yard.. 10c 25c Sheer Rippelette, plain white, Anniversay Sale price, per yard.. 20c

20c sheer plain white Rippelette, Anniversary Sale price, per yard.. 15c 10c plain white baby Dimities; not many of these left. Anniversary Sale price, per yard 7lzC 15c fancy Crepes, pretty floral effects, anniversary Sale price, per yard .. 10c 25c Printed Ratine, all new spring colorings. Anniversary Sale per yd. 15c 25c fancy printed Crepes, Anniversary Sale per yard 20c Pretty colored Crepes, mercerized stripes, Anniversary Sale, per yd. 25c

25c Ratine, shepherd check suiting, Anniversary sale, per yard ;18c Fine plain and fancy Ratine, all colors, 30c and 35c values, Anniversary price, per yard 25c 25c Silk Stripe Voiles, all colors, Anniversary price, per yard 15c 20c fine Mercerized Poplins, all colors. Anniversary price, per yd 15c 25c Kindergarten Cloth, sturdy wash materials for chllds' wear. Anniversary price, per yard 18c 25c Nubbed Linen Colored Suiting, also plain weaves. While they last, Anniversary price, per yard 15c

TEOTI MOTERSMY

In Our Domestic Section

Mind You! New Spring Domestics in This Birthday Celebration. uA enreA Suuds Xljca joj qooda us jijtjui ni 11X 15c soft finish Chambra Gingham, plain colors and stripeB, Anniversary sale, per yard 10c All new spring effects. 15c Quadrigo Percales, light and dark colors, all new styles. Tenth Anniversary price, per yard. . . ,M'2c 10c yard wide Percales, dark styles only. Tenth Anniversary price, per yard 8 1-3c 12i.ic Striped Cheviot Shirting, light and dark colors, Tenth Anniversary price, per yard 10c

10c fine soft finished Cheviot Shirtings, plain colors and strips. Tenth Anniversary price, per yard 8 1-3c . 500 pieces 22-incU Diaper Cloth, $1 value, Tenth Anniversary price, per yard 75c 12c Bleached Linen Crash, Tenth Anniversary price, per yard. 8 1-3c 10c Bleached Crashes, red and blue borders. Tenth Anniversary price per yard 7'2c 25c 9-4 Unbleached Sheeting, Tenth Anniversary price, per yard 19c 75c Bleacher Mohawk Sheets, Tenth Anniversary price, per yard 59c 25c fine Pillow Caa-s, plain hemmed and hemstitched. Tenth Anniversary

price, 15c . 2 for 25c PRETTY SPRING CURTAIN MATERIALS 15c and 18c fine white curtain Swisses. Tenth Anniversary price, per yard 12', 3c 12'-e Curtain Swisses, Anniversary Sale price, per yard 10c 15c and 18c Bordered Scrim, white, ecru and cream. Tenth Anniversary price, per yard 10c New spring Lace Materials and Scrims, all the newest effects and borders, during this birthday celebration at special prices, per yard. 15c, 20c, 25c, 35c and 50c

Some Great Anniversary Bargains in Boys' and Girls' Needs

Boys' splendid Waists of Madras. Gingham and Black Sateen, sizes 6 to 11 years. Tenth Anniversary price 25c Boys' Tapeless Waists, a boon for all mothers, well made wash materials, alt sizes, special price. . . .49c Girls' Black Sateen Bloomers. 2 to 14 years, Tenth Anniversary price 25c and 35c

Children's Gingham Rompers and Creepers, all the new spring ginghams and rippelette materials; wash garments that are made right, all sizes, 50c and 75c Boys' Gingham Shirts, well made and of good materials, 6 to 14 years, Tenth Anniversary price 25c

The Lovliest of Spring Silks and Woolens Offer Most Interesting Inducements

Greater sumptuousness of weave, brilliant colors and the continued use of exquisitely supple silks and flimsy woolens with which to achieve the new draperies. These all here and all at Tenth Anniversary Sale prices. 65c plain, brocaded and fancy printed Poplins, all the leading Spring shades. Tango, Wilson Blue, Greens, Navies, etc., Special price, 49c per yard. 50c 27-inch Silk Broche and Ratine Cords, washable summery silks, special price, 35c per yard. 75c Silk Brocaded Crepes in all the newest Spring Shadings, special price per yard 49c. $1.00 40-inch Silk Crepes, soft and clingy all the late shades, special price per yard 75c.

Silk Shirtings, washable silks for shirts stripes, only 50c Yard.

and waists, neat

$1.25 Extra Value new soft Taffeta Silks, wide width?, black only; special 98c Yard. ALL WOOL CHALLIS ALL WOOL SERGESSPRING CREPES SHEPHERD CHECKS All the Most Serviceable Spring Worsteds Values 65c and 75c, at only 50c Yd. Wide All Wool, Silk and Wool Crepes, Tussahs, French Serges, Crispette and Crepe Ratines, $1.50 values priced at $1.25 Yard. $1.25 values priced at $1.00 Yard. The new fancy plaid Woolens now so popular for skirts, 54inch widths, only $1.25-$1.50 Yard. Extra Special, 50c new spring Woolens, plain colors and shepherd checks, only 35c Yard. 10 pieces Fancy Wool Challies, 50c values neat dainty color;, ings, sale price 25c Yard. J

Attractive New

Neckwear

In This Tenth Anniversary Sale. $3 Lace Collar and Cuff Sets, white and ecru, with Ratine, voile and crepe centers. Tenth Anniversary price, per set $1.23, $1.49 and $1.98 25c fancy embroidered Ratine Crepe and Voile Collars, so pretty for spring. Tenth Anniversary price 15c 50c fancy embroidered Col

lar and Cuff Sets, ratine, voile and crepe effects; sale price, per pet 25c Beautiful Ratine and Crepe and Voile Collars, rich colored embroidery effects, separate collars and set?. Tenth Anniversary price , 50c and $1.00 Dainty Lace Neckwear, in all the pretty Flshue and Medeci ruffled effects. Tenth Anniversary price 25c and 50c

E

sis tee ip Glomes

At Anniversary Sale Prices

35c short chamoisette Gloves, all colors including the newblack on white, Sale price per pair 25? 75c long chamoisette washable Gloves, all colors, also black on white effects, per pair . . . .50? Fine Kid Gloves, $1.00 values, all colors, all sizes, Tenth Anni

versary Sale, per pair 79 $1.25' French kid Gloves, all the new spring modes, Anniversary price, per pair. .. .JJ51.00 $3.50 16-button Kid Gloves, all sizes, Special Anniversary price, per pair $2.49 $1.00 16-button Silk Gloves, black, white and tan colors,

Tenth Anniversary Sale price, per pair 79? The new pretty Roman Striped Ribbons, all colors, for girdles, special, per yard . . 35 Tenth Anniversary Petticoat Specials 50c Wash Gingham Petticoats, while they last, 25 75c Percale Cover-all Aprons, all sizes, only 49?

Our Tenth Anniversary Sale Provides the Greatest Values in Fine Under Muslins

WOMEN'S. DREN'S

MISSES' AND CHILr UNDERMUSLINS.

Investigation will prove this statement to. any one's entire satisfaction, and with such bis savings at stake the opportunity will be well worth taking advantage of. $1.00 Princess Slips, daintily trimmed, nainsook material, special 79c $1.5 and $1.75 Princess Slips, fine embroidery and lace trimmed, special $1.00 $2 Nainsook Princess Slips, elegantly trimmed, special $1.25 $2.50 Princess Slip?, line soft materials, prettilv trimmed, special $1.50 $3.00 and i:?.50 Princess Slips, specially priced at $2.25 and $2.50 75c and Sfc fine embroidery trimmed Skirts, on' 50c $1.00 embroidery trimmed Skirts, only 79c

$1.50 embroidery trimmed Skirts, only $1.00 $2.50 values fine embroidery and lace trimmed Skirts only $1.53 $3.00 fine lace and embroidery trimmed Skirts, only $2.00 Women's 35c values Muslin Drawers. j)lain, hemstitched and embroidery trimmed 25c 75c values wide embroidery trimmed Drawers, only 50c Dainty lace and embroidery trimmed Corset Covers 25c 75c and 85c fine trimmed Corset Covers, only 50c Splendid Gowns, 75c values, only 50c $1.00 beautiful trimmed Gowns only 79c $1.50 and $1.75 fine nainsook Gowns, including fancy crepes, only $1.00 Children's 15c muslin drawers, plain, tucks and hemstitched drawers, only 10c

FASHION DICTATES AS REVEALED IN OUR LARGE READY-TO-WEAR SECTION This, Our Tenth Anniversary finds us strictly abreast of the times. The foremost ready-to-wear department with the foremost exposition of Fashionable Spring Wearables. THE NEW SPRING COATS FOR WOMEN, MISSES AND JUNIORS Chick Coats that are short, dressy and brightened by a bit of vivid trimming or a touch of plaid silk. Coats that are smart and loose and practical, some with regular sleeves, others with inset sleeves. Coats Unit extend to the knee or thereabouts and are flared, plaited or skirted. Coats of all lengths Pm varying lines will be worn this spring simple 'or elaborate r.s: 'V. , - dictates, of fancy mixed cioths, checks and plaid materials, po in weaves and corded fabrics, eponge and many j, u. a ,nal cloths. Specially priced during our Tenth Anniversary at $4.98, $5.75,

$6.50, $7.50. $3.75: others at $10, $12.50 $15.00, $18.75 up to $35.00.

JP

HANDSOME NEW SPRING SUITS In all the newest and smartest models of the season. Here is the greatest diversify of materials, colors and styles. Rich novelty crepe weaves, gabardines, silk poplins, silk moire, wool poplins, serges and many others in the prettiest of spring colors. All with short, dressy little jackets, with ruffled and draped skirts; some with the tunic in its smartest forms. Special Anniversary Priced Suits at $10.00, $12.50, $15.00, $17.50, $20.00

Other Fashionable Suits, $22.50, $25.00 up to $45.00

Ours is the store that sells Wooltex Coats, Suits and Skirts.

A new groupe arrives. Beautiful Spring Models you'll enthuse over. New shapes in Collars and Cuffs, new placing of shoulder seams, new effects in trimmings New! New! New in every detail. Sheer and dainty materials of Voiles, Crepes and other popular weaves. Prices $1.00, $1.39, $1.50, $1.75 and $2.00. Values up to $3.00. TENTH ANNIVERSARY SALE OF LACE CURTAINS. An especially inaugurated event, timed to meet the requirements of the home for Spring and Summer. We know this is the best opportunity of its kind that will be offered this season. Prudent housewives should act quickly. 85c and $1.00 Nottingham Tace Curtains, 12 designs, 2Vz yards long, small, neat figures and plain effects. Special per pair 60 $1.00 and $1.25 Nottingham Iace Curtains, all new

designs 10 designs for selection, special, pr., 89 $2.00 Fine Nottingham Curtains, dainty figured designs now so popular. Special, per pair SI. 49 THE NEW HAIR DRESSING STYLES DEMONSTRATION Continues all during our Tenth Anniversary week by Miss Zaidee Rogar of New York, offering an unusual opportunity to see and learn about the latest coiffures. This . ur.usus! demonstration which so pleasingly and satisfactorily portrays all the newest Hair Dressing creations should be of interest to every woman who keeps abreast of up-to-date hair dressing. We will guarantee to match any hair perfectly and if you have any difficulty in matching or getting the newest effect . come in this week. Special prices on Fine French and German Hair Switches, Braids. Transformations, Curls, etc. Toilet Department, First Floor.

Spring and Summer Hosiery and Underwear

The Kinds You'll Be Needing. Here's Opportunity to Secure Unusual Values,Puring This 10th Anniversary Women's Fine Knit Union Suits, low neck, lace trimmed, perfect fitting, the best 50c values we know of as early spring introductory 39 Women's special values pure silk Hose, all colors, both heavy and light weight, per pair 50 Women's fast black Topsy Hosiery, white foot and split foot good 19c values, only 15c pair; 2 prs., 25c Children's Topsy Hosiery, fast black, fine ribbed, beautifully finished hose, regular 2Uc values, special price 15c pair; 2 prs. for 25c Children's Topsy Hosiery, fast black, fine ribbed.

as good as most 25c values 19c; 2 prs. for 35c Men's 50c silk Hose In all the new Spring shades, including white, both light and heavy weight. Special price per pair 25c NEW LACE FLOUNCINGS & EM B. FLOUNCINGS In All the Spring Effects. $1.00 wide Embroidery Flouncings, in crepe, voile and ratine materials, per yard 59 $2.00 wide Embroidery Flouncings, In fine voile, crepe effects, these per yard 91. OO Wide Shadow Kace Flouncings, IS Indies wide per yard only 29 $l.oo-$1.25 Shadow Lace Flouncings, 27 inches wide, per yard only 65, 75

Pretty Silk Dresses $8.98 to $35.00 '

Elegant silk dresses of taffeta, messaline, silk crepe and poplin, all in the fashionable ruffle or flounce styles with pretty touches of lace and ribbon and attractive girdle arrangements. There'B an inspiration about these you should see. Women's, Misses' and Juniors' Smart Wash Dresses $3.98 to $1E.0C: materials of madras, plain and fancy crepe. linen eponge and fine lingerie, and hundreds of the sheerest fabrics

Women's Wool Dresses for spring.

$10.00 to $25.00. Fashionable models in all the new eiingy woolens and many exclusive models. Pretty Wash House Dresses. 79c to $1.50. Practical linens and sturdy percales and ginghams, and plenty of them; all sizes. New Spring Dress Skirts. $3.95 to $15.00. They have earned their way to prominence and importance in spring's wardrobe by virtue of their attractiveness. The separate skirt has returned with all the airs and grace as never before, with pretty drapes and over tunic effects In various serges, poplins and soft clinging woolens, also innumerable checks and plaids. TENTH ANNIVERSARY SPECIALS $5 plain and fancy Cloth Skirts newest, models $3.95 Fashionable plaid and check Skirts. Special only $5.00 $3.00 Silk Petticoats, messaline Bilk. all colors $1.98 $5.50 Skinner's Satin Petticoats, Special $4.50

and plenty of the fancy ratines and crepes. Junior Confirmation Dresses. $3.50 to $10.00. Dainty sheer lingerie dresses, some of voile, some of crepe, some sheer ratine and fine batiste; all very beautiful. Children's Gingham Dresses at 5Cc. 79c, $1.00 and $1.39. Dainty Wash Dresses, sizes 2 to 14 years, of sturdy ginghtin and wash materials, all mothers will

be Interested in these.

Xtie Store Trial Sells Wooltex

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