Richmond Palladium (Daily), Volume 38, Number 218, 22 July 1913 — Page 10

PAGE TEN

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, TUESDAY, JULY 22, 19 IK

TRADE EXCURSIONS GET THE DESIRED RESULTS

BY GEORGE L. REDDING. Jon't travel like a trunk. Some men do. Just check themselves through from one town to another by means of a railroad ticket and see nothing. They keep their eyes closed and their ears closed. Such information as they have is forced upon them. The power of observation is something to be trained and developed. You may learn more from contact with people than it is possible for you to learn from all the books in the Carnegie library. Travel pays. It broadens the mind, quickens the intellect and increases the store of information. You should travel for the good of Richmond, and the city will be the gainer; that is, if you don't travel like a trunk. Certaindy, I know you can't spare the time from your business to go rushing off Jo Chicago, New York or SanFrancteeo two or three times a year. But you can travel, and to great advantage, without going far frj home. How mueli time have you given to the thought of Trade Excursions? Not much. Well, let me tell you that you are missing a great opportunity. Personal contact with the prospective customer is the secret of salesmanship. You can not hope to do much business if you wait for customers to come in and demand the right to purchase goods. ' You know that villages and towns and small cities are scattered all around here all practically tributary to Richmond. How much do you know about the people who live in those places? What do you know about their ways and . habits of life? You should get acquainted with them. Find out what they want and get It for them. A little more than a decade ago we drove the Spaniards out of Cuba, and opened up what should have been a great trade territory for our manufacturers and wholesalers. Did we take advantage of the opportunity we had created for ourselves? We did NOT. We acted just aB all of the merchants and business men of Richmond are acting toward those who should buy here. We did not study the Cuban market. We sent no trade excursions to Cuba. We mnde no attempt to find out what the Ciibans had been accustomed to and what they wanted. We said to Cuba: "Here are our goods. They are good goods. They

Even prim old Boston went out calling to her own advantage. She drove around in automobllies to nearby cities, and quite awakened New England. I could name a score of smaller cities that have multiplied their business by a series of trade excursions, all managed by some organization of" human live-wires such as you have here. The business men of those towns pull together and get reeulits. It can be done here.

may not be what you want, but they are all right. Come and buy 'em." Germany is a more careful merchant. Germany sent trade excursions to Cuba, and left experts there to study the territory and the people. Ger

man manufacturers made up the goods HEAD ALL BROKEN OUT

tne Cubans wan tea. , The result is that Germany took the Woman Tells How She Was Cured by Cuban trade away from U3. By the; Reliable Skin Remedy. same token Germany is preparing to ! take the trade of South America to! Mrs" M- J Downing, 2527 Rucker itself just as soon as the Panama I avenue. Everett Wash., says: "I want Canal-built with our money and , to tel1 you how 1 was cured by Saxo

brains is opened. We are making a national blunder, but that is no reason why you should repeat the blunder right here at home. This city wants the trade that by right belongs to it. The men who are trying to build up the commercial organization want you to come in and help them plan trade excursions. They want all of you business men to get out where you will have to touch elbows and where you will find that your interests are identical. Don't be afraid of competition.

Salve. I had a breaking out on my

forehead and all around my ears, and ! some on my scalp, which was very ; annoying. I tried different remedies j without benefit and went into Darling's drug store, thinking to get some other remedy, but Mr. Darling wanted me to try Saxo Salve. 1 did so and it certainly cured my trouble in a very ' short time, and also my sister had scalp trouble, which it cured. I would ' willingly recommend it to every one, I and am very grateful for the relief." i In all kinds of eczema, salt rheum,

There will be more business than you , , , v ,. . , ... , has wonderful healing power, because

us ueuimg tmLiBtinc properties pene-

trate the skin pores and destroy the

germs of disease.

1 We give back your money if Saxo j Salve does not satisfy you perfectly.

Leo H. Fihe, druggist, Richmond, Ind.

and your competitors can

go after it.

Trade excursions have already ! proven their worth as business getters. !

Not long ago Detroit merchants chartered a steamship and went visiting, profiting largely as a result. Chicago made a trade visit in Minneapolis to the benefit of both cities.

P. S. For poor, thin, impoverished blood try VInoI. We guarantee it. (Advertisement)

We .all know that there Is poor furniture and good furniture, cheap furniture and high price furniture, but what we want to show you is the best furniture to be had at the lowest price possible. 1 Just at this time when new homes are being established, we are offering to you :the best money saving event you will find all through life.

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Come in and compare with what you have seen, and we are sure that you will be pleased. We can take care of the payments in a way that will make it easy for you, or we give cash its due consideration.

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FdDUIR M(D)ME PAY

FELT

i-Annual

Buy Now For Less .

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Note Special Prices for Last 4

White Colonial Pumps, $3.50 values; last week of sale, (T- PA only tP-L.OU

$4 White Buck button Ox- d - Affords, last week of sale. .tI)JLc0 Ladies' Tan Oxfords, Colonial Pumps, all this season's styles, (English Oxfords included in this lot) at half price that means: $4.00 Tan Oxfords 2.00 $3.50 Tan Oxfords S1.75 $3.00 Tan Oxfords $1.50 LAST WEEK OF SALE WILL BE FULL OF SUCH BARGAINS THAT YOU CANT AFFORD TO MISS IT

We have added just 100 pairs of our $3.00 and $3.50 Oxfords, most all sizes, to our $1.00 list for the last week. Notice Our Windows Ladies' $3.50 Kid and Patent Tramp Last Oxfords, last week fTA of sale DOU Ladies' white Roman Sandals, 8 strap, $4 values, last week " Q pf of sale PX0

19 pairs of Ladies' Champagne Buck Shoes, pearl buttons, sizes up to

5y2, last week of sale

$1.00

All Ladies' $4.00 Pumps, Oxfords and Colonials, . patents and (0 A C dulls, last week of sale. . . t)rO Boys' $2.50 Outing Shoes, sizes 10 to lii, genuine Elk Skin, - -t Q Sale price DXX7

Misses' $2 Gunmetal and Patent Colt Slippers, all new styles, two-strap, guaranteed for service; 11 to 2; buy these for summer vacation; they wear and look well (T - A this week tpX.iD Boys' $2.50 and $3.00 Ox- (J- f fords, sizes 3i to hV. . . X.UU

Money Refunded on any Pair ofhoet Bought During the Sale that Are Not Satisfactory.

Hanan's $6.00 Vici Patent and Tan Calf Oxfords, Sale price (I A A per pair If you haven't been a Tramp Last wearer, start now at (J Q A Feltman's Big Sale tDO.TktJ

Men's Hanans, tan, patent and kid $6 Oxfords.

$4.45

All $5.00 Oxfords, $3.95 All $4.00 Oxfords, $3.45 Men's $4.50 Rubber Sole Q QJT Oxfords, sale price DO0 $4.50 Tramp Last Ox- IQ Qr fords, Sale price tJ)0J $3.50 Button, Tan and (J0 f7B black Oxfords, now I O Men's tan and black $4 (J- Ar pumps, sale price tDX0 One lot of $3.00 and $3.50 Work Shoes sizes mostly 10's and Ar ll's, Sale price tDJL.VD One lot of men's $4.00 and $5.00 ox, patent, dulls, tans, (J- Qff Sale price tDXcD REMEMBER MEN Another big lot of $3.50 and $4 Shoes put in the semi-annual Clear- (I - ance Sale for $1 Ladies' White Nubuck Shoes, white pearl buttons, sizes 4 to 8 $4.00 values; last week of QC sale tDJLD Ladies' Wrhite Canvas Low and High Heel Button Boots, $3 val- r ue, last week of sale . . . . ti)X0 Misses' and children's $2.50 Black Velvet Slippers and Patent Leather Roman Sandals, 8-strap, A A

tDltUV

last week of sale

Misses' $2.50 Oxfords, two-strap or ankle strap, very best Q- 7fT style and quality, price. Misses' and Children's Black Velvet, two-strap Slippers, Goodyear welt soles, $2.50 grade, sizes 9 A A to 11 and UY2 to 2 tDX.UU Any Child's $1.50 Slipper in our store ankle strap or two- i A strap; this week tDXcJLt

724 .MAIN STREET

Fell

RICHMOND, INDIANA

CURME-FELTMAN SHOE CO.

INDIANAPOLIS, RICHMOND, MUNCIE

COMPANY Complete Home Furnishers

COLUMBIA RECORDS

925, 927, 929 MAIN ST.

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