Richmond Palladium (Daily), Volume 37, Number 151, 30 April 1912 — Page 15

THE RICHMOND PJLL3LADH711 AJTD STJIT-TELEGRA5I, TUESDAY. APHTL SO, 1912.

PJLGB CZVTC3.

AVERAGE INCOMES SUPPOBTJE AUTO It It Not Necessary Now to . Be Rich to Be Able to Keep a Machine. Richmond famlliea with incomes av

eraging $2,000 to (2,500 can afford the

modem motor , car. Had this Article been written three or tear years ago. It would hare said "averaging 24.000 to $5,000." Since then, as with every great Invention, there has been asnaslng progress. A dozen years ago the average family could not afford the expense of having a telephone In the house. Today there are practically as many telephones as there are homes. The telephone In earlier years was a new means of communication. The automobile Is merely a new means of transportation. It Is fascinating to the average family because It allows them to travel faster from a power source under personal control than any other method In the history of mankind. As was the case with the telephone with every great invention engineering progress has placed ft within the reach of the average family quickly.

This has come to pass with the aotomoblle a new invention to facilitate

personal transportation. Analyze the average man's owner

ship of the modern motor car. We wDl grant that a portion of hta savings or Inheritance take care of the purchase

priee of the motor car costing, let us

say, between $1,000 and $2,000.

Averaging up the yearly mileage of

all automobiles, it Is found that the

average car Is used 4,000 miles a year this includes summer trips, week

end trips, the trip to and from the of

fice and evening jaunts. That makes an average of about 223 miles a month.

For gasoline the cost is $2.71 a month

for approximately twenty-five gallons

are necessary. Imbricating oil win cost

a boat $1.60 a month. If he owns no garage of his own $10 a month is the

standard garage eharge. Cost ef Tires. Then comes the matter of

Most tires give about 5,000 raOes

view sosm as high as tVOOO mOea. The

cost, then, spread over a year, wlH be

about 118 a month. Allowing for punc

ture sepesTS $4, tae cost to $29 a

month. The reliable automobile dealers toko care of adjiawiseiila on their

adding vp aB names as a maxima

emerge, and 'when. I state that ignre I

take Into eonsfdsratloo the fact that

the motor ear Is the most abused of

all machinery.

This Is tts prtoe of supporting an

automobile a tattle leas than $8 a

week. "With a family whose income Is In fbe nekjtlhufaood of $22S a month tile oeaesatwp of an automobile leaves

atusniihissBsly $190 for household and personal cxyonoas. ConsMerbxg the bvoaduutasg benefit the social benefits a car brings, the great difference It wishes in a maars mental range, and the stcnea pure enjoyment It gives a fandDy it to worth the price and a good deal sasee. These saw reasons why the automobile has come to stay. The bicycle, be lng an elder vehicle, was a "fad" at , first. But with the passing of the fad the bicycle was xdaosd en a sound basis. It became a tsuaupportatlon necessity to thousands of workmen and oflee men. la the boydoy of the bicycle fad less than HXMW0 new machines were purchased each year In America. But last year this continent "consumed" 400.600 bteyeles and there Is a steady Increase of SQtOO bicycles each year. Meter Oar Net a Fad. There never was, nor never can be. a "fad period with the motor car. For It constitutes the ultimate means of Individual transportation. That fact Is generally recognized. In keeping with the subject of owning a motor car comes the question of how long will an automobile last. That, of course, depends basically upon the car's design and materials. Then comes the important Item of the care of the ear by the motorist. The average motor car is the most abused piece of machinery in existence. Yet look at the years and years that most cars run. This exemplifies the progress which has been made in this industry and the sleepless nights engineers have spent in designing and constructing a piece of machinery that could stand the strenuous use to which it Is put But a car wen cared for can give a lifetime service. Take the railroad locomotive, Bvery few hundred miles it is carefully examined and oiled. At every two-minute stop the engineer pots out with his oil can and lubricates the moving joints of the steed of the rail. The locomotive has an expert mechanician' in constant attendance. It runs on rails that are like a level floor. . Is s Masterpiece. Contrast this with the treatment of aa automobile with the roads It mutt encounter you will quickly see that the modern motor car Is a transportation masterpiece, for. It perform ,with more certainty In the layman's hscds than does the locomotive con. trolled by aa experienced man. Imagine, then, what the motor oar la the hands of the layman who win endeavor to care for It can be capable of at a small expense. Care of a ear Is vital In determining its cost to the owner, In care for the car the first requteite naturally is a knowledge of the car. Makers of cars, as a rule, make provision for this by issuing books on the subject. Occasional scrutiny of theae books combined with the fact that the automobile has given many business men good mechanical knowledge also has a tendency to give a maximum Ufa to the car. For, fortified by knowledge thus gained, a proper care of the car Is comparatively easy. And property cared for, thers Is fcarcely a limit to the period of service .which a family may enjoy from a pmma automobile. That fact also en-

ters into the addition of a

tor ear to a tansy's poseosanona.

Averaging up all makes of automo

biles, you win find that the average

cost of a car is $1460. The average man usually wants a big car. And the

ocage motor car is driven by ths

man who owns it. The imtoambUs Is no longer the toy of the rich, as the facts related above well prove. Look at the men behind the wheel ef the nest laesflniii pries oar yon sea. Tou

wiH see thai ho to no mCSionaire.

Not so long ago yo heard the cry

that the ownership of an aatomobile meant great wealth, but this is no longer so.

"When I was ably wrecked In South

America." said Captain Bowsprit. "I came across a tribe ef wOd weeaea

who had no tongues."

"MereyT cried one of his listeners of

the fair sex. "Hew eoutd they tethr

"They coulda'tP snapped ths old

salt "That's what made ea wild."

lodge.

FERITY ROLES MflTOflJAB 170BLD Manufacturers Cater to the Women in Appointment of Machines.

Fssaiatne ajjprsiasaAosi is a power to the saoasr ear basamtry not futnir realised bjr fsso jj j sadasjt

i-irta of a oar is

are not so much

nirrtvnirrl setafle, ths

exra part xe

they

of their

In Tsasttora of ear first.

and stylo sternly dictates what shall

or what shell not be done. H the sCtojhsest canes of imcoovecithotr pretests. Their opinions, their approval and thear disapproval are the

eats of the

in an

the design or the appoints

hum tone inclosed and

bodies. It to doubtful if there to

whose product does not reflect

influonos.

The dominance of women has enacted an smitten tews of design by which fte failure of a manufacturer to eeanpiy stamps his oar aa betieoxh tnoasmndard of the day. Currant aassaon dW

tbet such dotafJs as electric

cloak.

It not

In nmaxy ways all Tannnnuitss look the sauna, hot drOer widely. The permet coach mast hetre seats and up

shot they ase ef the more-

meat of the car, and they must be as

the paassmgor rales

K on the hack

of the seats or danger of deaxuagtng the moat deUcato gown. The floor

ust allow the eonvenaant

of toot taito

era without

of mot weamv

tetertertag wish the

Windows in

front and

ed from the

toavtog his or

tame most be perfectly

adtatt of clear

aa In the

he easily oporat-

coovaraatlon. For her

escort am al starts cigar Dgaaer not only is a great pravastatin iy but also ther than Sautters of tSsrtor esjnfpmeat. Her potency to raflectod to the macerial need in uphoJsrtng, ha eurtaana, interior domrartn and hi the oarpettag. Bar i fleas of binary prevade ovary phase of caastt work from the -design of a convenient eartraaos to the uaaatasam of oowstort when ono to riding.

attending theater or opera, or

riding in park or boulevard,

her comfort Is enhanced to the

anticipate her

THE KOLA NUT IN AFRICA. It Plays an Important Part In the Lives . ef the Natives. la the parts of Africa where tt grows the kola eat to much eeteeseed by the satires oo account of Its stimo latins and ether properties, and tt occupies a large place in AJMeaa h

geoda, aa well as to ear

cutis. These tribes bars baas a of tts power as a stimotost frets

tmtocinefUi. and It la also ased ae a reusedy for marsh fever and other maladies. It to used aa a pledge of friendship or affection, as mm offering to fetich men and also aa money or tor paytog tribute. In the Bamhara and other regions a young maa sends a basset of whits and red kola ants to the fa-

to marry, tf the father so coasts

he keeps all the nets, but tf not he

kaepe the white ones and red.

The kola tree ia much

the belsf is strong among the

that tf one of them plucka a flower It

birth

the

wtB brmg haw bad rack. Bagae a tree Is paasawd a or notable occasion. In reg-tos when a chief goes

corvenony of naming hie child he plants a koto tree, and this afterward beloa&u to tbe child. In tbe whole ef the Sudan regtou the kola act to a symbol of friendshin, and as tt ta an article of luxury the act ef offering It aa a gft to taken as a mark of the wraith ef the giver. Eating tbe kola nut together ta a sign of friendship, and It would be a great offense to refuse to do thav Treaties, vewa or eoaupaets are made binding ta the same way. Chicago News.

VTwtet Land Crete.

Crabs have sources of which, to human view, seal

lend crabs of

often two or three mates from the

to which they

year, to epawmmg ttese. Then they marcs, etrefejxtt far their stoatta-Slon sal not euute so tf they hadee eesaa already ta sight

Meets Ml eqjiiiifiireiiMeimlls oil ttliDe

WlP'i

Y3 JFa

MODEL K, FIVE PAASErrOsm TOOJUMQ CAR, PfUC $J1M

ft MtotE

We could not afford to make this statement if it wasn't a fact. The Westcott now has a reputation of tike best Dongy csa bey 4fs a tcj cr Cs

feature has been sacrificed for another. Its perfect silent, graceful and racy outlines, neon ess of fmtsn and its Interior anc exwior ttrfl.it i.ii Ju hitherto regarded as distinctive of and exclusive in the very highest priced cars. We ask a careful reading of this advertisement, then cots t phone us and a representative will give you a minute detail of this Westcott 1912. .

zz$zJL. It b a cc3-

MODEL R, 8EVEN PASSENGER TOURINQ CAR, PRICE $250 The WESTCOTT model "R" is equipped with seats for seven " paasengera, the two extra seats being fitted with comfortable upholstered backs, and they may be folded into a email space or Quickly and easily removed. Three pasaeagors can be . seated without crowding, in the laxurious tonneau seat. The front seat is divided and the division contains a small locker box for gloves, goggles and other minor motoring necessities. The upholstering in this finely appointed ear is done in high grade leather ever genuine ourted hair and deep coiled springs. The body is made of press id steel over hardwood frame, and the painting- and finish cannot he canon ad. The work is sJl done in our own factory by expos la who have had many years experience In this particular line of work. Ftaoty of time la given to the operation and the result to the best that skilled labor and brains can produce. The WESTCOTT reputation tor excellence ia upheld in the production of every detailed part of our ears. Special attention of the prospective buyer ta called to the artistic neatness of the control and dash arrajagements. There is no intimation of crowdodness In the arrangement of levers and foot pedals in the driving compartment Plenty of leeway is allowed for eaay nutnrautetlon of the control. This neatness and effectiveness of design is characteristic of the iwfteements of WESTCOTT style and is one ef the many points In whtoh our ear excels others. The steering wheel, large and avbstanfiaay made, is another point aiispfanalihig WK3TCOTT value. The Steering Gear is so constructed that all lost motion can be taken up. It to free from back tosh and makes driving safe, eaay and cosafortabla. The radiator cap la of hard rubber, making It more easy to handle. Many drivers prefer to operate the throttle by the foot accelerator, parteodariy those who drive a great deal in the .cities. By such the "WBSsTCOTT type of foot aosoleraaar will be much appreciated aa it penults of regular control without tiring, the foot or ankle. The toot aooeierator. an upright lover. Is operated by the ' side moveanont of the foot. This allows the driver's toot to rest flat on the floor which to much more eoalsrtahle than " other types of aeoeSsrators. This axraacesnent gives positive and regular sjaaoBae control. Too much eaxmot be said of the WEBTOOTT as a moat oomfbrtabie riding ear. Usually large and flexible sontKeUlptie springs the rear being M Inches In length insures the comfort ef the x tonneau paawessjers. By means ef tisaaa siaopftaiiiiUji long springs the WhTCUTT xewhwafae its recusation as being the easiest riding car of Its cfasss.

WIFT SILENT

SURE

UILT TO ENMJME

MODEL L, FOUR PASSENGER TOURINQ CAR, PRICE $1,800 The WESTCOTT Model "L" although a strictly tour psss anger car, and built along more racy linos as to body than 'our other touring models, is the result of the aame prtnatsrVng care of design and execution. The seats are elegantly apbolaaared, and deep enough to insure comfort to those who occupy them; a point, commonly overleolDed in oara of this capacity. It is equipped with the saaae powerful 40 horsepower motor as la the Models "K and "X." The rear axles are of the Timkon fall floating type. The large wheels are of the artillery type with demountable ritna. Pur the person who wants a beautiful, effleieot roadster aoeotnfnestetfcng four pooge, this model of the WXSTCOTT casmot be surpassed. BaSt and ass i ml ltd with, the greatest care and attention to the ansaTsor details so often overlooked ia smarter ears. It will give long service, and stand up under the most trying ffrninusFsaona A light oar to uoaaQy aa uncomfortable rider osjdor roogh conwSraoae. hut the Model X" Torpedo to so constructed aa to ass I cms, bearing, motor placement, and body bal

ance, that fhragTi Jaght hi wwkat. It rides as smoothly and

from Jar and vibration aa the

Our Model nr.

N to of

lsh as the other

who wants

haai and

Its long, of apeed.

five

lenos and

equipment ef

It the

The

four

man who

Speedster wl

appeal to a

pasaengeo WCTCXTTfT to nsasC C anoesTL gat Cm whBfr

Our WHS1UIT 1

tkm and finish as Kodst

Is shorter. Tsasing tt s

and seven

the control 1

hinged (not

ter the car front

easy maaipetetlsn of advantage wtjseh a Is

ears on

wonderfully to the

they are vastly

drtving m

tar he a SnviktSjSl carssvo aosaramsaSr"ta SSSh tyl llLiLxmLii toJss?s wheel to need. Tbsnssoksa moujrtabte rmmTasvdby to2 dres of mSSmSStm guaranteed by thstr aisiaifs ilaims. AM our medili saw ssmSed with ono extra etesaoaaumbsa rtos. In the matter of power have takssi sapeotol passsi that the rsss tor whaeh goes arte the WUllAJl 1 ho of Che Tfeeat tff eg saoter eonasjruettoc, tested to wfcTtostnad the as iarsst sargx Ttar

with tkm WJSJTOCUT to)

apeed, aaad yet he so

motor to 44 bore by a i efficiency.

Points Yea S!Id Cczer

Detail Finish Pointing Ventilation cl Cae Front Scat Lamps Up!ilcifco Axle Equipment Springs

Pci Yen Shzzll Ccrfsr

Motor Tr, Clntch

SeM-Startfc:n Device