Richmond Palladium (Daily), Volume 38, Number 129, 10 April 1913 — Page 7

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, THURSDAYrAPRirTIO, 1913

PAGE SET EN

Spring Savings Here Tomorrow

Buy Here Tomorrow April Bargains

AidDlller MdDiii II EMiriwdliMiry (OppMiiffies

ENTIRE STOME FULL OF APRIL BARGAIN SURPRISES

Arranged eed Ready for Choosing Tomorrow, Friday Unusual Early Spring Savings in all departments savings to the extent, you'll wonder how we do it. Fresh, Bright, New Spring Merchandise, only the most seasonable and desirable sort. The Most Striking Thing of This Grand Spring Exploitation and one that you'll instantly recognize and appreciate is the unusual values heralded together for a great month's selling and offered as special buying inducements to make the month of April our Greatest April. From point of value giving, it should be a history making month at our store. The news on this page speaks for the whole store, and should inspire all prudent buyers to plan their Spring and Summer needs now.

APRIL, SELLING OF ID)rss WDleini

siiradL nil Ik.;

Also the Much-Desired Bulgarian Silks

BULGARIAN SILKS Handsome, rich Bulgarian Silks in all the late Bulgar colorings, soft and lustrous, easily draped and very rich in appearance, these are special values, at per yard 75S 89S $1.00 'ALL' SILK FOULARDS, pretty stripe -and figure effeots in all the new - shades of Copen, Rose, Tan, Navy,

Brown, Lavender, etc., all 65c values, per yard only. . .

SLOO ALL SILK SERGES 26 and 27 Inch, Twilled Silks in many pretty stripes and spring shadings; save 25c on every yard you buy, April 'TK price per yard I tU

49c

50c

36-INCH ALL WOOL SERGE including Whipcords and Novelties, all Spring shadings, including the popular creams, values now selling at 65c and

75c. Our April price, per yard

CACHMIER CHARME.USE 40 inches wide, all silk, $1.50 value, In all the leading Spring shades of White, Cream, Tan, Brown, Old Rose, Wisteria Grays and Black, unusual values,

Special price, per yard only

DON'T FAIL TO TAKE ADVANTAGE OF THESE EXCEPTIONAL BARGAINS.

$1.25

Wear Thing;

Merit

FOUND IN OUR HANDSOME, NEW Ready-to-Wear Section DURING THIS APRIL SELLING Second Floor If You Haven't Seen Our Spring Styles, You Haven't Seen the "Real Thing".) We feature the superb tailor-made coats and suits of the famous Wooltex make as leaders In our Spring styles. Undoubtedly, the thing that sells Wooltex is the style that is built into It. ' But the glorious part is that this unmatchable Wooltex distinctiveness is accompanied by unmatchable wearing quality. Nothing but pure wool and pure silk are used in Wooltex, and the tailoring Is just the best that tailors know how to do. There isn't any better, even in high class custom work. That's why Wooltex Coats and Suits can be guaranteed to give at least Two Season's satisfactory service. Why buy doubts when you can be sure?

Spring Styles in Wooltex Garments 'are here and are going out fast. COATS PRICED $10.00 to $35.00; SUITS, $15.00 to $50.00 Come! Now is the time to buy. We have a splendid assortment to show

you.

OTHER INTERESTING ITEMS THAT SHOULD APPEAL TO PRUDENT BUYERS OF READY-TO-WEAR THINGS

PRETTY SILK DRESSES of fine Meesaline and Foulard Silks in dots and stripes, also the new bordered ef fects, many pretty models, d(T fTpf worth double the price ... PJI J $4.00 SILK WAISTS Handsome Messaline and Taffeta Silk Waists in all the new plain colors and stripes, all elegantly made, a variety of d0 JQ new spring models ipia'x

50 WOMEN'S AND MISSES' SPRING COATS Plain and Fancy clotty. Including some very handsome coverts, representing some of the prettiest models we have had this season. Mind you, they are selling dQ QJT fast at JpOaaD JUNIOR COATS One lot Junior Top

Coats, sizes 13, 15, 17 years, regular

values $5.98 to $8.75 these while they last

$4.95

April Price Attractions IN WOMEN'S, MISSES' AND CHILDREN'S Spring Underwear

The Most Complete Showing We Have Ever Had.

MISSES VESTS 25c Fine Knit Miss

es' Vests, high neck, short sleeves, extra special

Three for 50 Cents WOMEN'S UNION SUITS Fine Swiss Ribbed, full lace trimmed and

tight knee, special value at

WOMEN'S COMFY KNIT Union Suits,

lace trimmed or tight knee at

Five pretty designs 50c Mercerized Table Damask, specially priced QQ at per yard OUC

19c Fine ed and

25c

n Suits, 50c

19c

TWO HOSIERY SPECIALS 25c Women's Fast Black and Tan Hose extra fine Geneva Silk finish, double

garter top, limited quantity only. Special, per pair

Three Pairs, 50c 20c Childrens fine Ribbed Hose, strong and elastic fast black, as good as most 25c values, limited quantity lOJ only, these special, per pair. . -LaWgC BLEACHED CRASH UNDERPRICED. 20 pieces 12 Uc Bleached Crash, red

border, 17 inches wide, for quick

selling, per yard

OVR

EMBROIDERY

Has Been Enriched By Many Fresh Arrivals

New Special Lots of Fine Wide Swiss Flouncing Have Just Come to Us at

Considerable Price Concessions. and Prices Just About $2.00 SWISS FLOUNCING S 27 and 45 inches wide; you'll hardly

realize the cost when you see the

qualities and designs,

price per yard . .

$1.00

The Kind Every Woman Admires Half Their Real Value.

FINE SWISS FLOUNCINGS 27 and 45 inches wide elegant, exclusive designs found only in our store.

Embroideries worth $1. a yard, only

59c

WBiteii9s Aprons

SPECIAL VALVES ALrL, DURING APRIL

COVER-ALL APRONS Fine Percale and Gingham Cover-all Aprons, neatly trimmed, light and dark

colorings, unusual values at

59 c

DAINTY LINGERIE APRONS Fine Embroidered Aprons, with pockets, for sewing, also regular

serving and tea aprons, Special price ,

25c

Have Grown Much in Favor arfa Demand which Has Caused a Marked Scarcity, However We Show Them in Great Variety. FINE WIDE IMPORTED ORIENTAL LACE FLOUNCINGS white and ecru, $2.50 value, per yard only $1.50

FINE FRENCH VAL LACES Neat designs for bahy'a and children's wear, like values sell elsewhere at 7c and 10a. our price per yard 5t Per dozen yards 50 12H and 15c kinds, 10c Yd, $1 Dozen. PRETTY ORIENTAL BANDS and Edges to match; these are priced at 50, 65, 75S $1.00

SPRING TORCHON LACES In all the new hand crocheted effects, all widths, values up to 10c, per yard. only.. J5t Per dozen yards 50 WIDE SHADOW VAL LACES Regular 75c and $1.00 values, designs in all the new shadow effects, 18 Inches

wide. Special, at per yard only

59c

Truly Interesting Items for Busy Mothers Are the Children's Creepers, Rompers and Beach Suits Made of good, serviceable and Washable Ginghams and Rippelettes in light and dark styles, including plain white, all sizes, 6 months to 6 yrs., 50c, 75, $1 The Children Should All Have a New Hat for Spring Especially when they cost so little. Quite the newest and prettiest shapes in Fancy rough and Milan straws, daintily trimmed, Special values at 29, 59, 75, $1.00, $1.19. Others up to $3.50. $2.00 WHITE WAISTS French Voile, Marquisette and French Lingerie models, many handsome styles, QO only pXeO LINGERIE WAISTS Beautifully trimmed lace and embroidery mod- QQf els, $1.50 values, these at iOC DAINTY MESSALINE PETTICOATS $3.00 and $3.50 Messaline Petticoats, all colors, many pretty styles tf - Q Q only DA70 LITTLE WASH DRESSES FOR THE CHILDREN Pretty wash dresses that are clever in every way, made of splendid percales, ginghams and rippelettes, materials that wash and stand wear, in the prettiest of child fashions, a showing certainly appreciated by busy mothers, sizes 1 to 6 years. Prices, 25, 50, 69, 89S $1.00

10c

And Other Items of Interest Good quality Pearl Buttons, 2 cards for t)L 10c Wash Braids, per ff bolt Ut

15c Wash Braids, per bolt

50c Leather Bags, some genuine leather, while " they last ADC 10c Finishing Braids, white and colored, April sale price Ut 5c Safety Pins, sizes 2, 2V&, and 3, April Sale price, 2 cards for wL

50c Lace Collars, elegant Plan

en designs, April sale price

$1.00 values Lace Collars and Chemisettes, April PCfr Sale price Ovft $1.00 French Kid Gloves, all colors, all sizes, guar- 'TQ anteed I tC $2.00 Silk Chiffon Auto Veils, April Sale price J QO

Shetland Veils in white and

black, washable, only

f titj rnr w.i, I w

25c

50c

ToTEvcry Woman Bring this advertisement to our Notion Department not later than one week from today and receive.

! absolutely free, a regular 10c card of

"Wi Ison D ress-Kootts

.These popular new Dress-hooks are not ordinary hooks and eye or snaps they will completely overcome your dress-fastening difficulties. The free cards are not samples but the same value for which you would regularly pay 10c We make this most unusual and liberal offer as we are confident you will find Wilson Dress-hooks the very thing you have always wanted. They can't come unhooked or "pop open accidentally. They hold securely without bulge or gap, though you can unhook them with perfect ease. Guaranteed not to rust or crush in washing and ironing, and to outlast any garment ; perfectly fiat and never show. Don't neglect this opportunity to try the Wilson Dress-hooks you have seen so widely advertised in the leading magazines and style

books. Used by fashionable women everywhere and endorsed by leading dressmakers. Cut Out this Advertisement and present at or Notion Department. Lara and mall siraa; Gray. Black and White color. Ona dun oa a card. We can not grrm a card to ut on who feaa rrceivrd a card frea from any ovrchant or tbe Wilaoa Dress hook Ccu Cleveland. O. Nose gtven to children.

In Spring

Lace Cisrtainings

Housecleaning time is near at hand and good housewives will look forward to new curtainings. Right now is an opportune time in our Curtain Section. April promises savings on all curtain materials. FINE NOTTINGHAM CURTAININGS, splendid, neat designs, yard wide, White, Cream and - Arabian, per yard 1 Di, 25c VALUES NOTTINGHAM CURTAININGS, all colors, 36 and 45 inches -wide, popular large and

small medallion designs, per yard

20c

FINE MESH NOTTINGHAM CURTAININGS. all colors, 45 inches wide, beautiful, rich designs, Special values at 25?, 3o POPULAR PRINTED REVERSIBLE SCRIMS, Oriental and floral designs, including plaids, plain scrims and lightning effects, materials worth 15c, 18c and 25c yd. Special purchase of drop patterns as good and even prettier than

some of the late designs. " These

while they last, per yard

10c

Remarkable April Values. In Fashionable Suits

50 SMARTLY TAILORED SUITS $15.00, $18.00 and $20.00 values, Wornens and Misses' sizes, a wide selection of the most fashionable materials and colors in plain, semi dressy and very dressy styles, all beautiful models; during this April selling

$10.00

And a Saving Time 25c WHITE GOODS, fine sheer plaids and stripes. In Swiss effects, price per yard 15 18c WHITE CREPE, 28 inches wide, per yard 10$ RIPPELETTES More of those pretty Rippelettes, per yard 12 t 15c CHAM BRAY GINGHAMS Plain and fancy colorings, per yard..lO

SPLENDID SUITS AT $10.00 Women's and Misses' Suits, a beautiful array of shadings In plain serges and novelty weaves, cutaway models, faultlessly tailored. In strictly man

nish fashion, like suits now selling at

other shops for $12.50 and '

$15.00. April price

GOODS to Plan Summer Needs

12c BLEACHED MUSLINS, wen known HOI and Far-well qualities, per yard 10 9c CAMBRIC MUSLIN, nicely finished Per yard 74 5c PERSIAN CHALLIES, one case, all new Spring designs and colorings. Per yard 3l2 50c YARD-WIDE RATINE, all colors, per yard, only 30

It Will Pay You to Investigate tHc Advantage of Buying Here During April Watch tnc Papers.

TO)

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