Richmond Palladium (Daily), Volume 39, Number 17, 29 November 1913 — Page 4

ACE FOUR

THE RICHMOND PALLADIUM AND SUN -TELEGRAM, SATURDAY, NOV. 29. 1913

The Richmond Palladium

AND SUN-TELEGRAM.

Publiekdd Every Evening Except Sunday, by Palladium Printing Co. Masonic Building. Ninth and North A Streets. R. G. Leeds, Editor. E. H. Harris, Mgr.

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Bntre4 at tn Poat Office at Richmond, Indiana, aa Second Class Mail Matter.

Social Morality "Moses looked this way and that and THEN slew the Egyptian." The Book of Exodus was written a long while ago, but even then a man's social environment tied itself to his conscience and thwarted or encouraged moral action. But if then, how much more today ! In those times and ever since until two or three generations ago, everything was based on individualism. The large majority lived in tiny villages and hamlets and were almost isolated from the great world around. Morality and religion were both quarantined within narrow limits and a man almost lived unto himself and died unto himself. Doing right and being bad were, for the most part, mere neighborhood matters. Each individual felt himself almost entirely responsible for his own acts and condition, and the appeals made to him were addressed to his individual conscience. Religion was pretty much a matter of private piety and ethics was translated in the terms of a man and his next neighbor. But today, how different! No longer does a man live or die unto himself. No longer are we segregated in villages where the rustic cackle of the gossips and the oracles of rural wiseacres are taken for the murmur of the world. No longer is the local parson the community's sole encyclopedia of religious and political knowledge. Localities have ceased to be independent and those scattered atoms of humanity are fused into a homogeneous mass. Railways, traction cars, mail service, newspapers, steamship lines, cables, wireless, automobiles, telegraph and telephone have woven the warp and the wof of human lives into a continuous web that stretches around the world like the mystic cloth of the Lady of Shallott. Along all these living filaments of communication the highest blessings of the age are being sent out to the last man in the world so that the desert places and the wastes are made glad. But the same wires that carry gopd may also carry evil. Every individual is tied up to the race. We must rise or fall together. No man can stand alone. Every act affects every other person and his acts. There is no such thing as private morality because nothing is private any more. A man's thoughts reveal themselves in a man's life and get published from the house-tops at last. One can't be good by himself ; he must be good by wholesale. Whether we like it or not we are caught in this web that binds us all up together and any effort at reforming us that doesn't lift us ail at once will always be a waste of time. There was a time when a revivalist could gather up his sheaf of individual souls unto the harvest of the Lord and leave the parish feeling his work would live after him. But now when the same Godly man pricks the private conscience and convicts the private soul unto righteousness and then goes away, he leaves operating behind him the forces and the social machinery which tear all down at once. He finds the water runs through the open spigot faster than he can mop it from the floor. There is but one way by which we can get ourselves saved and that is by collectively working to right those permanent forces and conditions which surround us all and so put right the causes of immorality. To life a solitary drunkard from the depths and then leave him to subside back into the very conditions which made him a drunkard is not salvation but exasperation. Let us set ourselves to the building of safe and solid foundations for this society which binds us all into itself and we shall find all other things added unto us.

The Research Bureau and Our Present System Several of the men most enthusiastic for the establishment of a Bureau of Research hesitate because of our present city organization. "We still have the old clumsy system with its twelve councilmen and its complex machinery; how can we with such an outfit install the methods of which Dr. Upson spoke Tuesday night?" This has been an obstacle in the minds of several, but it need cause no uneasiness to anyone. All the good work which has been done in Dayton a work that has alrealy given the Gem City a place among the most progressive of American cities has been accomplished with a system almost identically like our own. The

Bureau has been in operation there about fourteen months, yet the new charter and the commission form will not be installed until next January. It must be understood that a Bureau of Research has little to do with the form of municipal government under which it operates. As widely different as are the German city, the English city, the Australian and the Swiss city, the bureau has been successful in all. Its function is to reorganize the community's

methods of administering public business along the lines which have been most successful in private business. It can instal the most efficient book-keeping methods whether the city's book-keeper is elected or appointed ; it can put into operation the best methods of public health j whether the health officer is elected or appoint-'

ed; it can build an efficient street department whether a city has twelve councilmen or five commissioners. These things are important in their own way, but they affect the operation of a Bureau very little.

And it also may be added that a Bureau !

doesn't antagonize those officials already in of- : fice carrying the responsibilities of affairs. When : one has been established a little while in a com-; munity every city official discovers it his best ; friend and makes constant use of it. The Bureau I experts never usurp the place of the elected of- j effort at reforming us that doesn't life us all at i

economical and more efficient method for carrying on his work and that is something every honest official will welcome.

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At the Murray, Week of Nov. 24. 'Human Hearts "

Dec. 3-

At the Gennett. -"Utile Bov Blue."

Murrette. 'When The Earth Trembles" the feature picture at the Murrette today ie one of the most wcuderful pictures ever shown in Richmond. The earthquake scene shewing homes faihng down and then being destroyed by fire is one of the must realistic productions that has ever been shown in pictures. "The Tide of Destiny" is one of the most beautiful pictures set-n recently. Tomorrow a Patheplay In two parts entitled "The Generals Children" and a comedy. Sandy and Shorty at the circus will also be seen.

Theatonum. Toninht showing the fasious Dalton Boyjf of Coffyville. Kansas, who were known the world over for their daring robberies. Story begins with the four brothers and their childhood days, followed by sequence of event? happening in their life from the time one of the boys became C. S Deputy Sheriff and his attempt to capture bootiegger. He was killed at this time. His three remaining brothers were then sworn in as deputies and finally became robbers Emmett Ih1ton is living in the west at the present time. For tomorrow a play both educational and historical "Hands Across The Sea," will be shown

There is Only One "Bromo Quinine" That Is L&xative Bromo Quinine UStTD THE WORLD OYTR TO CURE A COLO IM OME OAT.

Alwavs remember the in

lor this signature on e

1 name Loot l very box. 25c. JJ jjCJ?

CLEANSES YOUR HAIR; MAKES IT BEAUTIFUL

The Aim of the Currency Bill One will gain a more just view of the difficulties being encountered by Congress in its efforts to achieve currency reform when he takes a birdseye view of the many purposes of the GlassOwen bill. Through this much discussed legislation the administration seeks most of all to break the domination of Wall Street. The pyramiding of credit there for speculative purposes is already familiar to our readers and they will understand how this serves to throttle a normal industrial development in the nations at large. It also endeavors to make credit more easy of access to farmers and small business men. As a usual thing these seek assistance in certain special seasons with the result of stringency

through the inelasticity of the present currency

system. When money is most needed it is least available. To furnish this elastic currency is-one of the prime objects of the new bill. To do this it has planned to establish our currency system on the basis of current wealth rather than on the hard-

and-fast Government bond issue of $724,000,000

on which the present banking currency is built.

It is patent that with a currency strictly limited i

to an arbitrary amount any unusual demand for nvat t - . 1 . ivniin 4-V. rt . . . 1 i .1 i i

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1907 panic. It is as if, when the Christmas rush comes on, the express companies were limited to the number of w-agons in use during the dull seasons. Goods would pile up at the depots for lack of facilities of distribution. As it is now with a credit system of rigid limitations the abnormal demands of the harvest season often find no facilities. Crops must be stored up unused until the farmers secure credit :i.u i. i- , . . .

wiia wmcn to move mem, commodities are scarce as a consequence, and then prices rise at i

the very time when supplies are most plentiful. With a bank currency system based on actual current wealth, money and credit can easily keep pace with the most abnormal developments and the business man can always keep ahead of the game.

Murray. From present indications the vaudeville season will open favorably and from the number of advance reservations already made insures capacity audiences to start the opening week. Five hitrh class acts have been selected and a Keystone comedy with that well known actor Fred Mate in the comedy role will be seen The allvini Four present ;f novelty musical act that was a sensation in Europe. The opening bill as a whole is sure to please ail those who like that style of entertainment.

"Little Boy Blue." Apart from the entertaining story, and the haunting, lilting airs which constitute its score, "Kittle Boy Blue" which comes to the Gennett theatre on Wednesday, Dec. 3 fo rone performance only deserves an unusual amount of interest because of the weight, intricacy and beauty of its stagingThere are three acts and three scenes. The first of these is laid in the Hal Tabarin of Paris. The light color, gaiety, action and atmosphere of the life in this famous resort, have been reproduced with a fidelity which is aa startling as it is entertaining.

It Becomes Thick. Wavy, Lustrous and All Dandruff Disappears. Purely try a "Danderine Hair Cleanse" if you wish to immediately double the beauty of your hair Just moisten a cloth with Dauderine and draw it carefully throueh your hair, taking one small strand at a tinve; this will cleanse the hair of dust, d:rt or any excessive oil in a few minutes you will be amazed. Your hair will be wavy, fluffy and abundant and possess an incomparable softness, lustre and luxuriance. Besides beautifying the hair, one application of Dauderine dissolves every particle of dandruff; invigorates the scalp, stopping itching and falling hair. Danderine is to the hair what frcah showers of rain and sunshine are to vegetation. It goes righ to the roots. In ieorates and strengthens them. Its exhilarating, stimulating and life-producing properties cause the hair to grow long, strong and beautiful. You can surely have pretty, soft, lustrous hair, and lots of it, if you will just get a 25 cent bottle of Knowlton's Danderine from any drug store or toilet counter and use it as directed. (Advertisement)

MURRETTE THEATRE Monday and Tuesday, Dec. 1-2 The Only Original and Authentic George Klein's Spectacular Drama

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in Six Reels Made at Pompeii, Italy. Now playing the Bijou Theatre. N. Y.. City and the Ziegfeld Theater, Chicago. lOc ADMISSION lOc

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SOLD THE

WORLD OVER.

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Sunday "Hands Across the Sea in '76" A Massive Drama. 40 scenes with 2 great Battles. Theatorium

Tonight HANDS UP Bank Robbers and Train Werckers The Dalton Boys of Coffeyville, Kansas at the

THEATORIUM

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thrifts

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The highest standard of all Not the boy of the nursery rhyme but a frolicsome, fascinating maiden from the Bal Tabarin of Paris, masquerading as her half brother, at the Gennett Theatre Wednesday, Dec. 3

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Henry W. Savage offers the Operette Sensation From Vienna Paris Berlin and New York

With

A Sparkling Company and a Host of Pretty Girls. Mr. Savage's Complete Orchestra. Prices 25c to $1.50. Seat Sale Murray Theatre Monday, 10 a. m.

ENGLAND

This royal throne of kings, this scepter'd isle, This earth of majesty, this seat of Mars, This other Eden, demi-paradise; This fortress, built by Nature for herself, Against infection and the hand of war; This happy breed of men, this little world, This precious stone set in the silver sea, Which serves it in the office of a wall, Or as a moat defensive to a house, Against the envy of less happier lands; This blessed plot, this earth, this realm, this England, This nurse, this teeming womb of royal kings, Fear'd by their breed and famous for their birth, Renowned for their deeds as far from home, 4' For Christian service and true chivalry, iiSEs) As is the sepulchre in stubborn Jewry si'Of the world's ransom, blessed Mary's son: "T This land of such dear souls, this dear, dear land, Dear for her reputation throughout the world, r Is now leas'd out, (I die pronouncing it,) Like to a tenement or pelting farm. John of Gaunt in Shakespeare's "Richard the Second."

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I POINTED PARAGRAPHS i NO ASSURANCE AS TO TOOTHBRUSH. Washington Star. The theory that Huerta would stick a toothbrush in his vest pocket and run for the train has been exploded.

REWARD OF PUBLIC SERVICE. Toledo Blade. By the time a man has acquired valuable experience in taking care of political jobs the public begins to regard him as a hanger-on.

FALLEN UPON HARD DAYS. Baltimore Sun. No inaugural ball; no New Years reception; no mob at the marriage sad days for Washington social climbers.

OFTEN HEARD AROUND THE WORLD. Boston Herald. The latest Marconi triumph is of great scientific inter-

i est, but it is not the first time that a voice from Ireland

has been heard across the Atlantic.

INCLUDING HIS WIFE'S? Cleveland Plain Dealer. An injunction restraining his relations from visiting him has been asked for by a Tennessee farmer. The rural worm will turn.

ANOTHER COMMON FAILING. Galveston News. Probably one of the easiest things in this world for : the average man to do is to convince himself that he i needs a tonic

Words That Cost $10 Each

In advertising we sell to the mil lions. And the word cost will aver age at least $10 each. Done in competent ways it's the cheapest of salesmanship. The cost, in some cases, is two per cent. But let us consider what a problem it presents.

Ten dollars per word, and each word reaching millions. Sometimes conditions are measured correctly. The plan is well thought out based on ample experience. The words strike home. The appeal brings instant, overwhelming response. A nationwide sale is created. Sometimes the plan is faulty, experience is lacking, the viewpoint mistaken. Sales are meager. In time, perhaps, this golden field is abandoned. Both had the same chance, both paid the same price, but they had not the same men behind them. Big Men Needed Send out small salesmen if you will when the cost is $50 weekly. But for salesmen to the millions at $10 per word you need master men. Don't start until you get them. Or, if you have started, stop. After decades in advertising, let us assure you that this is no field for incompetents.

How shall these men be known? Not by glittering promises, not

by showy service. Not by pleasing copy nor alluring plans. The only way to judge them is by records of resrls. Find the men who outsold others in a hundred hard-fought fields. Ask the men they sold for. Big men grow bigger with every experience. Their success becomes more and more certain. But we find that unproved men. however promising, nearly always disappoint. Reject all sophistry. Class promises with dreams. Bar the tempting word-pictures; get down to realities. This field requires the rarest capacity. A ten-foot ring could easily encircle all the qualified men in America. When you buy salesmanship at $10 per word it is time to look facts in the face. We Have the Men 4erd & Thomas dominate in adrertising because they have the men. It took decades to get them, to train and develop. They culled them from hundreds who promised but fell. In this vortex of advertising, with its countless experiences, these men attain maximum powers. They command enormous incomes. There are nine men on our pay-roll whose aggregate salary Is $227,000 per year.

These men can prove their supremacy. Some of their records cover dozens of years. They can cite successes which every man knows. They are doing today the biggest things done In advertising. If you will judge by actual sales and profits, they will fairly overwhelm you with proofs. Safe and Sure These men are safe. They mon slowly. They investigate markets, canvass homes, make utterly sure of their ground. They make limited tests before large risks are assumed. And they are sure as sure as business can be. No other corps in this field can show comparable capacity. They serve for the usual agent's commission. The rate is the same on small accounts as large. Small beginnings are as welcome as are seasoned undertakings. Thus you are offered this maximum service at the price of mediocrity. They wish to meet advertisers who are dissatisfied. Men who see others outsell them. They seek interviews with all men who are seeking the light. We don't send solicitors. We send the actual result-getters. Tell us when and where you will meet them.

Just Out In Book Form A sample of our Master Salesmanship. Ask us to mail it to you.

LORD & THOMAS Advertising Chicago

S. E. Corner Wabash Avenue and Madison Street

Just Out In Book Form A sample of our Master Salesmanship. Ask us to mail it to you-

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