Richmond Palladium (Daily), Volume 35, Number 32, 9 December 1909 — Page 6

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PAGE SIX THE RICHMOND PALLADIUM AND SUN-TELEGRAM, THURSDAY, DECEMBER 9, 1909. IB CO) Airadl IBoDdDSfl YdDnmr wim IBnnsSimess

Is the principle the Palladium endeavored to carry out in the advertisements reproduced below. These advertisements were inserted in Printer's Ink, each occupying a full page. Printerss Ink is the trade journal for advertisers, having the largest circulation of any like periodical in the country. It is devoted 'exclusively to newspaper and magazine advertising. It circulates among the leading general advertisers of the country. Therefore all the men placing large amounts of national advertising read every issue to make intelligent appropriations. In placing this advertising th Palladium was put to considerable expense, but in advertising it always pays to use the best medium, and expense should be a secondary consideration. The Palladium counts this expenditure a good investment, and the increase in foreign advertising proves its conviction. These advertisements are reproduced so that the Richmond merchants may know the

various qalities of the Palladium which have not been called to their attention.

Read the five talks in Printer's Ink, issues of July 21

Richmond, And.,

and Vicinity

up. 18

Sept. 15

Oct. 2U Nov. 17

TALK FIRST

We apeak only of the present and the future. One could talk all day on what Richmond has done how it was founded way back in 1806 and of the prominent part it has taken in forming the history of Indiana of how it has grown steadily, without a boom or panic until it reached its present high ' standing; among: the towns of the middle west. But you are an advertiser and you are busy so are we. Richmond of today is a thriving; manufacturing: city, situated in a rich agricultural community. Population ' over 23,000 and pulling; trade from a . population of over 60,000. Sixty-eight miles from Indianapolis, 75 miles from Cincinnati, 40 miles from Dayton, O., . and; 45 miles from Muncie it is the natural trading center of the rich White Water Valley drawing trade from 30 miles around. Richmond is a city of homes. It ranks far above the average in this respect. Nearly $900 per capita is the way the money is divided and fairly even too. Our financial institutions have increased their resources 205 percent In the last ten years and they transacted business as usual during the recent panic. They paid all checks in currency and did not limit the amount of withdrawals. ' The policy of the Palladium and SunTelegram is to boost, and the whole community is boosting as never before. Almost everyone is a live wire in Richmond and vicinity, down in the Old Hoosier State. The Palladium and Sun-Telegram Is getting business for Richmond merchants. It can get business for vou. You can reach the most people in Richmond and vicinity by advertising in the Palladium and Sun-Telegram Special Representatives PAYNE & YOUNG.

750 Marquette Bldg., Chicago. SO West 33rd St. New York.

Read the five talks in Printer's Ink, issues of July 2l

AUg. Sept. ;5 Oct. 20 Nov. 17

Fall Festival,

Mchiroond, End., October 6-7-8

TALK THIRD

Richmond holds its second annual Fall Festival in October. This particular form of boosting Richmond is unique, no other city has anything like it. Embodying all the good points of the County Fair. Street air. Carnival and Uardi Gras it pleases all and offends none. Last year over 30.000 people visited Richmond during the Fall Festival, all went home pleased and with a clearer idea of the magnitude of Richmond's industries and of the advantages of trading with Richmond merchants. This year fully 60.000 people are expected. Some of the features are: A horse, stock, poultry, dog. fruit and grain show. An Illuminated Automobile Parade. A mammoth Industrial Parade representing; all the various business interests of Richmond. A big Producers Parade. A Fantastic Parade and Mardi Gras Feature. An Airship Flight. A magnificent display of Fire Works each night. A Grand Ball. A banquet, given to the newspaper editors of this vicinity, at which Governor Marshall and Senator Beveridge will be present. Beautiful decorations. Plenty of music and numerous other features. That's the way we do things in Richmond, "The Panic Proof City." You as an advertiser will appreciate the value of such advertising: to the town. The people all around Richmond feel friendly towards It. They are interested in it and buy their supplies of Richmond merchants. Being- interested in the city and doing their trading here they naturally read its newspapers, not only for the news but for the store news. Richmond Merchants' have found the Palladium and Sun-Telegram to be the most profitable medium in which to do their advertising. During last year the Palladium carried 11.9S0 Inches more local advertising than any other Richmond paper and 4.982 inches more classified advertising than any competitor. These figures peak for themselves, the local display for merchant and the classified for the readers of the newspaper. During 1908 the Palladium carried 125 per cent, more classified lines than its nearest competitor; for the first 5 months of 1909 it carried 205 per cent, more and during the month of May M2 per cent. more. You will notice the steady gain showing the Increasing popularity of the Palladium and Sun-Telegram

Special Representative Payne & Young TM X are.net te Bid, Galea. West S3rd MU. 3fcw Yerk.

The Palladium also wishes to impress the fact that money spent in boosting the town eventually comes back to the spender. As an example of how the Richmond business men can help the town, we make the following suggestion : If every business letter sent out of Richmond contained only two lines boosting the town, in the course of time Richmond would be nationally considered as a wide awake and prosperous city. Such phrases as: "Business is booming in 'The Panic Proof City" or, "At the present writing .. there is over $1,000,000 worth of building toeing done in Richmond;' "Business is good," would help more than a little. If you coined a new phrase for each week and instructed your stenographer to use it in all letters during that week, it would be very little trouble and would undoubtedly benefit the city and your business beyond expectation.

Read the five talks in Printer's Ink, issues of July 21 Aug. 18 Steady March EF? Of Progress in Richmond, End. The Richmond Fall Festival of 1909 Is now history, hut mere remains the wonderful good to the- cltv and to the community. The crowds

surpassed the expectations of the most optimistic. Thousands were the guests of the Panic Proof City and joined heartily In the festivities of the three days. Kveryone in Richmond Joined hands, worked hard, and as a result, the Second Annual Fall Festival surpassed any other event in the history of Richmond. The city had on its gala day attire and the down-town streets were massed with the Festival colors, yellow and white, mingled with the national colors. The streets at night were beautifully illuminated with electrical displays, arches, etc. The Festival is convincing proof of Richmond's ability to retain th name of the "Panic Proof City" for years to come. There was a feeling of friendship unsurpassed. This year's Fall Festival marked another mile-stone in the path of progress of the city's new era. JLast year, the Fall Festival was a big success. This year, it was a tremendous success. All this large, friendly community of Richmond and vicinity reads and swears by the Palladium. The Palladium and its management has taken its part in the progressive life of th city and around Richmond one has only to speak of the Palladium to speak of the new lif and pmsrrtrss of the city. The advertiser who wunt' advertisements read and believed shoui. the advertising columns of this pros-perou-newspaper, carrying more advertising than any other paper In the community and with at least one thousand more circulation than any other newspaper In the Sixth Congressional district of Indiana, consisting or nine of the finest counties in the State. The circulation consists of the best families In the countv. all regular subscribers. No street J-ales. At present, the circulation totals over 6.4 50 net. Over 3.0S0 subscribers in the city of Richmond alone is the latest record In the Palladium's circulation. This is the highest point ever reached In the city and speaks well for the popularity of th paper. The management Is particularly proud of this high mark inasmuch as It has been reached without th os of premiums, contests, etc, and only en th merits of the Palladium and Sun-Telegram

TALK FOURTH

0'-

Special Rrfrnratatim Payne & Young 7M Maraaette Bldg, Chicago, s) Wt SM St Sw Tfc.

Read the five talks in Printer's Ink, issues of Jury 2

zur. lif

Stpt. i : Oct. 2 J Nov. 17

Circulation in

Richmond, IIimtiL, "Pamic-Proolf Ofly"

TALK SECOND

"The Panic-Proof City" Is the alofcan reeen"v selected by the Tounc Men's Business Club a commercial organisation of Richmond) as th most appropriate slogan for the City. The recent panic did not phase Richmond the city has never experienced boom or a panic. We re not booming but we are growing and business Is better than ever before. The Palladium and Sun-Telegram la the loading paper In this rich community. About S.40A of the best homes are served daily In liirhmond and vicinity. It Is paid circulation, not the "take the paper, pay later," kind, and concentrated too covering Richmond and its vicinity thoroughly. Tou. as an advertiser, know the value of QUANTITY. QUALITY AND COXCKNTRATION In circulation; we offer you all three In th Palladium and Sun-Telegram. The past year we have gained In circulation over 300 net paid. This Is not a large gain, hut when you consider that even a year ago we had the largest circulation of any paper ever Issued in the county and that the new subscribers have been obtained without the use of premiums, contests, etc.. and only on the merits of the paper, it shows the strength of our circulation. NET CIRCULATION Jl'XE, 1SSS. flrcalatla to RlebnMd 3JMS (Irealattoa mm Rani BssIm ............. .1.4T rircolattoa la wall aearby waa ........ 31S Clrcalatloa ay carrier la aeaiay twas .... M Clrcalatloa kr ssall at a distance J Total aet rtrralatlaa, after dedartlag all wirt. rate. orrleo files, ret rata trass sweats, advertiser nrkssset S,eg

Ttal dally pr

easst ver

We have the largest circulation In Richmond. We carry the most local- and classified adver- -tising. ' You can only rover Richmond and Hi vicinity by advertising in a Richmond newspaper and you can cover It thoroughly only by using the - . - Palladium and Sun-Tclecraa

9 aerial Rei

tatlve

Payne 6 Young . 7SS) Maraaetle BMf, Okie. St West m at, Xrw Tartu

TALK FIFTH

Read the five talks in Printer's Ink, issues of July 2 New Homme For jf; The PaMadiuunm, MchouDonds tod.

Th past year In Richmond. "Th Panic Proof ". City has been on of advancement and Improvement in all the various lines of business. The shops have been operating steadily, even for Richmond which has a reputation for the steady employment of men. Over IS.OOO.tOO worth of building has been den or Is now In th cours of construction. Richmond merchants are making money which Is evidenced by th numerous new store ' fronts and f la electrical signs. m The Palladium Is prospering too. It has purchased a building right In the center et th business district and it will erect a thoroughly up-to-date newspaper office. It has been leas than four years sine th Palladium moved Into It's present quarters which are practically new. The Palladium's prosperity has been such that it Intends to have a buildlnc of It's own and built purposely for It. The Palladium's success has been through fair dealing with It's subscribers and advertls- . ers. It was the first Richmond newspaper to serve It's subscribers with a Sunday paper. And It was the first newspaper to install a third linotype and press printing more than eight pages. This policy of Increasing its news facil- - Hie both local and foreign has won it m steady patronage of over 5,450 paid subscribers. The Palladium's policy of being square with It's advertisers by giving them accurate and truthful circulation statements has paid it welL Roth local and foreign advertiser In the Palladium are receiving good returns on their Investment. When you think of Indiana, think of Richmond as one of it's most progressive cities and remember Richmond's leading newspaper Palladium csd Sca-Telscr&ra

Special steprs atatlty Payne & Yousg

'" w TM taarawert Bid. Caleag.

fts) West art 0 Hew Tsck,

Hit Pays tthe PaMadieim to Adwrltise MseM siimd tto AdveFuUse MelhiMoimail.