Richmond Palladium (Daily), Volume 38, Number 209, 11 July 1913 — Page 11

THE K1CHMOND FAiADlUAl AND SUX-TELEGRA3I.FD.vi JULY 1 U 1913

PAGE ELEVEN

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TrEUTILI S. Paten! mt Dress, 1004.960 K wl7 $1 Crepe Gowns 73c Trimmed with linen lace and narrow satin ribbon, Slip Over, short sleeves, sizes 15, 16, 17. Sale price 73 Muslin Skirts We are overstocked on Muslin Skirts. These are all per fect, clean goods. LOT I. Skirts worth $2.50 and $3.00, all lace trimmed, double flounce, beautiful . pat terns, Sale price $1.49 LOT II. Skirts worth $2 and $2.50; showy embroidery trimming, wide flounce Sale price $1.23 LOT III. Skirts worth $1.50 and $2.00, neat patterns in lace and embroidery, QQ Sale price tOC LOT IV. Skirts worth up to $1.50, plain tucked lace or em broidery trimmed, Sale price , 79c

MUSLIN

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A Quick Distribution of Profits

Twice a year this store cleans up all surplus and seasonable merchandise. The logical time for doing it has always been the last days of January and July. Scant heed is paid to prices on these important dates, the sole object being to show but little merchandise on hand. The incentive to reduce is all powerful and concentrated effort on the part of the entire store force is

directed to attain the desired result. Read the printed comparisons of the original and present

Something New Utility D)F2! We recommend the Utility Dress for the cleverness of style, for their simplicity of adiustment. for durability of materials, for the economy of laundry for when one side becomes slightly soiled or mussed, it can be reversed and the clean side put on top. Made of Gingham and Percale, all sizes, bought especially for this sale. Sale price 31.00 and $1.25 See them. PRINCESS SLIPS, $1.00 Beautiful patterns of Lace or Embroidery, single or double flounce, special values in princess slips at $1.35, $1.80, $2.25 and $2.70. Every garment bears a special sale price. CORSET COVERS, 19c Beautiful patterns lace and embroidery, fine quality of cambric, well made, broken lots from the 29c and 39c .lines, 34 to 42, 1Ap Sale price J.JC 150 WOMEN'S GOWNS 98c Bought especially for the July sale, beautiful designs of Torchon, Val and Embroidery Trimming, also pink, blue and White Crepe, July sale 98c Another Shipment of the $2.00 July Sale 98c

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Dress Goods

Special counter Silk Mouseline in 27-inch width, fancy Jacquard patterns in both light and dark combinations, goods that sold at 25c, 19c 39c, 50c; July Sale. Special line of 27-inch Tub Silks, light grounds with colored hair line stripes, just the thing for a summer dress or waist; also in great demand for children's wear, Q Q July sale OOC See the three special lots of Tub Silks for ladies' shirts or wraists, also for children's wear. July sale 43, 69, 89. EXTRA SPECIAL 10 Dress Patterns of 42-inch bordered foulards, goods that we sold at $7.50 to $10 a pat tern; choice of any patternJuly Sale price $5.98 $1.00 36-inch Black Messaline at 79 $1.25 36-inch Black Messaline at 98 $1.50 36-inch Black Messaline at $1.23 51 pieces 23-inch Silk Foulards and Striped Messalines, good range of colors, our regular 65c and 75c values, Q July sale rC

Ready-to-Wear Dept.

36 Spring Suits Left New, This Season's Goods 8 formerly $10.98 to $14.98 now $6.98. 8 formerly $17.50 to $21.50 now $9.98. 20 formerly $22.50 to $32.50, now $12.98. All sizes in the above for Ladies, Misses and Juniors. SPRING COATS All greatly reduced. Not an old garment in the lot. All arranged into five groups as follows: $1.98, $7.98, $10.98, $12.9S, $15.98. RAIN COATS See the special bought for this sale, all sizes, the $4.50 std.July. $2.98 DRESSES 13 Odd Silk Dresses, all Colors 1 formerly $21.50, now $2.98 8 formerly $10 to $18.50, now $4.9S 2 formerly $18.50 and $20, now S5.9S 2 formerly $18, now $7.9S 41 Regular Stock Silk Dresses Formerly $9 to $13.50, now $8.48 Formerly $15 to $20, now $12.98 Formerly $21.50 to $28.50, now $17.98

A Powerful

Department 29 Pes. Soft Finish Taffeta Silks in checks and stripes, our regular 50c value; want to clean them up quick, July sale. . , 19c 13 pes. 18-inch All Silk Striped Messaline, just the thing for Waists and One-piece Dresses, our regular 50c and QQ g 65c values, July sale OiC 6 pes. Silk Ratine, 26-inch, come in Light Blue, White, Lavender, Navy, Apricot and Pongee. All new goods bought especially for this sale, goods which regularly sell at 75 cents. tits. July sale price 14 Pes. Half Wool Challies, 27inch, in both the light and dark combinations, goods worth 39c and 50c, OQ July sale 8 Pes. 36-inch Wool Goods in novelty and plain weaves; were taken from our HA 50c line, July sale. . . UlOVs Counter of Lawns and Dimities, loc goods, July sale, 10 Counter fine Dress Ginghams, 15c and 18c goods, July Sale price ll Lot 12V0c Dress Ginghams, July sale 9 Lot 25c Tissue Ginghams, all colors, July sale 15 All One-piece Wool Dresses at greatly reduced prices formerly $6 to $22.50, now $2.98 to $12.98. 151 WASH DRESSES Formerly $2.25 to $3.00, now $1.98 Formerly $3.50 to $4.50, now $2.98 Formerly $4.98 to $6.00, now $4.49 Formerly $6.50 to $8.50, now $5.49 57 WHITE WASH DRESSES Formerly $3.75 to $4.50, now $3.49 Formerly $4.98 to $6.00, now $4.49 Formerly $6.50 to $8.00, now $5.49 Formerly $8.50 to $10.00, now $6.98 Formerly $11 to $12.50, now 8.98 Formerly $15.00, now $10.98 ODD LOT OF WASH AND EVENING DRESSES 29 Dresses in the assortment. 9 formerly 4.00 to $4.50, now $1.9S 5 formerly $6.50 to $8.50, now $2.98 4 formerly $8.50 to $9.00, now $3.98 4 formerly $12 to $13.50, now $4.98 2 formerly $14.00 to $20.00, now S7.98 5 formerly $16.50 to $25.00, now $9.98

Demonstration of

values. Make out a carefully prepared list of all your

WOOL DRESS SKIRTS See the special racks at $2.98, $3.98 and $4.98; worth more than double. WASH SKIRTS All Wash Skirts bear a marked reduction. WHITE WAISTS See the lot high neck, open front and open back numbers. They are $1.00 and QQ $1.50 goods, choice.. OiC EMBROIDERIES See the counter of 15c goods, Edges and Insertings. Choice for July sale. . . . See the 27 and 18 inch wide Flouncings, worth up to 75c, July sale 19 One lot of 27-inch Flouncings, worth $1.00, choice ....39 One lot 27-inch Flouncings, hem or embroidered edges, $1 and $1.25 goods, choice. .45 Counter of Embroideries, 12 to 15 inches wide, all worth 25c and over, your choice, 9 Corset Cover Embroideries One lot 40c goods, now. .19 One lot 25c goods, now. .15 One lot of Bands 9 These are worth double. One lot of Bands 12 All the better Embroideries, every sort and kind bear a special July price. DOMESTICS Genuine Hope Muslin.. 7& Good quality of Bleached or brown 9-4 (81 inch) Sheeting, July sale 20 81x90 Bleached Seamless Sheets, 75c quality 55 Pillow Cases to match in 42x 36, 45x36 10 CRASHES Stevens bleached or brown all linen Crash, 12i2c quality, July sale 10 Stevens Russia bleached Crash 17-inch, 15c grade, July sale price H UNDERWEAR $1.25 Men's Roxford Union Suits, spring needle ribbed, closed crotch, pure white, perfect fit, cool and comfortable, short sleeve, ankle, all Q Q s sizes, July sale Owv Another shipment of Men's 49c Union Suits in light weight ribbed, short or long sleeves, ankle, and mesh in short sleeve, ankle; well made, full sizes, 34 to 49c 46, July sale .... 50c Women's Union Suits, lace or cuff knee, fine light weight gauze, shaped at waist, sizes 4 to 9, July sale QOi price OiC Women's Sleeveless Vests, only a limited quantity, rj ' July sale I

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Value Giving ALL GLOVES AT JULY SALE PRICES 16-button white lisle Gloves, two-clasps at wrist, every size, Ba to 8Y2, AO July sale . . xO Buy Kayser Gloves for Less, Now Short Silk Gloves, 43c, 68c, 89c Long Silk Gloves, 68c, 89c, $1.35 Small lot of long black lisle gloves, our regular 50c val ue, July Sale .... 15c

IS, 20 and 22 inch Switches made from human hair in all the good shades ; our regular $1,50 and $2.00 values, (T - AA July Sale tM.UU $5.00 Switches, Now $2.48

The New Leather Vanity Bag in the seven-inch size, made from the finest leather stock in gilt, gun or nickel frames, in all shades includ ing black. July Sale 59c Choice of four styles ladies leather Hand Bags, metal or leather frames, each bag fitted with coin purse, A July sale 4rO C Ladies' leather Hand Bags, made from the genuine goat seal stock in a variety of styles with calf skin linings, our regular $1.00 to $1.50 value; July Sale QOr price iUCBELTINGS 10c for Belt Length All our fancy Beltings in light or dark combinations, all shades and designs, good3 worth up to 35c yard, your choice during July sale 10c Belt Length. LACES, 3c YD.; 35c D0Z. 25 Pes. Wide Torchon Laces, Edges and Insertings to match, up to 3 inches wide; July sale ... .3c Yd.; 33c Doz. 100 Pes. Laces including Torchon, Clunys, Vals, etc., in a great variety of patterns in both Edges and Insertings, goods formerly up to 10c; July sale 5c Yd.; 55c Dozen Lot wide Lace Bands, just the thing for summer trimming, good3 bought especially for this sale, 20c to 25c values; July sale. .7 Vic Yd.; 85c Doz. 10 Pes. All Over Lace, white or cream, 18 inches wide, regular 75c to $1.25 goods, July Sale price 50

My 26Bh

wants. WASH BAGS All of our new Wash Bags in a great variety of designs and patterns, regular 50c and $1 values, July Sale price 43c MESH BAGS German silver, special 6-inch extra heavy frame, made from the Bailey unbreakable mesh, with new pendant fringe, choice of 4 styles of frames, a regular $3.50 val- (J0 AA ue, July sale tDuULf 5-inch, same as above, regular $2 value, July sale $1.50 7-inch, same number, $4.00 value, July sale $2.50 RIBBONS 19c 75 Pes. Wide Fancy Ribbons, all of our regular 25c to 50c values, up to 6' inch- 1 Aes wide, July sale. ... XcC 100 Pes. wide plain Ribbons for Hairbo, Sashes, Girdles, etc Come in Taffeta, Moire or Satin, from 5 to 6 inches wide, in every shade, 19c July sale 20 pes. Fancy Floral Ribbons; they come in N03. 40, 60 and 80, sold up to 18c per 1 A. yard, July sale JLUC 30 Pes. Odd Ribbons in both the plain and fancy goods, taken from our regular stock, worth up to 25c and "I FT 35c yd., July Sale LOC GRIFFON SHEARS We show a complete line of the Griffon keen edge Scissors and Shears from the smallest size up to 8 inch, fully guaranteed 50c OQ goods, July sale LdOV,

R goods'