Richmond Palladium (Daily), Volume 35, Number 35, 12 December 1909 — Page 12

THE HICHMOXD PATXAIWTT3I ANT ST7X-TEIEGR AM, STJXT3 A Y, DEC E3IBE1T 13, 1909. CHRISTMAS TRADE PROMISES TO OE IIP TO STANDARD . Weather Has Interfered Some But Beginning This Week, It Is Thought, Buyers Will Become Active. RICHMOND MERCHANTS OFFER GOOD STOCKS ii .Si 5

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Buyers This Year Show Prosperity by Demanding Luxuries Rather Than Necessities, It Is Said.

While the Individual Is raking his brain on what to get his friends or relatives for Christmas the merchants are figurine on the profits which will accrue as a result of the holiday business. The former works for the Interest of the latter and the latter has to endeavor to please the former in order that both buyer and dealer will profit. Local merchants have stocked up for the holiday trade, with an amazing lot of goods. As a result of the man ner in which t" merchants of this city try to please the trade, it is est! mated that they will do a business ag gregating in a lump sum, $400,000, from December 1 up to and including Christmas. 50,000 Trade Here. To the individual, this may be regarded as a remarkably large figure, but ask the leading merchants and they will smile but not deny the ver acity of the figures. Merchants estl mate that they accommodate 50,000 persons during the holiday season, including all the citizens at Richmond, Wayne county and several thousand who live within a few miles radius of the city, but out of the county. Ciphering this, down, the average amount spent by each bitser during the holiday season is $8. This figure may seem small to the purchaser who Is obligated to give gifts to a large number of relatives and friends. The rich and those In ordinary circum stances spend much more, but the poor spend less, so $8 is considered a fair average. Business during the present holiday season promises to average as good as ever before. Owing to the cold spell last week, business did not assume the proportions that it, perhaps, has In the best years in the past. For this reason merchants are predicting a rush of business from now on to Christmas two weeks hence. In or der to accommodate the trade It has been necessary for every merchant to greatly increase his clerical force. No One Complaining. Representative merchants in every 'line of trade such as drygoods dealers, shoe merchants, haberdashers, furniture dealers, jewelers and others were visited yesterday "and asked for their views on the holiday business Not a one is complaining that he will not get his fair share of the business. However, some are complaining the weather has made it necessary for a late holiday trade. The whim of the purchasing public this year differs greatly from that of last year. It runs more to the "nicknacks" and decorative articles, rather than the substantial articles. Jewel ers say that they are doing the big gest business of any holiday season in their history. The furniture dealers say that last year was the record breaker for them, but expect the bus! ness during , the present season will equal it. Dry goods merchants say that such articles as underwear are not. as much in demand this year as last the purchasing public demanding luxuries instead. Not a merchant will close his place of business at 6 o'clock during the last week. They say that they can not afford to. However, they are endeav oring to educate the people to shop as early as possible, because it is not on ly a benefit to the purchaser but to the clerks and themselves as well. TO SUPREME COURT The New York Ice Trust In tends to Carry Its Campaign. DECLARE FINE IS UNFAIR (American News Service) -New York, Dec. 11. The American Ice Company the Ice trust today an nounced that It will carry the. fight against it to the supreme court of the United States If necessary. Following the assessing of a $5,000 fine against the company, by .Justice Wheeler In the criminal branch' of 'the supreme , court, on the company's conviction of violation of the Donnelly anti-monopoly law, the officers of the concern prepared to appeal. The counsel for the company today declared the decision and fine unfair. The , Ice Trust Is the first combine , convicted under the Donnelly, law, v which was passed ten years ago. ' . Special Prosecutor James W. Osborne,, today .said that the criminal conviction would not affect the pend ing civil suit for the revocation of the company's license to do business In the state.

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This extraordinary bargain 50c Sale comes but once a year. It is the most important event in our Yearly business career. We try harder to secure the most sensational, unusual, very best articles for this sal than we do for any otier sale time. It is during this sale that customers are made that never fail to make this their trading place every other month in the year, because of bargains bought during this tws weeks 50c Sale. We think this is and will prove to be the greatest of all 50c Sates yet given by us. We certainly have the most wonderful, truly good bargains for Holiday buying. We show the biggest val

ues in regular goods for immediate consumption.

Just think of buying 2, size 26 inch Mercerized fast Black umbrellas for... 4 Pairs of Men's 25c Imported Fancy Hose, mind you, the 4 pairs for Fifty Cents. Read about these Silks, Splendid all Silk Dress and Waistlng Silks 12 styles, all neat, pretty designs, practically all shades during this time, 2 yards for ... As many more yards of these Splendid Silks as you wish at the same ridiculous price, per yard

We might continue naming indefinitely a lot of Just This 50c Sale Beln 2 LADIES' UMBRELLAS, Mercerized Cloth, 26 inch, worth 50c each; 2 Umbrellas for CJQq 2 CHILDREN'S UMBRELLAS, Mercerized Cloth, worth 50c each, During this 'Sale, 2 for 50c ALL .LINEN .DAMASK .HEMSTITCHED LUNCH CLOTH, a good Dollar Value, During 50c Sale, each S0C YARD SQUARE DRAWN WORK LUNCH CLOTH, Easily a 75c article. During 50c Sale, each 50C GREAT HOLIDAY TOWEL BARGAINS Style One Pine All Linen Open Work Designs, a good 50c value for one. During 50c Sale you buy 2 for QQq HOLIDAY TOWEL BARGAIN NO. 2 All Liinen, Fine 40x20 Knotted Fringed Towels, the best we have ever shown, 50c Sale Price, 2 for 50C HOLIDAY TOWEL BARGAIN NO. 3 All Linen, Fine Damask Towels, Hemstitched. You never saw such towels before for less than 50 cents each; now per pair 50C 64 INCH BLEACHED TABLE DAMASK, worth 40c per yard, during 50c Sale, 2 yds for : -50c 30 INCH SQUARE SPATCTHEL AND HEMSTITCHED STAND COVERS, worth 50c each, 50c Sale Price, 2 for 50C 45 INCH SPATCTHEL SIDE BOARD COVERS Embroidered and Hemstitched, worth 50c, now 2 for 50C

So many, many articles remain untold we cannot mention all-COME AND SEE THEM, tEmfs the surest way to buy the best and cheapest holiday goods you ever bought. Molie your money do its utmost. You will get the best, biggest return during the

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Continues Until

This 50c Sale affords everybody a chance to buy something for everybody else at

ABOUT HALF IPIRIIOE

50c 50c

such Special Extraordinary things in fact we do specify a Lot Below. Read Them, they will all bear them all by any means. A good thing to know and not forget is that Friday Horning, December 10th, and Continues

WHITE DAMASK NAPKINS, Sale Price per dozen "50C BROWN LINEN CRASH, Extra Heavy, 18 inch, 50c Sale Price, 8 yds. for 50C 40 INCH PERSIAN FLEECED SUITINGS Every yard worth 15c. During this 50c Sale you buy 5 yds. for 50C THINK OF THIS Extra heavy 12c quality, fleeced Suitings, largely small and medium figures. During this 50c Sale We sell S yards for gQc MERCERIZED WHITE GOODS Waisting Bargains once more, Figured and Striped, Fine Mercerized Waistings, not one worth less than 30 to 35c per yard. During this 50c Sale we sell 3 yards for Qc 25c QUALITY CORSET COVER EMBROIDERY IS inches wide, during 50c sale, 3 yards for S0C WONDERFUL HOSIERY BARGAIN For Men. Pretty holiday designs, imported French Toes; never did, never do sell at less than 25c per pair. During this 50c sale you buy exactly half price, 4 pairs for 5Qfj LADIES' EXTRA HEAVY RIBBED TOP FLEECED HOSE, 25c value; so plainly a wonderful bargain you'll all want them at 4 pairs for gQc RIBBED FLEECED HOSIERY for Children, Misses and Boys, extra heavy, extra long, worth 15c a pair, in fact look like 20c goods; 50c Sale Price, 5 pairs for....gQc LADIES' HEMSTITCHED HANDKERCHIEFS, V2 dozen for 50C fiW SHC

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Christmas Eve. Then another as an instance of what you find fine mercerized white Waisting, worth 40c 3 yards of these for Yet one other. We quote especially during this Ladies' Hemstitched White Handkerchiefs 8 yards of Fleeced Suiting, heavy quality for LADIES' ALL LINEN HEMSTITCHED HANDKERCHIEFS, per dozen 50C LADIES' DAINTY CHECK HEMSTITCHED HANDKERCHIEFS, per dozen "50C LADIES' 20c FINE SWISS EMBROIDERED and Hemstitched Handkerchiefs, 4 for...gQQ LADIES' 25c SCALLOPED and Hemstitched Fine Swiss Handkerchiefs, 3 for 50C LADIES' ALL PURE LINEN 40c quality. Fine Embroidered and Hemstitched Handkerchiefs, 2 for "50C LADIES' 40c Quality Fine. Swiss Embroidered and Hemstitched Handkerchiefs, 2 for MEN'S EXTRA FINE JAP SILK INITIAL Handkerchiefs, best we have shown, 7 for 50c LADIES' INITIAL HANDKERCHIEFS, all pure Fine Grass Bleached Linen, worth 12c each, 6 for 5Qc CELEBRATED PHOENIX MUFFLERS. Mercerized, look like and are 50c goods; we sell 2 for 50c CHILDREN'S BEAR SKIN MITTENS, all colors, 2 pairs for 50C MEN'S GLOVES Great Bargain. Heavy Jersey Kid Gusseted, 50c grade, 2 pairs for.. 50c FINE LONG SILK SCARFS All Colors and Black 50C

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in many ethers 3 yards of to 50c, per yard, now you buy 7fr. ... ... ... ... ... . . W 50c sale. We sell Vz doz. CZf for 50c the closest scrutiny, and remember ws de not nam '"' Until Christmas Eve FINE HOLIDAY BOX HANDKERCHIEFS Beautiful. Sheer, Embroidered and -Hem- v stitched, in a very pretty box. 2 handkerchiefs, box and all for S00 LADIES' FINE SILK HOSE SUPPORTERS, 2 pairs for gQ LADIES' ALL SILK GARTERS All Shades 2 Pairs for eoMEN'S FINE KID GLOVES, lined, wortii 75c .................. MEN'S WONDERFUL TIE BARGAINS, a reg- . ular 50c Silk and Satin Tie, all shades and beautiful combinations, full length, during 50c Sale.-2 for """50C Hundreds for Selection. BABY CRIB BLANKETS The good, pretty kind .... 50C 72 INCH BLEACHED" "TABLE DAMASK - 50c Sale Price .JO BLACK SATIN PETTICOATS Full size, all lengths, flounced; SOe 8ale Price...... 5Qg FINE SOFT DRESS GINGHAMS Regular 10c grade. 50c Sale Price, t yards for...gQ A SILK BARGAIN . Extraordinary Fancy Dress snd Waisting Silks, a. regular SOe value, all beautiful, neat designs. During this 50c sale we sell them at 2 yards for Qq AS MANY MORE YARDS of this splendid Bilk ss you may want at the same unheard of price of per yard. ............. 5c TrTPU 8Q fi tiin - iUVUJJ.