Richmond Palladium (Daily), Volume 35, Number 83, 30 January 1910 — Page 8

THE RICmiOXD PALLADIU3I AND SUX-TELEGHA3I, SUNDAY, JANUAKV 30, 1910. ikflinKDidl Aito In M(Elllll(Dl(fll Ml! Phone in Case of Trouble 1925 We Are Sole Agents For Stoddard-Dayton, National, Overland, Marion, Empire. TDne Womotofliiiill wirnaumdl Stiwy

PAGE EIGHT.

Ull

This has been called the greatest business story ever told. A story of how John N. Willys chief of the Overland plants stepped in two years to the topmost place in motordom. A story of how Overland automobiles rose in 24 months from a total output of 380 to this year's sale of $24,000,000. How a factory has grown like magic to a floor space of 30 acres to a payroll of 4,000 men to a daily output of thirty carloads of automobiles. And how a large part of the automobile demand of the country has been centered around one remarkable car.

THE DISCOVERY Two years ago and for seven years before Mr. John N. Willys was an automobile dealer in Elmira, N. Y. Among the cars that he handled was one car that outshone and outBold all the rest. The car was new, Its maker unknown, its name unfamiliar. Put men who tested the car at once saw it to be the creation of a mechanical genius. It became quickly apparent that this was the simplest, sturdiest, smoothest-running car that had ever been seen in Elmira. The name of the car Was the Overland, and it sold at that time for $1,250. The demand for this car spread like wildfire. Each car sold brought a demand for twenty others like it. Men who never before had thought of buy: Ing a car were captured by the Overland's matchless simplicity. Men came by the scores and deposited money to secure a delivery date. And Mr. Willys sent the money on to the maker to help him get out the CATS THE FAILURE But the cars did not come. At last Mr. Willys went to the Indianapolis

factory to discover the reason, and he "ound the makers on the verge of reeivership. The genius which had created this wonderful car which had solved problems of mechanism as never before fell down on the problems of finance. And the panic of November, 1907, had driven the concern to the wall. Up to this time just two years ago the output of Overlands had been exceedingly limited. Not enough had been made to supply one-fifth the demand which Mr. Willys alone could have had. This matchless automobile creation the most successful car in the world today was perishing for lack of a few thousand dollars. THE NEW START Mr. Willys was not a rich man. but he managed in some way to meet the over-due payroll. He took over the plant. Then through the respect which men have for daring he contrived to keep the factory going. There was a cry for more cars from every place where an Overland car had been sold. The only problem was to make them to get credit for steel, for tires, for parts to get cash for the

weekly payroll. The only pledge which Mr. Willys could give was his faith in a marvelous car. As the new cars went out the demand for more became fairly overwhelming. The factory capacity was outgrown in short order. Then tents were erected, and Overland cars were assembled in the open air. Another factory was acquired, then another: but the demand soon outgrew all three. During the next fiscal year there were made and sent out nobody knows how 4,075 Overland cars. Yet the demand, which had grown like a flood, was not even half supplied. There could have been sold that year, no doubt, ten million dollars' worth of Overland cars. Yet about the only advertising 'the car ever had was what users said to others. Dealers fairly fought for allotments. Huyers paid premiums to be given a preference. All because the Overland, wherever used, showed itself incomparable. A car so superior, so showy, so simple so modest in price that men who saw it could be content with no other. And thousands of men who could not get Overlands went without any car.

THE MOVE TO TOLEDO Mr. Willys' next step was to buy the Pope-Toledo factory one of the greatest automobile plants in existence. This gave him four well-equipped factories. That was just 16 months from the time when he started with nothing but faith in his car. But the Toledo plant wasn't sufficient. Almost immediately he began to build an addition larger than the original factory.. And he completed it in forty days. Then he equipped all these buildings with the most modern machinery with every conceivable help and convenience. For economy's sake he prepared to make in his own factory practically every part of his car. Now four thousand men work on Overland cars. The output is valued at $140,000 per day. The contracts from dealers for this season's delivery call for 20,000 cars. Sixteen thousand of the 1910 models were sold to dealers before the first car was delivered. That means that

; four times the previous year's output

was sold on the records the car had made. This was not done by advertising, not by sensation. This is one of the first Overland ads thr.t has ever appeared. It was done by each Overland car selling four others. This year's Overland sales will exceed $24,000,000. Yet the Overland is but two years old. THE MAN AND THE CAR This fable-like success has been due to two factors an indomitable man

and a remarkable car. The Overland car has won its own way. There is no rival within reasonable reach of it. The car has sold itself, and oversold the output, from thf first day the first Overland came out. There have been five buyers for each Overland car during a good part of the time. But the world coi;ld never have been supplied with these cars had not the right man taken hold. Now this man has acquired 2:'. acres around the Toledo plant. And it is his purpose to see from this time on that they who want these cars can get them. THE $1,000 OVERLAND Here is one result of this enormous output and thtse new factory facilities: The cost of the cars hus been cut about 20 ner cent. And every cent of the saving will go to Overland buyers. This year's model SS sells for $l.tot.t. It is considerably better than the $1.250 Overland last year. It is a 25 horsepower car. capable of 50 miles an hour. A hundred times a day in an exhibition it has carried four people up a 15 per cent grade, starting from a standstill. This $1,000 car is made in a factory which for years turned out a $4,750 car. It Is made by the same men, under the same inspectors; and so far as advisable in this lighter car it is made of the same materials.

A ten year-old child can operate this i land Is today the most popular car on

car without any chance of confusion.

Push a pedal forward to go ahead I just as you take a step. Push another.

pedal forward ai speed. Push th

the market.

Our New York Oily a cent this year

nd vou change to high takos 10,H Overlands. San Francisco i.. first pedal backward tdk,s 5 Boston. 500 Washington.

500 Philadelphia. 4.u. Thus

when vou want to reverse. There is

nothing else to do but steer.

D. C

i the Overlands sells in the cities.

Kansas this year takes 1.000 Overlands Nebraska. 750 Iowa. 1.000 Texas. 1.500. Three town in Kans.f Wichita. Great Bend and Sallrta

There was never a similar car. And nobody dse ever attempted to give an equal irrade of car for the money. It is done in the Overland factory by building the parts which other mak

ers buy. And bv turning out NO ears each takes 200 Overland. It is eviper day of this single model alone. dent that the Overland is the popular This price of 1.000 includes five car of the farmers.

i ne car is an

lamps and magneto, ready to run.

HIGHER-POWERED CARS So it is with the Overland higher-

powered cars for $1,250. $1,400 and i

$1.500 made by a separate organization, devoted to these models alone. Each is iimI out by the thousands. And each gives as much for the money as does Model SS. The . 1.5o0 Overland is as good a

ar as any man can want. The iwwer !

40 horsepower is sufficient for any requirements. The materials are the best that men

iknow. Most of the features are identical with the hisrhest-priced cars, save in simplicity. For instance, iu one place where other makers use 47

parts, our engineers use one. WHERE OVERLANDS SELL In both city and country with millionaires and with farmers the Over-

And remember that the Overland in most of these sections has only been known u year. All this demand is the instant recognition of matchless merit, of simplicity and certainty. GET THE WHOLE STORY Such Is briefly the story of tho greatest sensation in motordom. But vou cannot fully appreciate it until you know all the facts about the cars themselves. For the main factor In tnis success was a masterpiece In engineering. Our book tells the fascinating torjr In full. And it tells the facts which 'lave made the cars the most interesting, the most desired cars in existence. You cannot know the best about motor ears until you know about the greatest car of all.

Overland Model 40-Price $1,250. 40 H. P. 112 in Wheel Base.

Overland Model 41 -Price $1,400 40 H. P. -II2-in Wheel Base5 Passengers

Motor Horse Power Speed Ignition Lubrication Cooling Carburetor Clutch Transmission Front Axle Rear Axle Frame Wheels Brakes Wheel Base Bodies

4 Cylinders, cast in pairs. 4i-inch bore, Ainch stroke. Forty. Four to sixty miles per hour on high gear. High-tension magneto and battery. Force feed mechanical oiler in crank case. Water, Centrifugal pump. Schebler, Model F, water-jacketed. Multiple disc. Three-speed selective running on annular ball bearings. I-beam. Semi-floating, double-trussed. Pressed steel. 34x4-inch with Q. D. rims. Twin internal on rear hubs. 112-inch with 56-inch tread. Option of 5-Passenger Touring or Close-Coupled.

"The Marion. A car of clastic beauty Weight 2,300 pounds, fully equipped. Colors Royal Blue, Vermilion Running Gear. Equipment Magneto, headlights, Prest-0-Lite tank, oil lamps, tool kit and horn. Price $1,850.

Efl(Ellnnnn(Dinidl AmQ UnDim

1207-1211 Main St.

A. E. Williams & Son

JL

MOUNTED POLICE HEROES OF ARCTIC

Records of the Canadian Force Tell of Exploration And Sacrifice.

REACH TOP OF CONTINENT

THESE GALLANT OFFICERS ASSERT THE MAJESTY OF BRITISH LAW UP TO THE SHORES OF THE FROZEN SEA.

Ottawa, Ont.. Jan. 29. Bound in the precise pages of an official report submitted to the house of commons at Ottawa this week is a record of exploration, heroism, self-sacrifice, and performance of duty such as seldom finds its way into the routine files of a government.

It is the annual summary of the work of that world famous body of men, the royal northwest mounted police, which stretches its protection over the settlers and natives on the upper edge of the North American continent and asserts the majesty of British law up to the shore of the Arctic ocean. The work of the police for the last year has perhaps not been more faithful than in previous years, but the formal reports from the outposts of civilization which these guardians maintain carry in their few lines information that should find its way into the histories and geographies of the school room, and the suggestion of stories which would equal the reports of polar exploration. Over Untracked Ground. Within the last twelve months four members of the mounted police force have completed a journey across the northern part of the continent, from Great Slave lake to Hudson's bay, over practically nntracked ground. They went under direction of the government and the purposes of the exposition were:

To affirm Canadian jurisdiction over the area in which Canadian law was unknown. To report upon the country and tho possibility of a permanent trail from the Mackenzie river to Hudson's bay. To ascertain the number, location and condition of the native Eskimo and Indian tribes. To determine whether permanent detachments of mounted police should be established in the area. The trip was typical of the hardihood and courage of the men who do the frontier work for the famous organization. Under command of Inspector Pelletier, the party made a journey the official report of which constitutes an important record of Canadian exploration. They went north from headquarters at Fort Saskatchewan S50 miles to Fort Resolution, on Great Slave lake, the most northerly police port in central Canada. From here their rotue lay northeast down Great Slave lake. Its connecting waters and adjacent streams, to Cape Fullerton on Hudson's bay, fron: which point they were to proceed southward over a regular police route. Party Covers 3,347 Miles. Leaving Great Slave lake July 1, 190S. the four men, without native guides or companions, and with two canoes as vehicles of transportation, covered 3.347 miles, returning to the railroad on Lake Winnipeg March IS of the following year. Thev traversed a section of northern Canada practically unknown to man, although the general course of the trip had ben followed by early

venturers. Great tracts of fertile country were found, but throughout the entire stretch from Great Slave lake to Hudson's bay the country was practically destitute of Indian or Eskimo natives. The reports of the four men as to the game seen in the uninhabited country almost tax credulity. At the end of Artillery lake, 450 miles northeast of Fort Resolution, they came across what Inspector Pelletier generously estimates at "from 20.000 to 40,000 deer in a single morning." "The hills on both shores were covered with thera." he says, "and at a dozen or more places where the lake was from half to one mile wide solid columns of deer, four or five abreast, were swimming across and so closely i that we did not like to venture

through them for fear of getting into some mixup." "This might appear to be exaggerated," the explorer observes in his report. "I never would have believed there were so many deer in the north only now that I have seen them I must believe. The natives we met at that place told us what we had seen was not the main herd, but part of it. If what wo had seen was only a part, wondei now large the main herd could have been." Across Top of the Continent. The party of royal police made a memorable journey across the top of the continent, setting up Canadian jurisdiction and bringing in fairly accurate information as to the native resources of the region. In the attempt to travel down Hudson's bay they were shipwrecked and forced to spend some time at Cape Fullerton until the ice froze and the return journey could be made by dog sledges, in the regulation polar way. Herschell island, north of Alaska, is practically the "farthest north" settlement on the American continent, and one of the most trying posts in the police service. On the maps of

the mounted police service it appears I

with a red flag, indicating that a permanent station is maintained there, to furnish aid to natives and whalers and to command obedience of the law

to the utmost reaches of Canada's !

territory. The whalers which , go up through Bering strait and around to the fishing ground near Herschell's island missed their regular route last winter. The three members of the Royal police stationed there looked in vain for their sea visitors, who usually winter in the vicinity and break tho loneliness of the northern camp. "Herschell island is one of the most lonesome places in the north when

there are no ships wintering there," writes Sergt. Fitzgerald in hi3 short but eloquent report to headquarters. "There is no place one can go, except to visit a few hungry natives, and there is no white man to visit nearer than 180 miles." Suffering Among Natives. From this district, which is under the jurisdiction of Fort McPherson at the month of Mackenzie river, there come reports of suffering and starvation among the natives, who have been saved from death in many instances by the stores of the Canadian police. "The Eskimos were short of food last winter and had to eat boiled seal

skins." writes Commissioner A. B. Perry, in transmitting these arctic reports. "The Indians at Fort McPherson, also suffered from want of food." And. in commenting on the health and courage of the men who brave tho northern climate to perform police duty, he adds: "These outlying detachments maintain the dignity of Canada in these far regions in protecting her native subjects and affording them aid in time of want." The effect of this protective policy of the white man in the arctic region is shown by the report of the police who patrol the upper reaches of Hudson bay. about Fort Churchill and Cape Fullerton. Under the influence of civilization, as carried to them by the visiting whalers, fur traders, and mounted police, the natives have become entirely dependent and are threatened with starvation if civilized aid is withdrawn. May Abandon Whaling Ground. "It has been stated that the Americans intend to abandon whaling in this part of Hudson bay (about Cape Fullerton)," says Commissioner Perry. "If the whalers discontinue their visits to Cape Fullerton or that vicinity, a serious condition will arise among the natives. They depend upon them to obtain ammunition to hunt, on which their livelihood depends. They have forgotten the use of the bow and arrow and must have ammunition. "As the police have established

themselves there it will not be difficult to withdraw and leave the natives to their own resources. If the Hudson bay company or some other reliable trading firm would establish themselves there, it would be a great boon to the natives." As though it were not enough to have to spend a winter among the

bleak surroundings of Fort Churchill, the mounted police at that station last winter had to get all their wood ten miles a way and haul it to the post by dog sledee. This year an effort has been made to get in a supply of coal from mines within the arctic circle. From the Herschell island detachuier.t. where it is "so lonesome when there are no ships," the following comes: "This has been the hardest year the natives have felt for a long time, owing to the ships not getting in. Although they get a large number of seals last fall, about 600, they had little food. One family can eat a

seal in one day." The report of the staff sergeant at Herschell island is eloquent in its simplicity: "I beg to call your attention to the good conduct of the two men stationed with me. Constables Carter and Kinney. Roth have been willing workers, doing everything they were told withotu dispute, and I never have seen either lose his temper. This is speaking a lot for men stationed in such a lonely spot, with reading matter lasting only a litUe over a month."

UNCLE SAM GETS II

INTEREST MINISTERS

May Assist Muller and Young Bride Out of Their Troubles.

WANT THE CASE DISMISSED

Members of the Ministerial association have become interested in the case of Mr. and Mrs. Christian Muller, and it is likely that some action will be taken by individuals of the organization to influence the authorities to dismiss charges of forgery and attempting to pass forged checks against the young husband. Public sentiment generally seems to favor giving the young bridegroom another chance. George Gay. proprietor

of the Westcott hotel, said last even

ing that he would prefer the charges would not be pressed, although the lawwill comprl him to testify for the state in event Prosecuting Attorney Charles Ladd refuses to dismiss the case. Mr. Gay's claims have been satisfied. Mrs. Muller is optimistic and she refuses to become disheartened. She has been the recipient of much sympathy and has been encouraged by the interest taken in her by numerous persons. Last evening she appeared at police headquarters and promised to do whatever possible for her husband. She is constantly looking out for his welfare and visits the headquarters several times a day.

Small Profit on Letter Size Envelopes No Longer Goes to Clerks.

NEW RULING ANNOUNCED

You needn't suffer with sick headache, fad!, vestioa. constipation or any other troubles arttnsfrom a disordered stomach. Dr. Caldwell's Srrtrp Pepsin will core you and keep yoa well. Try It keep it ae hand the rear around.

The profit of .8. of a cent on letter size envelopes, which postoffice clerks and rural carriers have kept for their own use in the past, must be turned over to the government, accoruine to a notice received by all postmasters in Wayne county. Letter size stamped envelopes are issued to the various postoffk-es for $'J1.4v a thousand, and when sold for 3 cents each net Jv. The "wholesale price at which the government issu i the stamped envelopes is 2.14 cents each, and in order to avoid losing mony must be sold for 3 cents each. Formerly the government required those selling the envelopes to turn in only the wholesale price a

thousand, and the difference of $-S. in tho site of a thousand envelopes sold singly was kept by the cleerks and carriers and used in making up shortages resulting from making incorrect change ar.d other minor losses. The new ordr will be felt most by the rural carriers, who frequently accommodated patrons by purchasing stamps with their own money when unstamped letters were found In the boxes. hi case they did not receive payment for the stamps, they used the "profit" f-oni the sale of stamped envelopes to make up the shortage.

Multiplied. Tes Mrs. Kadd's collection of bric-a-brac Is wonderful. I saw It yesterday. She's cot a number of fiaa ok? pieces. Jess Yea, and she's got at least twice as many more today. Tens You don't say? Jess Yea. Clumsy errant girl! Philadelphia Press.

The Fire Engine. Why is a fire engine in operation an anomaly? Because it plays while it works.

PALLADIUM WANT ADS PAY.

Ever Try

Want Ad . hut the Palladium? It Pays

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Fine buffet servile on trains 1 and X. AH trains run daily. For train ronnM'tlnm nA

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Home Pbone 202. Richmond. lad.