Richmond Palladium (Daily), Volume 38, Number 44, 1 January 1913 — Page 7

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n line with its policy of steadily improving its value to its thousands of readers, The Palladium in 1913 intends to rank among the foremost papers published in cities the sizcof Richmond !

United States, and by so doing it will in many cases rival or surpass newspapers published in much larger cities. 7i.

One of the most important improvements to be announced is the addition of another linotype machine; which will increase the plant's capacity for handling news and advertising 33 per cent. This ,

machine will be the very latest model and will be especially useful tor advertising composition, its addition to the Palladiums present battery ot linotype machines has been made necessar uy the remarkable increase in advertising handled by this paper the past year. Another noteworthy 1913 addition to the many features appearing in the Palladium will be the famous "Mutt and Jeff" comic pictures. A whole nation is now laughing at this most expensive newspaper feature on the market. These comics will appear daily on the classified advertising page.

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Publishing

this Feature

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Isaac Totten is again writing his interesting articles on farm life which have proved so entertaining and instructive to rural readers of this paper. A large staff is to be employed in the gathering of local news. Wide awake correspondents will furnish interesting news of the small towns in Wayne and neighboring counties, and the market edition for the rural routes, with a full page of market quotations and gossip, will be continued. Miss Esther Griffin White will continue to write her interesting articles on events of local interest, and her dramatic, literary and art reviews. The Palladium has made hundreds of friends among its women readers owing to the large amount of space it devotes to social affairs, and this department during the ensuing year will be kept up to its past high standard. The Palladium also will continue to handle the news of the state, nation and world in a complete manner through the National News Associaion. This service, as usual will be supplemented with cuts illustrating the more important events.

..- Under the present management the Palladium has had a consistent gain since Jan. 1st, 1906. At that time there were only 411 subscribers. Every year has seen the Palladium gaining hundreds of subscribers and up to the present time, after 7 years, the Palladium can proudly boast of a circulation of over 7,500. This circulation is the largest any Richmond newspaper has ever had andis

aiso me xargesr or any newspaper in tne state in cities tne size ot Kicnmond.

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OUT OF 5,500 HOMES IN RICHMOND AND ITS SUBURBS THE PALLADIUM IS READ IN OVER 4,200, OR IN OTHER WORDS BY 76 OF THE CITY'S POPULATION.

On rural routes and in small towns surrounding Richmond the same percentage of the families are Palladium subscribers. For the year of 1913 we want to increase this from 7,500 to 8,50o! hid we intend to do, not through premiums or contests, but simply upon the merits of the paper.

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! I January 7266 ) February 7250 March 7181

April 7193 May 7097 Jitnv 7064 - f i

July 7035 August 7111 September 70

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October 7354 November 7426 December 7417

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