Richmond Palladium (Daily), Volume 37, Number 71, 27 January 1912 — Page 10

PAGE TEN,

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, SATURDAY JANUARY 27, 1912.

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7T?ilHIIE cosaditloitao which iralFlisoffacod ug to contract for tho IHITLOSOFT 53. baclkinrf our 11 Judgment with ousr ffiairdo-dopooltc4i to aoouro our rfottiaarf carG--ohould intoroot ovory huoimooo man. Thoy jjivo an additional aooumnco of tho immonoo valuo off thictho one advanced car off tho paot throo yoaro.

OWNECRO TALKED TO VO Naturally we wanted to represent the car of the best value. We want the car which gives the least trouble to tjie user. Such a car means a more satisfactory business and greater profits. Our attention was attracted to the HUDSON "33" by the many owners who kept talk ing about the wonderful performance of their cars. People from other sections told us what the cars were doing in their locality, and so we began to realize the great value of the HUDSON "33." Then came an opportunity to thoroughly test the car. Its performance was a revelation to us. Such . simplicity, such accessibility, we had never seen in an automobile, selling at anywhere near the price. We subjected the car to the most abusive tests we could think of and in every case it more than made good. No car runs more, quietly or smoothly. The dustproof features appealed to us. We see how the protection that is given to every moving part saves tremendously in the maintenance cost and how it prolongs .the life of the car. We were convinced that the HUDSON "33" was the car we wanted and 'set about getting the agency for this territory.

WE DID F40T ACT HASTILY Don't think that we rushed blindly into this arrangement or chose our line at random. It means a great deal more to us than the purchase of any automobile could possibly mean to you. We have staked our business future with the HUDSON "33." We have made a cash deposit as evidence that we will enthusiastically and aggressively carry out the company's policies of giving service to its customers. We have had every opportunity for thor-' oughly investigating what we are about. The further we went into the proposition, the more we learned about the HUDSON "33" and the more intimately we became acquainted with the officials and representatives of the company, the more were we convinced that here was our opportunity for success in the automobile business.

WORIDWIDI5 DEMAND Then we learned of the great demand for the HUDSON "33." Last year at the close of the season the factory was more than 2,000 cars oversold. The worldwide demand for the car is a positive proof that it more nearly approaches the ideal car than was ever before offered at less than $2,500.

DOES OVR FAITH WARRANT YOVR CONFIDENCE? The big thing which influenced us to want the HUDSON "33" for this section, is the high standing of Howard fx Coffin and his staff of engineers and the enviable reputation of the HUDSON MOTOR CAR CO. The men who make up its organization are among the oldest in- point of experience of any in the industry. They have all made many successes. They established and carried to a great success three of the best known automobile concerns in America. 'Hie Hudson "33" is the masterpiece. Leading dealers in less than a month contracted for all the cars the company could build in a year. That showed their faith. We are backing the HUDSON "33" with our future our reputation and our capital. That shows our faith. Does not such faith, endorsed by such experience and judgment, warrant your confidence at least to the extent that you will buy no automobile until after you have first examined the HUDSON "33

Contract Hard to Obtain. The above condition of affairs placed the manufacturers in an independent position. We found that the contract for this section was not to go to the first applican. The concern that secured it must show something more than an ability to make sales. What the manufacturers wanted to know more than anything else was our facilities for giving HUDSON owners the kind of service that is required from all their dealers. Finally we satisfied officials of the company that we have the facilities to carry out such policies. Our contract for a quantity of cars was accepted. To guarantee our fulfilling all requirements we deposited a large sum of money with the manufacturers.

FOUR MOOI&ILrSr$1600 EACHI

1912 Fcredoor RoadMter$1600 Complete

The price for either of four models Touring, five-passenger; Torpedo, four-passehger; Roadster, two-passenger, or Mile-a-Minute Speedster is $1600. Not a cent more is needed to equip this car ready for use, for Top, Disco Self-Starter, Demountable Rims, Big Tires, Ventilated Dash and large Gas Tank, Magnetodual system and all things usually listed as extras and accessories. The illustration shows how the new HUDSON "33" is simpler than any other car.

1912 Torpedo $1600 Complete

AdlvsiiniBdl IF3sv&tuiir3s of tho nIsw Iintuidlcnini 66S559?

Self Starter

You start the motor in the New HUDSON "33" from the driver's beat. A simple control on the dash will start the motor. There is nothing complicated in its mechanism. A child can start it. Every type of motor starter has been tested by Howard E. Coffin and his engineers for months before this one was approved.

Extra Strong "'ne axle3 are abnormally strong. The front axle is made extra AxlCS large at the spring seats. The rear axle is of the full floating type. All the weight is carried in the housing and the shaft is used exclusively for driving just as in cars of higher price.

Demountable VDat security you feel in the knowledge that should a tire give mi. a cut, no matter how inconvenient the place, the 'change can be

Big Tires

Extra Strong Frame

Simplicity

made in five minutes without labor. The HUDSON "33" this year uses 34x4 inch tires. Compare the weight of other cars using the same sire with that of the HUDSON. This size tire allows for 400 pounds more weight than the Hudson requires. This makes for longer wear and easier riding. The frame of the HUDSON "33" is stronger and more rigid than that used on any car of its weight tn the world. It is extra heavy through the center and is reinforced by four cross members. The motor is bolted direct to the frame, thus adding to the sturdlness of the entire car. Body squeaks and that feeling of frailty noticed in many light cars are entirely eliminated. No other car is as simple as the HUDSON "33." The motor is free from all exposed mechanism, wiring, and other devices which clutter, up a motor. All nfechanism is at the forward part of the car.' Every part of the 4 motor, clutch, transmission and control levers, are accessible by merely lifting tho bonnet or raising tho floor boards. v

Enclosed Valves-

Fan in Fly-wheel

Cylinders En Bloc

Cross Shaft in Front of Motor

The advantage of protected valves, which keep out dust and retain oil is a feature that is recognized by the most prominent foreign manufacturers. This plan also succeeds in keeping the engine clean and free from oily dirt It is next to impossible to overheRt the Hudson motor. The suction fan "built in the fly wheel keeps the motor constantly in a strong cool breeze. Absence of a fan immediately behind the radiator eliminates many parts that cause trouble and noise. This construction is used on a majority of foreign cars up to forty actual horsepower and is fast gaining favor in American cars. It adds to simplicity, compactness and lightness and holds the cylinders always solid and true. ..- . In this respect the HUDSON "33" is noticeably different from other American cars. In place of the fan, a shaft is operated across the front of the motor at the rear of the radiator, which drives the water pumps and magneto, and distributor. This construction adds greatly to the simplicity, making ail parts of the pump and magneto easily accessible. It also makes possible the extreme quietness of the motor, for a new gear arrangement la used which reduces the number of gears and renders their operation noiseless.

Unit Power Plant

Multiple

The manner in which the transmission Is anchored to the motor is a new construction introduced in America bjr Mr. Coffin. - As used in the HUDSON "33" the need of a unrreasal Joint is elimi- . nated. The motor, clutch in fly-wheel, and transmission, are a unit. -''' ' ' - The clutch of the HUDSON "33" is contained within tho fly. . , .. t jr : vk a. sr wf a . m t

Tl!c fliifoU wneei, as on ue r lai, jnerceues, jrannaru, xuancni, ana iwus, , UISC VIUlCn The muitjpie disc congtmction is recognized as the best and allows the steady, unslipplng appliance of power rbich. so delights a driver. ,

Quiet and Powerful

Driving Through Springs

Dust Proof

; .; TJAYKX COUNTY . AGZXITS V " FCZID

Call and Ooo Tbia Wonderful Car at Our Ebplny noom in tho Rictiraond Auto

No car at any price operates more quietly. . At 25 miles per hour -there is no perceptible vibration and the motor canbe ma, slower than that of any automobile motor you nave ever seen. At the mere pressure of the throttle the motor is capable of : pulling the car over the worst roads and at tremendous speed. This system of design is used by many European cars. It save tires and eliminates that sadden application of power wit " which some drivers seem to feel they most get the car under : way, and relieves the entire mechanism from the shock that la -1 more destructive than you may think. . , Every moving part of the HUDSON "33" is dust proof. The valves are contained in oil-tight chambers: the bearing are housed in such a manner that dust cannot reach their purfaee yand lubricants will not leak out This adds greatly, to the : life of tho car.

V7rito for Catalog

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HUDSOn "33" AGENTS TZajrne, gatrftfyii Deary; Unioa an Fajreti

Doadquaridro At vHiohmond Auto Snn

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