Richmond Palladium (Daily), Volume 37, Number 277, 25 September 1912 — Page 8

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1 PAGE EIGIIT. TUE RICHMOND PALLADIUM ' AND SUN-TELEGRAM. WEDNESDAY, SEPTEMBER 25, 1912. RESPLENDENT FALL STYLES. An immense collection of everything that is new, stylish, attractive and reliable at prices you like best to pay. COME VISIT OUR STORE See the great hosts of New Fall Merchandise and you'll find its real econo my to buy your fall needs now. Time to Loosen the Purse-Strings, and Get Ready for Fall Buying

RICHMOND'S GREATEST STORE

This store hasn't arrived at its present stage of usefulness by chance. There's no luck or speculation about this business. It isn't the result of fortunate circumstances, but downright honest, hard work work wherein your interests as consumers have been carefully studied and guarded at every corner and turn. Our business friends today number into the thousands. They know us and they have confidence in our merchandise and methods of doing business. If you don't believe all this, visit the store tomorrow or any time during the week. You'll Wonder at the Many Remarkable Opportunities for Saving Money on Merchandise. Early Fall Merchandise right now, the kinds in universal demand. No month in the round year holds as many bargain surprises as this very month of September. Observe these splendid offerings. We could name thousands of them. Many are of limited quantity and can not be duplicated. Consequently the choice assortments will be snapped up quickly by prudent buyers who have learned the wisdom of Early Buying.

New Fall Colored Wash Materials Full Range of Popular Autumn Shades Silk Figured Poplins, 35c values, only 25c Yd. Silk Stripe Voiles, extremely pretty and high lustre, all evening shades. Special 45c Yd. Wool finished Cotton Waistings, a most desirable cloth for waists in all the new flannel effects 15c Yd. 15c Standard Percales, all new styles, 36 Inches wide, light and-dark colors . 12J2c Yd. Satin Mercette, a beautiful silk finished Kimono material, large handsome floral designs, many handsome Japanese effects, only 25c Yd. 18c Kimono Flannels In all the prettiest designs and colorings 15c Yd. 15c Wrapper Fleeced goods, light and lark colors, splendid Persian designs, only 10c Yd. Robeland Fleece, the new Bath Robe . material. In dark rich colorings, with the reversible plaid or striped back effects, also with border designs, ' only .. 25c Yd. CHILDREN'S SCHOOL. HANDKERCHIEFS. 5o Barred Handkerchiefs, hemstitched 2 for 5c J6c Embroidered Handkerchiefs, pretty neat designs 10c, 3 for 25c 25c Hand Embroidered Handkerchiefs, dainty designs 15c, 2 for 25c CHILDREN'S HAIR RIBBONS. 25o Taffeta Hair Bow Ribbons, No. 150 wide, all colors 19c Yd. 25c Messaline Ribbons, No. 150 wide, all colors 19c Yd. CHILDREN'S SCHOOL SWEATERS. $2.00 cahies all wool, high or low neck, fancy or plain knitted Sweaters. Sizes up to 32 in all colors, for girls or boys $1.00 AN UNUSUAL SALE OF BLANKETS COMFORTS AND SPREADS. The more timely a bargain, the greater it Is unusual to get such values in blankets at the opening of their season. Some of these are factory lots, others are purchases made months ago when prices were lower. We could put them in stock, at the. regular prices, but it is our rule to give our patrons the benefit of our bargains. 25 pairs $5.50 and $6.00 White Wool Blankets, extra fine quality. Special $4.98 Pair Extra size and quality Wool Nap Blankets, tan. grey and white. An easy $3.50 value. Special $2.49 Pair Cotton Blankets at about less. Extra size blankets, easily cheaper than we have ever sold them, in tan, white and grey. Special priced $1.00, $1.25, $1.50, $1.98 Pair. No better time to buy blankets than now. Comforts of Fine Silkoline tops, hand knotted, filled with pure white sanitary cotton. The regular home made kinds at $1.00 to $4.00. $1.50 Bed Spreads, extra size and quality. Special 98c $2.00 Bed Spreads, plain hemmed, fringed and scalloped edge. Special $1.49 FABRICS FOR CHILDREN'S WEAR Sturdy cotton fabrics which look well and will .resist both the tub and the youngster's activity. Hundreds of styles suitable for boys or girls garments. Galatea cloth in all the new colorings, plain and fancy 15e and 18c Yd. 10c Dress Ginghams, good Fall styles only 81-3c Yd. 15c Fine Chambra Ginghams, all colors and stripes 10c Yd. 25c, 27 inch Tan Khaki cloth 20c Yd. 12c Black Sateen 10c Yd. ISc Black Sateen 15c Yd.

Remarkable Savings in Fall Greatly Underpriced We obtained price advantages early is the season that permit us to name prices to you now that will be utterly impossible later on. Better investigate these and profit thereby. One case fine 10c Domet Tlannel, bleached and unbleached, while they last 8 1-3c Yd. One case heavy Flannelettes, light and dark designs. An unusual 10c value. While these last 8 1-3c Yd. 2Q pieces fine Twilled Outings, Cream, White, Pink and Blue colors. 10c values, only 8 1-3c Yd. One sample case fine heavy 124c fancy Outings, light and dark, these only 10c Yd. Good Comfort Outing, dark styles, only 5c Yd. Persian Challies, good comfort designs One case 30 pieces. While they last 4c Yd. THIS WEEK ONLY, MIND YOU! Best 7c Standard Calicoes, including American and Simpson make, light and dark colors 4c Yd. Best 7c Standard Apron Gingham, all size plaids and colors 5c Yd. This offer is only for the balance of the week which is given as introductory in our Domestic department opening to the Greatest Fall Season we have ever known.

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Excelling All Former- Lines OUR ENTIRE SECOND FLOOR IS TODAY A BEAUTIFUL PANORAMA OF FASHION, greatest Fashion Show planned for the indulgence of our great following of Fashionable Folk, tion as a deciding factor in dress, and stands alone in importance and exclusiveness in this city.

WOMEN'S TAILORED SUITS Styles that are significant of the splendor of autumn's fashions. Prices $10.00 to $50.00. WOMEN'S FASHIONABLE COATS Garments that are marvels of design and beauty of cloth. Price $6.75 to $45.00. MISSES' APPAREL, COATS AND SUITS Great simplicity of line marks the apparel for girls and misses. and really show the best efforts of the designers who specialize in girlhood needs. Ask to see these coats, $6.25 to $25.C0. Suits $10.00 to $35.00.

Children -who need Dresses to finish out the season should heed this exceptional offer. A MANUFACTURER'S CLEAN-UP. Girls' Gingham Dresses, worth $1.50 $2.00. sizes 6 to 14, nicely trimmed. Special 89c and 98c Girls' Gingham Dresses, nicely made and trimmed, washable Ginghams, sires 6 to 14. Special 49c.

NOW SHOWING WOMEN'S, MISSES AND CHILDREN'S

In all the wanted kinds and shapes, you'll find that it is a good time per set to $150 sets.

THESE NEW DISTINCTIVE JOHNNIE COATS 'We have them in an exquisite array of styles, shadings and rough weaves. Prices $13.50 to $25.00. MISSES' POPULAR MACKINAW COATS Jaunty Coats for street and college wear, with quite nobby hats to match. Price with Hat $10.00 to $15.00 WOMEN'S AND MISSES' SWEATER COATS In all the newest, plain, fancy and rough weaves, with or without high collars, $2.49 to $7.50.

and if you investigate prices, to buy. Prices ranging from $3.00

Housewives who are insistent upon the best style, quality and values will find very positive advantages in looking over These New (Curtain

Fine 36 and 45 inch Curtain Nets Pretty Nottinghams, neat medallion designs, Arabian colors... 20c Yd. Other Designs, dainty exquisite nets in Vhite, Arabian and Cream colors at 25c, 35c, 45c, 50c Yd. Plain Scrims now so popular in Ecru and Arabian colors, 36 and 45 Inches 18c and 25c 25c Stenciled Reversible Scrims In Oriental Fruit and Floral designs. Rich colorings for living room, dining room and bed room window draperies. These only 18c Yd. 15c, Yard wide Curtain Swisses in small and large design . ..12'2e Yd. Yard wide striped Curtain Swisses. 4 designs, only 5c Yd. Fancy Printed Curtain materials. Special values at 10c and 15c Yd. BEAUTIFUL ORIENTAL COUCH COVERS Bought For Lower Than Usual Prices and Sold to You at the Lowest Prices of the Season. Housewives Will Instantly Recognize the Economy of These Unusual Values. $1.50 Couch Covers, 54 inches wide. Rich Oriental stripes, full fringed. Special 89c $2.50 Couch Covers, Imported heavy tapestry Antique designs and colorings ,t $1.50 $4.50 Couch Covers, Imported heavy tapestry materials with rich border effects, beautiful designs . . . $3.00 'Tis truly Richmond's It is unique in its posiGirls' All Wool Serge Dresses, newest Fall styles, a regular $3.98 Talue. Sizes 6 to 14 years. Special $2.98 Women's Silk Waists, new Robespierre collars, long sleeves, elegantly lace and silk braid trimmed, fine quality Messaline Silk, values up to $5.00, all colors and sizes. Special $330

Whoever is interested In Art Fleedlework will find this showing Intensely Interesting right now and twill pay all Holiday workers to lay in a goodly supply of these advertised numbers. Make your selections while the variety is large and assortments complete, for we can't guarantee how soon these items can be duplicated, as art manufacturers tell us they have more orders now than they can fill and the season just at hand, so be wise I Buy Your Holiday Art. Needs Now! SEE OUR STAMPED EMBROIDERY OUTFITS AT 2fc AND 50c Package containing stamped and tinted 22x22 Center Pieces, Shopping Bags and Pillow Tops, Including backs, pure linen materials and six skeins of pure silk floss, one diagram lesson for each design, worth 50c. Per Package 25c Package containing stamped and tinted Pillow Tops and backs and Library Scarfs on pure linen materials, including 6 skeins of silk floss, also one diagram lesson for each design, worth 75c. Per Package 50c 27 inch Center Pieces, stamped and tinted floral and conventional designs, linen jnaterials 25c 36-inch Center Pieces, stamped and tinted rich designs, linen materials 50c 18x24 stamped linen Huck Towels, guest size 20c 20x36 stamped linen- Huck Towels, elegant designs 29c Stamped Princess Slips, Combinations. Gowns, Corset Covers. Pillow Slips, Bolster Cases. Doylies and Center Pieces in all the newest designs and materials. '

IMPORTANT DRESS GOODS ANNOUNCEMENT. Autumn Dress Materials at Special. Prices. The most fashionable dress goods displayed In Richmond's best daylight yard goods department. 36 inch Worsted Diagonals and Whip Cords, 75c values in tans, navy, grey, wine and black. Special ... 60c Yd. 40 inch Silk Brocaded Marquisettes In evening shades of light blue, cream, pink, lavender, yellow, black. Special $1.25 and $1.51 Yd. 64-56 wide Wale Diagonal Suitings in all the new Autumn shapes and two tone effects. Special $130, $1.75 and $2.00 Yd. 56 Inch Grey Diagonal Whip Cord. $1.25 value. Extra Special 75c Yd. 75c All Wool Diagonal and Novelty SulUngs. The new Grey and Brown mixtures. Special 50c Yd. 54 inch Storm Serge, all Wool, sponged and shrunk. Just the thing for Tailored Suits and Skirts in Navy, Brown, Green. Grey, and Black. Special. 99c Yd. 36 inch, 75c All Wool Storm Serges in all colors 50c Yd. 36 inch Black all Silk Messaline. $1.25 value 89c Yd. 36 inch Black Satin Duchess All Silk, ruaranteed $1.35 grade. Special 98c Yd. 50c, 30 inch Striped Wool Flannel Waistings, now quite popular for women's skirts and waists. Special 29c Yd. Women who are interested in Fall Dress Fabrics will certainly be Interested In these exceptionally out of the ordinary values. We couldn's go out on the market today and buy so as to sell again at these prices. 30 Inch Corduroy Velvet SuiUng, popular shades. $1.00 grade ... 65c Yd. $1.25 Costume Velvets, 23 inches wide. Brown, Navy, Wine and Black. Special 89c Yd. AUTUMN STYLES CHILDREN'S MILLINERY' A wonderful variety of shapes and styles Children's School Hats. Wool Felt, Ribbon and Feather trimmed, all colors 59c Little Tots' Rah Rah Hats. Velour crowns, fancy bands. While they last 25c These hats in all the newest shapes of Velvet. Corduroy and Felt, silk - and feather trimmed. Quite distinctive styles, all colors, ordinary $2.00 values. Special $1.19 Others up to $4.00. See our Children! Hats before yon buy elsewhere. We've them In all the styles to match the new coats.

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