Richmond Palladium (Daily), Volume 34, Number 259, 26 July 1909 — Page 4

PAGE POUB."

14 Sta-TcStsraa Published and owned by the - i'ALXJkVtVM rRJNTINO CO. lsenad T day aaea week.' evenings and Sunday morning. Office Corner North ih and A streets. Hems Phene 1X21. ; - BICHMOND. INDIANA. Kastelpa O. Uc44....MuaglK Editor. ffcarti M. Merges, ......... -Maaer. W. R. Paadateae........Newa Editor. SUBSCRIPTION TERM . In Richmond $5.00 per year (In advance) or 10c per week. MAIL SITBSCRIPTIONa One year. In advance . '$ 22 'Six months, In advance 2.60 One month. In advance .......... .45 RURAL ROUTES. ' Ona year, In advance ............ t2. 50 184 months. In advance , 1-&0 'One month, in advance -25 - Address changed as often as desired; , both new and old addresses must be : dven. (Subscribers will please remit with order, which should be given for a i specified term; name will not be entered until payment is received. Entered st Richmond, Indiana, post office as second class mail matter.

in pf m 7W Association of American ' Adrartisars (Naw York Cit7) has enaaUatd aad eertltisd to Us eircdatloa of this pabUoatloa. Only the Ogsrss at Jrealattoa toaUlasd la its report an giamsi sy tta As slatton.

Of Interest to The Business Men

BANK PUBLICITY.

Edwin Irvine Haines, editor of the American Banker, in a recent address

delivered before the New York chap iter of the American Institute of Bank lng said in part: '

To make a success the advertising

'of a bank should have as much atten

tion given to it as any other branch of

i its business. One of the principal rea

i sons for failure in bank advertising is the fact that it has been stopped after a comparatively short period. The bank that stops advertising and tries I to depend on what it has done in pub'licity in the past or because it happens to be prosperous might be compared to the engineer who shuts off

steam because his engine is going.

The Question now comes as to how a bank should advertise to bring the best results. FijgJ. and foremost, , the speaker believes in advertising rightly

done, not spasmodic on the one hand or sleepy, prosy advertising on the

other..': '-VyThe sneaker believes in good location, guaranteed position, if possible column, next to reading matter prefer- - red, and change your copy daily if using daily . papers. Do not sandwich your advertisement in between railroad time tables or patent medicine advertisements. If it costs more to occupy space that -.will put a bank's

advertisement where it will be seen, the bank should pay the difference. A very essential thing is position. Buy a good space, pay the paper's price, put brains into every ; advertisement, and if it does not bring business there Is something the matter with the community in which you are doing business. Your service must be fully explained for the new customer's benefit. Your advertisement should explain to him in a clear, concise manner what accommodations he will get. how his business will receive advantages. Judicious bank advertising will draw

funds from their hiding places as a, magnet will draw iron filings. '

If it, is worth while for a bank to

spend money in advertising, it should be worth w.hile to put some care and

fckill into tlie composition of the ad

vertisements, for the productive value of an advertisement is determined not only by the character and circulation

of the medium of publication, but also

the form of the advertisement

Items Gathered in ' From Far and Near

GRADE CROSSINGS Risks that are constantly encountered become commonplace. Men who are constantly exposed to danger become calloused to it. But for all that, the danger, still exists.. And it often very easily happens that the very callousness which comes from exposure to danger makes the danger all the greater. Hundreds of people, men from the shops, children on errands, people from the country, those engaged in occasional traffic as well as that which is constantly employed all these are in imminent danger from grade crossings. ' , Every one knows it. :'' - Every one knows that the Nineteenth street crossing and the two viaducts on the west side are practically the only safe crossings within the city limits. With these exceptions the only other one which is comparatively safe is the Eighth street crossing which has gates. It is true that the other crossings are in some measure protected with watchmen. But, unless we are misinformed the Sixteenth street crossing has no watchman and obviously no gates. (It was at this crossing by the way, that a man was killed within the last few months by a freight coming upon him unexpectedly.)

Grade crossings are coming under the ban all over the country. The viaducts are the only real safeguards. It is simply a matter of time until we will have no grade crossings here. But the time should not be delayed. And this is because the longer it is allowed to wait the more expense it will be for all concerned. We say all concerned because as a matter of fairness it is probable that the city would have to lower its streets a number of feet and the railroad companies raise their tracks a similar number of feet. Be that as it may though the Pennsylvania Company may aver that , the protection afforded from the watchmen at the places where there are no gates is entirely adequate, we are inclined to think they are not. We are not sure whether this is because there are not enough watchmen, or whether there is too much work for them to do, or whether it is impossible for the watchman system to be effective. We have in mind a frequent complaint which we have investigated and found valid namely that it Is impossible for many people to tell from the signals of the watchmen whether or not there is a train coming. It is probably the system itself which is wrong. It may be that the public is too stupid to understand the signals. Or it may be that the watchmen have not been able to tell when the trains are coming from causes which are out of their power. But certain it is that many people get on the tracks when a train suddenly appears out of "nowhere. This is particularly true of the Twelfth street crossing. And this is a much trafficked crossing. It is a dangerous crossing, and dangerous to many people.

Granting that it is entirely the fault of the people, and that many people become confused that does not alter the case in our eyes. The danger is there. Even if it were true that the men from the shops and most people in general are safe under the present system and that the danger Is only to women who become confused and hysterical at the approach of a train which ought easily to be avoided; that does not change it either. These are the very people that should be protected. Your strong vigilant men would probably most of them escape without any protection with an occasional accident. - - We are not urging anything unfair when we ask that some attention be paid to the matter of safeguarding the public. A death every six months or so is vindication enough. We are not even criticising the Pennsylvania watchmen who guard the crossings they do the best that they can without much doubt. j - But we do criticise a system which claims the lives of men and women', Ifjan accident occured only once in five years we should still consider that that Was too much. With the present system it is principally the Grace of Providence which keeps the death rate within its already t6o large limits.

persons are engaged in the business as ought to be for the net prosperity of the country. Providence Journal.

If the undermanned west could only

get some of the surplus workers from the east it would help much to solve the problem. But the attractions of

city life, even with poverty always outside the door, are stronger with prosperity on the farm.

Booming and Banging. From the Birmingham Ledger. Washington city has enacted an ordinance forbidding any one to play a piano after midnight. , Washington people took out more than fourteen building permits per hour last month. Wonder if the town is , booming because of that ordinance?

Take Your Time, Gentlemen. From the Birmingham News. In the opinion of the masses, there is really no reason why those national lawmakers , who are soon to visit HaVaii should be in a hurry to get back.

Oil Can Versus Cow. , From the Springfield Union.

We notice with pain that some of

our .Contemporaries are 'inclined to

take1' seriously the threatened invasion of the butter market by the Standard I Oil Company with a substitute for butter manufactured from crude petroleum. Be calm. God reigns and ' the gentle cow still gives rnlk more or less rich in. cream. Dairies are multiplying,, and throughout the -rural districts butter factories - are competing for their product. Only those who . cultivate a taste for kerosene oil butter will be likely to Indulge their appetites hi it Anything that "gives forth a pungent odor, faint and not unlike that characterizing vaseline, will have a hard job crowding the faithful and trustworthy cow out of business.

Not All Dead.From the Chicago News. Though the Spanish pretender

dead, the Washington bluffers are par ticularly robust

is

INVESTMENT TIP

BY ROCKEFELLER

Brighten Others' Pathways Is

Most Profitable Thing In the World.

TALKS IN SUNDAY SCHOOL

All Summer Goods Must Be Closed Out

AUSaraEnexr Goods Musi Rz Closed Out

. The everything reduced summer clearance sale, which closed on Saturday, was the largest and in every way the most satisfactory in the store's history. It is impossible to clean up everything and have the bargain list complete up to the last day of the sale, consequently there are hundreds of good items which will and must be sold during the next few weeks. This applies more especially to all summer goods.

READ 10c 17 in. Union Crash, bleach or brown 6Jc 19x47 inch heavy unbleached Bath Towel, 20c goods. ..12c 18x36 inch linen finish Huck Towel, fine goods 10c 76x90 inch Bleached Sheets.. 39c 45x36 and 42x36 Pillow Cases 10c Remnants of Table Linens. Remnants of Crashes. ' " See the Corset Covers at. ... .15c See the Corset Covers at 50c Misses' 25c Lace Hose .....15c Children's 19c Lace Sox...... 9c Men's 50c and 75c Negligee , Shirts, large assortment of patterns J....... -35c Men's 50c Work Shirts 39c

READ Ladies' all linen Handkerchiefs, cross barred or plain 5c Good line of children's Rompers at 50c and 75c 36 inch black Taffeta Silk ...79c 3 pes. 36 inch light wool Suitings, 50c goods 25c 5 pes. 43 inch light wool Suiting, worth $1.00 39c 5 pes. 27 inch Rough Silks, worth 59c 25c Lot $1.50 Parasols, all colors.. 98c Lot 15c Dress Ginghams, all shades, stripes and plaids.. 10c Lot Emb's, Edges and Insertings worth up to 35c, choice, 9c Lot Emb's Edges and Insertings, worth up to 50c, choice 12c

READ $1.50 and $1.75 White Shirt Waists, all sizes, choice... 98c Lot 15 and 12Jc Lawns, choice 7c 25c Curtain Swiss 10c Kota Hats, white, 73c, colors 49c For Men, Women and Children. $1.00 Anthony Bags ..25c 50c Ladies' Lisle Gloves 29c 25c Silver Prunes 10c 50c Ladies' Belts, odd lot ....18c 25c Stock Collars, all kinds... 15c 5c Torchon Laces, 6 yards for 10c 3 bars Soap, 3 wash Rags for 10c Eastman's Talc Powder, -Cc 2 for ...r 15c All Bristle Hair Brush .......25c 25c Slipper Bags 10c 90c Heisey Glass Tumblers and Sherbets, per dozen COc

Food Supply Merchants are Watching Out For Inspector

Dairymen, milk dealers, fish markets, butcher shops, ice cream venders and bottling establishments had better begin to tidy up and look to the pureness of the goods handled by them, as a food inspector is on the rounds and he is not as lenient as others have been who went before him. He is especially vigilant and "peeks" into everything to ascertain if it comes up to the pure food requirements, looks after the sanitary arrangements, etc. Was at Muncie. State Inspector Conn has just completed a tour of Muncie and is liable to drop in here at any moment if he is not already in the city "nosing" around and he will insist here, as he did in Muncie, that your place must be clean, the machinery used be kept

clean and sanitary, and that no adulterants be used in the preparation of food stuffs, bottled goods, etc. At Muncie two bottling establishments were visited and the owners heavily fined for UBing salycllic acid. This inspector is very . particular and insists on the pure food law being tracked to the letter, dairies especially being given close scrutiny. Samples of milk are selected and sent to the state laboratory for analysation and if it is found short in butter fat, dirty or poorly handled, the state bureau of pure food and inspection takes a hand in the matter. If you are engaged in any line of handling food stuffs or drinks it would be well to take a turn at getting everything in ship shape, as the pure food inspector is liable to walk into your place any time now.

, Annapolis' Registry Law. From the Pittsburg Dispatch. Annapolis has had its population increased by, and the little city is practically maintained and gleans all its thrift and profit from, the presence of the great national Naval Academy. It might be called In a way a government reservation, so much of Annapolis is the? Naval Academy. Yet we have the spectacle there of a tuppeny

municipal government defying the most famous and civilizing amend

ment ever added to the original Con- . stltution of the United States, disfranchising nearly one-half of the vot

ers of the city, denying them the fran

chise that would effect more than all else to uplift them and make of them

patriotic Intelligent, law-abiding and

responsible citiiens.

Mere farmers Needed. From the New .York Herald.. - -

. The market tor food products is per

sistently so strong as to justify Mr.

HiUs belief that not nearly: eaotijh

TWINKLES

BY PHILANDER JOHNSON.

Demeanor Analyzed. "Your chauffeur seems very respect

ful," said the guest.

"That sir o? deferential solicitude,"

replied Mr. Chugglns, "is not respect.

It is sympathy"

"Dey may sell you all kinds of imi

tation victuals," said Uncle Eben. "but

dar's one article dat is kep' strlckly

pure. Don you try, gittin into ae

game wif no imitation money."

Conservatism. The motor car goes wizzing by; The airship swiftly glides on high, But ordinary mortals are Still thankful for the trolley car.

A Cool Confession. "If you had space for only a small

library, what books would you

choose?"

"I suppose," answered Miss Cay

enne, Td follow the example of most

of my friends who assume literary superiority. For the library I'd select volumes whose titles would make a good impression and keep the current novels and magazines out of sight."

A Gentle Suggestion. "I'm a consumer," said the man who between hiccoughs was talking at the top of his voice in the owl car. ."and there Is no doubt that I am always getting the worst of things." "Well." replied the advocate of local option, "there are men who seem averse to paying their good money tor any other kind of an article. :

GREAT OIL KING ARRIVES LATE BUT IS WELCOMED BY THE

SCHOLARS IN THE CLEVELAND

BIBLE CLASS.

Cleveland, O., July 26. John D. Rockefeller, in an address at the Euclid avenue Baptist Sunday school on Sunday, defined what he believes to be the best investment in the world. "Brighten some one else's life," said Mr. Rockefeller. "Cheer some else's pathway this is the best investment that any of us can ever hope to make in this world. "Each day let us be doing something however big or small that will help some one else. This was the life and today is the gospel of Jesus Christ "And whatever you do. do that thin?

which is right. Do it gladly. Nothing is wasted thereby. For in truth it all comes back to us if it ever comes back at all." T i- The lesson hour in the Sunday school was almost over when a big red automobile dashed up to the Eighteenth street entrance of the church. Hat, cane and gloves in hand, Mr. Rockefeller entered the Sunday school room. Stopping here and there as he passed to the center of the room to shake hands with pupils and teachers, he seated himself directly in front of Prof. H. C. Dittner, superintendent of the school. f ,

It was at the conclusion of the lesson that Mr. Rockefeller was asked to speak. ( ; ;"I am almost afraid to say anything this morning," Mr. Rockefeller began as he stepped to the rostrum. "The superintendent has so clearly 6tated the lesson of the morning that I fear there is-nothing which I can add, "I And every day in my own experience that , I have to learn over and over again things which I thought I had long ago mastered. I am continually confronted with a picture of how different life and affairs would be if only at the proper moment I could remember truths I once learned. "Dr. Bustard, your pastor, and I are attending a little school of our own. We are taking lessons in golf. And every day we promise our teacher that we will be good boys, that this time we won't forget. The teacher warns us continually to keep an eye on the ball

keen steady eye on the balL Aad

we continually say we will. And then before we realize our blunder, we have forgotten all about our teacher and his warning. "But notice what a little thing it is to which our teacher draws our attention. Believe me, it is the little things that count. "Who is it, I ask you, who lives the longest in the world? Life is sweet. We cling to life. We desire with all our soul to live. And who lives longest? Is it he who eats the most? An Unexpected Reply. Mr. Rockefeller paused for an answer. "The Bible tells us that he who obeys his father and mother shall live longest," responded an aged woman in the audience. "Yes." admitted Mr. Rockefeller, a trifle disconcerted by the unexpected reply. "But our parents do not always teach us how to eat wisely. Our parents often allow us to cat too much." It was at this point that Mr. Rockefeller defined what he believed to be the best investment.

TO AILING WOMEN

Business Review of The Past Week by Henry Clews

MBS. LOUISA BOYD DIED OF INJURIES

Well Known Cambridge City

Literary Woman. Mrs. Louise V. Boyd of Cambridge

City, died yesterday at the home of a

relative at Ada, Ohio, from the result

of injuries sustained a week ago by

falling down stairs and breaking her hip. Mrs. Boyd was related, in this city and leaves several relatives in western Wayne. The funeral will be held Wednesday afternoon at 2 o'clock at Dublin. Mrs. Boyd was the widow of the late Dr. Boyd of Dublin, Ind. She was gifted in the art of writing poetry and many of her articles received wide circulation. She was also very' prominent in literary circles of Cambridge City.

r

A Little Sound Advice Will Help

Many a Sufferer in Richmond.

No woman can be healthy and well

if the kidneys are sick. Poisons that pass off. in the secretions when the kidneys are well, are retained in the body when the kidneys are sick. Kidneys and bladder become inflamed and swollen and worse troubles quickly follow. This is often the true cause of bearing down pains, lameness, backache, sideache, etc. Uric poisoning also causes headaches, dizzy spells, languor, nervousness and rheumatic pain. When suffering so, try Doan's Kidney Pills, a remedy that cures sick kidneys. You will get better as the kidneys get better, and health will return when the kidneys are well. Let a Richmond woman tell you, about Doan's Kidney Pills. Mrs. Augusta A. Smith, Earlham College, Richmond, Ind.. says: "I had kidney complaint and was in a general run down condition. The kidney secretions were distressing and scanty in passage and often a brickdust sediment was noticeable in them. Several years ago I began using Doan's Kidney Pills and they benefited me so greatly that I have no hesitation In recommending them to persons similarly afflicted." For sale by all dealers. Price 50 cents. Foster-Mllburn Co.. Buffalo, New York, sole agents for the United States. . Remember the name Doan's aad take no other.

A MONoitrt PHANTOM. Tba Ancient Iterse Lesead at t Flylac Datehsaaa. The old Norsemen bad a curious and vague tradition of a phantom ship which they called Mannifual. The French maritime chronicler. Jal. gives an account of ber. So likewise does Thorpe in his work on "Northern Mythology. 8 he was so gigantic that her masts were taller than the highest mountains. The captain rode about on horseback delivering his orders. Sailors going aloft as boys came down respectable middle aged men. and in the blocks about her rigging were dining halls where they sustained life during their , heavenward wanderings. When passing through the strait of Dover on her way northward she stuck, but the captain, with ready in

vention, ordered ber sides to be liberally besmeared with soap, and she slipped through, leaving the cliffs of France and England white forever afterward. Down to within a century ago this gigantic ship was known among English sailors Jy the name of the Merry Dun of Dover, but she seems quite to have disappeared from the maritime lore of Great Britain. Seamen, of Normandy still believe In her existence and call her the Chaase Fronde. Tbey say that she is 'so immense that it takes ber seven years to tack. On one occasion In turning ber bowsprit swept away a whole battalion of soldiers from the Dover cliffs while her stern boom was demolishing the forts of Calais. -

The stock market at present is dominated by a combination of the most powerful and skillful operators the Street has ever seen. These gentlemen and their corps of able lieutenants are energetically engaged in sustaining the market and carrying first one stock, then another, ' to a higher level, in order to distribute their surplus holdings of securities. At present prices their profits are exceedingly handsome, but the public show no voracious appetite for their offerings. Apparently, however, it is their purpose to save the market from any important decline by creating increased activity and thus widening the specu

lative movement and stimulating the distribution of stocks. It must be recognized that conditions are unusually favorable for such operations; and it need cause no surprise if they met with more or less success. Advices from the interior are universally optimistic, and sentiment here is equally hopeful. From the

great agricultural regions of the West reports as to crops are very encouraging, and hopes for another profitable season to farmers are gradually approaching realization. The corn crop, the biggest factor in our business outlook, is still improving, and there has been no diminution In the prospects

of a bumper yield at very good profits.

Even should prices fall below those realized for the last crop, as has been previously pointed out in these advices, it looks as if the farmers of the United States will this year produce somewhere about $8,000,000,000 of new wealth. This is a prodigious amount and must have a very stimulating effect upon commercial, industrial and financial affairs. Bankers in the West are universally hopeful owing to crop conditions. Merchants are not carrying large supplies of goods, and factories are obliged to steadily increase their output. It is true that business does not yet equal in volume the record attained before the panic, and that owing to inflation of values the actual improvement in business is often not as large as appears. Nevertheless, improvement is the order of the day and the outlook for a satisfactory fall and winter trade In all parts of the country Is exceptionally good, especially when the tariff issue Is closed, which will now be at an early date. The monetary situation causes no concern whatever. Western banks claim they will be able to finance autumn requirements without making any serious demands upon their reserves in New York. , Nevertheless, the Westward movement of currency must soon begin, and it will be reasonable to anticipate at least some diminution of reserves and slight harden

ing of rates during that period. So far as Wall Street Is concerned, it appears to have about discounted all of these acknowledged favorable conditions. Hence there is no legitimate reason tor any further general advance in securities, many of which would. , doubtless .be- selling ' lower were it not for the stubbornness with which they are "pegged." It should be frankly recognised that the big leaders are apparently holding up the market until they have succeeded in unloading a good share of their holdings. When that time arrives a reaction may be expected to occur, and

prices will be allowed, to recede low enough to enable them to buy back stocks sold at high prices.- Although natural conditions are sound, satisfactory and hopeful, the technical situs tion of the market is highly dangerous, and speculative operations should be strictly limited. It Is quite likely that the .public will be regaled with some very . bullish interviews ere long in the interest of some of those who have stocks to sell. Such state ments may prove true, but it will be well for buyers of securities to consider the purpose of their promulgation.

MASONIC CALENDAR. Tuesday Evening. July 27. Called meeting Richmond Lodge, No. 196, F. & A. M. Work In fellowcraft degree. Wednesday. July 28 Called meeting Webb lodge. No. 24. F. Js A. M. Work in Entered Apprentice Degree.

CEnaimee

For the men that has OLD OATS and OLD TIMOTHY HAT (baled or loose) to get a good price for same, before the new crop comes to market. Will buy delivered or at your farm. See or call 0. G. UHLAN Feed csd Seed SIctc ss.tiiSt. riMMicn

Mi)

Every week adds .to our long list of those who are wearing these wonderful lenses. They are far neater than the ordinary bifocal lenses, not having any lines to show that they are for both

near and far vision. Call and see samples that we have on hand at all times. , 1 ; 4 ' CHAS. H. HANER

TOE JEW!

F. D. Etei

010 Mcfa Street