Richmond Palladium (Daily), Volume 34, Number 241, 8 July 1909 — Page 4

THE RICHMOND PALLADIUM AXI SUN-TEIiEORAM, THURSDAY, JULY 8, 1909.

PAGC FOUB.

sJ Ssa-Tc!srai Published ud owned by the . PALLADIUM PRINTING CO. Issued I dars each week. evenings and v Suaday attorning. Office Corse North 9th and A streets. Homo Phono 1121. RICHMOND, INDIANA.

RsMlelfc O. Loads.. Charles M. llMgM

W. WU PtiMUtM ...

Maoosioar Editor. Maaaajer.

...News Editor.

SUBSCRIPTION TERMS. la Richmond $5.00 per year (in advance or 10c per week. MAIL SUBSCRIPTIONS. One year, in advance '5 92 Six month, in advance 2.J0 One month, In advance . RURAL ROUTES. One year, in advance .V. ......... .I2.S0 SI months, in advance l.jjo One month, in advance . , 25 Addresa changed as often as desired; both new and old addresses must be given. Subscribers will please remit with order, which should be given for a specified term; name will not be entered until payment is received.

Entered t Richmond, Indiana, post office as second class mail matter.

fS 1IIMII i

Taw Association of

AWtioera fNaw York Cit?) has

waaitaedaadeartlfledtotlieelgcttlattsa af wis piMtaatten, Oaly tka flcant at j

I ttam l"m. L I i

tNa, it

Ltoueiny.

uteniJ

THE RIVER SIDE PARK The proposition of the West Rich

mond Improvement Association for a

Rivertide Park is deserving of attention from the Board of Public Works and the Common Council. There are, of course, many people who will say

that we have parks already. But would

we be willing to give them up?

, There Is one thing about the park

situation which should not be over

looked and that is the fact that parks

must be acquired when they can be obtained. ' The town is constantly grow

ing. It should be unnecessary to say

that it may soon be impossible to ac

quire more land In the central part of

town. And this is the more true from

, the fact that the tendency in Richmond

it to build compactly.

We will not say that the present proposition is the best that can be ob

tained, but it is an almost self evident

fact that; the ground along the river front can not always be had for the asking. Besides that, what makes the ground appropriate for park purposes is the fact that trees are already growing in their virgin state on

the river bank.

The ground, can be acquired at this

time and further improvements can

be added from time to time when there Is enough money. The West Side ia Just as deserving 6f a park as

any other part of the city. It is grow

ing constantly in the matter of reel

dences. This makes it all the more Imperative why this section of the

town should be recognised. ...

Besides this the whole town is directly or indirectly interested in the

Riverside Park, Inasmuch as it' may

some day become part of a park sys

tem extending from the Glen down the

river.

The park system of all the larger

cities from the famous Thames Em

bankment in L6ndon to the park sys

tem of Chicago around the lake ia suf-

' ficient proof that water is the natural accompaniment of a good park. ' The city of Harrlsburg, within ! the last

few years, has entered Into the scheme

of improvement of its river front with

such great success that the city has been agreeably changed and sent on a

new plan of civic improvement. There

fore the plan id one which should be

carefully thought over and no oppor

tunity neglected.

Of Interest to The Business Men

Must Study Selling Conditions.

The advertising man of the future

will be compelled more and more to

study the problems of distribution

and salesmanship. Advertising can

not produce , the proper returns ' un

less the selling conditions back of it are right. Advertising can no longer

be regarded as a problem all by itself.

Old-fashioned agents who have so

treated it in the past are being com

pelled to reorganize their offices to

conform to the more enlightened view

Advertising is a good way of selling goods, but it is not" the only way. It

is almost helpless unless backed up

with the right brand of salesmanship,

Evolution in the Attitude.

The attitude of great business con

cerns toward their advertising manag

ers or agents is undergoing a process

of evolution. Time was when the ad

vertising man was little more than a

copy man or a contract clerk. Of

course, there have always been not

able exceptions to this, where the advertising man was the real power

behind the throne, the first to be con

suited on broad matters of policy and often taking the initiative in matters

of policy himself.

There are three ways in which ad

vertising men are classified by the

firms that employ them. ; Three Classes of Ad Men.

First: The advertising man is the

real head of the selling organization

In such cases, he unites in his own person the duties of Sales manager and advertising manager. This limited clasa is mostly made up of pro

prietary articles, where the selling problem la not complicated, and most

ANOTHER INSTANCE . When the county commissioners leaned back in their chairs and gazed into space when the attorney for the Pennsylvania railroad

-broached the matter of double tracking their, system through the coun

ty poor farm, they thought that they had that corporation at thelf mercy. - But they did not. It was just another instance. The attorney for the corporation in question simply asked for the record In which it appeared that in the dim past of 1886 the corporation had acquired certain rights and privilege which would make unnecessary any amount of fuss the county commissioners of this day and generation might make. ' It is doubtful whether the commissioners of that day thought there would ever be any serious trouble at a later date. 'They wanted certain things which the Pennsylvania was only too glad to give them. But the railroad got what it wanted. It was only another instance. An instance of what? - It was an instance of the fact that the representatives of the people have to get up early in the morning to get around a corporation, to which time is not altogether important and such pittances of money as we are apt to think of as sizeable, are nothing at all. It is another instance that what may not seem valuable in the present may be very valuable in the future. Conditions change. It is the same thing which is seen in municipal franchises every time some little matter is thought unimportant at the time by a board of works or a city council. It is the same thing that occurs daily over the country in connection with corporations which employ counsel at high salaries toTook out for their interests. This is a contrast to the way the affairs of the people are looked after in most cases. ' Of course, sooner or later the people find out. They have come to accept this sort of thing as a matter of course. Which after all, is another instance. In this mat?er it can hardly be said that anyone will blame the railroad company for obtaining what they want. It's actions seem to have been more honorable than is'at times the case in corporation business. They simply looked out after their interests. The people and their representatives are rarely alive to the situation. And this Is not because they do not eventually care but because they forget. This is only another instance. There is a decided reason for calling attention to the fact that the people and their representatives must wake up. Within the next two years and for that matter . within the next six months or it may be a few weeks, there will be corporations of various kinds which will apply for franchises in this city. Some of the minute articles which will make no difference at the' present time will be taken up and granted, to be regretted in the future. Perhaps. Or it may be that the people and their representatives will refuse that the franchises be rushed through until they are thoroughly looked over. Perhaps they will refuse to grant a franchise for so long a period of time that there will be a chance that present conditions can change greatly. Perhaps they will awake to realization that it means money out of their pocket when there is a flaw in a franchise. But this is only perhaps. There is a strong probability based on the past that the franchises may be "another instance." That is worth thinking over.

Slogan Contest Extended

J Owing to the great amount of interest which has been manifested in the Slogan Contest the Committee has decided to extend the time to Saturday, July 10th at 6 p. m. The Best Slogan For Richmond? That is what the Young Men's Business Club wants for advertising Richmond. The Club offers a prize of FIVE DOLLARS for the phrase or slogan selected as the most suitable for the fight for a bigger and better town. Slogans and phrases 6hould be sent to the Slogan Contest Editor of either the Palladium or the Item. Slogans arriving before noon will be published in both papers the same day. Every one is eligible. Send in as many ideas as you have. The judges are to be announced later. What the Club wants is something new, crisp and affective. It wants something that won't wear out because it, is to be used permanently in the future tampaign for Richmond enterprise. Address The Slogan Contest Editor At Either The Item or The Palladium Office

Slogans Received

of the selling is done directly through the printed word.

Second: The sales manager and

the advertising manager are on an equal footing, neither one responsible

to the other, but both co-operating for

mutual benefit and the general good of the house. In such cases, the head of the house is found to be a commanding personality, who does not care to turn over any important de

tail to a subordinate, but keeps his finger directly upon the pulse of the entire business.

Third: The largest of the three

classes, where the advertising manager or agent traces his authority to the manager of sales. For example, this is the plan of organization in the new Selfridge Store in London, where the methods are the outgrowth of Mr.

Selfridge's long experience in a com

manding position in the great Chicago house of Marshall Field.

Get In the Thick of the Fray. Now It is obvious that ho matter in

which of the three classifications the advertising man finds himself, his usefulness is enlarged by an intimate

knowledge of actual salesmanship and

distribution. A theoretical knowledge will not answer. He must be in the thick of the fray. He must be posted on how competitors are marketing their goods, and even in other lines, every bit of information that he can gather Is just eo much added to his

stock in trade. Books like "Human Nature in Selling Goods," by James H. Collins, and papers like Printers' Ink and System, serve a very real purpose in this new order of things.

But. of course, the best source of

help the advertising man can obtain

is actual digging into the everyday

problems of his particular situation. Every merchandising campaign is different. The danger comes from trying to apply hard-and-fast rules to all alike. Even two houses selling the

same kind of goods at the same prices

will- often require different" methods of promotion. Printers' Ink.

FORUMOFTHE PEOPLE

Articles Contributed for This Column Must Not Be in Excess of 400 Words. The Identity of All Contributors Must Be Known to the Editor. Articles Will Be Printed in the Order Received.

Editor Palladium and Sun Telegram In a little article on "Local Horses"

last evening, the horse Complex is not

in the stable of Curt Gosnell, but in the stable of L. IX Commons of Centerville, Ind., who trains and drives him in all his races, driving him in

his winning race at Hamilton, O., last week. Would be giaa to have you correct this statement, as this is a horse that has received all his education and development through the hands of Ij. D. Commons, nobody ever having been able to succeed with him, and to him all credit is due, not Mr. Gosnell of Cambridge City. Mr. Commons has some very flattering prospects in the horse line this year, having one In his hands that is due to go to a few of the grand circuit meetings. Complex was the first horse started in his stable this year and with him he won his first race. The remainder of his horses are at Indianapolis still In training, if you will correct this statement satisactorily, I will from time to time report some horse news as they go from place to place. , Horse news in your paper as a rule is appreciated, though it la generally

reported from a poorly posted source. Neither Gypsy Woodland or Complex were reported correctly. Gypsy Woodland is owned at College Corner, O., instead of Richmond, and Complex belongs to L. D. Commons, Centerville, Ind., who I believe credit is due. Respectfully, MRS. L. D. COMMONS.

Items Gathered in From Far and Near

A Great Frenchman. From the New York Sun. Samuel de Champlain, born at the little port of Brouage, in Saintonge; mariner, soldier of fortune, pioneer, Governor of New France and devout Catholic, will-live again today in the spirit of many discourses in the churches of the valley that bears his

name, ah historians seem to jtreat

his memory kindly. In his day he had no enemies among his own people, and

he died in the odor of sanctity, after a life of militant adventure, an explorer and empire founder who never had a sordid motive, a soldier without

vices, an administrator whose rule was humane. "We can truly declare

said Father Le Jeune, of Three Rivers in his oration over the body of the beloved Governor of New France in

the Church of Notre Dame de Recouv

ranee at Quebec, "that his death is the

death of the blessed." This was not the language of perfunctory and priest

ly adulation. Of Champlain the man only good is spoken by historians and

commentators.

Navigation of the Air. From the Denver Republican.

The aeroplane and the dirigible bal

loon are so different that they can hardly be called competitors, but both

have contributed to make the present a notable year in the history of aerial navigation. Germany and the United

states may congratulate each other

that they have placed themselves in

the leadership with these two methods

of solving a problem which has awak ened the hopes and in a measure at

tracted the attention of mankind for

more than a hundred years.

Leon's Cleverness. From the New York World. The Chinese population of the Unit

ed States by the census of 1900 was 81,534. The relatively small number of the race would appear to facilitate the capture of an individual Chinaman wanted by the police. The success with which Leon has evaded de

tection, assuming that he is alive.

for more than three weeks shows re

markable cleverness in hiding. Lincoln Cents. From the New York Tribune.

The new cents bearing "the portrait of Lincoln will be welcomed as eagerly as though they were coins of greater va,lue. It will be a novel experience to have American coins bearing the portrait of some real person, but it will be agreeable and may set an example for imitation.

Up tc Them. From the Philadelphia Inquirer. There are some thousands of young men in this country who are soon to find out an answer to the old question: Does a college education pay?

Not So Prominent. From the Louisville Courier-Journal. The town of Oyster Bay. is not getting its name in the papers very often nowadays.'.

1916 Richmond 50,000. Richmond Watch us grow. Richmond It's Quality that Counts Richmond. The Coming City Richmond. The City of Quality. The Intellectual Center of the West. Progress Enlightenment Beauty. The Athens of Indiana. The connecting-link of Indiana and Ohio. U Auto Be a Honker! Honk for Richmond! Uauto Honk for Richmond! Richmond does things! Richmond uses young blood. Not a boom town but watch us grow! We've gotten together! Push and Progress! Richmond on the map! Up and Growing! ' You are Welcome here! 0 You'll find it in Richmond! Industry Enterprise! At your service Richmond! -Richmond's coming there's a reason! Richmond the city of homes and happiness! 36 Richmonds in the field we lead all! Richmond Business Is Good. Richmond for me and for you, Richmond. Make a Booster Out of Me That's the Spirit. Let's Run Richmond on the High Speed Gear. Put on Your Glad' Rags for Richmond's a Comin. All Together, Guddup Richmond! , Richmond Says, More Yet. . Are You With Richmond? Be an Engineer, Not a Brakeman. Here's a Tip Back Richmond. We'll Win With Richmond. Be a True Blue Richmondite. Get the Booster's Habit. Everybody Ready! Aim, Fire, Boom Richmond! Nockin' Never Got Richmond Nnthin. You'll Like Richmond. Re-enforced Richmond. Start Right in Richmond. Come to Richmond Prepared to Stay. Richmond Panic Proof. Believe in the Future Greatness of Richmond. No place like home or Richmond, Either. First the Foundation, Solid to the Core; the Framework Will Follow. Richmond! Richmond! Ever Upward, Always Onward! Richmond! Richmond! Richmond for Science Building, Education, Aerial Navigation. Get in Touch With Richmond. Everybody always busy in Richmond. We make the World Notice Richmond. Be Progressive, Soar High, Get Your Wings in Richmond, the "Wright" Place to get 'em. Richmond, for Distinguished Originality. Eagle "Flights" for Richmond. Your interest in Richmond means success. You Can't Forget7"Richmond. Richmond for Good Government. Richmond Always Progressive and Prolific. - - i To see Richmond is to pronounce It Beautiful. Richmond's Highest Ambition Onward. Richmond Forever. Richmond, 25,000 or bust. The City of Homes, Sweet Homes. ... Everything Is Lovely and the Goose Hangs High. Pride of the Middle West The Home of Virtue and Industry. The Beautiful City of Rest, Excelsior. Resourceful Richmond Rules the Roost. Thee for Richmond; Richmond for Thee. Richmond .for Everybody, and Everybody for Richmond. Onward and Upward. Pattern After Richmond, a Progressive City. Richmond, the Bright, the BeautlfuL Meet Me at Richmond. Richmond Now and Forever. Richmond, Let Us Endure No Equal. Richmond! The Greatest Possible! Richmond Never Unprepared. Richmond, an Example to Others. Richmond, Second to None. Richmond Succeeds by Courage and Faitft.

Richmond! We appeal to your Interest. Richmond Ready With, Our Lives and Property. After the Manner of Richmond. . Richmond, Quaker City. Shake Our City. Make Our f City 50,000. Whether Great or Small, Rich or Poor, We're One and All for Richmond. O You, Richmond. Richmond Not Saying, bnt Doing. Richmond, the Model Residence City. Richmond Up and Doing All the Time. A Live Wire Richmond, Indiana. Me for Richmond Fall Festival, 1909. Nothing Really Happens Till Richmond Fall Festival.' 1909. If You Can't Boost Richmond, Don't Knock. The Coming City of Indiana. You'll have to Go Some to Beat Richmond. Richmond's Going Some. The Boom Is in Richmond's Coming. You'll Have to Hurry Richmond. The Li vest Wire in Indiana. 1 Richmond Quaker take'r! Richmond Take'r. Quaker! Richmond Onward and Upward! Richmond Quaker Quality! Richmond Forward, March! Richmond, Our Home the World, Our Market! Richmond First You're next! Richmond Leads Let Others Follow! Richmond Products Everywhere! Richmond First the World Afterward! Let Richmond Spread Like a Ripple! Richmond for Home and Business! Richmond A Live Wire. " It It's Alive. It's From Richmond. Richmond Mecca of Art and Industry. Richmond Something Doing. Richmond Sure and 8teady. All Free and Equal in Richmond. Richmond Hard to Beat. Richmond Health, Wealth and Happiness. Richmond Good Thing Help Push. Every One Make a Noise Like Richmond. Wet or Dry! I've Come to Richmond to Lire and Die To Richmond We Tie. Wet or Dry. They'll Never Stop Her Richmond. '

Real Richmond Industry Industry. Counts . Commerce. High. Happiness. May Mark Ours Our Never Noted Decline. Doings.

Richmond Never Looks Back. Richmond the Beautiful. We Will Meet Thee in Richmond Push Her and Boost Her Richmond the Hooster. Boost, Don't Bruise, Richmond's on the Move. . Richmond Tho Growing City. Richmond The Pride of Indiana. Richmond Mentally, Morally and Physically Great. Richmond is a Hummer. Richmond City of Commerce, Manufactures and Fine Arts. Richmond The Laborers Ideal Home. " . , . Hip, Harrah, Richmond's Comin. Richmond Star City and Business Center of the Middle West Richmond Health, Wealth, Prosperity, Awaits You Here. . - - " Homes and Business in Richmond are Solid ifRock. Richmond Where the Sun Always Shinea. -Richmond Solid as a Rock. Richmond Come and See us, YouH Come Agala! Richmond Supplies all Your Needs. Richmond The Center for Everything. Richmond The Wealthiest City In the Worta. WeH Share With You. Goodspeed Richmond. The Latchstring Is Out Pattern After Richmond A Progressive City. Richmond The Eastern Gateway of Indiana. ' You Will Come Back to Richmond. ' You Will Like Richmond. You Will Feel at Home in Richmond. The Park City of Indiana. . . ,,. . The Big Uttle Hoosier City. Richmond The Glen City. Richmond's Pride is Principles and Products. A Good Spot to Cast Youf Lot is Richmond. "- Richmond The Home of Home Owners. Richmond The City of Mutual Helpfulness. Richmond The Nifty) Thrifty Hoosier City. Why Not Richmond? That's What, Richmond! .... . . Hoosier Hospitality and Hearty Helpfulness. Richmond ' . v.----.; v -: - " Climbing. . h-'i . '.Help ;-. . . :;r "Make , ' ." Our . ' ' . ; , ' ; Number V V . ; - Double. Lets Co-operate Richmond. Vas You Efr in Richmond Why Not Live in the Best the Best City ia Richmond.

TWINKLES

An Obscurity Explained. "Father." said Little Rollo, why. do we hear so little of Nimrod, excepting that he was a mighty hunter?" r "The reason, my Bon, probably is that he preferred going hunting to operating cameras and dictating articles."

A Slow But Sure Jolt to Pride. "What do you .think of my performance of Hamlet?" said the -youthful stage aspirant "You played the part," replied Miss Cayenne, "something as I imagine Shakespeare himself . would . have

played It provided that traOtion is correct in telling us Shakespeare was a rather indifferent actor."

A Book That Would Help. . Oh. for a lexicon, a volume neat Whence I might learn, by studying o nights. To read with comprehension all complete The things the sporting editor Indites: .

Liberty ia worth whatever country Is , worth. It is by liberty that a man has a country; it la by liberty he has rights. . Henry Giles. PALLADIUM WANT ADS. PAY.