Richmond Palladium (Daily), Volume 34, Number 196, 23 May 1909 — Page 4

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ItMtelM a mM tor tlM PAiXAjnm rimrrnfo oa untfay OTIce Ctmtr Nortk St ana A stracts. Ueme rswne lltl. tUCStsfOMTA D3D1AMA, " Mltw. .. UBSCRIPTION TKRM& la Richmond i.M w yeer.Cta 4niN) ile fir wMfc MAIL SUBSCRIPTIONS. jtht. la tdnne Sftoatfca, ta advance Math, la advance RURAL ROOTS , On yaer, la advance .....fSM fta months, fa advance X.J Oa aweta. la advance ... . Addraaa eeaaaTed as oftan aa daalred; hath naw aad aid addrsseaa must ba anvea. , nbaetibrrs will piaaae ramti with order, wbtoa ahoold aa given tor a opacified tana: etna will not ba enter Ml until payment la received, Entered at Richmond. Indiana, pertoffice aa aecoad clAse mall matter. apsjaea t AivmrUmn (Naw Yark Otr) bat aad oertiMad ta taa etrenUtlsa 1 otuds saaUeattea. Oal taa Hcma at la Its sonar an I. It TWINKLES A Suitable Vehiela. "Toe ice man left a lump of Ice a quarter of an hour ago " said the new servant. "What shall 1 use to carry it to the refrigerator?" V f "A quarter of an hour ago," echoed the housewife wearily. "You'd better take a sponge." ' Consistent Self-Interest. "So you saved Mr. Kermudge from drowning?" "Yes." "Was he grateful?" "Not at all. Me claimed a half interest In the hero medal because of his presence of mind in hollering for help." A Doomed Profession. A fashion swiftly has Its day. The hats which suit a lady's taste Unto still bigger ones give way And these by larger are replaced. Ere long in sorrow and neglect The milliner must stand aloof While madam calls an architect To fit her in a mansard roof. Occasions of. Real Sport' "I don't seem . to-be getting, my money's worth out of my motor car," said Mr. Chuggins. "I wonder what I can do to get a little more real sport out of It?" "My suggestion," replied Miss Cayenne, "would be to persuade your chauffeur to take you along on a joy Tide." '.Unrest. "Never allow yourself to some to a standstill," said . the energetic citizen. '"Keep moving." "I do." answered Mr. Meekton wearily. "We have a new landlord every six months." Wild Blooming. The petals on the forest flower That lightly trembles in the shade Share to their fill the sun and shower And leave no memory when they fade. Uke smiles that shine and die away, Like songs that are so soon' forgot. They greet us, innocently gay, ;ir ' Unfit tor a more glorious lot No clustering: fruit will proudly tell . An autumn tale of; hours well spent. And yet Dame Nature loves them well. They live their lives. She Is content. Items Gathered in From Far and Near SEEING THE PACIFIC SLOPE. FVom the New York Evening Post One , of the " advantages . resulting from the exhibitions held in ambitious Pacific coast cities the latest being the Alaska-Yukon-Pacific exposition at Seattle, which begins on the. first of June is that the wondrous sights, combined with reductions In railway fares, tempt thousands to cross the Rocky mountains for the first time to sea whether there is any basis for the cry, "Why go to Europe?" , Has not oar country scenic features grander even than those that are to be seen on the other side of the Atlantic? Should we not before going abroad the fifth or tenth time, see something of our native land, so that we can tell inquisitive foreigners about It and aid Karl Baedeker In taia efforts to divert part of the European tourist stream to our own shores? . .. NO FIVE-CENT ICE. From the New York World. Meanness that defeats Itself, greed that lessens what it grasps. Is shown In the refusal of the ice trust to sell five-cent lumps of ice. The refusal is cruel and It Is, bad business. The argument of cruelty may not appeal to ice trust magnates. It Is nothing to them that the food of the poor, bought at prices outrageously raised by , the operation! of other distributing trusts mar be spoiled for lack of Ice. and that ailing mothers and sick babies, may lack soma comforts which custom and city conditions have made necessities. Bat the business argument ought to hare weight GOV. HUGHES. From the BaltiirQre Sun. That state of Npsjr York is most for tunate la having for its chief

THE STORY OF THE PALLADIUM ; Its Progress and its Policy m. A REAL NEWSPAPER After buying the Sun-Telegram we went ahead on the Idea of making a real newspaper. The difference between a real newspaper and a front page" paper, is great. It Is the difference between a paper with news on X ever page and the paper with news on one page. : The latter crowd all it limited news on the front page for display and fills up the rest of the paper with plate matter. ' ' ...; People do not read a paper" clear through unless there is news on every page. So we have made It our policy to put news on every page so that ; the newspaper is readable throughout. . Having bought a third linotype, (unusual In a town of this size) we were able to handle an increased news service of 30 per cent. NEWS SERVICE AND ADVERTISING The relation between news service and advertising is an equal ratio. News service means circulation. Circulation means advertising value. But beside this, there is another consideration. What is the use of advertising-in a paper (no matter what the circulation) if the advertisements are burled in an uninteresting page? How many people will stop to glance at a page and thereby read the advertlse- . merits, if they see on that page a dreary waste of uninteresting reading matter? There you have another instance of the value of the news service extending throughout the paper on every page every advertisement is in a position to be read. After that the value of an advertisement depends strictly on the skill of the advertiser and on the value of his goods as they are put before the people. , Therefore, no matter what the actual number of the pages, and no .matter what its circulation, the factor of percentage of news matter per page, means the effectiveness of the advertisement. News matter gives advertising value to a newspaper. And this ie so, because the more intelligent and the more interested people are the ones who are most easily reached by a well-written advertisement. That is the superiority of newspaper advertising over bill board advertising you get the cream of the buyers. ' THE VALUE OF NEWSPAPERS Newspaper space is therefore vaiuable in so far as the space is effective, which means news service, and In so far as the" number of people who are reached, which means circulation. Up to this time the advertising had been considered by the merchants as "so much space in the newspaper" only as a number of inches. The papers before this time were content to look at it in this way.' They did not even have an established set Of rates. They had a different scale of advertising rates to fit the situation of each merchant. Now, if you will think it over, you will see that an advertisement ' which is read, is the only sort of advertisement that is effective. The more people who read it, the more valuable that advertisement Is. We caused our readers to read the advertisements in all parts of the paper by putting news on all the pages and we had increased ' our circulation so that more people read the advertisements . WHO SHOULD PAY? Now, who should pay for the increased efficiency of the paper? The people, the owners of the newspaper,or the merchants? Obviously the one most benefited by the Increased efficiency, is the merchant. He therefore ought to pay for .circulation and position in the paper. But he had never thought of it in that way. It was new. It made no difference to him that this is the theory that all the largest papers and advertisers work on. He could not see that to pay the same price or a far less price for space in a small "front page paper" was not only an absolute injustice to the other newspaper which gave good service, but that It was an injustice to himself. He does not get his

money's worth when he patronize the small newspaper and he is cutting into the very source which is trying to co-operate with him. Be that as it may. We increased our rates and determined that we would offer no cut rates. A number of merchants did not take kindly to this, very humanly. ; THE BATTLE FOR RATES It took them some time to see the logic of. our argument. Even when they saw the logic of It they stayed out of the paper to try to see if we would surrender. And so the Palladium fought the battle of advertising - rates in this town. Our competitors hare followed in the wake and when the battle is fought have invariably come in to reap the benefits which they , were not responsible for. Almost every merchant and advertiser today in this vicinity has acknowledged that we were right. As a proof of it, look at the advertising in the paper today. . WE WON So we asserted ourselves in the making of a real newspaper. We gave to our subscribers a paper which is readable throughout. We gained our circulation. To our advertisers we have given increased value of newspaper space and increased circulation. This was another step In making a real newspaper.

tive an honest and courageous man. Mr. Hughes has had a difficult part to play. ' He was nominated against the wishes of the leaders of his party and in order to put him out of politics in the future they have never ceased to set traps for him. But each attempt to injure him has strengthened him. The American - people admeri few qualities so much as they do courage, and whenever the machine politicians afford the governor the opportunity for a conspicuous display of courage they strengthen him with the people. Courage Is as essential in a public official as in a soldier in the field. The official who lacks that and has all other good qualities will prove a failure in the hour of trial. The Governor of New York is a beacon light for executive officials everywhere. RUNNING A NATION BY GAMBLING From the Philadelphia Inquirer. A national lottery has been authorized by the vote of the congress of Cuba. The Cuban secretary of finance reports officially that the forthcoming budget will show an outlay of $2,000,000. leaving a deficit of $2,000,000 over the regular revenue. Cuba needs the money, so It is going Into the lottery business in the confident expectation of making up that $2,000,000 and perhaps something more by robbing the people. A country that teaches gambling as a high-class occupation cannot be on a very firm foundation. BUFFALO IS KILLED Nariobl. British East Africa, May 22 The Roosevelt expedition today kept up a hunt for, buffalo on the Nairobi river and -sir. Roosevelt and his son Kermlt succeeded In bringing down their third animal of this kind. A bull huCak wounded by the hunters yesterday, fled Into the swamps where anally killed.

LITERARY WORLD

Coincident with the retirement of Dr. Eliot from the presidency of Har vard University, Houghton Mifflin company are publishing a notable lit tie book by Dr. Eugen Kuehnemann professor of philosophy in the Univer sity of Breslau, on "Charles W. Eliot president of Harvard University, May 19, IStiO-May 19,-1000." His study of Dr. Eliot's work is marked by the thoroughness of plan and detail that characterize the work of German scholars. The first chapter describes in brief the college at the time of Dr. Eliot's inauguration and then follows an ac count of the expansion of the elective system in college development, and of the growth of the professional schools into branches of the first real university in America. Professor Kuehnemann then takes un Dr. Eliot a educational and social philosophy, bis lire, public activities and personality. Although much has been published during the last few months on Dr. Ellot and his work, it has been of a journalistic character and no one has undertaken to put into book form a thoughtful, careful and dispassionate study of the influence of Harvard's great president on , American educa tion. Professor Kuehnemann has been for two terms exchange professor at Harvard, as arranged for by Emperor William, and therefore his point of view is especially interesting. OUR MANLY TRAINING OF. GIRLS. Our training of girls approaches close to the idiotic, claims Katharine Bggleston in Woman's Home Companion for June. The average girl, from the minute she leaves her dolls to go to kindergarten, till she matriculates at college. . is toid about men and men's work never about women. The kindergarten songs and tales are about Lincoln and Washington and even the pictures of animals show the lion and forget the lioness. In older childhood she is taught to build sand forta Instead of good old-fashioned mud pies. tha mn la arithmetic dwell

on Billy's" marbles and "John's ap

ples, to the total neglect of his sister. Later still she goes to high school and learns history with all its Ideals of brave men and here again the wo man's share of quiet courage Is completely overshadowed. She learns carpentering, although the cannot, cook an egg or sew a seam. And finally, her education finished, she knows all about the higher mathematics and Is short-changed by the ; butcher. She learns political economy, but doesn't know who are the members of her own school board. Miss ;. Eggleston's bright article concludes: "If your boy wanted to be a lawyer and a neighbor told you to put him to work in a carpenter's shop- by way of preparation, you would think your neighbor crasy. But you do not consider yourself crazy when you train your daughter, who Is to be a wife and mother (and nothing can get away from the grim statistics that women do marry, despite economic Independence, the higher education, and all other arguments In favor of co-education,) precisely as you train your son, who will enter; ' some profession or trade, there to first earn his own living, and then to provide a family yet unborn. The one to bear the family and to rear it, the other to provide shelter and comfort for the mother of that family, and yet both trained precisely in the same way." WHAT BANKS FEAR THE MOST. What banks fear is not so much a burglar gaining access to their premises bv forcing doors, but by tunnel ing and other equally cunning and dar ing methods. A few years ago a cashier in one of the national banks of the United States. In. New Mexico, was busy at work one evening in the office when his quick ear detected some curious sounds. They seemed to pro ceed from a subterranean region; and he was not long In concluding tna robbers must be' tunneling from an adjoining building to the vault lni the bank. Guards were immediately posted in and around the building. . Soon they observed the masonry of the bank to be giving away. Meantime the robbers aDDeared to be bard at work and quite unaware that they were being watched. At one time in the morning a Mexican vninntrd to descend into the bank cellar so as to discover the actual situation. Scarcely had he gone a few paces down the stairs than he met someone coming up. The Mexican fired without saying a word, and shot the man dead. It was observed that he was one of the masons who had built the bank, and therefore was acnuainted with its vulnerable points. The report of firearms alarmed his accomplices, for they fled, and escaped The tunnel gave evidence of long ana patient work on the part of the wouldbe thieves. It was sixty feet in length, constructed on scientific principles, contained nrovisions. water and a full outfit of mining tools, and must have been three months in operation. Tne rnHhrv anneared to be planner ior the time of the month when the bank ind laree remittances of currency onH ntn Pmm "The Romance of Strong Rooms," In the June Strand. FLEET MANEUVERS FOR SUMMER TIME It Contemplates a Most Elab orate System of Drills For Ships. MEET AT HAMPTON ROADS PRACTICES WILL BE CARRIED OUT AS RIGOROUSLY AS IF THE NATION WAS ENGAGED IN HOS TILITIES. Washington, " May 22.- Secretary Mever has aDoroved the plans for the Summer maneuvers of the Atlan tic Fleet,-and the program was offi cially made known today. It contemplates the most elaborate series of drills and battle practices ever under taken by an American fleet, and these drills and practices will be carried out under conditions as closely resembling war as they can be made. No attempt will be made to seek smooth seas when firing at the targets begins, but rough water will be welcomed by the gunners, for it will afford opportunity to prove their marksmanship under adverse conditions. At Hampton Roads. The ships will gather at Hampton Roads June 15. or as soon thereafter ae possible. Three days later the fleet will steam past the Capes and out to sea, its destination being the southern drill grounds. According to the present plans there will be no target practice on this cruise, the time being given over to maneuvering in fleet and squadron formation and in practicing with the boats and searchlights. On June 24 the fleet will return to Hampton Roads, devoting the following day to coaling ships. June 29 will see the fighting craft on their way back to the southern drill grounds, where it is probable that some practice with the big guns will be had, and there will be further maneuvering in battle formation. : This worl will be brief, for on July 3 the Jimt win disperse for the celebration of Independence Day. ( Will Hold Practice. . When the vessels reassemble if will be at Provincetown,: Mass. V Fqp' nearly a month the fleet will engage in practice in these waters, crossing for north In search of stiff wekther. It is the department's , intention ; to .try the vessels out under allconditions, and after the preliminar trials . in southern seas to test their mettle in the stress of northern storms. , While at Provincetonfa it ta expect-

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Always the Best, ed that considerable maneuvering will be done off Beverly, in order that President Taft may have an opportu nity to inspect the vessels. The Pres ident is a good sailor and is especially fond of the navy, so that it is not un likely, when the fleet Is so close to his Summer home, that he will take It up for inspection. Following the cruise off the New England coast, the fleet will return to Hampton Roads, Aug. 9, where the ships will coal. Five days later the fleet again will steam to the southern drill grounds, where record target practice will begin. This is as far as the program goes, but it is intimated that the ships will remain at sea, In home waters, of course, until far into the Autumn in order to prove their seaworthiness. It is not yet definitely settled whether the torpedo flotilla will accompany the battleships on Its cruise to the South, but it is believed the general board will recommend that the two types of vessels drill in company for the bet terment of both. BETHEL TO HAVE L An Old Fashioned Entertain ment Is Planned. The following outline program has been arranged for the Old Fashion Singing Day at Bethel. June 13th: Communion service at 10 o'clock (sun time). Roll call of Portraits that are to be hung on the wall of the church. Reading of letters from distant friends at 10: SO. Open meeting for all to take part, confined to three minute talks. Adjourn at 12 o'clock for dinner. Bring your baskets, well filled. , Afternoon Big social at 2 o'clock in the church where friends will greet friends. Special musical program at 2:45. Address by S. W. Traum at 3 o'clock. The day is expected to be the most enjoyable for years. A great many from Richmond are expecting to go. The official board of the Christian church of this city has relieved its pastor from preaching services that day and Rev. S. W. Traum and family will attend all day. Setts Topcoxb -No No LessPositively $igo(D(D) Values MD' 710 IW4A.IN la Notatea so Eaimal zwissixas ;'v'1C;-;; QUAKER DREAD X - For sale ajr all ejraeers am t tfl 1 1 1 1 ties it 1 1 a i FOR GALE I Satan tract of laael i city awitafclo amsavss

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